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Ford’s ‘balanced’ electric bet faces crucial 2023 as restructuring takes hold

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Racecar-loving Ford CEO Jim Farley is in the midst of what may be the biggest challenge of his professional life.

Ford (F), which is celebrating its 120th anniversary this year, is pushing hard into what could be its path forward for the next century. Farley’s focus on EVs and transitioning the business is tantamount to the automaker’s future, and he has put his money where his mouth is from an organizational standpoint.

The iconic automaker will begin reporting its results as three separate organizations — Ford Blue (for its traditional gas powered business), Ford Commercial (for commercial trucks and clients), and Ford Model E (for its EV business) — with their Q1 2023 earnings, expected May 2.

There will be no place to hide loss-producing units like EVs after this transition.

“We do think they’re following the right strategy by taking a more balanced approach towards EV growth and really focusing on building excitement surrounding individual EV models, as opposed to setting a date in the future in which they’re going to be all-electric,” CFRA analyst Garrett Nelson told Yahoo Finance. “We think the balanced approach is the right one, just given the fact that EVs still accounted for less than 6% of all US new vehicle sales last year.”

The performance of the EV business is the one investors and Wall Street analysts are most keenly focused on for Q1. When the announcement was made about the re-org back in March last year, Wall Street rewarded the company’s stock with a bullish bump in price. The initial read: better accountability, a tighter grip on costs and more electrified profits.

But for Ford investors, that excitement seems like eons ago.

After the good news of the F-150 Lightning going on sale back in April 2022, Ford has faced a series of setbacks. Ford reported disappointing third quarter earnings after the company decided to shut down its Argo AI autonomous tech joint-venture due to issues with developing the technology and funding. Ford took a $2.7 billion impairment from the move and said its third quarter earnings were impacted by $1 billion in higher costs.

Ford’s fourth quarter earnings report wasn’t much better, with the company missing its full-year EBIT (earnings before interest and taxes) forecast by over $1 billion.

“We should have done much better last year,” Ford CEO Jim Farley said. “We left about $2 billion in profits on the table that were within our control, and we’re going to correct that with improved execution and performance.”

This came after crosstown rival GM reported a monster quarter and full-year profit guidance well above consensus estimates. Many on the street saw this as evidence of GM’s operational prowess as it gears up for its EV transition.

“With this exceptional performance and guide from GM, we believe this was a strong statement to the Street expressing that demand worries and supply shortages are a thing of the past and to focus on the massive opportunity ahead as GM continues chipping away at its transformational story,” Wedbush analyst Dan Ives wrote in a note to investors following GM’s report.

The Ford F-150 Lightning displayed at the Philadelphia Auto Show, Jan. 27, 2023, in Philadelphia. (AP Photo/Matt Rourke, File)The Ford F-150 Lightning displayed at the Philadelphia Auto Show, Jan. 27, 2023, in Philadelphia. (AP Photo/Matt Rourke, File)
The Ford F-150 Lightning displayed at the Philadelphia Auto Show, Jan. 27, 2023, in Philadelphia. (AP Photo/Matt Rourke, File)

Production hiccups

Ford’s recent issues that are most concerning to investors revolve around production and reliability.

Ford is still struggling with reliability and recall costs, with the brand having the most cars subject to recall since the start of 2022 (totaling over 9 million vehicles). Farley himself has called out the high cost of recalls affecting the brand’s financial performance.

And then came production issues with its most important product release to date: the F-150 Lightning. A battery issue resulted in a fire in an F-150 that was awaiting final inspection, and the fire spread to two other vehicles. Ford halted production in early February with battery supplier SK On and won’t restart production until March 13.

“In the weeks ahead, we will continue to apply our learnings and work with SK On’s team to ensure we continue delivering high-quality battery packs – down to the battery cells,” a Ford spokesperson told Yahoo Finance in a statement.

The question for investors and analysts is whether Ford’s production and reliability issues are going to plague its F-150 Lightning rollout, which is still in its nascent stage and figures to be a huge growth driver for its EV unit in the years to come.

Ford Motor Company's electric F-150 Lightning on the production line at their Rouge Electric Vehicle Center in Dearborn, Michigan on September 8, 2022. (Photo by JEFF KOWALSKY / AFP) (Photo by JEFF KOWALSKY/AFP via Getty Images)Ford Motor Company's electric F-150 Lightning on the production line at their Rouge Electric Vehicle Center in Dearborn, Michigan on September 8, 2022. (Photo by JEFF KOWALSKY / AFP) (Photo by JEFF KOWALSKY/AFP via Getty Images)
Ford Motor Company’s electric F-150 Lightning on the production line at their Rouge Electric Vehicle Center in Dearborn, Michigan on September 8, 2022. (Photo by JEFF KOWALSKY / AFP)

“In the case of the Lightning, it appears to be one incident that was caught before getting to the customer, and the company is being appropriately cautious with the response,” Guidehouse Insights analyst Mike Austin told Yahoo Finance. “The bigger problem is that it’s a reminder of Ford’s continued trouble with product launches — but I think that the EV-specific issues are short-term and not a strategic error.”

CFRA analyst Garrett Nelson echoed that view, noting that Ford isn’t the only one struggling with EV reliability.

“We think it’s more of a short-term thing,” Nelson says, noting that Ford’s not the only one that’s had battery issues. “You look at some of the smaller EV manufacturers like Lucid and Rivian, their production ramp-ups have been very disappointing.” And General Motors’ Chevy Bolt battery, he added, required a costly recall and remediation.

The hope for Ford is it solves the issue with its battery partner SK On and moves forward. Ford has around 200,000 pre-orders for the Lightning, and the last thing it wants to do is have customers cancel orders because of reliability fears.

Ford CEO Jim Farley speaks during the official launch of the all-new Ford F-150 Lightning electric pickup truck at the Ford Rouge Electric Vehicle Center in Dearborn, Michigan, U.S. April 26, 2022. REUTERS/Rebecca CookFord CEO Jim Farley speaks during the official launch of the all-new Ford F-150 Lightning electric pickup truck at the Ford Rouge Electric Vehicle Center in Dearborn, Michigan, U.S. April 26, 2022. REUTERS/Rebecca Cook
Ford CEO Jim Farley speaks during the official launch of the all-new Ford F-150 Lightning electric pickup truck at the Ford Rouge Electric Vehicle Center in Dearborn, Michigan, U.S. April 26, 2022. REUTERS/Rebecca Cook

‘A lot of investors are thinking they would be further along’

The emergence of car-guy CEO Jim Farley in October 2020 was a breath of fresh air for Ford faithful following the tenure of its last CEO, Jim Hackett, who had no automotive experience to speak of (he worked at a furniture company), and it showed during Hackett’s brief, yet rocky tenure.

Farley has spent years at the company in various roles, most recently as COO, and prior to that roles including running Ford’s EMEA (Europe, Middle East, Africa) business and serving as chief of marketing and sales at Lincoln. Prior to joining Ford in 2007, Farley was VP and GM of Toyota’s Lexus luxury division and ran all of Toyota’s marketing and advertising activities in the U.S.

And Bill Ford, the executive chairman of Ford (and the great grandson of Henry Ford), is still a believer in his CEO, despite recent hiccups.

“It’s been episodic for a lot of my career,” Ford said last month at the announcement of a new $3.5 billion battery plant in Michigan. “We get it right, we slide back, we get it right. I think we probably had so much focus on the future that we perhaps took the eye off the ball a little bit on the present. But Jim’s got a full-court press on it, and we are already starting to see results.”

Guidehouse’s Austin said that “Farley has a good perspective on the big picture, especially with his global experience within Ford, and he seems to understand the urgency of transforming the company.”

Ford Motor Company Chief Executive Bill Ford announces Ford will partner with Chinese-based, Amperex Technology, to build an all-electric vehicle battery plant in Marshall, Michigan, during a press conference in Romulus, Michigan U.S., February 13, 2023. REUTERS/Rebecca CookFord Motor Company Chief Executive Bill Ford announces Ford will partner with Chinese-based, Amperex Technology, to build an all-electric vehicle battery plant in Marshall, Michigan, during a press conference in Romulus, Michigan U.S., February 13, 2023. REUTERS/Rebecca Cook
Ford Motor Company Chief Executive Bill Ford announces Ford will partner with Chinese-based, Amperex Technology, to build an all-electric vehicle battery plant in Marshall, Michigan, during a press conference in Romulus, Michigan U.S., February 13, 2023. REUTERS/Rebecca Cook

Nevertheless, some investors are growing impatient: After shooting from around $5 a share when Farley became CEO to around $25 a share in early January of 2022, shares have stumbled and sit around $13.

“Be patient with Ford,” Farley said in an interview with Yahoo Finance in early February. “We are under double transformation. Some things are going really fast, like we’re now number two in EVs, the Lightning is sold out for like another year. I kind of didn’t think that would happen this fast. On the other hand, the industrial system purchasing supply chain or manufacturing or engineering, we just have to get a lot of costs out. It funds the whole future of the business.”

To placate investors, the company declared a supplemental dividend in addition to its regular dividend.

Barclay’s Dan Levy, who in initiated coverage of Ford in mid-February with an Equal Weight rating and $13 price target, believes Ford is facing more difficulties with its transformation than some competitors.

“Ford is facing recessionary pressures that stand to challenge its recently robust pricing power alongside its own cost challenges, and also facing what we expect to be challenging near-term margins during the ramp of its of its EV transition,” Levy wrote in a recent note to clients. “Accordingly, we don’t see a compelling reason to own the stock today, but would rather wait for better opportunities ahead.”

CFRA’s Nelson, who has a Buy rating on Ford with a $15 price target, explained that “a lot of investors didn’t have an appreciation for how difficult — what a massive global footprint that Ford has. And so I think after 2 and 1/2 years, a lot of investors are thinking they would be further along. So really, there’s a lot of pressure on Farley, and he’s going to really have to show some execution here in the coming quarters.”

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Japan’s SoftBank returns to profit after gains at Vision Fund and other investments

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TOKYO (AP) — Japanese technology group SoftBank swung back to profitability in the July-September quarter, boosted by positive results in its Vision Fund investments.

Tokyo-based SoftBank Group Corp. reported Tuesday a fiscal second quarter profit of nearly 1.18 trillion yen ($7.7 billion), compared with a 931 billion yen loss in the year-earlier period.

Quarterly sales edged up about 6% to nearly 1.77 trillion yen ($11.5 billion).

SoftBank credited income from royalties and licensing related to its holdings in Arm, a computer chip-designing company, whose business spans smartphones, data centers, networking equipment, automotive, consumer electronic devices, and AI applications.

The results were also helped by the absence of losses related to SoftBank’s investment in office-space sharing venture WeWork, which hit the previous fiscal year.

WeWork, which filed for Chapter 11 bankruptcy protection in 2023, emerged from Chapter 11 in June.

SoftBank has benefitted in recent months from rising share prices in some investment, such as U.S.-based e-commerce company Coupang, Chinese mobility provider DiDi Global and Bytedance, the Chinese developer of TikTok.

SoftBank’s financial results tend to swing wildly, partly because of its sprawling investment portfolio that includes search engine Yahoo, Chinese retailer Alibaba, and artificial intelligence company Nvidia.

SoftBank makes investments in a variety of companies that it groups together in a series of Vision Funds.

The company’s founder, Masayoshi Son, is a pioneer in technology investment in Japan. SoftBank Group does not give earnings forecasts.

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Yuri Kageyama is on X:

The Canadian Press. All rights reserved.

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Trump campaign promises unlikely to harm entrepreneurship: Shopify CFO

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Shopify Inc. executives brushed off concerns that incoming U.S. President Donald Trump will be a major detriment to many of the company’s merchants.

“There’s nothing in what we’ve heard from Trump, nor would there have been anything from (Democratic candidate) Kamala (Harris), which we think impacts the overall state of new business formation and entrepreneurship,” Shopify’s chief financial officer Jeff Hoffmeister told analysts on a call Tuesday.

“We still feel really good about all the merchants out there, all the entrepreneurs that want to start new businesses and that’s obviously not going to change with the administration.”

Hoffmeister’s comments come a week after Trump, a Republican businessman, trounced Harris in an election that will soon return him to the Oval Office.

On the campaign trail, he threatened to impose tariffs of 60 per cent on imports from China and roughly 10 per cent to 20 per cent on goods from all other countries.

If the president-elect makes good on the promise, many worry the cost of operating will soar for companies, including customers of Shopify, which sells e-commerce software to small businesses but also brands as big as Kylie Cosmetics and Victoria’s Secret.

These merchants may feel they have no choice but to pass on the increases to customers, perhaps sparking more inflation.

If Trump’s tariffs do come to fruition, Shopify’s president Harley Finkelstein pointed out China is “not a huge area” for Shopify.

However, “we can’t anticipate what every presidential administration is going to do,” he cautioned.

He likened the uncertainty facing the business community to the COVID-19 pandemic where Shopify had to help companies migrate online.

“Our job is no matter what comes the way of our merchants, we provide them with tools and service and support for them to navigate it really well,” he said.

Finkelstein was questioned about the forthcoming U.S. leadership change on a call meant to delve into Shopify’s latest earnings, which sent shares soaring 27 per cent to $158.63 shortly after Tuesday’s market open.

The Ottawa-based company, which keeps its books in U.S. dollars, reported US$828 million in net income for its third quarter, up from US$718 million in the same quarter last year, as its revenue rose 26 per cent.

Revenue for the period ended Sept. 30 totalled US$2.16 billion, up from US$1.71 billion a year earlier.

Subscription solutions revenue reached US$610 million, up from US$486 million in the same quarter last year.

Merchant solutions revenue amounted to US$1.55 billion, up from US$1.23 billion.

Shopify’s net income excluding the impact of equity investments totalled US$344 million for the quarter, up from US$173 million in the same quarter last year.

Daniel Chan, a TD Cowen analyst, said the results show Shopify has a leadership position in the e-commerce world and “a continued ability to gain market share.”

In its outlook for its fourth quarter of 2024, the company said it expects revenue to grow at a mid-to-high-twenties percentage rate on a year-over-year basis.

“Q4 guidance suggests Shopify will finish the year strong, with better-than-expected revenue growth and operating margin,” Chan pointed out in a note to investors.

This report by The Canadian Press was first published Nov. 12, 2024.

Companies in this story: (TSX:SHOP)

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RioCan cuts nearly 10 per cent staff in efficiency push as condo market slows

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TORONTO – RioCan Real Estate Investment Trust says it has cut almost 10 per cent of its staff as it deals with a slowdown in the condo market and overall pushes for greater efficiency.

The company says the cuts, which amount to around 60 employees based on its last annual filing, will mean about $9 million in restructuring charges and should translate to about $8 million in annualized cash savings.

The job cuts come as RioCan and others scale back condo development plans as the market softens, but chief executive Jonathan Gitlin says the reductions were from a companywide efficiency effort.

RioCan says it doesn’t plan to start any new construction of mixed-use properties this year and well into 2025 as it adjusts to the shifting market demand.

The company reported a net income of $96.9 million in the third quarter, up from a loss of $73.5 million last year, as it saw a $159 million boost from a favourable change in the fair value of investment properties.

RioCan reported what it says is a record-breaking 97.8 per cent occupancy rate in the quarter including retail committed occupancy of 98.6 per cent.

This report by The Canadian Press was first published Nov. 12, 2024.

Companies in this story: (TSX:REI.UN)

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