adplus-dvertising
Connect with us

Economy

Dupes economy surges as people find ways to stay trendy amid inflation

Published

 on

play

GasBuddy and other free apps that will save you money

You don’t need to be cash-strapped to appreciate saving money. Before you shop online or at retail, consider these three free apps.

 

If you can’t afford that luxury item you’ve coveted for so long, don’t worry. You can probably easily find a dupe on social media.

Long gone are the days of having to scrape and save while monitoring eBay to make the winning bid for those designer handbags, jeans, watches or anything else your heart desired. Now, you can simply search TikTok for the best dupe, short for duplicate, of anything you’re looking for and buy it almost instantly.

“I don’t find there’s a big difference between the real stuff and dupes, and I don’t have to pay four times the price,” said Danielle Carmody from Atlanta, Ga. who says she regularly scans Instagram for dupes of everyday things she wants to buy.

Many people will look for dupes of everything from simple leggings and workout clothes to purses, Dyson Airwraps and KitchenAid mixers, and even fragrances, but unlike those millions of people, Carmody has a hard line she doesn’t cross. “I don’t like getting dupes on things like handbags and shoes because I see the quality difference with price,” she said.

What are dupes?

Dupes has become one of the biggest buying trends this year, especially among young shoppers who have embraced social media and online shopping. Red-hot inflation last year may have spurred people to save money by shopping for less expensive dupes, but it’s also now cool and fun to hunt the “best dupes” on certain items. Well-known, respectable publications like Teen Vogue, and Shape frequently research and share lists of dupes for brand-named items for everything from leggings to beauty items.

“Nothing wrong with dupes,” wrote banxy85 on a Reddit thread. “People who are against dupes need to acknowledge that they are privileged enough to afford the real thing. Not everyone is.”

Amazon dupes: I’ve bought a ton of activewear on Amazon – these are my 5 favorites

How big is the dupes economy?

It’s hard to tell exactly. Most data focus on the more than $1.7 trillion “counterfeit” market. Counterfeits and dupes aren’t technically the same. Dupes copy or imitate the physical appearance of other products but don’t copy the brand name or logo of a trademarked item the way a counterfeit, or fake, does.

However, search trends show how interest for dupes has ballooned. Google Trends shows “dupe” searches are near a record high going back to 2004. On TikTok, #dupe has been viewed 4.3 billion times, up from 3.6 billion in April, and its sister term, #doop, was viewed almost 315 million times, up from just more than 223 million.

Apps solely for dupe searching have emerged, too, and some are product specific. Brandefy, for example, specializes in finding beauty-related dupes which helps people streamline the process of finding affordable, and appropriate dupes for users.

The explosion in dupes has also partly come from the surge in e-commerce, said Daniel Shapiro, senior vice president of strategic partnerships and brand relationships at Red Points, which helps companies fight counterfeits, piracy, impersonation, and distribution abuse.

“E-commerce is growing at a fast, amazing rate,” he said. “You can buy and have it tomorrow. It’s so fast people can stay up on trends without spending a fortune. You can see a $25,000 gown on the Grammy’s show on Sunday and within 36 hours find that silhouette out there and, in that color, to buy at an affordable price.”

Who’s buying dupes?

Young consumers are the likeliest group to buy dupes because they simply can’t afford luxury items, according to YPulse, which collects research on Gen Z (born 1997 to 2013) and Millennials (born 1981-1996).

Forty-seven percent of 13 to 39-year-olds said they’ve purchased a dupe or fake of a luxury product, with more women (52%) more likely than men (42%) to buy one, YPulse said.

“Dupes have become an easy way for young people to feel like they’re getting the quality of a luxury item without the high price tag,” YPulse said in its report, noting most dupes buyers are happy with the quality of their purchases. More than half (53%) of 13 to 39-year-olds say the quality of dupe and fake luxury items makes them less likely to want to purchase a real luxury item, YPulse said.

How are luxury retailers responding?

Some retailers, especially those in consumer staples and household items, have stepped up private label efforts to become the affordable dupe people buy. Costco’s Kirkland brand basically dupes many items. The packaging on Costco’s Kirkland brand allergy pill, Aller-tec, urges customers to “compare to Zyrtec,” the brand-name allergy pill.

Athleisure wear giant lululemon, so sure people would see the value of its high-priced leggings, took a novel approach last month by hosting a “Dupe Swap” at its Century City Mall location in Los Angeles. People could bring in lookalikes of lululemon’s popular Align pants and trade them for the real thing.

“The primary purpose of this event was new guest acquisition and increasing brand awareness for being the original in leggings,” said Calvin McDonald, lulu’s chief executive, on an earnings conference call. He called the event a “resounding success,” noting about half of the guests who traded in dupes were new to lulu and half were under 30 years old.

Yet, industry organization American Apparel & Footwear Association (AAFA) noted in a May 2021 report tge harm from dupes extends beyond lost sales for brands.

“To view a fake as simply a cheaper alternative to a brand name product is incorrect and overlooks the health, product safety, environmental, and labor concerns related to the production and distribution of counterfeits,” AAFA said.

Over the years, some dollar store items and clothing from online fast-fashion sellers have been found to contain toxic chemicals.

“I’m not sure I would want to put some of those beauty products on my face,” Shapiro of Red Points said.

Do dupe buyers care?

Probably not because affordability is the focus.

“Knock-offs can give a customer that can’t afford the ‘real thing’ an opportunity to buy into a trending style or aspirational brand,” said Liza Amlani, principal and founder of Retail Strategy Group consulting firm. “These customers will buy the real thing when they can afford to,” she said.

Medora Lee is a money, markets, and personal finance reporter at USA TODAY. You can reach her at mjlee@usatoday.com and subscribe to our free Daily Money newsletter for personal finance tips and business news every Monday through Friday morning. 

 

728x90x4

Source link

Continue Reading

Economy

StatCan latest wealth survey shows stark disparity between homeowners, renters

Published

 on

 

TORONTO – Statistics Canada‘s latest financial security survey shows a stark disparity between the wealth of homeowners and renters, even as it fails to capture the true scale what’s owned by Canada’s richest families.

The survey, conducted only every few years, shows home-owning families whose main earner was 55 to 64, and who had an employer-sponsored pension, had a median net worth of $1.4 million in 2023. Renters without a pension plan in the age group had a median net worth of $11,900.

Home ownership was the main factor in the difference, as those who owned their home but didn’t have a pension had a median net worth of $914,000, while those with a pension but did not own had a median net worth of $359,000.

The data released Tuesday also shows Canadians of all income brackets are trying to get into real estate, said Dan Skilleter, director of policy at economic inclusion non-profit Social Capital Partners.

“The most striking numbers they have in here are about just the growth of real estate as an asset class,” he said.

“So it’s clear everyone’s been getting signals about how important that is, and I think that is dysfunctional, and has been leading to an unsustainable situation where real estate has become an essential stepping-stone to really have any financial security in Canada.”

The picture in the report was similar for families whose main earner was under 35, as the median net worth of those who own their principal residence was $457,100, compared with $44,000 for those who don’t.

The gap for young families is even larger than at first glance though, as Statistics Canada notes that of that $44,000 net worth, an increasing amount is due to renters owning real estate that is not their principal residence.

It noted that of renters without pensions, 15 per cent had a net worth above $150,000 in 2023, compared with five per cent in 2019, as more buy into real estate.

Overall, the survey found the median net worth of Canadian households was $519,700, up 57 per cent from 2019 when it was last conducted.

The median wealth of households under 35 was $159,100, up from $56,400 in 2019, while the 55 to 64 category was the richest at $873,400, up from $797,000 four years earlier.

The survey involved a 45-minute questionnaire sent to a sampling of almost 40,000 homes to provide a detailed view of what families own and what debts they have.

“It’s really the only survey we have where the government gets to peer into the full financial story of families,” Skilleter said.

The survey, however, has a significant blind spot for Canada’s wealthiest. Statistics Canada divides the survey in tiers to make sure various household categories are represented, but the highest tier is the wealthiest five per cent in Canada, meaning anyone above about $2.4 million for the 2019 survey.

The broad top category means the top one per cent, and 0.1 per cent, are hardly captured, Skilleter said.

“What’s not part of the survey is to take a broader look at the Canadian economy and see: is wealth concentration in general getting worse or getting better,” he said.

“And much to my dismay, they can’t even take a stab at answering that question, because they don’t set up their survey to even have a good chance of getting a single billionaire or 100 millionaire to take the survey.”

The richest family in the 2012 version of the survey had a net worth of $23.7 million, and $27.3 million in the 2016 report, while Credit Suisse estimates there are more than 5,500 Canadians with a net worth of more than $50 million, including 120 with a net worth of more than $500 million, Skilleter noted in an April report.

Statistics Canada said the share of wealth held by the top one per cent will be understated in this data source. Skilleter notes that the U.S. specifically carves out a tier for billionaires to make sure they’re represented in the results of its wealth survey, which helps to show the economic inequality in that country.

Canada has looked more equal based on the data from the survey, but it can be misleading.

Data from the 2019 survey was used to estimate Canada’s top one per cent held about 13.7 per cent of wealth, and the 0.1 per cent held 2.8 per cent. But combining the survey with outside data like the Forbes rich list, the Parliamentary Budget Officer estimated that the top one per cent held 24.8 per cent, and the top 0.1 per cent held 11.2 per cent of overall wealth.

“We’re not even being made aware of the ways in which ownership of capital is dramatically increasing the fortunes of some,” Skilleter said.

“That would give rise to a more frank conversation about the different ways that public policy…could intervene and make people’s lives better.”

This report by The Canadian Press was first published Oct. 29, 2024.

Source link

Continue Reading

Economy

Statistics Canada reports August retail sales up 0.4% at $66.6 billion

Published

 on

 

OTTAWA – Statistics Canada says retail sales rose 0.4 per cent to $66.6 billion in August, helped by higher new car sales.

The agency says sales were up in four of nine subsectors as sales at motor vehicle and parts dealers rose 3.5 per cent, boosted by a 4.3 per cent increase at new car dealers and a 2.1 per cent gain at used car dealers.

Core retail sales — which exclude gasoline stations and fuel vendors and motor vehicle and parts dealers — fell 0.4 per cent in August.

Sales at food and beverage retailers dropped 1.5 per cent, while furniture, home furnishings, electronics and appliances retailers fell 1.4 per cent.

In volume terms, retail sales increased 0.7 per cent in August.

Looking ahead, Statistics Canada says its advance estimate of retail sales for September points to a gain of 0.4 per cent for the month, though it cautioned the figure would be revised.

This report by The Canadian Press was first published Oct. 25, 2024.

The Canadian Press. All rights reserved.

Source link

Continue Reading

Economy

Minimum wage to hire higher-paid temporary foreign workers set to increase

Published

 on

 

OTTAWA – The federal government is expected to boost the minimum hourly wage that must be paid to temporary foreign workers in the high-wage stream as a way to encourage employers to hire more Canadian staff.

Under the current program’s high-wage labour market impact assessment (LMIA) stream, an employer must pay at least the median income in their province to qualify for a permit. A government official, who The Canadian Press is not naming because they are not authorized to speak publicly about the change, said Employment Minister Randy Boissonnault will announce Tuesday that the threshold will increase to 20 per cent above the provincial median hourly wage.

The change is scheduled to come into force on Nov. 8.

As with previous changes to the Temporary Foreign Worker program, the government’s goal is to encourage employers to hire more Canadian workers. The Liberal government has faced criticism for increasing the number of temporary residents allowed into Canada, which many have linked to housing shortages and a higher cost of living.

The program has also come under fire for allegations of mistreatment of workers.

A LMIA is required for an employer to hire a temporary foreign worker, and is used to demonstrate there aren’t enough Canadian workers to fill the positions they are filling.

In Ontario, the median hourly wage is $28.39 for the high-wage bracket, so once the change takes effect an employer will need to pay at least $34.07 per hour.

The government official estimates this change will affect up to 34,000 workers under the LMIA high-wage stream. Existing work permits will not be affected, but the official said the planned change will affect their renewals.

According to public data from Immigration, Refugees and Citizenship Canada, 183,820 temporary foreign worker permits became effective in 2023. That was up from 98,025 in 2019 — an 88 per cent increase.

The upcoming change is the latest in a series of moves to tighten eligibility rules in order to limit temporary residents, including international students and foreign workers. Those changes include imposing caps on the percentage of low-wage foreign workers in some sectors and ending permits in metropolitan areas with high unemployment rates.

Temporary foreign workers in the agriculture sector are not affected by past rule changes.

This report by The Canadian Press was first published Oct. 21, 2024.

— With files from Nojoud Al Mallees

The Canadian Press. All rights reserved.

Source link

Continue Reading

Trending