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First Ride: 2024 RockShox SID Ultimate Fork – Pinkbike.com

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Somehow it’s already been three years since the SID last received a refresh, which means that RockShox’s venerable cross-country fork has once again been revised to keep it relevant for today’s XC riders and racers.

Updates include new 3-position and 2-position dampers, a new Debonair+ air spring for the standard SID, and longer upper tubes to increase bushing overlap. The standard SID comes stock with 120mm of travel, which can be reduced down to 110mm, and the even lighter weight SID SL is available with either 110 or 100mm of travel.

One thing’s for sure – there’s no shortage of models in the new SID lineup. The fact that each model is available with either a 3- or 2-position damper means there’s a total of 16 different options. At the top level, the SID Ultimate is priced at $999 USD, and the SID SL Ultimate is $899.

SID Ultimate Details

• Intended use: XC
• Travel: 110, 120mm (tested)
• Wheel size: 29″
• Stanchions: 35mm
• Debonair+ air spring
• Charger Race Day 2 damper (3 and 2-position options)
• Offset: 44mm
• Claimed weight: 1480 grams
• MSRP: $999 USD
• More info: rockshox.com

SID Details

The overall look of the SID hasn’t changed dramatically, but the SID Ultimate and SID SL both have a new crown shape where any excess material has been machined away to shave some precious grams. The 120mm SID Ultimate weighs in at a claimed 1480 grams, 57 grams lighter than the previous model.

The SID SL, the lightest option in the lineup thanks in part to its 32mm stanchion diameter and different lower leg profile, sees its travel bumped up to 110mm (there’s still a 100mm air spring available), a change that increases its weight by 26 grams compared to the last generation; it now weighs 1352 grams.

Internal updates to the standard SID include a new air spring that has 50% more negative and 16% more positive air volume. The resulting spring curve is intended to give the fork a slightly softer feel off the top for better small bump compliance, and more support in the mid-stroke to keep it riding in the sweet spot. The SID now uses a small coil top out spring, another measure that’s meant to help improve the beginning stroke suppleness.

The new three position damper option adds in a middle ‘Pedal’ setting that sits between Open and Lock. As you’d expect, Pedal adds more low-speed compression damping for smoother sections of trail where more support is helpful, but where a full lockout could feel harsh or diminish traction.

SRAM’s updated TwistLoc remote can be used to twist between the three settings, or the fork is available with a small lever on the top cap that’s used to pick the desired position. There’s also a new SIDLuxe rear shock with three matching compression settings that can be controlled at the same time as the fork with the TwistLoc remote.

It’s no secret that a number of the previous SID forks were plagued by bushing play, an issue we encountered on several test bikes. To address that, RockShox increased the upper tube length by 25 millimeters. That extra length means that the lower bushing is fully engaged at top out, and there’s 50% more bushing surface engagement, hopefully greatly reducing the likelihood that any annoying fork play will develop. So far the revision seems to be working – my test fork is still working properly after a 7 day stage race and a handful of other rides.

Ride Impressions

The arrival of my SID Ultimate test fork and SIDLuxe shock lined up with the start of the BC Bike Race, a 7-day cross-country stage race, so I mounted the new bits to an Orbea Oiz, went on one shakedown / setup ride, and then dove into a week of racing on Vancouver Island.

There was one feature missing from my BCBR setup – the TwistLoc shifter that’s used to switch between the three settings on the fork and shock. That’s right, I completed the entire race with my suspension fully open. That’s borderline sacriligeous for those who worship at the alter of efficiency, but for me it was one less thing to think about, and since the Oiz’s rear suspension is already fairly firm off the top I didn’t miss having a lockout at all.

Don’t worry, though, the lockout has since been installed, and I can confirm that there’s a noticeable difference between the three settings. The middle ‘Pedal’ setting is very usable – it comes in handy on climbs that have enough rough bits that a full lockout would be too much, but where firming up the suspension helps make the bike feel that much more efficient. It did take some time to remember the direction that the twist shifter needed to be turned to open up the suspension versus locking it out, but that’s something that eventually becomes second nature.

Before I go too much further, I should state that I’m not a diehard XC racer, even though I do love going fast on little bikes, and I recognize that the wants / needs of an elite XC athlete may be different than mine. That said, my ideal cross-country bike would have a fork without any cables running to it, and there would be a simple handlebar mounted remote to actuate the lockout or pedal platform on the shock. The TwistLoc shifter works fine, I’d just prefer pushing a lever or button.

Given RockShox’s propensity for adding electronics to everything, I’m a little surprised there’s no low-profile electronic lockout in their lineup. Yes, Flight Attendant exists, but what about a wireless lockout with a tiny button on the handlebar to activate it? That sure seems like it’d be handy for a wide range of riders, and not just the XC crowd, and you could probably make a ½ or ¼ size battery that would provide plenty of juice for a couple ride while also saving some weight.

Suspension Feel

The vast majority of modern XC bikes are much better than the sketchy, spindly things that used to be the norm not that long ago. It turns out that a touch more travel and geometry that’s a little less pointy goes a long way towards making a bike that’s enjoyable on the climbs and the descents (within reason, of course – there’s still limits to what you can get away with on a 120mm fork).

Compared to the previous version, the new SID is noticeably softer for the first few millimeters of travel. Now, I didn’t really have any major complaints about the previous SID (as long as it didn’t have bushing play, of course), but that softer beginning stroke does help out with hand comfort on long, chattery sections. After that, it ramps up nicely, and over the course of a week of blind racing I only had a few hard bottom outs, all in situations where using full travel was completely warranted. I’ve since bumped up the pressure slightly and added a volume spacer (I’m now at 80 psi with one spacer for my 160 lb weight), which helps make sure that the end of the stroke is there in reserve for the biggest, and usually unexpected, hits.

As far as adjustments go, well, there really isn’t that much to discuss. The rebound is adjusted via a 2.5mm allen key that can also be removed to adjust the rebound on the SIDLuxe, and there was enough range for me to find a comfortable setting.

For the low speed compression, I do think it’d be nice to have the option to further fine tune the fork – for comparison, the FIT4 damper that Fox uses in their StepCast 34 allows gives riders 22 clicks of low speed compression adjustment in the open setting. Adding that feature to the SID would likely add a little extra weight, but the result would still be much lighter than a Pike, and would be a great option for speedy downcountry machine.

Overall, the updates to the SID have increased its capability and comfort – it’s more than up to the task of handling World Cup cross-country racing, and it can be pushed even further without flinching.


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The Internet is Littered in ‘Educated Guesses’ Without the ‘Education’

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Although no one likes a know-it-all, they dominate the Internet.

The Internet began as a vast repository of information. It quickly became a breeding ground for self-proclaimed experts seeking what most people desire: recognition and money.

Today, anyone with an Internet connection and some typing skills can position themselves, regardless of their education or experience, as a subject matter expert (SME). From relationship advice, career coaching, and health and nutrition tips to citizen journalists practicing pseudo-journalism, the Internet is awash with individuals—Internet talking heads—sharing their “insights,” which are, in large part, essentially educated guesses without the education or experience.

The Internet has become a 24/7/365 sitcom where armchair experts think they’re the star.

Not long ago, years, sometimes decades, of dedicated work and acquiring education in one’s field was once required to be recognized as an expert. The knowledge and opinions of doctors, scientists, historians, et al. were respected due to their education and experience. Today, a social media account and a knack for hyperbole are all it takes to present oneself as an “expert” to achieve Internet fame that can be monetized.

On the Internet, nearly every piece of content is self-serving in some way.

The line between actual expertise and self-professed knowledge has become blurry as an out-of-focus selfie. Inadvertently, social media platforms have created an informal degree program where likes and shares are equivalent to degrees. After reading selective articles, they’ve found via and watching some TikTok videos, a person can post a video claiming they’re an herbal medicine expert. Their new “knowledge,” which their followers will absorb, claims that Panda dung tea—one of the most expensive teas in the world and isn’t what its name implies—cures everything from hypertension to existential crisis. Meanwhile, registered dietitians are shaking their heads, wondering how to compete against all the misinformation their clients are exposed to.

More disturbing are individuals obsessed with evangelizing their beliefs or conspiracy theories. These people write in-depth blog posts, such as Elvis Is Alive and the Moon Landings Were Staged, with links to obscure YouTube videos, websites, social media accounts, and blogs. Regardless of your beliefs, someone or a group on the Internet shares them, thus confirming your beliefs.

Misinformation is the Internet’s currency used to get likes, shares, and engagement; thus, it often spreads like a cosmic joke. Consider the prevalence of clickbait headlines:

  • You Won’t Believe What Taylor Swift Says About Climate Change!
  • This Bedtime Drink Melts Belly Fat While You Sleep!
  • In One Week, I Turned $10 Into $1 Million!

Titles that make outrageous claims are how the content creator gets reads and views, which generates revenue via affiliate marketing, product placement, and pay-per-click (PPC) ads. Clickbait headlines are how you end up watching a TikTok video by a purported nutrition expert adamantly asserting you can lose belly fat while you sleep by drinking, for 14 consecutive days, a concoction of raw eggs, cinnamon, and apple cider vinegar 15 minutes before going to bed.

Our constant search for answers that’ll explain our convoluted world and our desire for shortcuts to success is how Internet talking heads achieve influencer status. Because we tend to seek low-hanging fruits, we listen to those with little experience or knowledge of the topics they discuss yet are astute enough to know what most people want to hear.

There’s a trend, more disturbing than spreading misinformation, that needs to be called out: individuals who’ve never achieved significant wealth or traded stocks giving how-to-make-easy-money advice, the appeal of which is undeniable. Several people I know have lost substantial money by following the “advice” of Internet talking heads.

Anyone on social media claiming to have a foolproof money-making strategy is lying. They wouldn’t be peddling their money-making strategy if they could make easy money.

Successful people tend to be secretive.

Social media companies design their respective algorithms to serve their advertisers—their source of revenue—interest; hence, content from Internet talking heads appears most prominent in your feeds. When a video of a self-professed expert goes viral, likely because it pressed an emotional button, the more people see it, the more engagement it receives, such as likes, shares and comments, creating a cycle akin to a tornado.

Imagine scrolling through your TikTok feed and stumbling upon a “scientist” who claims they can predict the weather using only aluminum foil, copper wire, sea salt and baking soda. You chuckle, but you notice his video got over 7,000 likes, has been shared over 600 times and received over 400 comments. You think to yourself, “Maybe this guy is onto something.” What started as a quest to achieve Internet fame evolved into an Internet-wide belief that weather forecasting can be as easy as DIY crafts.

Since anyone can call themselves “an expert,” you must cultivate critical thinking skills to distinguish genuine expertise from self-professed experts’ self-promoting nonsense. While the absurdity of the Internet can be entertaining, misinformation has serious consequences. The next time you read a headline that sounds too good to be true, it’s probably an Internet talking head making an educated guess; without the education seeking Internet fame, they can monetize.

______________________________________________________________

 

Nick Kossovan, a self-described connoisseur of human psychology, writes about what’s

on his mind from Toronto. You can follow Nick on Twitter and Instagram @NKossovan.

 

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Tight deadlines on software projects can put safety at risk: survey

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TORONTO – A new survey says a majority of software engineers and developers feel tight project deadlines can put safety at risk.

Seventy-five per cent of the 1,000 global workers who responded to the survey released Tuesday say pressure to deliver projects on time and on budget could be compromising critical aspects like safety.

The concern is even higher among engineers and developers in North America, with 77 per cent of those surveyed on the continent reporting the urgency of projects could be straining safety.

The study was conducted between July and September by research agency Coleman Parkes and commissioned by BlackBerry Ltd.’s QNX division, which builds connected-car technology.

The results reflect a timeless tug of war engineers and developers grapple with as they balance the need to meet project deadlines with regulations and safety checks that can slow down the process.

Finding that balance is an issue that developers of even the simplest appliances face because of advancements in technology, said John Wall, a senior vice-president at BlackBerry and head of QNX.

“The software is getting more complicated and there is more software whether it’s in a vehicle, robotics, a toaster, you name it… so being able to patch vulnerabilities, to prevent bad actors from doing malicious acts is becoming more and more important,” he said.

The medical, industrial and automotive industries have standardized safety measures and anything they produce undergoes rigorous testing, but that work doesn’t happen overnight. It has to be carried out from the start and then at every step of the development process.

“What makes safety and security difficult is it’s an ongoing thing,” Wall said. “It’s not something where you’ve done it, and you are finished.”

The Waterloo, Ont.-based business found 90 per cent of its survey respondents reported that organizations are prioritizing safety.

However, when asked about why safety may not be a priority for their organization, 46 per cent of those surveyed answered cost pressures and 35 per cent said a lack of resources.

That doesn’t surprise Wall. Delays have become rampant in the development of tech, and in some cases, stand to push back the launch of vehicle lines by two years, he said.

“We have to make sure that people don’t compromise on safety and security to be able to get products out quicker,” he said.

“What we don’t want to see is people cutting corners and creating unsafe situations.”

The survey also took a peek at security breaches, which have hit major companies like London Drugs, Indigo Books & Music, Giant Tiger and Ticketmaster in recent years.

About 40 per cent of the survey’s respondents said they have encountered a security breach in their employer’s operating system. Those breaches resulted in major impacts for 27 per cent of respondents, moderate impacts for 42 per cent and minor impacts for 27 per cent.

“There are vulnerabilities all the time and this is what makes the job very difficult because when you ship the software, presumably the software has no security vulnerabilities, but things get discovered after the fact,” Wall said.

Security issues, he added, have really come to the forefront of the problems developers face, so “really without security, you have no safety.”

This report by The Canadian Press was first published Oct. 8, 2024.

Companies in this story: (TSX:BB)

The Canadian Press. All rights reserved.

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Beware of scams during Amazon’s Prime Big Deal Days sales event: cybersecurity firm

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As online shoppers hunt for bargains offered by Amazon during its annual fall sale this week, cybersecurity researchers are warning Canadians to beware of an influx of scammers posing as the tech giant.

In the 30 days leading up to Amazon’s Prime Big Deal Days, taking place Tuesday and Wednesday, there were more than 1,000 newly registered Amazon-related web domains, according to Check Point Software Technologies, a company that offers cybersecurity solutions.

The company said it deemed 88 per cent of those domains malicious or suspicious, suggesting they could have been set up by scammers to prey on vulnerable consumers. One in every 54 newly created Amazon-related domain included the phrase “Amazon Prime.”

“They’re almost indiscernible from the real Amazon domain,” said Robert Falzon, head of engineering at Check Point in Canada.

“With all these domains registered that look so similar, it’s tricking a lot of people. And that’s the whole intent here.”

Falzon said Check Point Research sees an uptick in attempted scams around big online shopping days throughout the year, including Prime Days.

Scams often come in the form of phishing emails, which are deceptive messages that appear to be from a reputable source in attempt to steal sensitive information.

In this case, he said scammers posing as Amazon commonly offer “outrageous” deals that appear to be associated with Prime Days, in order to trick recipients into clicking on a malicious link.

The cybersecurity firm said it has identified and blocked 100 unique Amazon Prime-themed scam emails targeting organizations and consumers over the past two weeks.

Scammers also target Prime members with unsolicited calls, claiming urgent account issues and requesting payment information.

“It’s like Christmas for them,” said Falzon.

“People expect there to be significant savings on Prime Day, so they’re not shocked that they see something of significant value. Usually, the old adage applies: If it seems too good to be true, it probably is.”

Amazon’s website lists a number of red flags that it recommends customers watch for to identify a potential impersonation scam.

Those include false urgency, requests for personal information, or indications that the sender prefers to complete the purchase outside of the Amazon website or mobile app.

Scammers may also request that customers exclusively pay with gift cards, a claim code or PIN. Any notifications about an order or delivery for an unexpected item should also raise alarm bells, the company says.

“During busy shopping moments, we tend to see a rise in impersonation scams reported by customers,” said Amazon spokeswoman Octavia Roufogalis in a statement.

“We will continue to invest in protecting consumers and educating the public on scam avoidance. We encourage consumers to report suspected scams to us so that we can protect their accounts and refer bad actors to law enforcement to help keep consumers safe.”

Falzon added that these scams are more successful than people might think.

As of June 30, the Canadian Anti-Fraud Centre said there had been $284 million lost to fraud so far this year, affecting 15,941 victims.

But Falzon said many incidents go unreported, as some Canadians who are targeted do not know how or where to flag a scam, or may choose not to out of embarrassment.

Check Point recommends Amazon customers take precautions while shopping on Prime Days, including by checking URLs carefully, creating strong passwords on their accounts, and avoiding personal information being shared such as their birthday or social security number.

The cybersecurity company said consumers should also look for “https” at the beginning of a website URL, which indicates a secure connection, and use credit cards rather than debit cards for online shopping, which offer better protection and less liability if stolen.

This report by The Canadian Press was first published Oct. 8, 2024.

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