Despite ongoing challenges in the world, Apple has once again reported stellar revenue in its latest quarterly results. Here’s a graphical breakdown of how Apple’s finances fared and changed over the quarters and the years.
On Thursday, Apple reported its fourth and final quarter for the 2020 fiscal year. In a year described by CEO Tim Cook as one “defined by innovation in the face of adversity,” Apple saw new all-time records for Mac and Services, which helped boost quarterly revenue to roughly 1% higher than last year.
However, the high revenue occurs without an iPhone release in the period, with iPhone revenue also down in the period. The fact that Apple managed to accomplish this despite lower revenue from its keystone product warrants a closer examination.
What follows is the collection of graphs and charts that AppleInsider has generated based on the quarterly results issued by Apple over time.
Revenue and Net Profit
For the quarter, Apple reported revenue of $64.7 billion, an increase of 1.0% year-on-year from $64.0 reported for Q4 2019. A single percentage gain may not sound like much, but given this occurs at the tail end of a financial year dramatically affected by the COVID-19 pandemic, keeping an even keel or a modest shrink instead of growth would have been acceptable for most industries.
Apple also reported a net profit of $12.7 billion, which is down year-on-year by 7.4% against $13.7 billion. This would seem to be an issue in most years, but again it is expected that costs will rise due to the pandemic, so there’s little to worry about.
While the lines in this chart may be worrying, as Apple is still hovering around the 0% region for the last few quarters, just bear in mind that the year’s events have taken a toll on many companies, as well as its customers. Neither line goes as far down as periods such as mid-2016 where revenue shrank YoY by well over 20%.
Referring to the net sales minus the cost of goods sold, the gross margin is usually a good indicator of whether it has been an expensive year for Apple or not. The lower the percentage, the lower the proportional profit Apple earns, and vice versa.
For Q4 2020, the gross margin percentage is 38.16%, which is up from Q4 2019’s 37.97%. This is also towards the middle of the range of Apple’s typical gross margin figures, which since Q1 2013 has been between 37% and 40%, with rare exceptions.
Like revenue for the quarter, there’s a small improvement on last year, but not by much. Despite the reduction in net profit, the gross margin is still quite resilient to change.
Annual revenue, gross margin, net income
As it is the end of the fiscal year 2020, we also have data for a full year of results, which will allow us to more directly compare the company’s fortunes against previous financial years.
The 2020 fiscal year is Apple’s biggest on record, despite the challenges of the year. The company saw gross sales of $274.5 billion, up from $260 billion in 2019, and the previous-highest $265 billion from 2018.
The gross margin value is also naturally the highest since records began, at $104.96 billion against $98 billion in 2019 and $101 billion in 2018.
Of the three key values, net income isn’t quite the highest on record with its $57.4 billion, as while it does beat the $55 billion of 2019, it’s still below 2018’s $59.5 billion.
Crucially, all of them are still an improvement on 2019’s figures, which means Apple is continuing to do better when averaged across the year.
Research and Development
As a technology company, Apple obviously has to continue to press forward with developing products. While this largely consists of its more visible product lines, including the iPhone, iPad, Mac, and others, it also has to invest in improving indirect areas, such as operating systems and other software.
There’s also products that Apple is working on that exist in rumors and patent filings but have yet to actually launch. This includes the “Apple Car,” “Apple Glass,” and other similarly-speculated in-development items that could greatly improve Apple’s future revenue.
For the quarter, Apple spent $4.9 billion on research and development costs, up from the $4.1 billion of the quarter one year prior. This represents an increase of 21.1% of R&D spending year-on-year, the highest rise in the cost since 2018 Q4’s 25.1% growth.
When divided down onto a product category basis, Apple’s revenue appears to be changing over time to be less reliant on the iPhone. Despite this quarter being the one before the typically prosperous first quarter, it is still quite evident that the trend is continuing for yet another quarter.
As evidenced by the above chart, it is visible that the iPhone’s typically sky-high bar is slowly getting lower over time. At the same time, the smaller bars for other units are getting larger, seemingly with the gains in other categories helping to outweigh the depreciation in iPhone.
For Q4 2020, Apple reported revenue of $26.4 billion, which is down from the $33 billion seen in Q4 2019. While this isn’t as bad as the Q3 2019 result of $26 billion, it does demonstrate there is a downturn for revenue for the product category.
Normally, sales trends for Apple has Q3 as the worst quarter before a small increase in Q4 ahead of high Q1 sales, but there’s barely any change in sequential quarters this time. To be more accurate, Q4 2020 reports $26.444 billion, while Q3 2020 saw $26.418 billion.
In previous quarters, the Q4 results would be partially assisted by an iPhone launch in the latter weeks, but Apple’s delayed iPhone 12 launches and releases were pushed to wholly take place in Q4. This would have added a few billion to Q4’s total, but instead that initial sales wave will probably be seen in Q1.
On a percentage change year-on-year basis, Q4 2020 doesn’t look good, with a 20.7% drop from Q4 2019. This works out to be the biggest YoY percentage drop in quarterly iPhone revenue since Q3 2016, which experienced a 23.3% reduction.
Apple reported iPad revenue was $6.8 billion in the quarter, which is a massive 46% increase over the $4.66 billion reported in Q4 2019. It is highly likely that the iPad benefited from the social distancing and work-from-home measures governments around the world encouraged during the pandemic.
Apple did launch some iPads during the period, namely the fourth-generation iPad Air and the 10.2-inch iPad, but only the latter was released during the quarter itself, and is unlikely to have made much of an impact.
The Mac segment enjoyed a similarly buoyant quarter, enjoying a record $9 billion in revenue for the period. This soundly beats the Q4 2019 figure of $6.99, and is a continuation of the improvement seen in Q3 2020.
It is probable that the Mac segment is enjoying the same sort of pandemic-halo benefit as the iPad, but both areas could have done better. In the analyst conference call following the results, Cook claimed there were supply constraints for both areas, indicating there was a higher demand than Apple was able to supply.
The Services business has been a very reliable source of revenue for Apple over the quarters and the years, and at a time when consumers are more likely to use services like the App Store and Apple Music, this quarter is no exception.
Apple reported Services revenue of $14.5 billion, the segment’s highest result so far, and a continuation of the growth trend. Services is also an extremely useful area for Apple as it offers extremely high gross margins of around 67%, making them highly profitable compared to costs.
For the quarter, the YoY growth of Services is 16.3%. It still isn’t at its previous 2018 ballpark of 30% to 40%, but it seems to be relatively stable at its current range of between 15% and 19%.
Wearables, Home, and Accessories
Covering multiple product areas not handled by the other four, this group accounts for lots of items, including the Apple Watch, HomePod, and AirPod ranges, among others.
For Q4 2020, Apple reports revenue of $7.9 billion, up from $6.5 billion in Q4 2019. While not as high as the record-setting $10 billion Q1 2020, the Q4 value suggests the Q1 2021 figure could reach even higher levels once again.
In terms of growth, Q4 2020 saw a YoY improvement of 20.8%. While this seems relatively low compared to earlier quarters, which benefited from the launch of early-generation products to highly-receptive markets, it’s still a highly encouraging figure to see for the relatively young segment.
On a regional basis, the Americas continues to be Apple’s primary source of income with $30.698 billion, up 4.7% from one year prior. Second place goes to Europe with $16.9 billion, up 13.1 percent, while China is in third with $7.9 billion, down 28.6%.
Japan revenue is up 0.8% at $5 billion, and Rest of Asia Pacific makes up the remainder with $4.1 billion, up 13%.
The considerable drop in revenue for China has been balanced out by improvements in other markets. This has redistributed the contribution percentages of each considerably, to the point that the Americas now provide 47.4% of Apple’s revenue.
Of the remainder, Europe contributes 26.1%, Greater China hands over 12.3%, Japan does so for 7.8%, and Rest of Asia Pacific equates to a 6.4% share.
The sudden drop in Greater China revenue is a major issue for Apple, as such a plunge equates to a revenue drop of $3.2 billion for the region.
During the conference call, Cook claimed “China is the region that was most heavily impacted by the absence of the new iPhones during the September quarter,” as a reason for why it was so low. Cook continued “Still, we beat our internal expectations in the region, growing non-iPhone revenue strong double digits and iPhone customer demand grew through mid-September.”
It seems Cook’s statement on China’s iPhone demand is highly plausible, but it remains to be seen if the demand translates into actual sales. Cook is “confident” the Q4 quarter will grow, and given the shift of a few billion dollars worth of iPhones between quarters, it’s quite likely to do so.
Best 75-inch TV for 2020: TCL, Samsung, LG and Sony compared – CNET
While aremains an ever-popular size, if you feel like you’re ready for an upgrade, the most common next step is to check out 75-inch models. It’s a size available in a lot of the — even those fancy OLED TVs (technically they’re 77 inches, but they’re still included on this list).
If you’re choosing between an excellent 65-inch model or a 75-inch set that performs a bit worse, but has a comparable cost —! More than a slight increase in color accuracy, image quality, viewing angle or any smart functionality, stepping up in TV screen size is the best use of your money. I’m not advising you to get a 75-inch TV that doesn’t perform well enough to satisfy you, however. That’s where the reviews come in: to help you decide just how much money to spend.
The list below represents the best TVs I’ve reviewed in CNET’s test lab, where I compare them side by side to see which is most worth buying. In, and as usual, I’ve actually reviewed the 65-inch sizes in the series listed below. That said, the 75-inch versions are basically identical beyond screen size.
Here are my latest recommendations, which I update as I review new TVs, with the following notes to keep in mind.
No TV I’ve ever tested offers this much picture quality for this little cash. The 2020 TCL 6-Series has even better image quality than its predecessor, thanks to mini-LED tech and well-implemented full-array local dimming that helps it run circles around just about any other TV at this price. It’s also a solid choice for gamers with a new THX mode that combines low input lag and high contrast. As if that’s not enough, the Roku TV operating system is our hands-down favorite.
What’s that you say? You just want the best TV in this size class, money no object? Here you go. In my side-by-side tests, the 2020 LG CX is the best TV I’ve ever reviewed, barely beating its 2019 predecessor. OLED TVs don’t come in a 75-inch size, so this 77-inch model is the closest equivalent.
Splitting the difference between the two models above in price and picture quality, his TCL features Mini-LED, a technology that isn’t found on any other TV currently available. The result is superb picture quality that outdoes any other LCD-based TV we’ve tested, although it doesn’t quite hit OLED levels. And just like the 6-Series above, it uses the Roku smart TV system.
Samsung sells more TVs than anyone and our favorite for 2020 is the Q80T series. Its sleek design stands out compared to the other TVs on this list — although the ultra-thin LG CX OLED is even sleeker — and it also offers excellent image quality, next-gen gaming connectivity and a great smart TV system. The TVs above are superior values but if you want a Samsung anyway, this is a great choice.
Roku is our favorite platform for streaming apps like Netflix, and it’s even better baked into this 75-inch TV. Image quality on this TCL can’t beat any of the models above — its 4K UHD screen resolution and HDR compatibility don’t do anything to help the picture — but it’s perfectly fine for most people, especially at this price.
Other stuff to know about buying a new TV
I’m pretty sure you’d be happy with any one of the TVs above, but a new smart TV set can be a big investment, so maybe you’re looking for a bit more information. Here’s a quick and dirty list.
- 2020 has been a strange year and many new TVs are shipping late. A few of the TVs on this list are still 2019 models, but I expect to review more 2020 TVs soon.
- On the other hand, since TVs are generally a mature technology, the new models may not include major upgrades over the 2019 versions. Most buyers will still be perfectly happy with a 2019 TV, especially since they’re generally cheaper.
- If you don’t like the built-in smart TV system, you can always add a media streamer for more content. They’re cheap and easy to use, and receive updates more frequently than most smart TVs. See the best media streamers here.
- Most TVs have built-in speakers with terrible sound quality, so it’s worthwhile to pair your new set with a soundbar or other speaker system. Good ones start at around $100. See the best sound bars here.
Looking for even more info? Here’s everything to know (and more) about.
More TV recommendations
Buy an iPhone 12 and get 50 percent off an iPhone 11 with financing at Rogers – MobileSyrup
Rogers is offering a new iPhone 12 deal that’s great for couples.
If you purchase an iPhone 12, you can now get 50 percent off an iPhone 11 64GB with financing on a Rogers Infinite plan. With 50 percent off, you’d then pay $18.23 per month for two years instead of $36.46. This deal is only valid if you’re also financing the iPhone 12. Additionally, the offer is only available for new activations or if you’re upgrading.
You can learn more about this deal here.
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