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Experts predict a record-breaking revenue for this year’s gambling market in Canada

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The Canadian gambling market was once seen as something of a quiet backwater. A look across the southern border to the US would show the likes of Las Vegas and Atlantic City continually drawing people in from all over the world. How could Canada, with its cold weather and lower urban density, ever hope to compete with these iconic destinations? Well, it already is, and the experts tell us that things are trending in one direction from here on in.

How is the Canadian gambling market performing?

A total of $63 billion was wagered in the last 12 months alone, with a staggering $14.2 billion in gaming revenue generated as a result. This turns the gambling industry in Canada into a legitimate 11-figure business with the financial reserves to drive new growth and innovation. This is exactly what you want to hear when you’re looking to identify the key growth industries that will fuel the Canadian economy in the coming years.

A key point here is that almost half (45%) of the total gaming revenue came from online gambling players. This is a massive shift compared to just a decade earlier, when online gambling was very much in its infancy and seen as merely a distraction. In 2024, anyone, anywhere, can log on and place a wager or play a game in the comfort of their own home. This opens up not just new ways to connect with loyal punters but also the possibility to massively increase the size of the total audience.

Bright colours, engaging games, interesting themes, lightning deals and free offers are all helping drive the growth of the online portion of the market. The fact that virtually every Canadian has a phone by their side every waking hour means that reaching out to them has become a little less challenging. Today, gaming companies can literally put their latest offer of free spins straight into the palm of the hand of anyone they want to. In order to capture data and achieve a wide range of insights, they can also use in-built analytics, such as:

  • How long a certain player waits between email advertisements before trying out a new game for the first time.
  • Whether or not free spins actually convince a specific demographic or style of player to try out a new game.
  • How discount codes can be used to persuade dormant players to start interacting with the system again.
  • What is the influence of individual playing style on the amount of money that is wagered, and which touchpoints can be leveraged to increase the size of the wagers.

This granular level of detail is something that is a significant driver of the impressive expansion of the Canadian gambling industry in 2024.

What else is driving the boom in Canadian gambling?

Dive deeper into the details and you’ll start to see that a key demographic shift is currently occurring. Punters and players in middle age remember a time before smartphones, but today’s young adults and college students do not. We are now experiencing the first wave of smartphone-enabled youngsters entering the world of work and generating their own financial income. They are tech-savvy and highly mobile in terms of the platforms they use, and have a default preference for online as opposed to in-person interaction in many cases.

This shift extends to everything from booking grocery home deliveries online to using a faceless Uber app or WhatsApp message instead of picking up the phone and dialling. For virtually all involved, this is not even so much a conscious choice as it is one that has been thrust upon them. If you grow up in a world in which everyone around you is connected online and glued to a screen, you will accept this as the status quo and take it up as well.

Canadian online gambling has captured the imagination of this new generation with quick, highly playable games that provide an instant dopamine hit. The key is to balance this dopamine hit with playability, and that’s something that is achieved with a highly gamified approach to gambling. The idea is that the more a player enjoys the game itself, as opposed to simply enjoying gambling, the longer they will play and the more they will wager.

Is the Canadian gambling industry set to continue growing?

All signs from the experts indicate that this is very much the case, with positive noises being unanimous across the board. We spoke to Adam Nadeau, site founder and finance expert at PlayCasinos, who had the following to say: “The growth of the industry can only be a good thing for Canada as a whole. More turnover means higher amounts of tax paid, which funds more public services, which then makes everyone’s lives that little bit better.

“The economics make sense from a purely business standpoint. The growth is not only rapid but also sustainable. This second point is the key here – we need an industry that is on a sound financial footing, not one that is achieving rapid growth by being part of a bubble.

“The more I look at the demographic shift that is occurring within Canada right now – I’m talking about the changing face of consumer behaviour, really – the more encouraging the signs are. Mobile interactions are here to stay for a generation at least and are showing no signs of being pushed to the margins by new tech like AR, for example. In my opinion, as someone who has been researching this field for more than a decade, the future could not be brighter for the Canadian gambling industry. It has the cash reserves to fund innovation and development that will attract new audiences and demographics.”

 

Will online gambling continue to attract a new audience and demographic?

The era of mobile social media means that something can be uploaded on a Monday morning and become a global viral sensation by Friday afternoon. The need to see what the crowd is talking about and take a closer look for yourself has never been greater, and this plays into the hands of the Canadian gambling industry.

If you then add in the fact that this is a new generation of people who simply do not know what it means to be bored, you seemingly have the antidote to all their issues. Offering engaging, quick and viral games that can be played during an idle couple of minutes in a bar, restaurant or when waiting in line at the store is pivotal here. Experts such as Adam Nadeau tell us that this trend is not just going to continue but will accelerate at an even faster rate.

The rapid growth of Canadian sports streaming means that in 2024, nearly one in three adults will have access to three or more live sports streaming platforms. Sports leagues now regularly promote sports gambling leagues like DraftKings, not just on their advertising banners around the sidelines but during the live broadcasts themselves.

The ability to connect live sporting events with live sports betting odds is a powerful tool for the industry. Sports leagues like the UFC are increasingly displaying tweets from athletes and celebrities in real time as part of their live programming. Their strategy here seems to be to take online gambling away from being a solo endeavour and turn it into much more of a social activity. This has the dual benefit of showing a broader audience that gambling is a responsible and socially acceptable activity and also one that can enhance the live sporting experience.

By pairing online gambling with the rise of live sports streaming – something that will certainly grow now Netflix has entered the market – gambling companies are making a clear strategic play. The continued integration of streaming and gambling will expose the industry to wider markets and provide gambling experiences that feel connected to the real world.

Final thoughts

Canadian gambling may seem like something of a surprising growth industry in 2024, but all the signs are that it is set to continue growing in 2025. This is good news for consumers, who will get even more choice, as well as for those who are currently working in the industry.

A boom that rises from a solid, robust foundation is also a great way for innovation to continue to drive things forward. Now that mobile tech and fast Wi-Fi are at a point where anyone in the country can connect and play, we can also expect to see new niches, genres and side industries opening up. The future will undoubtedly bring new opportunities and choices for the Canadian gambling industry.

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Statistics Canada reports wholesale sales higher in July

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OTTAWA – Statistics Canada says wholesale sales, excluding petroleum, petroleum products, and other hydrocarbons and excluding oilseed and grain, rose 0.4 per cent to $82.7 billion in July.

The increase came as sales in the miscellaneous subsector gained three per cent to reach $10.5 billion in July, helped by strength in the agriculture supplies industry group, which rose 9.2 per cent.

The food, beverage and tobacco subsector added 1.7 per cent to total $15 billion in July.

The personal and household goods subsector fell 2.5 per cent to $12.1 billion.

In volume terms, overall wholesale sales rose 0.5 per cent in July.

Statistics Canada started including oilseed and grain as well as the petroleum and petroleum products subsector as part of wholesale trade last year, but is excluding the data from monthly analysis until there is enough historical data.

This report by The Canadian Press was first published Sept. 13, 2024.

The Canadian Press. All rights reserved.



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Dolphins’ Tua Tagovailoa sustains third concussion of his career after hitting head on turf

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MIAMI GARDENS, Fla. (AP) — Miami Dolphins quarterback Tua Tagovailoa sustained a concussion for the third time in his NFL career, leaving his team’s game Thursday night against Buffalo after running into defensive back Damar Hamlin and hitting the back of his head against the turf.

Tagovailoa remained down for about two minutes before getting to his feet and walking to the sideline after the play in the third quarter. He made his way to the tunnel not long afterward, looking into the stands before smiling and departing toward the locker room.

The Dolphins needed almost no time before announcing it was a concussion. The team said he had two during the 2022 season, and Tagovailoa was diagnosed with another concussion when he was a college player at Alabama.

Dolphins coach Mike McDaniel said Tagovailoa would get “proper procedural evaluation” and “appropriate care” on Friday.

“The furthest thing from my mind is, ‘What is the timeline?’ We just need to evaluate and just worry about my teammate, like the rest of the guys are,” McDaniel said. “We’ll get more information tomorrow and take it day by day from here.”

Some players saw Tagovailoa in the locker room after the game and said they were encouraged. Tagovailoa spoke with some players and then went home after the game, McDaniel said.

“I have a lot of love for Tua, built a great relationship with him,” said quarterback Skylar Thompson, who replaced Tagovailoa after the injury. “You care about the person more than the player and everybody in the organization would say the same thing. Just really praying for Tua and hopefully everything will come out all right.”

Tagovailoa signed a four-year, $212 million extension before this season — a deal that makes him one of the highest-paid players in the NFL — and was the NFL’s leading passer in Week 1 this season. Tagovailoa left with the Dolphins trailing 31-10, and that was the final score.

“If you know Tua outside of football, you can’t help but feel for him,” Bills quarterback Josh Allen said on Amazon following the game. “He’s a great football player but he’s an even greater human being. He’s one of the best humans on the planet. I’ve got a lot of love for him and I’m just praying for him and his family, hoping everything’s OK. But it’s tough, man. This game of football that we play, it’s got its highs and it’s got its lows — and this is one of the lows.”

Tagovailoa’s college years and first three NFL seasons were marred by injury, though he positioned himself for a big pay bump with an injury-free and productive 2023 as he led the Dolphins into the playoffs. He threw for 29 touchdowns and a league-best 4,624 yards last year.

When, or if, he can come back this season is anyone’s guess. Tagovailoa said in April 2023 that the concussions he had in the 2022 season left him contemplating his playing future. “I think I considered it for a time,” he said then, when asked if he considered stepping away from the game to protect himself.

McDaniel said it’s not his place to say if Tagovailoa should return to football. “He’ll be evaluated and we’ll have conversations and progress as appropriate,” McDaniel said.

Tagovailoa was hurt Thursday on a fourth-down keeper with about 4:30 left in the third. He went straight ahead into Hamlin and did not slide, leading with his right shoulder instead.

Hamlin was the player who suffered a cardiac arrest after making a tackle during a Monday night game in January 2023 at Cincinnati, causing the NFL to suspend a pivotal game that quickly lost significance in the aftermath of a scary scene that unfolded in front of a national television audience.

Tagovailoa wound up on his back, both his hands in the air and Bills players immediately pointed at him as if to suggest there was an injury. Dolphins center Aaron Brewer quickly did the same, waving to the sideline.

Tagovailoa appeared to be making a fist with his right hand as he lay on the ground. It was movement consistent with something that is referred to as the “fencing response,” which can be common after a traumatic brain injury.

Tagovailoa eventually got to his feet. McDaniel grabbed the side of his quarterback’s head and gave him a kiss on the cheek as Tagovailoa departed. Thompson came into the game to take Tagovailoa’s spot.

“I love Tua on and off the football field,” Bills edge Von Miller said. “I’m a huge fan of him. I can empathize and sympathize with him because I’ve been there. I wish him the best.”

Tagovailoa’s history with concussions — and how he has since worked to avoid them — is a huge part of the story of his career, and now comes to the forefront once again.

He had at least two concussions during the 2022 season. He was hurt in a Week 3 game against Buffalo and cleared concussion protocol, though he appeared disoriented on that play but returned to the game.

The NFL later changed its concussion protocol to mandate that if a player shows possible concussion symptoms — including a lack of balance or stability — he must sit out the rest of the game.

Less than a week later, in a Thursday night game at Cincinnati, Tagovailoa was concussed on a scary hit that briefly knocked him unconscious and led to him being taken off the field on a stretcher.

His second known concussion of that season came in a December game against Green Bay, and he didn’t play for the rest of the 2022 season. After that, Tagovailoa began studying ways where he may be able to fall more safely and protect himself against further injury — including studying jiu-jitsu.

“I’m not worried about anything that’s out of my hands,” McDaniel said. “I’m just worried about the human being.”

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David Beckham among soccer dignitaries attending ex-England coach Sven-Goran Eriksson’s funeral

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TORSBY, Sweden (AP) — David Beckham and former England coach Roy Hodgson were among the soccer dignitaries who attended the funeral of Sven-Goran Eriksson on Friday in the Swedish manager’s small hometown of Torsby.

Eriksson’s wooden coffin was covered in white flowers and surrounded by six tall candles and other floral wreaths as the ceremony began inside the 600-seat Fryksande church.

“It is a day of grief but also a day of thankfulness,” the priest, Ingela Älvskog, told those in attendance.

Beckham, who arrived by private jet on Thursday, greeted Eriksson’s 95-year-old father Sven and other family members with hugs inside the church before the funeral started.

Eriksson became England’s first foreign-born coach when he led the national team from 2001-06, and made Beckham his captain.

Eriksson, who also won trophies at club level in Italy, Portugal and Sweden, died on Aug. 26 at the age of 76, eight months after he revealed he had been diagnosed with pancreatic cancer and had at most one year to live.

Some 200 seats in the neo-Gothic church from 1898 were reserved for his family, friends and players from his career in the football world, according to his agent. The remaining seats were open for the public, according to Eriksson’s wish, with a big screen set up outside the church where hundreds more gathered to watch the ceremony. The funeral was also broadcast live on some Swedish media websites.

The wooden coffin was wheeled in by pallbearers at the church Friday morning as fog wrapped Torsby — a town of about 4,000 people located about 310 kilometers (193 miles) west of Stockholm. Next to the casket was a photo of Eriksson on a small table. The floral wreaths included ones sent by FIFA and Lazio, the Italian team that Eriksson led to the Serie A title in 2000.

The ceremony began with somber piano and organ music, but later took on a more upbeat note with Swedish singer Charlotta Birgersson performing Elton John’s song “Candle In The Wind” and then “My Way” in a duet with Johan Birgersson, who later intoned the popular Italian song “Volare” after the family had gathered around the casket to lay flowers.

Beckham also visited Eriksson in Sweden in June to say goodbye. Others attending the funeral included the Swedish coach’s longtime partner Nancy Dell’Olio. Eriksson’s agent had said that guests from England, Italy and Spain were expected.

After the funeral, the casket was carried out of the church by eight men to the hearse. The guests then walked in a procession accompanying the coffin to a nearby museum where speeches and eulogies to the coach fondly known as “Svennis” were planned on an outdoor stage. A brass band played during the procession through Torsby, including the tune “You never walk alone” from the musical “Carousel” which has become the anthem of Liverpool, the club Eriksson supported since childhood.

The local soccer club Torsby IF, where Eriksson started his career in the 1960s, wrote on its webpage that “you also showed your greatness by always being yourself, the caring Svennis who talked to everyone and took the time, for big and small, asking how things were and how the football was going. We will miss you.”

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AP soccer:

The Canadian Press. All rights reserved.



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