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First look at Ontario government's gritty COVID-19 Super Bowl commercials – CTV Toronto

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TORONTO —
The Ontario government will air three COVID-19-related commercials on Super bowl Sunday, hoping to reach millions of viewers with a gritty new message about the reality of the pandemic.

The Super bowl ads, which the government describes as “hard hitting and emotive” will air during the pre-game show as well as the first and second half, marking the beginning of a new province-wide COVID-19 messaging strategy.

Health Minister Christine Elliott, whose office spearheaded the campaign, said the aim of the new commercials is to highlight the toll COVID-19 has been taking on the province’s health-care system, with 325 people still in intensive care.

“I want people to see what is actually happening in our hospitals,” Elliott told CTV News Toronto in an exclusive interview. “There are people that end up catching COVID inadvertently through family members or friends.”

All of the commercials begin and end in the same way, with an innocent-looking party filled with laughter and music, before a jarring edit that transports viewers into an emergency room.

The commercials track a patient as he has a oxygen mask placed on his face, while a voiceover warns that even a “small social gathering can spread the deadly COVID-19 virus to someone you love.”

“You can see the terror in the gentleman’s face and then you also see the stress and strain on the healthcare worker,” Elliott says referring to a person with deep marks on her face from an N95 mask.

Ford’s office clarified that the government relied on stock footage shot before the pandemic for the party scenes used in the commercial.

The province-wide campaign will target people on television, radio, print and social media platforms including Facebook, Instagram, Twitter and YouTube.

Sunday’s Super Bowl commercial, however, is considered to be a unique opportunity to reach millions of people across the province, with the expectation of reaching one in four adults in Toronto.

While the province wouldn’t disclose of cost of the commercials or the amount to purchase airtime during the Super Bowl, the most recent spots for the football finale on CTV cost an estimated $150,000 to $200,000 per commercial.

Commercials to air well into the second wave

The new advertising campaign is set to begin months after the second wave tore through the province, taking thousands of lives and overwhelming hospitals.

The recent decline in case counts and the impending changes to the state of emergency, however, convinced the province to change strategies in messaging.

“Some people are thinking the numbers are coming down everything’s okay, but it’s not yet,” Elliott said.

“We still have those variants, which are a huge concern, and we saw what happened in Roberta place where over 60 people died due to the U.K. strain, so we can’t take anything for granted right now.”

Elliott said while many people followed the new provincial orders to only leave home for essential reasons, the government noted several violations of the pandemic rules.

“Sadly we know that even during the stay-at-home order there are still people getting together in larger numbers not with members of their own household.”

The commercials, Elliott says, are targeted specifically at people who haven’t digested the message.

“You may think that there’s not consequence, that’s it’s okay to do it. It’s not, it’s still very dangerous.”

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A look at COVID-19 vaccinations in Canada on Thursday, March 4, 2021 – Yahoo News Canada

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The latest numbers on COVID-19 vaccinations in Canada as of 4 a.m. ET on Thursday, March 4, 2021.

In Canada, the provinces are reporting 77,572 new vaccinations administered for a total of 2,091,700 doses given. The provinces have administered doses at a rate of 5,519.103 per 100,000.

There were 129,330 new vaccines delivered to the provinces and territories for a total of 2,611,680 doses delivered so far. The provinces and territories have used 80.09 per cent of their available vaccine supply.

Please note that Newfoundland, P.E.I., Nova Scotia, New Brunswick and the territories typically do not report on a daily basis.

Newfoundland is reporting 4,472 new vaccinations administered over the past seven days for a total of 24,757 doses given. The province has administered doses at a rate of 47.279 per 1,000. There were 1,800 new vaccines delivered to Newfoundland for a total of 35,620 doses delivered so far. The province has received enough of the vaccine to give 6.8 per cent of its population a single dose. The province has used 69.5 per cent of its available vaccine supply.

P.E.I. is reporting 966 new vaccinations administered over the past seven days for a total of 12,596 doses given. The province has administered doses at a rate of 79.405 per 1,000. There were zero new vaccines delivered to P.E.I. for a total of 14,715 doses delivered so far. The province has received enough of the vaccine to give 9.3 per cent of its population a single dose. The province has used 85.6 per cent of its available vaccine supply.

Nova Scotia is reporting 6,054 new vaccinations administered over the past seven days for a total of 35,291 doses given. The province has administered doses at a rate of 36.163 per 1,000. There were zero new vaccines delivered to Nova Scotia for a total of 61,980 doses delivered so far. The province has received enough of the vaccine to give 6.4 per cent of its population a single dose. The province has used 56.94 per cent of its available vaccine supply.

New Brunswick is reporting 7,424 new vaccinations administered over the past seven days for a total of 33,741 doses given. The province has administered doses at a rate of 43.255 per 1,000. There were zero new vaccines delivered to New Brunswick for a total of 46,775 doses delivered so far. The province has received enough of the vaccine to give 6.0 per cent of its population a single dose. The province has used 72.13 per cent of its available vaccine supply.

Quebec is reporting 17,382 new vaccinations administered for a total of 472,710 doses given. The province has administered doses at a rate of 55.245 per 1,000. There were 100,620 new vaccines delivered to Quebec for a total of 638,445 doses delivered so far. The province has received enough of the vaccine to give 7.5 per cent of its population a single dose. The province has used 74.04 per cent of its available vaccine supply.

Ontario is reporting 27,398 new vaccinations administered for a total of 754,419 doses given. The province has administered doses at a rate of 51.359 per 1,000. There were zero new vaccines delivered to Ontario for a total of 903,285 doses delivered so far. The province has received enough of the vaccine to give 6.1 per cent of its population a single dose. The province has used 83.52 per cent of its available vaccine supply.

Manitoba is reporting 1,966 new vaccinations administered for a total of 80,171 doses given. The province has administered doses at a rate of 58.221 per 1,000. There were 8,190 new vaccines delivered to Manitoba for a total of 116,650 doses delivered so far. The province has received enough of the vaccine to give 8.5 per cent of its population a single dose. The province has used 68.73 per cent of its available vaccine supply.

Saskatchewan is reporting 1,361 new vaccinations administered for a total of 81,597 doses given. The province has administered doses at a rate of 69.20 per 1,000. There were zero new vaccines delivered to Saskatchewan for a total of 74,605 doses delivered so far. The province has received enough of the vaccine to give 6.3 per cent of its population a single dose. The province has used 109.4 per cent of its available vaccine supply.

Alberta is reporting 10,229 new vaccinations administered for a total of 255,283 doses given. The province has administered doses at a rate of 57.992 per 1,000. There were zero new vaccines delivered to Alberta for a total of 274,965 doses delivered so far. The province has received enough of the vaccine to give 6.2 per cent of its population a single dose. The province has used 92.84 per cent of its available vaccine supply.

British Columbia is reporting 6,627 new vaccinations administered for a total of 289,809 doses given. The province has administered doses at a rate of 56.476 per 1,000. There were 18,720 new vaccines delivered to British Columbia for a total of 382,740 doses delivered so far. The province has received enough of the vaccine to give 7.5 per cent of its population a single dose. The province has used 75.72 per cent of its available vaccine supply.

Yukon is reporting 990 new vaccinations administered for a total of 18,158 doses given. The territory has administered doses at a rate of 435.12 per 1,000. There were zero new vaccines delivered to Yukon for a total of 18,900 doses delivered so far. The territory has received enough of the vaccine to give 45 per cent of its population a single dose. The territory has used 96.07 per cent of its available vaccine supply.

The Northwest Territories are reporting zero new vaccinations administered for a total of 19,775 doses given. The territory has administered doses at a rate of 438.285 per 1,000. There were zero new vaccines delivered to the Northwest Territories for a total of 19,100 doses delivered so far. The territory has received enough of the vaccine to give 42 per cent of its population a single dose. The territory has used 103.5 per cent of its available vaccine supply.

Nunavut is reporting 5,327 new vaccinations administered for a total of 13,393 doses given. The territory has administered doses at a rate of 345.84 per 1,000. There were zero new vaccines delivered to Nunavut for a total of 23,900 doses delivered so far. The territory has received enough of the vaccine to give 62 per cent of its population a single dose. The territory has used 56.04 per cent of its available vaccine supply.

*Notes on data: The figures are compiled by the COVID-19 Open Data Working Group based on the latest publicly available data and are subject to change. Note that some provinces report weekly, while others report same-day or figures from the previous day. Vaccine doses administered is not equivalent to the number of people inoculated as the approved vaccines require two doses per person. The vaccines are currently not being administered to children under 18 and those with certain health conditions. In some cases the number of doses administered may appear to exceed the number of doses distributed as some provinces have been drawing extra doses per vial.

This report was automatically generated by The Canadian Press Digital Data Desk and was first published March 4, 2021.

The Canadian Press

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B.C. reports 438 new COVID cases, 2 deaths; Dr. Henry defends vaccine plan – Pentiction Western News

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B.C. is reporting 438 new COVID-19 cases and two deaths as of Tuesday (March 2), provincial health officer Dr. Bonnie Henry said.

By health authority, it breaks down to 137 new cases in Vancouver Coastal Health, 249 in Fraser Health, 19 in Island Health, 16 in Interior Health and 17 in Northern Health. There are now a total of 4,679 active cases and 8,445 people in isolation.

There are 243 people in hospital, of whom 62 are in ICU with the virus. There have been a total of 81,367 cases in B.C. since the pandemic began, of which 72,255 have recovered. B.C.’s death toll from the virus has reached 1,365.

Henry on Tuesday defended delaying the second dose of COVID vaccines for up to four months. Health officials announced Monday that choosing to delay the booster shot would allow all B.C. adults to receive their first dose by mid-July.

“If you give it too soon, your body’s immune system doesn’t recognize it as something news,” she said. “If you extend it a period of time as long as six months… you can get a more durable and long-lasting protection.”

Henry said that last week’s approval of AstraZeneca allows B.C. to be “more agile” in targeting areas of outbreaks and transmission. However, she noted that people will by and large not have a choice in which vaccine they get, but that the AstraZeneca could be offered to some front line and essential workers earlier than they may get the Pfizer and Moderna vaccines.

“The vaccine you are offered is the best vaccine,” she said. “I would not suggest people wait.”

However, upcoming mass vaccinations of seniors are expected to continue using the Pfizer and Moderna.

B.C. also extended its state of emergency for the COVID pandemic to March 16, marking nearly one full year.

READ MORE: Most B.C. adults could get their first COVID vaccine shot by July: health officials


@katslepian

katya.slepian@bpdigital.ca

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A look at COVID-19 vaccinations in Canada on Thursday, March 4, 2021 – GuelphToday

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The latest numbers on COVID-19 vaccinations in Canada as of 4 a.m. ET on Thursday, March 4, 2021.

In Canada, the provinces are reporting 77,572 new vaccinations administered for a total of 2,091,700 doses given. The provinces have administered doses at a rate of 5,519.103 per 100,000.

There were 129,330 new vaccines delivered to the provinces and territories for a total of 2,611,680 doses delivered so far. The provinces and territories have used 80.09 per cent of their available vaccine supply.

Please note that Newfoundland, P.E.I., Nova Scotia, New Brunswick and the territories typically do not report on a daily basis.

Newfoundland is reporting 4,472 new vaccinations administered over the past seven days for a total of 24,757 doses given. The province has administered doses at a rate of 47.279 per 1,000. There were 1,800 new vaccines delivered to Newfoundland for a total of 35,620 doses delivered so far. The province has received enough of the vaccine to give 6.8 per cent of its population a single dose. The province has used 69.5 per cent of its available vaccine supply.

P.E.I. is reporting 966 new vaccinations administered over the past seven days for a total of 12,596 doses given. The province has administered doses at a rate of 79.405 per 1,000. There were zero new vaccines delivered to P.E.I. for a total of 14,715 doses delivered so far. The province has received enough of the vaccine to give 9.3 per cent of its population a single dose. The province has used 85.6 per cent of its available vaccine supply.

Nova Scotia is reporting 6,054 new vaccinations administered over the past seven days for a total of 35,291 doses given. The province has administered doses at a rate of 36.163 per 1,000. There were zero new vaccines delivered to Nova Scotia for a total of 61,980 doses delivered so far. The province has received enough of the vaccine to give 6.4 per cent of its population a single dose. The province has used 56.94 per cent of its available vaccine supply.

New Brunswick is reporting 7,424 new vaccinations administered over the past seven days for a total of 33,741 doses given. The province has administered doses at a rate of 43.255 per 1,000. There were zero new vaccines delivered to New Brunswick for a total of 46,775 doses delivered so far. The province has received enough of the vaccine to give 6.0 per cent of its population a single dose. The province has used 72.13 per cent of its available vaccine supply.

Quebec is reporting 17,382 new vaccinations administered for a total of 472,710 doses given. The province has administered doses at a rate of 55.245 per 1,000. There were 100,620 new vaccines delivered to Quebec for a total of 638,445 doses delivered so far. The province has received enough of the vaccine to give 7.5 per cent of its population a single dose. The province has used 74.04 per cent of its available vaccine supply.

Ontario is reporting 27,398 new vaccinations administered for a total of 754,419 doses given. The province has administered doses at a rate of 51.359 per 1,000. There were zero new vaccines delivered to Ontario for a total of 903,285 doses delivered so far. The province has received enough of the vaccine to give 6.1 per cent of its population a single dose. The province has used 83.52 per cent of its available vaccine supply.

Manitoba is reporting 1,966 new vaccinations administered for a total of 80,171 doses given. The province has administered doses at a rate of 58.221 per 1,000. There were 8,190 new vaccines delivered to Manitoba for a total of 116,650 doses delivered so far. The province has received enough of the vaccine to give 8.5 per cent of its population a single dose. The province has used 68.73 per cent of its available vaccine supply.

Saskatchewan is reporting 1,361 new vaccinations administered for a total of 81,597 doses given. The province has administered doses at a rate of 69.20 per 1,000. There were zero new vaccines delivered to Saskatchewan for a total of 74,605 doses delivered so far. The province has received enough of the vaccine to give 6.3 per cent of its population a single dose. The province has used 109.4 per cent of its available vaccine supply.

Alberta is reporting 10,229 new vaccinations administered for a total of 255,283 doses given. The province has administered doses at a rate of 57.992 per 1,000. There were zero new vaccines delivered to Alberta for a total of 274,965 doses delivered so far. The province has received enough of the vaccine to give 6.2 per cent of its population a single dose. The province has used 92.84 per cent of its available vaccine supply.

British Columbia is reporting 6,627 new vaccinations administered for a total of 289,809 doses given. The province has administered doses at a rate of 56.476 per 1,000. There were 18,720 new vaccines delivered to British Columbia for a total of 382,740 doses delivered so far. The province has received enough of the vaccine to give 7.5 per cent of its population a single dose. The province has used 75.72 per cent of its available vaccine supply.

Yukon is reporting 990 new vaccinations administered for a total of 18,158 doses given. The territory has administered doses at a rate of 435.12 per 1,000. There were zero new vaccines delivered to Yukon for a total of 18,900 doses delivered so far. The territory has received enough of the vaccine to give 45 per cent of its population a single dose. The territory has used 96.07 per cent of its available vaccine supply.

The Northwest Territories are reporting zero new vaccinations administered for a total of 19,775 doses given. The territory has administered doses at a rate of 438.285 per 1,000. There were zero new vaccines delivered to the Northwest Territories for a total of 19,100 doses delivered so far. The territory has received enough of the vaccine to give 42 per cent of its population a single dose. The territory has used 103.5 per cent of its available vaccine supply.

Nunavut is reporting 5,327 new vaccinations administered for a total of 13,393 doses given. The territory has administered doses at a rate of 345.84 per 1,000. There were zero new vaccines delivered to Nunavut for a total of 23,900 doses delivered so far. The territory has received enough of the vaccine to give 62 per cent of its population a single dose. The territory has used 56.04 per cent of its available vaccine supply.

*Notes on data: The figures are compiled by the COVID-19 Open Data Working Group based on the latest publicly available data and are subject to change. Note that some provinces report weekly, while others report same-day or figures from the previous day. Vaccine doses administered is not equivalent to the number of people inoculated as the approved vaccines require two doses per person. The vaccines are currently not being administered to children under 18 and those with certain health conditions. In some cases the number of doses administered may appear to exceed the number of doses distributed as some provinces have been drawing extra doses per vial.

This report was automatically generated by The Canadian Press Digital Data Desk and was first published March 4, 2021.

The Canadian Press

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