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How a 33-Year-Old Entrepreneur Grew 4 Successful Media Brands – Entrepreneur

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JAKK Media Managing Partner Kenny Kline shares the process behind his versatility and profitability.

December
21, 2019

4 min read

Opinions expressed by Entrepreneur contributors are their own.


Because success in one industry doesn’t necessarily translate to success in another, it’s unusual when founders like JAKK Media’s Managing Partner Kenny Kline find it in four. His company is involved in running media brands in niches ranging from physical health to home security. Between all of its platforms, his company’s content reaches millions of people each month.

To learn about how he and his team established their various footholds, I spoke with Kline to discuss his approach to business and what strategies he finds to be most useful in engaging users. Here are four principles that Kline has leveraged to make it all work.

1. Focus on sustainability.

There’s no easy path to profitability — no shortcuts to the finish line. The best method of securing your company’s future is by prioritizing value creation. In doing this, you have to invest in the quality of your products, rather than chasing the promise of increased traction for a given month. While a growth hack might give you a taste of short-term success, focusing on your company’s sustainability will protect its future. This is to say that businesses have to survive in perpetuity, and a viable business strategy must consider how best to achieve long-term sustainability.  

Related: How These Entrepreneurs Under 20 Are Changing Industries

According to Kline, “There are always changes in algorithms, changes in consumer behavior, changes in platform.” Because this makes various growth hacks unreliable in the long run, providing the most value to customers is what best increases your chances of success. When thinking about web traffic, Kline describes Google’s algorithm as volatile, but says what makes a more significant difference than any SEO tactics is putting out content that people actually value.

2. Invest in building communities.

In thinking about how the Google algorithm has changed over time, Kline developed a particular interest in his brand’s digital ecosystem. Noting the decreasing organic reach of sites like Facebook and Instagram, he began to reconsider how best to cultivate a community around his business. 

For him, this involved two things. The first is having, as he puts it, a “focus on mobile experience.” For JAKK media, the majority of web traffic comes via mobile devices, and so not only does this mean there is a great importance in “making sure that your [mobile] site is fast”, says Kline, but moreover that the integration of share buttons for any social-media platform can significantly increase your business’s reach. And, if applicable, your chances at virality.

Giving users the opportunity to participate in expanding your company’s reach through their own organic networks can be an effective way of reaching individuals who would not have otherwise come across it. Moreover, giving users the chance to engage with your company on social media — or simply advocate for it — develops a sense of loyalty integral to creating an online community.

3. Humanize your business.

In conducting business, Kline has adopted an outlook that focuses on people. A dedication to responsiveness and an aim for interactivity and engagement is the foundation for the online community he’s trying to cultivate. As Kline sees it, businesses should “respond to comments, engage on social, respond to emails and create a dialogue on platforms where readers and viewers are already interacting with your content.” Aside from helping “users feel like there are real people behind brands,” Kline says that these kinds of interactions build trust and bring about what he calls “super readers” who, in enjoying JAKK media’s content, “feel especially looped into it.”

This focus on people, however, is more than external. In the context of dealing with internal issues, partners and contractors, Kline says that, whenever possible, businesses should aim “to be kind and reasonable.”

Related: How to Diversify Your Customer Base and Grow Your Business

4. Ask your customers what they want.

Kline’s people-focused approach to conducting business involves an often-underutilized tactic to finding out what his customers want: asking them directly. Keeping an open line to your consumers and seeking out the platforms they use is the most effective way of finding out what they want first-hand. 

More than anything else, if you want your consumers to develop brand loyalty and advocate for you online, there has to be a degree of mutualism. By actively seeking to give consumers the content or products they desire, you can sustain your value proposition while actively involving your consumer base in your company’s output process.

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InvestorChannel's Media Watchlist Update for Thursday, March, 04, 2021, 16:00 EST – InvestorIntel

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InvestorChannel’s Media Stocks Watchlist Update video includes the Top 5 Performers of the Day, and a performance review of the companies InvestorChannel is following in the sector.
Sources Include: Yahoo Finance, AlphaVantage FinnHub & CSE.
For more information, visit us at InvestorIntel.com or email us at info@investorintel.com

Watchlist Companies:
– Thunderbird Entertainment Group Inc (TBRD.V) CAD 4.74 (6.76%)n- Moovly Media Inc (MVY.V) CAD 0.69 (6.15%)n- Zoom Video Communications Inc (ZM) USD 343.09 (0.45%)n- ZoomerMedia Limited (ZUM.V) CAD 0.11 (0.00%)n- GVIC Communications Corp. (GCT.TO) CAD 0.35 (0.00%)n- Lingo Media Corp (LM.V) CAD 0.08 (0.00%)n- Slack Technologies Inc (WORK) USD 39.95 (-0.75%)n- Postmedia Network Canada Corp (PNC-A.TO) CAD 1.65 (-1.20%)n- Adobe Inc. (ADBE) USD 439.06 (-2.09%)n- Stingray Group Inc (RAY-A.TO) CAD 6.76 (-2.31%)n- Glacier Media Inc. (GVC.TO) CAD 0.38 (-2.56%)n- Network Media Group Inc (NTE.V) CAD 0.16 (-3.03%)n- Corus Entertainment Inc. (CJR-B.TO) CAD 5.50 (-3.17%)n- Quizam Media Corp (QQ.CN) 0.55 (-5.17%)n- Wix.com Ltd (WIX) USD 304.01 (-5.20%)n- WOW! Unlimited Media Inc (WOW.V) CAD 0.50 (-5.66%)n- MediaValet Inc (MVP.V) CAD 2.30 (-7.26%)n- HubSpot Inc (HUBS) USD 461.00 (-7.43%)n- QYOU Media Inc (QYOU.V) CAD 0.26 (-13.33%)n- Media Central Corp Inc (FLYY.CN) 0.02 (-20.00%)n

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Restaurant owner makes last-ditch effort on social media as business plummets – CTV Toronto

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BARRIE —
Business for a Barrie restaurant is plummeting during the most recent lockdown, and it’s prompting the owner to reach out on social media for help.

“We have zero orders for Thursday; we have zero orders for Friday and Saturday,” says Urban Dish owner Jennifer LeGallais, “it’s a little heartbreaking when we realize that without your take-out orders, we will not make it until May.”

The Urban Dish has been a staple in Barrie’s south end for eight years, and last night, LeGallais, posted a video to Facebook in one final desperate attempt to get the business flowing once again.

Less than twelve hours later, LeGallais woke up to something she could never have imagined; the video was seen more than 5,000 times, and the restaurants’ phone was ringing off the hook.

“We have 75 or 80 orders going now as of (Wednesday) night, and we had zero, so this is crazy,” she says.

But despite most recent orders, LeGallais says she is still just trying to make it to May; that’s when the warm patio season typically gets going.

“We kind of use the hashtag ‘makes it to May’ because that’s when our patio opens and warmer weather comes, and whatever stage the lockdown is at, we have faith that the patio will be open for at least that,” she says.

The same goes for many of the restaurants that are still open in downtown.

“It’s the inconsistency of opening and closing that’s really been the issue,” says North Country owner Steve Ricalis.

Ricalis owns three establishments in the downtown core, and so far, take has been good to him, but he says he’ll agree to anything to get people back.

“Patio season would be great, but I’d rather see people inside the restaurants myself,” says Ricalis. “Every bit helps for sure you know even the ten people helped you just selling some alcohol and stuff like that it does help.”

On Monday night, Barrie city council will discuss the possibility of opening patios as soon as April 1st. It may also consider waving any fees associated with the patio permits this summer

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Penguins alter social media post, admit wrongdoing – National Post

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Social media users are calling a penalty on the Pittsburgh Penguins for altering a photo to make fans look as if they were wearing their required face masks properly.

The Penguins tweeted a photo Wednesday night with spectators in the stands at PPG Paints Arena for the first time since the start of the coronavirus pandemic nearly one year ago. The photo is accompanied by a caption that reads, “We just had to say this again… Thanks for the continued support, Penguins fans. We can’t wait to see you tomorrow night.”

But a Pittsburgh-area reporter posted an original photo from Getty Images that showed three fans wearing masks improperly — and one woman maskless — and compared it with the image posted by the team.

In the photo shared by the Penguins, the masks of the three people cover their noses, which they didn’t in the original, and the maskless woman is cropped out.

Twitter users said the Penguins were wrong.

“Whoever made the decision to photoshop masks on fans in this photo should be fired, and the team should apologize. This is a historic pandemic that’s killed over 500,000 – and your franchise player has missed ice time because of it,” one man wrote, referring to Penguins star Sidney Crosby, who is out because of league health and safety protocols. “You can do better than lying to the public.”

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The team released a statement Thursday.

“While perhaps well intended, our staffer should not have altered a wide crowd photo to adjust masks on faces of even a few fans who were not strictly following the rules. Our social media team should never send out altered photos to our fan base. This is a violation of our social media and safety policy, and this staffer has been disciplined,” the statement said.

The team also said “they are taking all precautions to enforce the use of masks to keep our fans safe” and adopting a “zero-tolerance policy.”

On Monday, Gov. Tom Wolf announced an occupancy limit of 15 percent at indoor venues, meaning PPG Paints Arena can hold about 2,800 fans for hockey.

The Penguins beat the Philadelphia Flyers 5-2 on Tuesday night and will host them again Thursday night in the second of a three-game series. The team hadn’t played at home in front of spectators since March 8, 2020.

–Field Level Media

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