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How a 33-Year-Old Entrepreneur Grew 4 Successful Media Brands – Entrepreneur

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JAKK Media Managing Partner Kenny Kline shares the process behind his versatility and profitability.

December
21, 2019

4 min read

Opinions expressed by Entrepreneur contributors are their own.


Because success in one industry doesn’t necessarily translate to success in another, it’s unusual when founders like JAKK Media’s Managing Partner Kenny Kline find it in four. His company is involved in running media brands in niches ranging from physical health to home security. Between all of its platforms, his company’s content reaches millions of people each month.

To learn about how he and his team established their various footholds, I spoke with Kline to discuss his approach to business and what strategies he finds to be most useful in engaging users. Here are four principles that Kline has leveraged to make it all work.

1. Focus on sustainability.

There’s no easy path to profitability — no shortcuts to the finish line. The best method of securing your company’s future is by prioritizing value creation. In doing this, you have to invest in the quality of your products, rather than chasing the promise of increased traction for a given month. While a growth hack might give you a taste of short-term success, focusing on your company’s sustainability will protect its future. This is to say that businesses have to survive in perpetuity, and a viable business strategy must consider how best to achieve long-term sustainability.  

Related: How These Entrepreneurs Under 20 Are Changing Industries

According to Kline, “There are always changes in algorithms, changes in consumer behavior, changes in platform.” Because this makes various growth hacks unreliable in the long run, providing the most value to customers is what best increases your chances of success. When thinking about web traffic, Kline describes Google’s algorithm as volatile, but says what makes a more significant difference than any SEO tactics is putting out content that people actually value.

2. Invest in building communities.

In thinking about how the Google algorithm has changed over time, Kline developed a particular interest in his brand’s digital ecosystem. Noting the decreasing organic reach of sites like Facebook and Instagram, he began to reconsider how best to cultivate a community around his business. 

For him, this involved two things. The first is having, as he puts it, a “focus on mobile experience.” For JAKK media, the majority of web traffic comes via mobile devices, and so not only does this mean there is a great importance in “making sure that your [mobile] site is fast”, says Kline, but moreover that the integration of share buttons for any social-media platform can significantly increase your business’s reach. And, if applicable, your chances at virality.

Giving users the opportunity to participate in expanding your company’s reach through their own organic networks can be an effective way of reaching individuals who would not have otherwise come across it. Moreover, giving users the chance to engage with your company on social media — or simply advocate for it — develops a sense of loyalty integral to creating an online community.

3. Humanize your business.

In conducting business, Kline has adopted an outlook that focuses on people. A dedication to responsiveness and an aim for interactivity and engagement is the foundation for the online community he’s trying to cultivate. As Kline sees it, businesses should “respond to comments, engage on social, respond to emails and create a dialogue on platforms where readers and viewers are already interacting with your content.” Aside from helping “users feel like there are real people behind brands,” Kline says that these kinds of interactions build trust and bring about what he calls “super readers” who, in enjoying JAKK media’s content, “feel especially looped into it.”

This focus on people, however, is more than external. In the context of dealing with internal issues, partners and contractors, Kline says that, whenever possible, businesses should aim “to be kind and reasonable.”

Related: How to Diversify Your Customer Base and Grow Your Business

4. Ask your customers what they want.

Kline’s people-focused approach to conducting business involves an often-underutilized tactic to finding out what his customers want: asking them directly. Keeping an open line to your consumers and seeking out the platforms they use is the most effective way of finding out what they want first-hand. 

More than anything else, if you want your consumers to develop brand loyalty and advocate for you online, there has to be a degree of mutualism. By actively seeking to give consumers the content or products they desire, you can sustain your value proposition while actively involving your consumer base in your company’s output process.

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Newest council appointment resigns after controversial social media posts surface – CityNews Toronto

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  1. Newest council appointment resigns after controversial social media posts surface  CityNews Toronto
  2. Newly appointed Toronto councillor resigns after controversial social media posts resurfaced  CTV News Toronto
  3. Toronto politician accused of homophobic social media posts resigns from city council  blogTO
  4. Toronto’s newest councillor resigns hours after she was appointed  Global News
  5. View Full coverage on Google News



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Media Advisory: Ministers Stoodley and Davis to Attend Run for Women in Support of Stella's Circle – News Releases – Government of Newfoundland and Labrador

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On Sunday, June 26 the Honourable Sarah Stoodley, Minister of Digital Government and Service NL and the Honourable Bernard Davis, Minister of Environment and Climate Change, will attend the LOVE YOU’ by Shoppers Drug Mart Run for Women, in support of women’s mental health programs at Stella’s Circle.

The event is set to begin at 8:45 a.m. at Quidi Vidi Lake, 115 The Boulevard, St. John’s.

The Run for Women is held in 18 cities throughout Canada and focuses on Women’s Mental Health. Funds raised go to this year’s charity partner, Stella’s Circle, to specifically support programming at Naomi House and the Just Us Women’s Centre. The event also promotes physical movement as a means to creating better positive mental health outcomes.

-30-

Media contacts
Krista Dalton
Digital Government and Service NL
709-729-4748, 685-6492
kristadalton@gov.nl.ca

Lynn Robinson
Environment and Climate Change
709-729-5449, 691-9466
lynnrobinson@gov.nl.ca

2022 06 24
1:40 pm

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Newly appointed Toronto councillor resigns after controversial social media posts resurfaced – CTV News Toronto

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A newly installed Toronto councillor has resigned after her old social media posts, which appear to show homophobic content, were unearthed hours following her appointment.

Rosemarie Bryan was appointed by city council as the new councillor for Ward 1 – Etobicoke North during a special meeting on Friday, filling the vacancy left by Michael Ford, who ran in June’s provincial election and won.

After she was appointed, however, Bryan’s alleged past social media activities, which appears to show her sharing anti-LGBTQ content, were brought to light.

Friday was the start of the Pride Toronto’s Festival Weekend, which features the return of the Pride Parade to downtown streets on Sunday following a two-year hiatus.

Several councillors posted to social media that had they known about Bryan’s posts, they would not have voted for her to fill the seat.

“A majority of councillors would have never this (way) had this information been brought forward. We relied too heavily on the recommendation being made by former councillor,” Coun. Mike Layton tweeted.

“We need to reopen this debate.”

Of the 23 councillors who cast their ballots, 21 voted for Bryan, including Mayor John Tory.

Coun. Josh Matlow, one of the two councillors who did not vote for Bryan, called for her resignation, tweeting that he does not believe “anyone who supports hate and bigotry should be a Toronto city councillor, or hold any public office for that matter. This is disgraceful.”

On Friday night, Bryan released a statement announcing that she is resigning, saying it’s the best way to continue serving those who love and support her in Etobicoke North.

Bryan said she is devastated that her past online posts are being “thrown against my decades of commitment to the community.”

“I recognize councillors were not aware of those posts before today’s discussion and now that they are, I recognize many would not have cast their vote for me. I don’t want to hurt all those who supported me and I remain committed to helping my community in any and every way I can,” she said.

In a statement, Tory said while Bryan made a “strong case” to council for her appointment, her past social media posts are “not acceptable.”

“I totally disagree with any homophobic or transphobic views. I absolutely support our 2SLGBTQ+ residents. City Councillors are expected to set an example when it comes to consistency with our shared values,” Tory said.

“I would not have voted for this appointment had I been aware of these posts and I know that is the sentiment of the vast majority of council who also voted today.”

He said it was appropriate for Bryan to resign.

“The upset this has caused everyone involved is extremely unfortunate. This is especially unfortunate on the very weekend when we are celebrating the progress we have made together,” Tory said, adding that he has asked staff to review the overall appointment process.

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