LOS ANGELES, March 07, 2021 (GLOBE NEWSWIRE) — In a growing & saturated market, it can be hard to find the best real estate marketing companies that can help you grow your brand, get more leads, and simply help you close more deals.

That is why we have selected The 10 Best Real Estate Marketing Companies of 2021.

We would like to thank the team at Authority Sharks for their research and findings in formulating this article.

Our first selection is Digitize Real Estate, a.k.a ‘DGR’. DGR is a real estate marketing company that teaches agents how to grow their business online. They teach agents and brokers how to generate their leads, follow up, nurture and convert. DGR also guides agents step-by-step on building a brand that will make them the ‘Go-To Celebrity Agent’ in their target market. Their company believes in teaching agents how to fish instead of fishing for them. “If the marketing company you pay thousands of dollars to every month ceased to exist the next day or decided to charge you double, you would be at the mercy of them. This makes you dependent, not independent,” says DGR’s CEO. Their track record speaks for itself as their students have followed their system to close 3-7 more deals every month on average.

DGR also teaches agents how to build systems and hire remote teams in-house to scale independently. If you are looking to save thousands of dollars every month and become the go-to agent in your area, book a call here.

Our second selection is BoldLeads, a real estate marketing leader primarily focused on exclusive lead generation. The Bold lead process is simple; you sign up, get onboarded with their team, and now you are ready to receive exclusive leads within your area, all sent to your custom CRM dashboard. Unlike our first selection, BoldLeads focuses on a ‘done for you’ marketing approach. BoldLeads is a relatively new entrant in real estate marketing, founded by a mother-daughter duo in 2014 and headquartered in Chandler, AZ. The company has snowballed, doubling in size in the past two years. The Propertybase company uses software that allows agents to automate their marketing efforts. BoldLeads focuses on buyer and seller leads. They do the follow-ups on behalf of the agent. If you are looking to outsource your lead generation with a full ‘done for you’ approach. Click here.

At selection three, we have Tieba Bropleh, Gunnar Kolrud, and Ali Kamel, the founders and owners of The Conversion Academy (TCA). These consultants help Real Estate entrepreneurs and teams implement systems and processes that separate them from the pack. By harnessing the power of publications such as Forbes, ABC, NBC, Entrepreneur, Yahoo Finance, and many more, they can instantly build their client’s authority and improve their positioning. Before working with the TCA team, most Real Estate entrepreneurs have relatively poor positioning for their service and are not viewed as the authority in their market. After working with the TCA team, Realtor Estate entrepreneurs are positioned to see 2-10x profitability in their marketing spend over a 6-12 month period from the time of publication. The Conversion Academy prides itself on being one of the few companies in their space that offers a 100 percent money-back guarantee.

At Selection four, we have Generateagentleads.com, a real estate technology and marketing company known to be one of the fastest-growing real estate technology startups in 2020. Through their proprietary CRM, they help real estate agents, teams and brokers generate and convert leads at scale in a complete “done for you” setting. Their software enables agents and brokers to qualify leads and build relationships from A to Z. Their goal: a centralized platform to generate new business at scale with the agent in charge of how much they spend on marketing. Their team recently launched a digital agent accelerator program to accompany agents, groups, and brokers to perfect their sales process in conjunction with the generateagentleads.com CRM. The program includes done-for-you lead generation with real estate coaching from experts within the industry, consulting on lead conversion while scaling up with a real estate team, and being extremely capital efficient.

At selection five, we have Jeffrey Brogger as the founder and CEO of STEEZY.Digital – a real estate digital marketing agency that is known for generating and following-up with leads automatically. Jeffrey has shared the stage as an international speaker with industry leaders, including Neil Patel, Damond John, Ryan Deiss, and more. Jeffrey takes the guess-work out of scaling a real estate or mortgage brokerage by handling all paid advertising so that high-quality buyer and seller leads are generated automatically every day. Meanwhile, automated recruiting funnels help attract top-tier talent to the brokerage. Jeffrey offers free online training, including a 12x return-on-ad-spend case study for a top 1% real estate broker client. Click here to register for this free training today. Feel free to call him at (619) 663-4357.

At selection six, we have Jayde Gorling as CEO and one of the Co-founders of From Cold to Sold™, a performance-based appointment generation system for Real Estate Agents. Jayde & her team specialize in setting highly qualified, high intent buyer and seller appointments or live transfers with real estate agents using their proprietary systems & data to attract & qualify prospects while nurturing them to give their realtor clients a brand and authority boost. From Cold To Sold™ has helped realtors close as many as 3 deals in their first 30 days of working with her team and has helped teams close over 60 deals in a single month. By working with the From Cold to Sold™ system, you can expect to only pay for qualified appointments & live transfers without having to sign long-term contracts or monthly retainers. This system is exactly what you need if you’re looking to quickly boost your pipeline with prospects that are actively looking to buy or sell their home and start expanding sales beyond your sphere.

Brett Ratkowksi, Karan Sanghavi, and Aaron Martinez are the co-founders of our seventh selection, Revamped Real Estate – an agency that helps Real Estate Agents and Brokers set themselves apart from their competition with the power of YouTube, using their 2 Step Blue Ocean Strategy. While they work with agents and brokers of varying experience and annual volume, they currently work with big names in the real estate space like Joshua Smith, Chantel Ray, and a few others. While most agents and brokers are still relying on Facebook, Zillow leads, and even just referrals… Brett, Karan, and Aaron are breaking the mold and paving the path for those who are ready to stand out, and start dominating their market, while setting new standards for what’s “normal” in terms of effective marketing, income, and work/life balance, as an active real estate agent or broker going into 2021. Book a call here.

At selection eight, we have a mother and son duo – Oliver and Julie Borr of Borr Digital – one of North America’s fastest-growing Real Estate marketing agencies. Borr Digital is young and hungry, with aspirations of becoming the most indispensable marketing agency/platform in Real Estate. They deliver the authenticity you’d appreciate from a boutique, family-run company, with the ROI you’d expect from the industry’s most respected agencies. They deliver “clients,” not “leads.” They hate the term “lead generation.” Their rigorously followed 8-step machine provides more revenue and time for growth-oriented Realtors by scaling their business through qualified appointments.

At selection nine, we have Christian John Orsos, the founder of CJO Marketing, a local marketing agency specializing in helping small businesses rapidly establish a full-fledged online presence. He and his team are committed to creating web and social media strategies for companies who want to go digital. The agency’s services include web design, logo design, and social media marketing. After working and delivering results in various verticals, Christian is dedicating 2021 to help real estate agents scale their businesses and close more deals. With his Real Estate Closings system, he guarantees 25 live transfers or appointments with potential pre-qualified home buyers in 90 days by implementing social media lead generation and a combination of automated and human follow up to prequalify potential buyers. If you’re a realtor looking to break the average barrier and dominate your area, Christian John Orsos is the guy. 

At selection ten, we have Sunil Khatri as the founder of Meshroad Marketing and Saabu – an All-In-One Marketing Platform with DIY and Done for your delivery models. He has helped 500+ Businesses in 4+ Continents generate millions of dollars in sales. His company has ranked as the Top PPC Management Company in Canada for 2019 & 2020. Sunil enjoys working with brand-new businesses and helping them thrive in online sales. Sunil helps new businesses generate new clients in hours through his page “Get New Clients.” During the pandemic, he also founded a close Network of Business Experts on the west coast to help other business owners grow their businesses.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c1dc9bcd-d099-4742-9758-6bafeb135492

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SASKATOON —
In Canada, it’s illegal for a landlord to refuse to rent space to a person because of their race, citizenship, ethnicity or religion. But Black real estate agents and renters say it is still happening far too frequently.

Last December, a 27-year-old undergrad student named Michael was attempting to take over someone else’s lease for a Toronto apartment. He was hopeful because he had good credit and steady finances, and he was offering to pay two to three months’ worth of rent in advance, and the outgoing tenant said she was recommending him to the landlord.

But the process abruptly ended after he sent in his photo identification at the landlord’s request. He said he wasn’t given a reason for the rejection, except that: “I didn’t meet the landlord’s criteria.”

“These landlords, they keep doing it and doing it. When it happened, I was depressed for a week,” Michael, who doesn’t want to be identified by his full name out of fear of racial harassment, told CTVNews.ca in a phone interview. “I couldn’t even eat because I just felt humiliated.”

Michael said he has had enough and is now awaiting a decision from the Human Rights Tribunal of Ontario on whether there was racial discrimination by that landlord. He says he’s let go of many similar incidents in the past, including other landlords showing him units that were not the ones he applied for.

In Canada, housing experts say it’s fairly rare for governments and universities to conduct studies examining landlord bias. A rare outlier was a 2009 study from the Centre for Equality Rights in Accommodation which found that, in Toronto, Black single parents, as well as South Asian households, have a one-in-four chance of facing moderate to severe discrimination when looking for rental properties.

Black people in the rental industry told CTVNews.ca that anti-Black discrimination has gone unchecked for decades. Now, they’re strengthening calls for stronger penalties for landlords who discriminate, as well as laws to prevent them from requiring photo ID until after a bid is accepted.

Michael is one of approximately 5,700 members of the “Black Housing Directory (Renting While Black)” Facebook group, which is aimed at helping Black people and people of colour find rental accommodations in Toronto and the surrounding area.

The collective also includes landlords, members of the legal profession, and real estate brokers, including Charlene Ann Williams. In her 12 years in the industry, she said she’s seen many of her Black clients repeatedly passed up for listings — despite having strong credit scores and long-term, well-paying jobs.

“It’s heartbreaking that people get treated this way based on the colour of their skin. It’s rampant,” Williams told CTVNews.ca in a phone interview. “People just don’t want to rent to Black people.”

“My head explodes when I figure out what’s going on and it doesn’t take long,” she said, noting it’s never gotten easier dealing with the discrimination.

Williams vividly recalls a recent example of a couple giving up trying to land a rental in Markham, Ont. and being forced to look in another city “because if Markham was going to twice treat them that way, they’ll take their money elsewhere.”

Kay Layton, executive director of Black Lives Matter YYC in Calgary, said conversations about prejudice against Black renters in Canada have been happening for decades.

“I’ve seen instances of Black folks specifically asking a white friend to come with them to viewings or meeting regarding a new rental property, in hopes of coming across less threatening,” he told CTVNews.ca over the phone.

LEGAL ROUTE CAN TAKE MONTHS

Real estate agents for properties act as the intermediary between landlords and potential renters and brokers. And Williams said in some cases, agents have blatantly admitted to her: “There’s nothing wrong with your clients, Charlene. My client [the landlord] just won’t take them.”

She added other agents have told her: “My clients want to rent to people who speak their language.”

And it’s incidents like this that Williams said she probably should have taken to a higher authority like the Human Rights Tribunal of Ontario, but decisions there can take months and in the meantime, her clients “still need a place to live.”

Layton, who lives in Alberta, urged people to still file the complaint to a provincial body even if it could be a lengthy process because it “still could help with forwarding change.”

Laura Track, director of the B.C. Human Rights Clinic in Vancouver, told CTVNews.ca in an email that “discrimination by landlords, based on the colour of someone’s skin or any other characteristic, is disturbing and illegal. It also remains a problem in our communities.”

“Of course, in B.C.’s tight rental market, where rental housing is so scarce, landlords have a lot of freedom to choose among what’s often a large number of applicants for a given unit. It’s therefore pretty easy for a landlord to hide any discriminatory intent, and hard for a tenant to prove they were passed over due to their race.”

And because a human rights complaint can take years, Track said “most cases are resolved more quickly through mediation.”

According to the Privacy Commissioner of Canada, privacy law does not prevent landlords from asking to see IDs, such as driver’s licences – as long as the landlord explains why they’re asking for it.

But fellow Black real estate agent Kenneth Toppin said asking for photo identification or a person’s full name can be a way for landlords to avoid renting to members of a particular community.

“Landlords can find out the face of a person very easily and then turn that person down regardless of how qualified they are,” he told CTVNews.ca in a phone interview. “And because there are no rules of them having to accept you — landlords can say no for whatever reason.”

CODED LANGUAGE COMMON

Toppin recalls a Black couple who were repeatedly denied an apartment in the GTA despite making $45,000 a month and had just bought a $1-million home and needed a place to rent temporarily.

When he hears real estate agents say “the landlord is looking to go another route,” he said it’s coded language for anti-Black racism. “It happens so much and it’s a problem.”

“The racism that Blacks face in the rental market is Jim Crow 2.0,” he said, referring to the state and local laws in the U.S. that enforced racial segregation for decades. Toppin said the problem is even worse for people trying to find rentals on Kijiji or other online classified advertising services, which he likened to “the Wild West.”

“Our community, unfortunately, many times is left to fend for themselves,” he said. “It’s actually one of the worst processes a Black family can go through.”

As a landlord himself, Toppin appreciates how others want to be able to choose their tenants, but he wants people held to account if they exhibit a pattern of refusing to accept certain renters.

He and Williams suggested landlords be fined or barred from renting out their units again if a regulatory body finds they’ve discriminated against potential renters. They should also provide financial restitution for the victims, they said.

BLM YYC’s Layton encouraged people in the short-term to call out racism online and potentially warn others.

“When all else fails we can always expose racist landlords on social media and hope that will create some sort of change,” he said.

Williams, who also sits on the inclusivity and diversity task force for the Toronto Regional Real Estate Board, says “they’re trying to combat this on the most basic level.”

And this means educating the more than 58,000 real estate agents on the ground and conveying to their landlord clients that discrimination is unacceptable.

“A lot of the reason that they [side] with the landlord is because there are so many of us,” she said, adding that if the landlord “doesn’t like what you as an agent are saying, he’s going to find someone else to represent him.”

Edited by CTVNews.ca’s Sonja Puzic and Jackie Dunham

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