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Don’t Underestimate What Your Cover Letter Can Do

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Hopefully, you’ve been reading this column religiously. If you’ve been implementing my suggestions, you’ll now have a stellar resume and LinkedIn profile. Congratulations, you’re almost ready to conduct a serious job search. Yes, I said “almost.” 

With fingers-crossed, hoping the answer will be “No,” every job seeker asks: Is a cover letter necessary? 

Do hiring managers read cover letters in 2021? Not all of them, but many, such as I, still do. 

Whether the hiring manager reads your cover letter shouldn’t be your focus. Your focus should be, why take a chance? In previous columns, I’ve mentioned there’s no universal hiring methodology; thus, there’s no hard rule a cover letter is essential; however, why wouldn’t you want to give yourself every competitive advantage possible? 

A cover letter will never be held against you by a hiring manager who doesn’t read them, but for those who do, not having a cover letter can mean your resume will not be read. As much as possible, throughout your job search, you want to stack the odds in your favour of getting a “yes” to move forward in the hiring process.

A cover letter is non-negotiable if:

  • the job posting instructs applicants to include a cover letter with their resume (Many job seekers will still apply without a cover letter.),
  • if you’re applying directly to a particular person whose name you know, or
  • if someone has referred you for the position.

Cover letters have one job—to get the reader to read your resume. Suppose your resume’s recipient doesn’t know you (a likely case). Why should they read your resume over the hundreds of other resumes they receive, many accompanied with a cover letter?

I read cover letters to assess your writing skills, a skill I value highly, and how well you can sell yourself—it’s a critical component of my decision-making process. Call me old school, but I view not having a professionally written cover letter accompanying your resume as being lazy. I don’t hire lazy, and I don’t know any hiring manager who does.

The power of a cover letter is such that it’s worth noting there’ve been several times where I’ve granted an interview based on the candidate’s cover letter, even though their resume was far from impressive. Yes, a cover letter can make up for flaws in your resume.

Most importantly, use your cover letter to tell me something that isn’t on your resume that’ll help me decide you’re worth my time to interview—convince me!

How do you make your cover letter convince the reader to call you in for the interview? First, grab them at “Hello.” Next, draw them into your professional story, making sure you’re coming across as a solid “Yes” to each of these questions:

  • Can this person do the job?
  • Will this person be liked?
  • Will this person fit in? (Are they “one of us”?)

Your cover letter is your first opportunity to explain your value proposition (What you’re able to bring to the employer.) and therefore stand out from the many other candidates just as qualified as you. It’s also your chance to explain the reason(s) for any gaps in your employment and what you’ve been doing during the gap(s). 

There are 5 parts to a cover letter:

  1. Header (your contact information)
  2. Greeting the hiring manager
  3. First paragraph (introduction) – Grab the reader’s attention with 2 – 3 of your top achievements.
  4. Second paragraph (sales pitch) – Persuade why you’re the right candidate for the job.
  5. Third paragraph (closing, call to action)

TIP: When writing your cover letter, get into a headspace of writing to provide the reader with a sense of who you’re going to be should they meet you (presuming you’re invited in for an interview). Don’t be afraid to convey your personality; it’s your most straightforward high yielding approach to standing out from your competition.

Next week I’ll be covering the first two parts (header, greeting the hiring manager) of crafting a cover letter that’ll get the reader to read your resume. In subsequent columns, I’ll discuss how to write the first, second and third paragraphs. Yes, there’ll be plenty of examples.

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Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers advice on searching for a job. You can send him your questions at artoffindingwork@gmail.com.

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Japan’s SoftBank returns to profit after gains at Vision Fund and other investments

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TOKYO (AP) — Japanese technology group SoftBank swung back to profitability in the July-September quarter, boosted by positive results in its Vision Fund investments.

Tokyo-based SoftBank Group Corp. reported Tuesday a fiscal second quarter profit of nearly 1.18 trillion yen ($7.7 billion), compared with a 931 billion yen loss in the year-earlier period.

Quarterly sales edged up about 6% to nearly 1.77 trillion yen ($11.5 billion).

SoftBank credited income from royalties and licensing related to its holdings in Arm, a computer chip-designing company, whose business spans smartphones, data centers, networking equipment, automotive, consumer electronic devices, and AI applications.

The results were also helped by the absence of losses related to SoftBank’s investment in office-space sharing venture WeWork, which hit the previous fiscal year.

WeWork, which filed for Chapter 11 bankruptcy protection in 2023, emerged from Chapter 11 in June.

SoftBank has benefitted in recent months from rising share prices in some investment, such as U.S.-based e-commerce company Coupang, Chinese mobility provider DiDi Global and Bytedance, the Chinese developer of TikTok.

SoftBank’s financial results tend to swing wildly, partly because of its sprawling investment portfolio that includes search engine Yahoo, Chinese retailer Alibaba, and artificial intelligence company Nvidia.

SoftBank makes investments in a variety of companies that it groups together in a series of Vision Funds.

The company’s founder, Masayoshi Son, is a pioneer in technology investment in Japan. SoftBank Group does not give earnings forecasts.

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Yuri Kageyama is on X:

The Canadian Press. All rights reserved.

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Trump campaign promises unlikely to harm entrepreneurship: Shopify CFO

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Shopify Inc. executives brushed off concerns that incoming U.S. President Donald Trump will be a major detriment to many of the company’s merchants.

“There’s nothing in what we’ve heard from Trump, nor would there have been anything from (Democratic candidate) Kamala (Harris), which we think impacts the overall state of new business formation and entrepreneurship,” Shopify’s chief financial officer Jeff Hoffmeister told analysts on a call Tuesday.

“We still feel really good about all the merchants out there, all the entrepreneurs that want to start new businesses and that’s obviously not going to change with the administration.”

Hoffmeister’s comments come a week after Trump, a Republican businessman, trounced Harris in an election that will soon return him to the Oval Office.

On the campaign trail, he threatened to impose tariffs of 60 per cent on imports from China and roughly 10 per cent to 20 per cent on goods from all other countries.

If the president-elect makes good on the promise, many worry the cost of operating will soar for companies, including customers of Shopify, which sells e-commerce software to small businesses but also brands as big as Kylie Cosmetics and Victoria’s Secret.

These merchants may feel they have no choice but to pass on the increases to customers, perhaps sparking more inflation.

If Trump’s tariffs do come to fruition, Shopify’s president Harley Finkelstein pointed out China is “not a huge area” for Shopify.

However, “we can’t anticipate what every presidential administration is going to do,” he cautioned.

He likened the uncertainty facing the business community to the COVID-19 pandemic where Shopify had to help companies migrate online.

“Our job is no matter what comes the way of our merchants, we provide them with tools and service and support for them to navigate it really well,” he said.

Finkelstein was questioned about the forthcoming U.S. leadership change on a call meant to delve into Shopify’s latest earnings, which sent shares soaring 27 per cent to $158.63 shortly after Tuesday’s market open.

The Ottawa-based company, which keeps its books in U.S. dollars, reported US$828 million in net income for its third quarter, up from US$718 million in the same quarter last year, as its revenue rose 26 per cent.

Revenue for the period ended Sept. 30 totalled US$2.16 billion, up from US$1.71 billion a year earlier.

Subscription solutions revenue reached US$610 million, up from US$486 million in the same quarter last year.

Merchant solutions revenue amounted to US$1.55 billion, up from US$1.23 billion.

Shopify’s net income excluding the impact of equity investments totalled US$344 million for the quarter, up from US$173 million in the same quarter last year.

Daniel Chan, a TD Cowen analyst, said the results show Shopify has a leadership position in the e-commerce world and “a continued ability to gain market share.”

In its outlook for its fourth quarter of 2024, the company said it expects revenue to grow at a mid-to-high-twenties percentage rate on a year-over-year basis.

“Q4 guidance suggests Shopify will finish the year strong, with better-than-expected revenue growth and operating margin,” Chan pointed out in a note to investors.

This report by The Canadian Press was first published Nov. 12, 2024.

Companies in this story: (TSX:SHOP)

The Canadian Press. All rights reserved.

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RioCan cuts nearly 10 per cent staff in efficiency push as condo market slows

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TORONTO – RioCan Real Estate Investment Trust says it has cut almost 10 per cent of its staff as it deals with a slowdown in the condo market and overall pushes for greater efficiency.

The company says the cuts, which amount to around 60 employees based on its last annual filing, will mean about $9 million in restructuring charges and should translate to about $8 million in annualized cash savings.

The job cuts come as RioCan and others scale back condo development plans as the market softens, but chief executive Jonathan Gitlin says the reductions were from a companywide efficiency effort.

RioCan says it doesn’t plan to start any new construction of mixed-use properties this year and well into 2025 as it adjusts to the shifting market demand.

The company reported a net income of $96.9 million in the third quarter, up from a loss of $73.5 million last year, as it saw a $159 million boost from a favourable change in the fair value of investment properties.

RioCan reported what it says is a record-breaking 97.8 per cent occupancy rate in the quarter including retail committed occupancy of 98.6 per cent.

This report by The Canadian Press was first published Nov. 12, 2024.

Companies in this story: (TSX:REI.UN)

The Canadian Press. All rights reserved.

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