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Does American tennis have a pickleball problem? Upstart’s boom looms out of view at the US Open

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NEW YORK (AP) — Does American tennis have a pickleball problem?

Even as the U.S. Open opened this week with more than a million fans expected for the sport’s biggest showcase, the game’s leaders are being forced to confront a devastating fact — the nation’s fastest-growing racket sport (or sport of any kind) is not tennis but pickleball, which has seen participation boom 223% in the past three years.

“Quite frankly, it’s obnoxious to hear that pickleball noise,” U.S. Tennis Association President Dr. Brian Hainline grumbled at a recent state-of-the-game news conference, bemoaning the distinctive pock, pock, pock of pickleball points.

Pickleball, an easy-to-play mix of tennis and ping pong using paddles and a wiffleball, has quickly soared from nearly nothing to 13.6 million U.S. players in just a few years, leading tennis purists to fear a day when it could surpass tennis’ 23.8 million players. And most troubling is that pickleball’s rise has often come at the expense of thousands of tennis courts encroached upon or even replaced by smaller pickleball courts.

“When you see an explosion of a sport and it starts potentially eroding into your sport, then, yes, you’re concerned,” Hainline said in an interview with The Associated Press. “That erosion has come in our infrastructure. … A lot of pickleball advocates just came in and said, ‘We need these tennis courts.’ It was a great, organic grassroots movement but it was a little anti-tennis.”

Some tennis governing bodies in other countries have embraced pickleball and other racket sports under the more-the-merrier belief they could lead more players to the mothership of tennis. France’s tennis federation even set up a few pickleball courts at this year’s French Open to give top players and fans a chance to try it out.

But the USTA has taken a decidedly different approach. Nowhere at the U.S. Open’s Billie Jean King National Tennis Center is there any such demonstration court, exhibition match or any other nod to pickleball or its possible crossover appeal.

In fact, the USTA is flipping the script on pickleball with an ambitious launch of more than 400 pilot programs across the country to broaden the reach of an easier-to-play, smaller-court version of tennis called “red ball tennis.” Backers say it’s the ideal way for people of all ages to get into tennis and the best place to try it is (wait for it) on pickleball courts.

“You can begin tennis at any age,” USTA’s Hainline said. “We believe that when you do begin this great sport of tennis, it’s probably best to begin it on a shorter court with a larger, low-compression red ball. What’s an ideal short court? A pickleball court.”

And instead of the plasticky plink of a pickleball against a flat paddle, Hainline said, striking a fuzzy red tennis ball with a stringed racket allows for a greater variety of strokes and “just a beautiful sound.” Players can either stick with red ball tennis or advance through a progression of bouncier balls to full-court tennis.

“Not to put it down,” Hainline said of pickleball, “but compared to tennis … seriously?”

So what does the head of the nation’s pickleball governing body have to say about such comments and big tennis’ plans to plant the seeds of its growth, at least in part, on pickleball courts?

“I don’t like it but there is so much going on with pickleball, so many good things, I’m going to stick to what I can control, harnessing the growth and supporting this game,” said Pickleball USA CEO Mike Nealy.

Among the positive signs, Nealy said, is the continuing construction of new pickleball courts across the country, raising the total to more than 50,000. There’s also growing investment in the game at clubs built in former big-box retail stores, pro leagues with such backers as Tom Brady, LeBron James and Drake, and the emergence of “dink-and-drink” establishments that tap into the social aspect of the game by allowing friends to enjoy pickleball, beer, wine and food under the same roof.

“I don’t think it needs to be one or the other or a competition,” Nealy said of pickleball and tennis. “You’re certainly going to have the inherent frictions in communities when tennis people don’t feel that they’re getting what they want. … They’re different games but I think they are complimentary. There’s plenty of room for both sports to be very successful.”

Top-ranked American tennis player Taylor Fritz agreed. “There are some people in the tennis world that are just absolute pickleball haters, and that’s fine. But for me, I don’t really have an issue with pickleball. I like playing sometimes. … I don’t see any reason why both of them can’t exist.”

The relative health of tennis and pickleball is calculated by the Sports & Fitness Industry Association, a marketing research group whose annual survey of 18,000 Americans on their preferences of physical activity has been widely cited for decades.

Though the group’s President and CEO Tom Cove refused to hazard a guess on if or when pickleball could overtake tennis, he said the American pickleball boom is unlike anything his organization his ever seen and several key stats suggest it could be poised to keep going.

For starters, though the initial growth of pickleball was fueled during the coronavirus pandemic by retirees looking for a socially distanced, low-impact way to get some exercise, the growth now is driven by those ages 18 to 34, with a million new players 17 and younger added last year. Also, of the current 13.6 million pickleball participants in SFIA’s survey, the core number, those who play eight or more times a year, is a robust 4.8 million.

But perhaps more important than any stat, Cove said, is that pickleball puts up almost no barriers to entry. Equipment is relatively cheap, the game can be played almost anywhere, even on a driveway, and it takes almost no time to start having meaningful games with players of all ages and skill levels. That’s unlike nearly every other sport, including tennis, which can often take months of practice to learn, be physically demanding and require finding players of similar skill level to play competitive matches.

“Pickleball has a unique quality to give enjoyment very early,” Cove said. “People figure it out and after one or two times. They say, ‘I like to play. It’s fun and I can do this. There’s enough competition, but not too much. There’s enough skill but not too much. There’s enough urgency but it doesn’t make me feel like I’m going to fall over. And I like the social part.”’

The USTA is seeking to capture some of that vibe as it charts tennis’ future. The game is coming off its own 10% growth over the past three years, according to SFIA’s survey, and the USTA has a goal to increase its ranks from 23.8 million to 35 million players — about 1 in 10 of all Americans — by 2035.

Building that base starts with outreach like a special “red ball” demonstration court set up next to stadium Court 17 at Flushing Meadows. A game that was once used almost exclusively to introduce children to tennis is now being promoted to adult U.S. Open fans — among the same people currently flocking to pickleball.

“I have to say, I kind of like it better than pickleball,” 27-year-old Angelique Santiago of Boston said after her first-ever session of red-ball. “The ball is softer compared to the hard pickleball. The tennis racket has a softer feel. It’s just easier to get into a rally. … I’d definitely play it again.”

Such comments are music to the ears of the USTA’s Hainline, who says comparing tennis to pickleball in terms of skill, nuance and athleticism is “like comparing apples to potatoes.”

“We want to present another option,” he said, “and let the people choose.”

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AP Tennis Writer Howard Fendrich contributed.

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Looking for the next mystery bestseller? This crime bookstore can solve the case

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WINNIPEG – Some 250 coloured tacks pepper a large-scale world map among bookshelves at Whodunit Mystery Bookstore.

Estonia, Finland, Japan and even Fenwick, Ont., have pins representing places outside Winnipeg where someone has ordered a page-turner from the independent bookstore that specializes in mystery and crime fiction novels.

For 30 years, the store has been offering fans of Agatha Christie’s Hercule Poirot or Arthur Conan Doyle’s Sherlock Holmes a place to get lost in whodunits both old and new.

Jack and Wendy Bumsted bought the shop in the Crescentwood neighbourhood in 2007 from another pair of mystery lovers.

The married couple had been longtime customers of the store. Wendy Bumsted grew up reading Perry Mason novels while her husband was a historian with vast knowledge of the crime fiction genre.

At the time, Jack Bumsted was retiring from teaching at the University of Manitoba when he was looking for his next venture.

“The bookstore came up and we bought it, I think, within a week,” Wendy Bumsted said in an interview.

“It never didn’t seem like a good idea.”

In the years since the Bumsteds took ownership, the family has witnessed the decline in mail-order books, the introduction of online retailers, a relocation to a new space next to the original, a pandemic and the death of beloved co-owner Jack Bumsted in 2020.

But with all the changes that come with owning a small business, customers continue to trust their next mystery fix will come from one of the shelves at Whodunit.

Many still request to be called about books from specific authors, or want to be notified if a new book follows their favourite format. Some arrive at the shop like clockwork each week hoping to get suggestions from Wendy Bumsted or her son on the next big hit.

“She has really excellent instincts on what we should be getting and what we should be promoting,” Micheal Bumsted said of his mother.

Wendy Bumsted suggested the store stock “Thursday Murder Club,” the debut novel from British television host Richard Osman, before it became a bestseller. They ordered more copies than other bookstores in Canada knowing it had the potential to be a hit, said Michael Bumsted.

The store houses more than 18,000 new and used novels. That’s not including the boxes of books that sit in Wendy Bumsted’s tiny office, or the packages that take up space on some of the only available seating there, waiting to be added to the inventory.

Just as the genre has evolved, so has the Bumsteds’ willingness to welcome other subjects on their shelves — despite some pushback from loyal customers and initially the Bumsted patriarch.

For years, Jack Bumsted refused to sell anything outside the crime fiction genre, including his own published books. Instead, he would send potential buyers to another store, but would offer to sign the books if they came back with them.

Wendy Bumsted said that eventually changed in his later years.

Now, about 15 per cent of the store’s stock is of other genres, such as romance or children’s books.

The COVID-19 pandemic forced them to look at expanding their selection, as some customers turned to buying books through the store’s website, which is set up to allow purchasers to get anything from the publishers the Bumsteds have contracts with.

In 2019, the store sold fewer than 100 books online. That number jumped to more than 3,000 in 2020, as retailers had to deal with pandemic lockdowns.

After years of running a successful mail-order business, the store was able to quickly adapt when it had to temporarily shut its doors, said Michael Bumsted.

“We were not a store…that had to figure out how to get books to people when they weren’t here.”

He added being a community bookstore with a niche has helped the family stay in business when other retailers have struggled. Part of that has included building lasting relationships.

“Some people have put it in their wills that their books will come to us,” said Wendy Bumsted.

Some of those collections have included tips on traveling through Asia in the early 2000s or the history of Australian cricket.

Micheal Bumsted said they’ve had to learn to be patient with selling some of these more obscure titles, but eventually the time comes for them to find a new home.

“One of the great things about physical books is that they can be there for you when you are ready for them.”

This report by The Canadian Press was first published on Sept. 15, 2024.



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Labour Minister praises Air Canada, pilots union for avoiding disruptive strike

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MONTREAL – Canada’s labour minister is praising both Air Canada and the union representing about 5,200 of its pilots for averting a work stoppage that would have disrupted travel for hundreds of thousands of passengers.

Steven MacKinnon’s comments came in a statement shared to social media shortly after Canada’s largest air carrier announced it had reached a tentative labour deal with the Air Line Pilots Association.

MacKinnon thanked both sides and federal mediators, saying the airline and its pilots approached negotiations with “seriousness and a resolve to get a deal.”

The tentative agreement averts a strike or lockout that could have begun as early as Wednesday for Air Canada and Air Canada Rouge, with flight cancellations expected before then.

The airline now says flights will continue as normal while union members vote on the tentative four-year contract.

Air Canada had called on the federal government to intervene in the dispute, but Prime Minister Justin Trudeau said Friday that would only happen if it became clear no negotiated agreement was possible.

This report from The Canadian Press was first published Sept. 15, 2024.

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As plant-based milk becomes more popular, brands look for new ways to compete

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When it comes to plant-based alternatives, Canadians have never had so many options — and nowhere is that choice more abundantly clear than in the milk section of the dairy aisle.

To meet growing demand, companies are investing in new products and technology to keep up with consumer tastes and differentiate themselves from all the other players on the shelf.

“The product mix has just expanded so fast,” said Liza Amlani, co-founder of the Retail Strategy Group.

She said younger generations in particular are driving growth in the plant-based market as they are consuming less dairy and meat.

Commercial sales of dairy milk have been weakening for years, according to research firm Mintel, likely in part because of the rise of plant-based alternatives — even though many Canadians still drink dairy.

The No. 1 reason people opt for plant-based milk is because they see it as healthier than dairy, said Joel Gregoire, Mintel’s associate director for food and drink.

“Plant-based milk, the one thing about it — it’s not new. It’s been around for quite some time. It’s pretty established,” said Gregoire.

Because of that, it serves as an “entry point” for many consumers interested in plant-based alternatives to animal products, he said.

Plant-based milk consumption is expected to continue growing in the coming years, according to Mintel research, with more options available than ever and more consumers opting for a diet that includes both dairy and non-dairy milk.

A 2023 report by Ernst & Young for Protein Industries Canada projected that the plant-based dairy market will reach US$51.3 billion in 2035, at a compound annual growth rate of 9.5 per cent.

Because of this growth opportunity, even well-established dairy or plant-based companies are stepping up their game.

It’s been more than three decades since Saint-Hyacinthe, Que.-based Natura first launched a line of soy beverages. Over the years, the company has rolled out new products to meet rising demand, and earlier this year launched a line of oat beverages that it says are the only ones with a stamp of approval from Celiac Canada.

Competition is tough, said owner and founder Nick Feldman — especially from large American brands, which have the money to ensure their products hit shelves across the country.

Natura has kept growing, though, with a focus on using organic ingredients and localized production from raw materials.

“We’re maybe not appealing to the mass market, but we’re appealing to the natural consumer, to the organic consumer,” Feldman said.

Amlani said brands are increasingly advertising the simplicity of their ingredient lists. She’s also noticing more companies offering different kinds of products, such as coffee creamers.

Companies are also looking to stand out through eye-catching packaging and marketing, added Amlani, and by competing on price.

Besides all the companies competing for shelf space, there are many different kinds of plant-based milk consumers can choose from, such as almond, soy, oat, rice, hazelnut, macadamia, pea, coconut and hemp.

However, one alternative in particular has enjoyed a recent, rapid ascendance in popularity.

“I would say oat is the big up-and-coming product,” said Feldman.

Mintel’s report found the share of Canadians who say they buy oat milk has quadrupled between 2019 and 2023 (though almond is still the most popular).

“There seems to be a very nice marriage of coffee and oat milk,” said Feldman. “The flavour combination is excellent, better than any other non-dairy alternative.”

The beverage’s surge in popularity in cafés is a big part of why it’s ascending so quickly, said Gregoire — its texture and ability to froth makes it a good alternative for lattes and cappuccinos.

It’s also a good example of companies making a strong “use case” for yet another new entrant in a competitive market, he said.

Amid the long-standing brands and new entrants, there’s another — perhaps unexpected — group of players that has been increasingly investing in plant-based milk alternatives: dairy companies.

For example, Danone has owned the Silk and So Delicious brands since an acquisition in 2014, and long-standing U.S. dairy company HP Hood LLC launched Planet Oat in 2018.

Lactalis Canada also recently converted its facility in Sudbury, Ont., to manufacture its new plant-based Enjoy! brand, with beverages made from oats, almonds and hazelnuts.

“As an organization, we obviously follow consumer trends, and have seen the amount of interest in plant-based products, particularly fluid beverages,” said Mark Taylor, president and CEO of Lactalis Canada, whose parent company Lactalis is the largest dairy products company in the world.

The facility was a milk processing plant for six decades, until Lactalis Canada began renovating it in 2022. It now manufactures not only the new brand, but also the company’s existing Sensational Soy brand, and is the company’s first dedicated plant-based facility.

“We’re predominantly a dairy company, and we’ll always predominantly be a dairy company, but we see these products as complementary,” said Taylor.

It makes sense that major dairy companies want to get in on plant-based milk, said Gregoire. The dairy business is large — a “cash cow,” if you will — but not really growing, while plant-based products are seeing a boom.

“If I’m looking for avenues of growth, I don’t want to be left behind,” he said.

Gregoire said there’s a potential for consumers to get confused with so many options, which is why it’s so important for brands to find a way to differentiate themselves, whether it’s with taste, health, or how well the drink froths for a latte.

Competition in a more crowded market is challenging, but Taylor believes it results in better products for consumers.

“It keeps you sharp, and it forces you to be really good at what you’re doing. It drives innovation,” he said.

This report by The Canadian Press was first published Sept. 15, 2024.



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