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How Can a Store Attract More Customers?

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customer in respiratory mask against bakery counter

As a small store, you might be open to anything that would bring-in more customers. There are thankfully quite a few tips that you can utilize to get the job done, and we talked about them below.

A Great Website

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Photo by Tranmautritam on Pexels.com

The most common way customers would learn about you would be through your website. You need to ensure that it’s updated with all the products you offer. There is no way you’ll be able to tempt people to visit otherwise.

What could stop them from visiting your store could be the state of your website. As it may not have been updated in a while, it may not look professional.

Customers may be able to purchase from you through your site. If the site is slow, they might change their mind and empty their basket.

Discounts

There is nothing people love more than discounts. Why don’t you offer them? Even if the discounts aren’t hefty, people would want to visit as they’d be able to save a bit.

While on the topic of discounts, promotions would be great as well.

Advertise the sales and discounts thoroughly – you’d be able to bring in the most people.

Referrals

One of the best assets you could use is the customers that already come to you. Get them to refer others to your store. Being passive with this might not work – create a reward system for the referrals. You can get the most information about the plan sent out via email.

Take what we said about promotions and combine it with referrals. Create deals that a customer would enjoy with another. For example, a buy one, get one free offer. The person they’ve brought might like the store and keep coming back.

Word of Mouth

Speaking of existing customers bringing others in, you can ensure this by offering superb customer service, products and an experience.

Look at what your competitors are offering. By having a more diverse selection of products, you’d have a competitive edge.

What’s important is the condition of your store too. It needs to be spotless– no one would want to enter a place that looks dirty. Automatic floor cleaning machines would make the cleaning process easier.

You probably own an industrial vacuum cleaner. Some are not that good. An industrial vacuum cleaner at Comfortvacuum.com would be high quality, however.

Partnerships

Why don’t you partner with related companies? They shouldn’t be direct competitors, as you’d risk customers leaving you. However, partnering with larger, related brands would direct their audience to yours.

Be a Part of the Community

Raise your profile in the community. Sponsor events and take part in them. People want to support local businesses over large ones. By establishing yourself as a trusted local name, the residents in the area would prefer working with you.

Considering everything discussed, there are some great tools you can use to attract customers to your store. One of the easiest is to offer superb customer service and products. This would increase the chances of positive word of mouth spreading.

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Jeff Bezos' very negative rocket launch: One minuscule fix could have avoided it – Inverse

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A tsunami of dunks arrived in the wake of Jeff Bezos’ 11-minute rocket ride in a questionably shaped New Shepard launch vehicle earlier this week.

It seemed that large percentages of highly-online people were of the opinion that the world’s wealthiest man had just squandered enormous amounts of cash on a pointless joyride and that the reportedly $10 billion he’s invested so far in Blue Origin, his aerospace company, could have been better spent elsewhere.

Even reporter Soledad O’Brien got in on the pessimistic hot takes:

The question is, did Bezos and Blue Origin miss an opportunity to better shape the narrative around their media event? And, if so, what could they have done?

Revelations that Bezos might only pay a true tax rate of 0.98 percent — far less than the average American — and his moves to squash unionizing efforts at his company Amazon, certainly didn’t help the matter. The cowboy-hat-wearing CEO’s own comments thanking “every Amazon employee and every Amazon customer, because you guys paid for all of this,” were similarly tone-deaf, drawing condemnation from U.S. Representative Alexandria Ocasio-Cortez, among others.

But in some ways, those issues are orthogonal to the matter of what kind of value a suborbital flight like Bezos’ can bring to the world.

To put it another way, there is one tweak that Bezos could have made to improve the public’s perception of space travel and science, which undoubtedly took a severe beating because of his clumsy approach.

It’s something that Elon Musk — who is, no doubt just as big a huckster as Bezos — does with ease, and claims an army of space-loving fans because of it: Musk merely often explains there’s a larger purpose at play than just a rich boomer going to space.

The technology developed for the dick-shaped rocket can be used for good here, and the scientific discovery and research that tech may enable is potentially good for all humanity.

“People didn’t understand why it was important that commercial companies replicate something government did decades ago,” Laura Forczyk, owner of the space consulting firm Astralytical, tells Inverse.

“I like to talk about how money spent in space isn’t really spent in space; it’s spent on Earth. All the technologies created in spaceflight are useful to society.”

Forczyk saw the jaunt in terms of its potential for scientific discovery. New Shepard has already carried experiments for universities, NASA, and private companies on previous uncrewed flights and intends to continue to do so. Along with Richard Branson’s Virgin Galactic, which has also started taking experimental payloads into suborbital space, a larger market could develop for research opportunities in this region, Forczyk says.

Yet Blue Origin’s ham-handed attempts at self-promotion haven’t always been the finest. The company, which did not respond to a request for comment from Inverse, sent what appeared to be an extremely petty tweet aimed at their competitor, Virgin Galactic, shortly before the latter’s launch a week earlier:

“They were perhaps trying to point out, from a marketing standpoint, that their product and service had superior features,” Chris Lewicki, an engineer and space entrepreneur, tells Inverse. “In retrospect that was clearly a bad idea.”

Lewicki thinks that the misstep was relatively minor and likely to be soon forgotten. “But it creates a bit of a predisposition for people to be less receptive to the message that follows,” he said.

Perhaps Blue Origin won’t ultimately pay much of a price for such lapses in judgment. Research has shown that even negative word-of-mouth can increase public awareness of a brand and help sell goods, Jessie Liu, a marketing professor at Johns Hopkins University, tells Inverse.

“Compared to [Elon Musk’s] SpaceX, Blue Origin was born with far less hype and publicity in the game of space travel,” she writes via email. “So even criticism about Jeff Bezos that gets people to talk about Blue Origin and create awareness is not necessarily a bad thing for the company.”

There might be an opportunity for the aerospace company to identify and covert the most engaged consumers through negative word-of-mouth, Liu added, since such comments tend to stem from people’s emotional investment, and passion can lead to activity.

Though he understood where some of it was coming from, the negative commentary frustrates Lewicki: “There seems to be a lot of attention on two or three individuals, and a wish that they shouldn’t be that wealthy or that they should be using their wealth in some different way.”

Both he and Forczyk point out that the fact that Bezos and other billionaires aren’t paying as much as they might to the U.S. government in taxes is more a matter for legislators to try to solve, and that Bezos is taking active steps to donate parts of his vast wealth to causes he deems valuable.

“For me, it’s an opportunity for self-reflection,” says Lewicki. “If I’m complaining that Bezos isn’t using his resources to charitably solve problems, then how do I rank up with using my time?”

For us standing at this moment in history, it can be hard to know what future results will come from something like this first passenger launch of New Shepard. Comparing Blue Origin to Amazon, Lewicki says that Bezos seems particularly adept at creating never-before-seen kinds of infrastructure to, say, routinely deliver packages quicker than anyone thought possible.

In the end, the haters are going to say whatever they want about Bezos and his pursuits. It’s possible (probable, even) that even if Bezos was clear about the loftier ambitions of Blue Origin — “millions of people living and working space” is the tag line — the launch would still be received poorly.

But the billionaire’s passion for space travel is deep-seated, and Lewicki says Bezos has personally told him he’s never planning to give up on that dream.

“Right now, the message he’s talking about is building the road to space,” he said. “That’s the theme he’s employing.”

Advocates for space exploration and the advancement of science and technology can hope that the road to space is a well-thought-out one, with the no-good optics and naked commercialism of this past week’s 11-minute flight quickly replaced with efforts that more clearly serve the greater good.

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COVID-19: Ottawa adult vaccinations at 69 per cent; Ontario reports 192 new cases – Ottawa Citizen

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Ottawa Public Health reported Friday that 69 per cent of adults in the capital are fully vaccinated.

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According to the OPH vaccination dashboard, updated Friday morning, 591,639 people aged 18 and over have the two shots.

In all, 83 per cent of the population 12 years and older has received one dose.

Seven new cases of COVID-19 were reported in Ottawa on Friday, bringing the total number of cases since the pandemic began to 27,268.

The death toll remains unchanged at 593.

Ottawa Public Health knows of 41 active cases in the region. However, there are no COVID-19 patients in hospital.

In indicators of interest, the rolling seven-day average of cases per 100,000 residents is 3.9, while the populations per cent positivity in testing is 0.5.

The reproductive number, the average number of people that one infected person will pass on a virus to, is 1.28.

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Latest COVID-19 news in Ottawa

Ontario reported 192 new confirmed cases of COVID-19 and one new death on Friday.

While it’s the second week the province’s numbers have been below 200, confirmed cases have climbed significantly from Monday, when 130 new cases were reported.

Currently, there are 137 people in hospital in Ontario, with 136 in ICU due to COVID-related illness and 84 on a ventilator. (Ontario Public Health statistics of ICU hospitalizations and ventilator cases contain some patients who no longer test positive for COVID-19 but who are being treated for conditions caused by the virus.)

There have been 548,986 confirmed cases and 9,308 deaths since the pandemic began.

In health regions in the Ottawa area, Renfrew and District reported three new cases. There were no new cases reported in the Eastern Ontario Health Unit, Kingston or Leeds, Grenville and Lanark units.

Latest COVID-19 news in Quebec

Quebec reported 101 new cases of COVID-19 and one more death Friday morning.

Hospitalizations in the province declined by four patients, for a total of 67. The number of cases in ICU were unchanged at 21.

The province administered 94,624 additional vaccine doses were administered over the previous 24 hours.

Since the beginning of the pandemic, Quebec has reported 376,530 cases and 11,239 deaths linked to COVID-19.

Latest COVID-19 news in Canada

Canada’s Chief Public Health Officer Dr. Theresa Tam reported Friday that 46.7 million doses of vaccine have been administered in Canada, and more than 60 per cent of people over the age of 12 have been fully vaccinated.

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Dutch Teen Who Went to Space With Jeff Bezos Told Him He’s Never Bought Anything on Amazon – Gizmodo

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New Shepard lifts off from Launch Site One in West Texas with four humans on board. (July 20, 2021)

The award for “Best Small Talk on a Flight to Space” goes to Oliver Daemen, the 18-year-old from the Netherlands who was part of Blue Origin’s inaugural crewed flight to space earlier this week. On the roughly 10-minute flight, Daemon told Amazon founder Jeff Bezos what probably sounded like blasphemy to his billionaire ears: He had never bought anything on Amazon.

In an interview with Reuters on Friday, Daemen recounted his first flight to space, from when he got the call asking him if he was interested to the conversations he had with his crewmates, which included Bezos, his brother Mark Bezos, and 82-year-old pilot Wally Funk. Daemen, whose father is the CEO of a private equity firm in the Netherlands, became the youngest person to ever fly to space, while Funk became the oldest.

The teen also holds the distinction of surprising Bezos, whose Amazon empire has made him one of the richest men in the world.

“I told Jeff, like, I’ve actually never bought something from Amazon,” Daemen told Reuters. “And he was like, ‘oh, wow, it’s [been] a long time [since] I heard someone say that.’”

Considering that Bezos thanked “every Amazon employee and every Amazon customer” for making the flight possible after he and the crew returned to Earth, Daemen’s comments may have been a little awkward. However, it’s nice (and kind of funny) to hear that someone was frank with him. Bezos no doubt has enough people telling him that Amazon is God’s gift to humanity, so it’s cool to see one of the youths set him straight.

Daemen wasn’t originally supposed to go on the flight with Bezos and crew. He was offered the opportunity after the winner of the online auction for the seat, whose identity is still unknown and who paid a whopping $28 million for it, said they couldn’t go because of “scheduling conflicts.” Daemen, who was a participant in the auction and had already secured a spot on the second flight, was then moved up on the list. His father, Joes Daemen, paid for the seat.

According to Daemen, his family didn’t pay anything near what the mysterious bidder paid for the opportunity.

“We didn’t pay even close to $28 million, but they chose me because I was the youngest and I was also a pilot and I also knew quite a lot about it already,” he said.

The teen, who will begin his studies at Utrecht University in September, said he wasn’t sure what he wanted to do professionally, but would consider focusing on space travel. He also told the outlet that his fellow travelers were “super fun and all down to Earth.” Well, considering Daemen’s referring to a man that wants to stupidly move all polluting industry into space, I’m not sure I’m sold on that.

Congratulations on the award for that great small talk, though.

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