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Hosting NHL playoffs could help Edmonton attract investment and talent, say experts – Folio – University of Alberta

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If Edmonton is selected as one of the two host cities for the 2020 NHL playoffs, the big winners will be the province’s health-care system and its ability to attract talent, according to a pair of University of Alberta sports management researchers.

However, with no fans in the stands and participants all but quarantined to their rooms, the economic benefit is thought to be insignificant.

So why bother lobbying the NHL to be a host city?

“Outsiders are going to say, ‘Look at Alberta’s ability to handle this pandemic,’ and that is great for the province from a marketing standpoint,” said sports marketing professor Marvin Washington.

He said people looking to change locations for work before the COVID-19 pandemic wouldn’t give health care a second thought.

“Now you’re thinking about health care in terms of, can I get tested? What if something’s wrong? Who’s going to make the decisions? We’ve seen it play out all over the world, and different cities have responded differently,” said Washington.

“That’s why I think the benefit of having the NHL is when people say, ‘Look, obviously health care in Alberta must be amazing.’” 

Not only is it good for bringing people in, Washington said, but Alberta’s response to COVID-19 might also be enticing for companies to invest here.

“Why not put your staff here, instead of putting them in Toronto or New York if they’re going to get sick there?” he said. “I would say the benefit of this city is that this city was able to deal with the pandemic.”

As for the economy, sport management professor Dan Mason said a large regional sports tournament will have a bigger impact as there will be limitations on the experiences of the players themselves.

“It’s not like they’re not going to be shopping the whole time,” he said. “It’s going to benefit some businesses, but it wouldn’t be the same as hosting a large minor hockey tournament and having all the families come from northern Alberta and spend their money at West Edmonton Mall.”

From a promotion standpoint, Mason agrees that how the province handled the pandemic is on full display, but doesn’t think anyone is going to change their travel plans to come to Edmonton because of a visual they get at a hockey game.

“It’s more there’s this hierarchy of cities and they are constantly trying to compete with each other for the attraction and retention of talented people, businesses and tourists,” he said. “Cities are constantly engaged in some kind of competition with each other, and this is just one other thing they could potentially be doing that with.”

Mason said the discourse around the NHL bringing the playoffs to Edmonton is not that different from some of the discourse that occurs around attracting a team in the first place, which of course includes the economic benefits and level of pride or energy the team will bring, both of which can be measured, somewhat.

The pride measurement used is known as the Contingent Valuation Method, which grew out of environmental economics to help value things that don’t have value in the marketplace, such as parks and wetlands. 

Fifteen years ago, when the idea of Rogers Place was still in its infancy, Mason asked Edmontonians how much they would be willing to pay in the form of a tax to have the arena downtown as opposed to somewhere else. For a downtown arena the answer was $30 million. For the playoffs, Mason said that number might be closer to zero.

“There certainly are people in Alberta who will feel proud that we’re hosting the playoffs, but when it comes down to it, I think people just want to see some playoff hockey,” he said.

As well, Mason noted there are little elements behind the push that would be in the Oilers’ self-interest.

“I’m sure the Oilers organization would love to have players getting a feel for the city, thinking that might help them attract players down the road.

“The Oilers have this beautiful, state-of-the-art facility and they want to do something with it,” he said. “I would feel like we can do this. Why aren’t we?”

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Economy

S&P/TSX gains almost 100 points, U.S. markets also higher ahead of rate decision

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TORONTO – Strength in the base metal and technology sectors helped Canada’s main stock index gain almost 100 points on Friday, while U.S. stock markets climbed to their best week of the year.

“It’s been almost a complete opposite or retracement of what we saw last week,” said Philip Petursson, chief investment strategist at IG Wealth Management.

In New York, the Dow Jones industrial average was up 297.01 points at 41,393.78. The S&P 500 index was up 30.26 points at 5,626.02, while the Nasdaq composite was up 114.30 points at 17,683.98.

The S&P/TSX composite index closed up 93.51 points at 23,568.65.

While last week saw a “healthy” pullback on weaker economic data, this week investors appeared to be buying the dip and hoping the central bank “comes to the rescue,” said Petursson.

Next week, the U.S. Federal Reserve is widely expected to cut its key interest rate for the first time in several years after it significantly hiked it to fight inflation.

But the magnitude of that first cut has been the subject of debate, and the market appears split on whether the cut will be a quarter of a percentage point or a larger half-point reduction.

Petursson thinks it’s clear the smaller cut is coming. Economic data recently hasn’t been great, but it hasn’t been that bad either, he said — and inflation may have come down significantly, but it’s not defeated just yet.

“I think they’re going to be very steady,” he said, with one small cut at each of their three decisions scheduled for the rest of 2024, and more into 2025.

“I don’t think there’s a sense of urgency on the part of the Fed that they have to do something immediately.

A larger cut could also send the wrong message to the markets, added Petursson: that the Fed made a mistake in waiting this long to cut, or that it’s seeing concerning signs in the economy.

It would also be “counter to what they’ve signaled,” he said.

More important than the cut — other than the new tone it sets — will be what Fed chair Jerome Powell has to say, according to Petursson.

“That’s going to be more important than the size of the cut itself,” he said.

In Canada, where the central bank has already cut three times, Petursson expects two more before the year is through.

“Here, the labour situation is worse than what we see in the United States,” he said.

The Canadian dollar traded for 73.61 cents US compared with 73.58 cents US on Thursday.

The October crude oil contract was down 32 cents at US$68.65 per barrel and the October natural gas contract was down five cents at US$2.31 per mmBTU.

The December gold contract was up US$30.10 at US$2,610.70 an ounce and the December copper contract was up four cents US$4.24 a pound.

— With files from The Associated Press

This report by The Canadian Press was first published Sept. 13, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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Economy

S&P/TSX composite down more than 200 points, U.S. stock markets also fall

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TORONTO – Canada’s main stock index was down more than 200 points in late-morning trading, weighed down by losses in the technology, base metal and energy sectors, while U.S. stock markets also fell.

The S&P/TSX composite index was down 239.24 points at 22,749.04.

In New York, the Dow Jones industrial average was down 312.36 points at 40,443.39. The S&P 500 index was down 80.94 points at 5,422.47, while the Nasdaq composite was down 380.17 points at 16,747.49.

The Canadian dollar traded for 73.80 cents US compared with 74.00 cents US on Thursday.

The October crude oil contract was down US$1.07 at US$68.08 per barrel and the October natural gas contract was up less than a penny at US$2.26 per mmBTU.

The December gold contract was down US$2.10 at US$2,541.00 an ounce and the December copper contract was down four cents at US$4.10 a pound.

This report by The Canadian Press was first published Sept. 6, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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Economy

S&P/TSX composite up more than 150 points, U.S. stock markets also higher

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TORONTO – Canada’s main stock index was up more than 150 points in late-morning trading, helped by strength in technology, financial and energy stocks, while U.S. stock markets also pushed higher.

The S&P/TSX composite index was up 171.41 points at 23,298.39.

In New York, the Dow Jones industrial average was up 278.37 points at 41,369.79. The S&P 500 index was up 38.17 points at 5,630.35, while the Nasdaq composite was up 177.15 points at 17,733.18.

The Canadian dollar traded for 74.19 cents US compared with 74.23 cents US on Wednesday.

The October crude oil contract was up US$1.75 at US$76.27 per barrel and the October natural gas contract was up less than a penny at US$2.10 per mmBTU.

The December gold contract was up US$18.70 at US$2,556.50 an ounce and the December copper contract was down less than a penny at US$4.22 a pound.

This report by The Canadian Press was first published Aug. 29, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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