Contact Center as a Service (CCaaS) solutions is a rising star in customer care centers today. Companies and marketers are embracing this cloud-based model with increasing enthusiasm as they address issues with legacy software, enabling better customer experiences. Moreover,  there are several reasons why you may want to -if you haven’t already- consider investing in these technologies.

First, the business world is moving away from traditional call centers towards multi-channel contact centers, a move that was heavily fueled by the COVID-19 pandemic. Consumers in the digital era are becoming increasingly demanding – only companies that adapt to the changing trends will survive the wave.

Also, the complexity of managing multiple channels and the need for secure remote working capabilities mean cloud-based natively omnichannel solutions are extremely effective. CCaaS solutions have been developed to resolve such issues and make it easier for all players.

So, what is a CCaaS solution, and why do you need one? We will be discussing this and much more in this article.

CCaaS Explained

Physical contact centers are still an effective way of running your business. However, single-channel centers with rows are hard phones that are becoming history. The innovation of cloud-based communication technologies has changed everything, creating a platform that connects customers and agents wherever they may be and on the channel of their choice. That’s CCaaS.

Contact Center as a Service (CCaaS) solutions is a licensing model that allows businesses to use cloud-based contact center software on a subscription basis. They are designed to lessen on-premise contact center complexities by delivering a unified, robust and flexible solution. It also means your agents no longer need to come to the office.

Being able to log in remotely on their device lets them perform their tasks from anywhere. Customer support teams don’t need to manually install the software on new devices, simply an internet connection and secure login details. It’s extremely easy and convenient to serve your customers from anywhere.

Since 2020, scalability and flexibility have become success factors for businesses. On-premise solutions may still get the job done, but they are inferior and may not stand up to the digital era’s demands. Many legacy systems are also being retired by their providers leaving contact centers with less support. CCaaS solutions address so many of the concerns related to customer support and the customer experience.

The Idea Behind CCaaS Development

If your legacy system is not as dependable as you would like it to be, CCaaS may be all the solution you need. It’s intended to make your team more productive by moving away from disjointed histories and siloed data to enhance data analysis and integrate interactions. There is also the flexibility to customize elements of the solution. It’s clear that contact centers and customers are unique so static one-size-fits-all software is restrictive.

CCaaS solutions have evolved to provide unified, scalable, and flexible solutions that meet companies’ needs more efficiently and it’s simpler for agents than using multiple solutions to achieve the same tasks. It really can bring out the best in your customer care solutions.

Features of the Best CCaaS Platform

Due to the rising demand for customer experience solutions, there are quite a lot of CCaaS providers to choose from. However, not all of them may have what you need, which is why it’s crucial to understand the features of a good service. Consider the following:

A unified console

Many agents are used to multiple systems to do their job. This means investing in various hardware and software for every task and taking time to understand the tools. CCaaS platforms eliminate such strain by creating an all-in-one tool for call and contact management. All your agents need is a device to access it from, and they are set to go.

AI-supported conversations

The best CCaaS platforms help companies to offer personalized service using real-time insights during a conversation. This can be done through integrated Artificial Intelligence (AI) and Natural Language Processing (NLP) technologies, making it easy to offer the right solution for a specific customer’s needs.

Pay-per-use pricing model

A good CCaaS service allows you to pay for only what you need and make a budget per your organization’s size. This means as many agents as needed can access the latest version of the solution thanks also to automatic upgrades. Hybrid work, minimizing commuting and more satisfied customers mean CCaaS solutions help contribute to well-being.

Real-time performance monitoring

CCaaS services provide practical analytical reporting and insights, collecting crucial performance data. You can easily check call volume, hold times, agent performance, and resolution rates. Call recording and monitoring is also possible. All this information can be used to improve service delivery.

Integration with other software

A good CCaaS is easily integrated with other tools like unified communications tools or customer relationship management software (CRM) to seamlessly add additional capabilities. APIs and other complementary solutions can also easily be added to your tech ecosystem.

Training and support

Not only can CCaaS help collect data to coach agents on the job but there is also training to get them up and running with new software as quickly as possible. For instance, Odigo Academy helps people to transition rapidly to their new contact center solutions.

6 Benefits of Using CCaaS

Cloud-based solutions are the future, they provide the digital capabilities customers want and the functionalities that make running a contact center easier. For instance, Odigo has integrated WFM and QM software and can integrate or connect with UC and CRM solutions. It’s simply everything you need to serve your customers in the most efficient manner.

Here are some of the benefits:

1.      Integrated omnichannel communication

Perhaps the biggest advantage of using a CCaaS solution in your business is the ability to connect with your customers using various communication channels: SMS, live chat, IM, email, phone call and more. It delivers the same seamless, responsive experience using the customer’s preferred channels.

2.      Customer-focused services

CCaaS solutions can help bring experts and customers closer together. Internal communications boost teamwork and collaboration, getting to the right answers more quickly. Monitoring performance also helps highlight areas where service can be improved to deliver the best-ever experiences.

3.      Creates a better work environment

Hybrid working is easily achievable with cloud-based solutions and workforce management capabilities. Add to this better internal communication, and complete customer interaction histories and agents are more supported, can make better decisions and as a result, are more satisfied in their roles.

4.      More scalability and flexibility

Need more agents just for today or your business has expanded so much you need another contact center? CCaaS solutions can grow with you. It’s fast, and simple, you only pay for what you use, and agents can access the latest version of the software wherever they are.

5.      Real-time reports

Supervisors need real-time data and accurate forecasts to make the right decisions so contact centers can run smoothly.  CCaaS provides customizable visual dashboards and alerts that can monitor any channel. With Odigo, for instance, you can look at data on a per-agent or per-channel basis and plan to have the right number of agents for each shift.

6.      Improved customer experience

Odigo’s CCaaS solution has over 35 years of experience with voice technology behind it. They also offer CX consulting and support to deploy the optimal CCaaS configuration to meet your business needs. When your business has the tools it needs you can deliver the service your customers need.

Why Choose Odigo for Your CCaaS Needs?

Odigo provides a Contact Center as a Service solution to facilitate communication between large organizations and their customers. It uses an innovative approach to a global omnichannel management system anchored on empathy and technology, enabling an effective interaction between brands and their customers. As a pioneer in customer experience (CX), the company serves over 250 large enterprise clients in more than 100 countries globally.

The benefits include: :

• Winning CX strategies: Leverage expert consulting to get expert support to better understand your customers.
• Integration: Use Odigo for channel-less strategies, API and other software integration.
• Operationalize your data: Get real-time performance data to inform decision-making and improve service delivery.
• A transition strategy: The Odigo Academy helps you transition rapidly to your new solution and develop expert skills for better growth.
• Round-the-clock support: Odigo assures the highest level of customer support with 24/7/365 access.

Investing in Odigo services allows you to maximize your contact center’s value using visionary technology, expert strategy, and implementation approaches. Get in touch with the team at Odigo now to discuss your needs.