Business

Elon Musk changes Twitter logo from blue bird to white X

Published

1 year ago

July 24, 2023

Elon Musk and Twitter chief executive officer Linda Yaccarino unveiled a logo for the social media platform on Monday that featured a white “X” on a black background as a replacement for the familiar blue bird symbol.

“X is here! Let’s do this,” tweeted Yaccarino, who also posted a picture of the logo projected on the company’s offices in San Francisco.

Both Yaccarino’s and Musk’s Twitter handles feature the X logo, although the Twitter blue bird is still visible across the platform.

#GoodbyeTwitter was trending on the platform, with reference to the old logo, as several users criticized the new one. Musk said in a post on Sunday he wanted to change Twitter’s logo and polled his millions of followers on whether they would favour changing the site’s colour scheme from blue to black.

He posted a picture of a stylized X against a black outer space-themed background. He also referred to the “interim X logo,” and tweeted that “soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”

Twitter has dropped the blue bird on its website for an ‘X’ logo as part of a rebranding. (Reuters)

In response to a tweet asking what tweets will be called under “X,” Musk replied “x’s.” The original Twitter logo was designed in 2012 by a team of three.

“The logo was designed to be simple, balanced and legible at very small sizes, almost like a lowercase ‘e,'” tweeted Martin Grasser, one of the designers.

Weeks before completing his Twitter acquisition last year, Musk had said that buying the company would speed up his ambition to create an “everything app” called “X” by three to five years.

Not sure what subtle clues gave it way, but I like the letter X <a href=”https://t.co/nwB2tEfLr8″>pic.twitter.com/nwB2tEfLr8</a>

—@elonmusk

Musk bought x.com back from PayPal in 2017, saying it had “sentimental value.” Musk had co-founded x.com as an online bank in 1999, which later transformed into PayPal.

While Twitter’s official page on the platform has been renamed as “X,” the domain x.com is not active.

“X is the future state of unlimited interactivity — centred in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunities,” Yaccarino tweeted on Sunday.

Yaccarino, the former advertising chief at NBCUniversal who started as Twitter CEO on June 5, has taken over when the social media platform is trying to reverse a plunge in advertising revenue.

Since the takeover of Twitter, the company has faced tumultuous times with layoffs, a sharp drop in advertisers and the meteoric rise of Threads, Meta’s response to Twitter.

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Cineplex reports $24.7M Q3 loss on Competition Tribunal penalty

Published

3 hours ago

November 6, 2024

Anne Joseph

TORONTO – Cineplex Inc. reported a loss in its latest quarter compared with a profit a year ago as it was hit by a fine for deceptive marketing practices imposed by the Competition Tribunal.

The movie theatre company says it lost $24.7 million or 39 cents per diluted share for the quarter ended Sept. 30 compared with a profit of $29.7 million or 40 cents per diluted share a year earlier.

The results in the most recent quarter included a $39.2-million provision related to the Competition Tribunal decision, which Cineplex is appealing.

The Competition Bureau accused the company of misleading theatregoers by not immediately presenting them with the full price of a movie ticket when they purchased seats online, a view the company has rejected.

Revenue for the quarter totalled $395.6 million, down from $414.5 million in the same quarter last year, while theatre attendance totalled 13.3 million for the quarter compared with nearly 15.7 million a year earlier.

Box office revenue per patron in the quarter climbed to $13.19 compared with $12 in the same quarter last year, while concession revenue per patron amounted to $9.85, up from $8.44 a year ago.

This report by The Canadian Press was first published Nov. 6, 2024.

Companies in this story: (TSX:CGX)

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Restaurant Brands reports US$357M Q3 net income, down from US$364M a year ago

Published

1 day ago

November 5, 2024

Anne Joseph

TORONTO – Restaurant Brands International Inc. reported net income of US$357 million for its third quarter, down from US$364 million in the same quarter last year.

The company, which keeps its books in U.S. dollars, says its profit amounted to 79 cents US per diluted share for the quarter ended Sept. 30 compared with 79 cents US per diluted share a year earlier.

Revenue for the parent company of Tim Hortons, Burger King, Popeyes and Firehouse Subs, totalled US$2.29 billion, up from US$1.84 billion in the same quarter last year.

Consolidated comparable sales were up 0.3 per cent.

On an adjusted basis, Restaurant Brands says it earned 93 cents US per diluted share in its latest quarter, up from an adjusted profit of 90 cents US per diluted share a year earlier.

The average analyst estimate had been for a profit of 95 cents US per share, according to LSEG Data & Analytics.

This report by The Canadian Press was first published Nov. 5, 2024.

Companies in this story: (TSX:QSR)

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Electric and gas utility Fortis reports $420M Q3 profit, up from $394M a year ago

Published

1 day ago

November 5, 2024

Anne Joseph

ST. JOHN’S, N.L. – Fortis Inc. reported a third-quarter profit of $420 million, up from $394 million in the same quarter last year.

The electric and gas utility says the profit amounted to 85 cents per share for the quarter ended Sept. 30, up from 81 cents per share a year earlier.

Fortis says the increase was driven by rate base growth across its utilities, and strong earnings in Arizona largely reflecting new customer rates at Tucson Electric Power.

Revenue in the quarter totalled $2.77 billion, up from $2.72 billion in the same quarter last year.

On an adjusted basis, Fortis says it earned 85 cents per share in its latest quarter, up from an adjusted profit of 84 cents per share in the third quarter of 2023.

The average analyst estimate had been for a profit of 82 cents per share, according to LSEG Data & Analytics.

This report by The Canadian Press was first published Nov. 5, 2024.

Companies in this story: (TSX:FTS)

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