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How Microsoft could improve Windows by being more like Apple – PCWorld

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Now that Microsoft has ended support for Windows 7, it has an opportunity to rethink how it manages its operating system. It would be a good time to take some lessons from its age-old enemy, Apple: Stop doing some things that make Windows upgrades onerous, and start doing some things that will keep Windows users faithful and happy. Some particularly important things to stop and start come to mind, like: 

Stop: Charging for upgrades

Microsoft fell far short of its widely publicized goal to get a billion people to upgrade to Windows 10 within three years. It’s not hard to see why. While Microsoft offered a long grace period to upgrade to Windows 10 for free, those who missed the deadline have to pay up (unless certain unofficial loopholes to upgrade to Windows 10 for free still work). Windows 10 Home costs $139, while Windows 10 Pro, which brings “enterprise-grade security, powerful management tools like single sign-on, and enhanced productivity with Remote Desktop and Cortana,” will set you back $200. 

I get why Microsoft still charges OEMs for Windows 10 licenses—it makes a lot of money. Even though CEO Satya Nadella admitted, “the operating system is no longer the most important layer for us,” Windows is still the biggest cog in the trillion-dollar Microsoft machine. There are more than a billion devices, just as many active users, and oodles of third-party licenses. But the end user shouldn’t ever pay.

Apple hasn’t charged a penny for an upgrade since Mavericks landed in 2013. The simple fact that Microsoft still charges for upgrades—sometimes even on new Windows 10 devices—is just plain wrong. 

Start: Sticking with the same UI

Another big reason why so many people refused to upgrade from Windows 7 to Windows 8 or Windows 10 wasn’t budget constraints, laziness, or even hardware compatibility. It was the Big Change. Windows 8 represented a massive departure from the old way of Windows in just about every way, with a new start menu, a tablet-oriented tile interface, and an app structure. Windows 10 fixed most of Windows 8’s biggest problems, but the scars remain to this day.

If you look back at the original Mac OS X release from 2000, it’s really not all that different than it is now. It’s the same with Android or iOS: Users expect annual upgrades, but the wheel doesn’t need to be reinvented to keep things fresh.

Microsoft has changed the look of its OS numerous times over the years. Now that Windows 7 is dead, Windows 10 needs to be the way forward. So please keep it the way it is (for the most part) for the foreseeable future.

Stop: Having so many versions of Windows

On the Mac, there’s just macOS Catalina, whether you’re running a $799 Mac mini or a $50,000 Mac Pro. And the next version, and the version after that, and the one after that will be the same. When a new version of macOS arrives, no one needs to figure out which version they’re getting. We click Update, it installs, and life goes on.

Meanwhile, on the Microsoft side, it’s hard to keep up with all the different versions of Windows 10. There’s Windows 10 S, Windows 10 Home, Windows 10 Pro, Windows 10 Education and Pro Education, Windows 10 Enterprise, and the dual-screen-friendly Windows 10X. Who can forget when Windows 10 Mobile was a thing? 

This is the most confounding thing about Windows from the perspective of Mac users. I can understand why you might need an Enterprise version, but that’s it. Why should Windows 10 Home people be deprived of the better security in Windows 10 Pro? Why sell a stripped-down, “streamlined” Windows 10 S version tied to the Windows Store, but also offer to switch users to the fuller-featured Windows 10 Pro? It’s all very confusing.

Because most Windows users will stick with the OS that comes with their PC, Microsoft should simply offer a single consumer version of Windows: Windows 10. Give it all of the “pro” features, deliver regular updates, and make everyone happy. 

Start: Embracing the Surface Neo

Windows devices” width=”1200″ height=”800″ data-imageid=”100812871″ data-license=”Supplied Art” data-original=”https://images.idgesg.net/images/article/2019/10/microsoft_surface_neo_tablet_windows_devices-9-100812871-large.jpg” class=”lazy” loading=”lazy”> Microsoft

The Surface Neo is Microsoft’s most exciting product in years, because it wasn’t built around Windows.

The biggest lesson Windows can take into the future doesn’t come from Apple, but from Microsoft itself: the dual-display, 360-degree-convertible Surface Neo. It’s one of the most exciting products of 2020, and even though it won’t arrive until the end of the year, it’s already having an impact on the next generation of Windows.

When Apple designs a product, it doesn’t try to cram it into the existing version of iOS or macOS—it designs both to work in tandem. The hardware dictates the software features and plots the way forward.

That’s how it is with the Surface Neo. Microsoft didn’t try to cram the existing Windows 10 architecture into a new device. It crafted both together into a new platform, Windows 10X. 

Granted, I asked for fewer versions of Windows 10 earlier in this story, but Windows 10X has a distinct purpose. When you buy a Windows 10X device, you’ll know that you’re getting an experience built for the hardware that runs it, not the other way around. It’s like Apple with iOS and iPadOS: The two operating systems are largely the same, but the separation actually eliminates confusion. The Surface Neo is easily the most exciting Microsoft device since the Surface, not because of its gorgeous hardware, but because of how beautiful the hardware and software integrate.

Microsoft Surface Duo (inside) Microsoft

The Surface Duo doesn’t run Windows, but it’s unmistakably a Microsoft device.

Stop: Looking backward

The Surface Neo also reflects Nadella’s vision that Windows isn’t the future of Microsoft—in fact, OSes aren’t all that important at all. Apps, services, and hardware are the way forward. Case in point: Next year’s Surface Duo smartphone runs Android instead of Windows—but it will still be a Microsoft device.

Sometime between the launch of Windows 10 and the death of Windows 7, Microsoft finally realized that a platform and an OS needn’t be one and the same. A Microsoft device running Microsoft apps using the Microsoft launcher on a forked version of Android isn’t any less on-brand than a Surface running Windows 10.

Microsoft is leading the conversation with the Surface Neo in a way the other Surface devices never did. If it’s truly going to move beyond the traditional Windows model, it needs to do more of this. 

You know, like Apple.

This story, “How Microsoft could improve Windows by being more like Apple” was originally published by

Macworld.

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The Internet is Littered in ‘Educated Guesses’ Without the ‘Education’

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Although no one likes a know-it-all, they dominate the Internet.

The Internet began as a vast repository of information. It quickly became a breeding ground for self-proclaimed experts seeking what most people desire: recognition and money.

Today, anyone with an Internet connection and some typing skills can position themselves, regardless of their education or experience, as a subject matter expert (SME). From relationship advice, career coaching, and health and nutrition tips to citizen journalists practicing pseudo-journalism, the Internet is awash with individuals—Internet talking heads—sharing their “insights,” which are, in large part, essentially educated guesses without the education or experience.

The Internet has become a 24/7/365 sitcom where armchair experts think they’re the star.

Not long ago, years, sometimes decades, of dedicated work and acquiring education in one’s field was once required to be recognized as an expert. The knowledge and opinions of doctors, scientists, historians, et al. were respected due to their education and experience. Today, a social media account and a knack for hyperbole are all it takes to present oneself as an “expert” to achieve Internet fame that can be monetized.

On the Internet, nearly every piece of content is self-serving in some way.

The line between actual expertise and self-professed knowledge has become blurry as an out-of-focus selfie. Inadvertently, social media platforms have created an informal degree program where likes and shares are equivalent to degrees. After reading selective articles, they’ve found via and watching some TikTok videos, a person can post a video claiming they’re an herbal medicine expert. Their new “knowledge,” which their followers will absorb, claims that Panda dung tea—one of the most expensive teas in the world and isn’t what its name implies—cures everything from hypertension to existential crisis. Meanwhile, registered dietitians are shaking their heads, wondering how to compete against all the misinformation their clients are exposed to.

More disturbing are individuals obsessed with evangelizing their beliefs or conspiracy theories. These people write in-depth blog posts, such as Elvis Is Alive and the Moon Landings Were Staged, with links to obscure YouTube videos, websites, social media accounts, and blogs. Regardless of your beliefs, someone or a group on the Internet shares them, thus confirming your beliefs.

Misinformation is the Internet’s currency used to get likes, shares, and engagement; thus, it often spreads like a cosmic joke. Consider the prevalence of clickbait headlines:

  • You Won’t Believe What Taylor Swift Says About Climate Change!
  • This Bedtime Drink Melts Belly Fat While You Sleep!
  • In One Week, I Turned $10 Into $1 Million!

Titles that make outrageous claims are how the content creator gets reads and views, which generates revenue via affiliate marketing, product placement, and pay-per-click (PPC) ads. Clickbait headlines are how you end up watching a TikTok video by a purported nutrition expert adamantly asserting you can lose belly fat while you sleep by drinking, for 14 consecutive days, a concoction of raw eggs, cinnamon, and apple cider vinegar 15 minutes before going to bed.

Our constant search for answers that’ll explain our convoluted world and our desire for shortcuts to success is how Internet talking heads achieve influencer status. Because we tend to seek low-hanging fruits, we listen to those with little experience or knowledge of the topics they discuss yet are astute enough to know what most people want to hear.

There’s a trend, more disturbing than spreading misinformation, that needs to be called out: individuals who’ve never achieved significant wealth or traded stocks giving how-to-make-easy-money advice, the appeal of which is undeniable. Several people I know have lost substantial money by following the “advice” of Internet talking heads.

Anyone on social media claiming to have a foolproof money-making strategy is lying. They wouldn’t be peddling their money-making strategy if they could make easy money.

Successful people tend to be secretive.

Social media companies design their respective algorithms to serve their advertisers—their source of revenue—interest; hence, content from Internet talking heads appears most prominent in your feeds. When a video of a self-professed expert goes viral, likely because it pressed an emotional button, the more people see it, the more engagement it receives, such as likes, shares and comments, creating a cycle akin to a tornado.

Imagine scrolling through your TikTok feed and stumbling upon a “scientist” who claims they can predict the weather using only aluminum foil, copper wire, sea salt and baking soda. You chuckle, but you notice his video got over 7,000 likes, has been shared over 600 times and received over 400 comments. You think to yourself, “Maybe this guy is onto something.” What started as a quest to achieve Internet fame evolved into an Internet-wide belief that weather forecasting can be as easy as DIY crafts.

Since anyone can call themselves “an expert,” you must cultivate critical thinking skills to distinguish genuine expertise from self-professed experts’ self-promoting nonsense. While the absurdity of the Internet can be entertaining, misinformation has serious consequences. The next time you read a headline that sounds too good to be true, it’s probably an Internet talking head making an educated guess; without the education seeking Internet fame, they can monetize.

______________________________________________________________

 

Nick Kossovan, a self-described connoisseur of human psychology, writes about what’s

on his mind from Toronto. You can follow Nick on Twitter and Instagram @NKossovan.

 

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Tight deadlines on software projects can put safety at risk: survey

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TORONTO – A new survey says a majority of software engineers and developers feel tight project deadlines can put safety at risk.

Seventy-five per cent of the 1,000 global workers who responded to the survey released Tuesday say pressure to deliver projects on time and on budget could be compromising critical aspects like safety.

The concern is even higher among engineers and developers in North America, with 77 per cent of those surveyed on the continent reporting the urgency of projects could be straining safety.

The study was conducted between July and September by research agency Coleman Parkes and commissioned by BlackBerry Ltd.’s QNX division, which builds connected-car technology.

The results reflect a timeless tug of war engineers and developers grapple with as they balance the need to meet project deadlines with regulations and safety checks that can slow down the process.

Finding that balance is an issue that developers of even the simplest appliances face because of advancements in technology, said John Wall, a senior vice-president at BlackBerry and head of QNX.

“The software is getting more complicated and there is more software whether it’s in a vehicle, robotics, a toaster, you name it… so being able to patch vulnerabilities, to prevent bad actors from doing malicious acts is becoming more and more important,” he said.

The medical, industrial and automotive industries have standardized safety measures and anything they produce undergoes rigorous testing, but that work doesn’t happen overnight. It has to be carried out from the start and then at every step of the development process.

“What makes safety and security difficult is it’s an ongoing thing,” Wall said. “It’s not something where you’ve done it, and you are finished.”

The Waterloo, Ont.-based business found 90 per cent of its survey respondents reported that organizations are prioritizing safety.

However, when asked about why safety may not be a priority for their organization, 46 per cent of those surveyed answered cost pressures and 35 per cent said a lack of resources.

That doesn’t surprise Wall. Delays have become rampant in the development of tech, and in some cases, stand to push back the launch of vehicle lines by two years, he said.

“We have to make sure that people don’t compromise on safety and security to be able to get products out quicker,” he said.

“What we don’t want to see is people cutting corners and creating unsafe situations.”

The survey also took a peek at security breaches, which have hit major companies like London Drugs, Indigo Books & Music, Giant Tiger and Ticketmaster in recent years.

About 40 per cent of the survey’s respondents said they have encountered a security breach in their employer’s operating system. Those breaches resulted in major impacts for 27 per cent of respondents, moderate impacts for 42 per cent and minor impacts for 27 per cent.

“There are vulnerabilities all the time and this is what makes the job very difficult because when you ship the software, presumably the software has no security vulnerabilities, but things get discovered after the fact,” Wall said.

Security issues, he added, have really come to the forefront of the problems developers face, so “really without security, you have no safety.”

This report by The Canadian Press was first published Oct. 8, 2024.

Companies in this story: (TSX:BB)

The Canadian Press. All rights reserved.

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Beware of scams during Amazon’s Prime Big Deal Days sales event: cybersecurity firm

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As online shoppers hunt for bargains offered by Amazon during its annual fall sale this week, cybersecurity researchers are warning Canadians to beware of an influx of scammers posing as the tech giant.

In the 30 days leading up to Amazon’s Prime Big Deal Days, taking place Tuesday and Wednesday, there were more than 1,000 newly registered Amazon-related web domains, according to Check Point Software Technologies, a company that offers cybersecurity solutions.

The company said it deemed 88 per cent of those domains malicious or suspicious, suggesting they could have been set up by scammers to prey on vulnerable consumers. One in every 54 newly created Amazon-related domain included the phrase “Amazon Prime.”

“They’re almost indiscernible from the real Amazon domain,” said Robert Falzon, head of engineering at Check Point in Canada.

“With all these domains registered that look so similar, it’s tricking a lot of people. And that’s the whole intent here.”

Falzon said Check Point Research sees an uptick in attempted scams around big online shopping days throughout the year, including Prime Days.

Scams often come in the form of phishing emails, which are deceptive messages that appear to be from a reputable source in attempt to steal sensitive information.

In this case, he said scammers posing as Amazon commonly offer “outrageous” deals that appear to be associated with Prime Days, in order to trick recipients into clicking on a malicious link.

The cybersecurity firm said it has identified and blocked 100 unique Amazon Prime-themed scam emails targeting organizations and consumers over the past two weeks.

Scammers also target Prime members with unsolicited calls, claiming urgent account issues and requesting payment information.

“It’s like Christmas for them,” said Falzon.

“People expect there to be significant savings on Prime Day, so they’re not shocked that they see something of significant value. Usually, the old adage applies: If it seems too good to be true, it probably is.”

Amazon’s website lists a number of red flags that it recommends customers watch for to identify a potential impersonation scam.

Those include false urgency, requests for personal information, or indications that the sender prefers to complete the purchase outside of the Amazon website or mobile app.

Scammers may also request that customers exclusively pay with gift cards, a claim code or PIN. Any notifications about an order or delivery for an unexpected item should also raise alarm bells, the company says.

“During busy shopping moments, we tend to see a rise in impersonation scams reported by customers,” said Amazon spokeswoman Octavia Roufogalis in a statement.

“We will continue to invest in protecting consumers and educating the public on scam avoidance. We encourage consumers to report suspected scams to us so that we can protect their accounts and refer bad actors to law enforcement to help keep consumers safe.”

Falzon added that these scams are more successful than people might think.

As of June 30, the Canadian Anti-Fraud Centre said there had been $284 million lost to fraud so far this year, affecting 15,941 victims.

But Falzon said many incidents go unreported, as some Canadians who are targeted do not know how or where to flag a scam, or may choose not to out of embarrassment.

Check Point recommends Amazon customers take precautions while shopping on Prime Days, including by checking URLs carefully, creating strong passwords on their accounts, and avoiding personal information being shared such as their birthday or social security number.

The cybersecurity company said consumers should also look for “https” at the beginning of a website URL, which indicates a secure connection, and use credit cards rather than debit cards for online shopping, which offer better protection and less liability if stolen.

This report by The Canadian Press was first published Oct. 8, 2024.

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