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How To Choose The Perfect Type Of Fundraiser For Your Cause

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Fundraiser

Raising funds for a cause is an important and rewarding task, though it can be a daunting one as well. With so many different types of fundraisers to consider, it can feel overwhelming to decide which will work best for your organization or cause. It’s essential to understand the impact that each type of fundraiser should have on your mission statement and financial goals to make an informed decision. Whether you are selecting more common fundraising activities such as carwashes and bake sales, or opting for virtual fundraisers like crowdfunding campaigns or silent auctions, our guide covers the basics of choosing the perfect type of fundraiser with tips from fellow fundraisers to maximize success. Keep reading if you want advice on deciding upon —and then executing—the most effective way to raise money for your organization!

Understand Your Resources and Goals

Before committing to a fundraiser, it’s essential to assess your organization’s goals and resources. Understanding and leveraging your available resources and matching them to your fundraising goals is key. Successful fundraising requires planning– look at what type of money you need to raise, and ask if some volunteers or sponsors might provide their time or services. It’s important to be realistic about the time, money, and effort needed for each fundraiser. Doing a little research about each event ahead of time can help lay out expectations and make your final decision easier. There’s no one-size-fits-all approach when it comes to fundraising, so it’s important to choose a style that works with your situation. And the first step is understanding what your resources and goals are.

Analyze the Target Audience for Your Fundraiser

Taking the time to analyze the target audience for your fundraiser is a vital step when planning your event. It’s important to consider the age group and interests of the people who will be attending, as well as any demographic factors that might be relevant. For example, if your cause is particularly local-based, it helps to know the population of the community to have an accurate sense of who your attendees will be. Having this information allows you to craft an event that’s geared specifically towards that audience, catering to their individual needs and interests. Doing so increases the likelihood of engagement and fundraising success. Furthermore, understanding who your target audience is can help with other decisions for your event, such as what types of food or activities would best suit them. All in all, knowledge about who will be attending gives you the ability to create a truly memorable fundraiser experience.

Research Different Fundraising Ideas

If you’re looking to raise money for your cause, there’s no shortage of possibilities. Before you decide on a fundraising method, it is important to do your research and consider all the options. Take some time to review popular options and explore which fundraising type is most applicable to what impact you’re hoping to have. You can use read a thon to raise money to support schools, extra-curricular programs, or new equipment; organize a virtual run to contribute towards medical research or a fund for people in need. It is important to understand the selling points, potential pitfalls, and details involved with running each kind of fundraiser before selecting one—without this additional information, you might select a type of fundraiser that won’t suit your needs. Doing your research will ensure that when it comes time to choose a fundraiser type, you’ll be making an informed decision that fits with your organization’s abilities and goals.

Consider Both Online and Offline Fundraisers

When it comes to picking the right type of fundraiser for your cause, there are a lot of factors to consider. What will be easy to set up and organize, which demographics you’re hoping to reach, how to get adequate participation — the list goes on. Yet one important element not all organizers consider is how taking advantage of the internet can drive huge results while minimizing additional costs. Combining online and offline fundraisers presents a unique opportunity to gain traction from many different sources and keep your volunteers engaged — all with only minimal extra effort or time investment. Whether launching an electronic donation page, tracking sales data through social media platforms, or leveraging crowdfunding networks — getting measurable public engagement has never been easier or more powerful than today. So as you plan your fundraiser projects, don’t shy away from the event-boosting power of technology when trying to hit that final goal.

Consider the Cost of Your Fundraiser

While you may be primarily focused on raising the funds needed to support your cause, it is important to also pay close attention to the cost associated with your fundraiser. Not only should you consider the cost of purchasing supplies or materials for the event itself, but also look out for other costs that could arise such as renting a space and advertising fees. Doing thorough research ahead of time will ensure you select an appropriate fundraiser for your cause – one that fits within your budget. You may also want to consider utilizing a pro bono volunteer base or getting sponsorships from local businesses to help keep costs low. With the right combination of research and resourcefulness, you can find an effective way to raise money for your cause without breaking the bank.

Check out Other Fundraisers

Many fundraisers flop because organizers didn’t take the time to look at what other organizations have tried and succeeded with. Researching the successes and failures of other groups that have held similar fundraising activities can be a great starting point in determining which methods are likely to work for your cause. Internet searches, networking with other organizations, and reaching out to traditional media outlets are all great strategies to learn more about which strategies yield success for other charities. Taking the array of available activities into consideration and understanding the pros and cons of different methods will help you make the best decision for your cause.

Talk to Colleagues

One of the best ways to decide which type of fundraiser is the perfect fit for your cause is to collaborate with colleagues who have experience in the field. Talking to other fundraisers and asking for advice on how to reach your fundraising goals can be an excellent source of ideas, as well as invaluable insights that will help you make the right decision. Make sure to reach out beyond your group and networks so that you can gauge opinions from individuals with a wide array of different perspectives and experiences. With this broad base of information, you can make an educated, informed decision that will lead to a successful fundraiser and successful campaign!

When it comes to selecting the right fundraiser for your cause, there are several strategies and resources available that can help you make the best decision. From researching other successful fundraisers and their cost-effectiveness to leveraging technology to boost public engagement, there is no shortage of methods that can be used to maximize the results of your efforts. Taking the time to talk to colleagues and consider the cost of your fundraiser will ensure that you choose the perfect event for your cause. With a bit of preparation and resourcefulness, you can create an effective fundraising campaign that will have a significant impact on your organization!

Business

TC Energy cuts cost estimate for Southeast Gateway pipeline project in Mexico

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CALGARY – TC Energy Corp. has lowered the estimated cost of its Southeast Gateway pipeline project in Mexico.

It says it now expects the project to cost between US$3.9 billion and US$4.1 billion compared with its original estimate of US$4.5 billion.

The change came as the company reported a third-quarter profit attributable to common shareholders of C$1.46 billion or $1.40 per share compared with a loss of C$197 million or 19 cents per share in the same quarter last year.

Revenue for the quarter ended Sept. 30 totalled C$4.08 billion, up from C$3.94 billion in the third quarter of 2023.

TC Energy says its comparable earnings for its latest quarter amounted to C$1.03 per share compared with C$1.00 per share a year earlier.

The average analyst estimate had been for a profit of 95 cents per share, according to LSEG Data & Analytics.

This report by The Canadian Press was first published Nov. 7, 2024.

Companies in this story: (TSX:TRP)

The Canadian Press. All rights reserved.

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BCE reports Q3 loss on asset impairment charge, cuts revenue guidance

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BCE Inc. reported a loss in its latest quarter as it recorded $2.11 billion in asset impairment charges, mainly related to Bell Media’s TV and radio properties.

The company says its net loss attributable to common shareholders amounted to $1.24 billion or $1.36 per share for the quarter ended Sept. 30 compared with a profit of $640 million or 70 cents per share a year earlier.

On an adjusted basis, BCE says it earned 75 cents per share in its latest quarter compared with an adjusted profit of 81 cents per share in the same quarter last year.

“Bell’s results for the third quarter demonstrate that we are disciplined in our pursuit of profitable growth in an intensely competitive environment,” BCE chief executive Mirko Bibic said in a statement.

“Our focus this quarter, and throughout 2024, has been to attract higher-margin subscribers and reduce costs to help offset short-term revenue impacts from sustained competitive pricing pressures, slow economic growth and a media advertising market that is in transition.”

Operating revenue for the quarter totalled $5.97 billion, down from $6.08 billion in its third quarter of 2023.

BCE also said it now expects its revenue for 2024 to fall about 1.5 per cent compared with earlier guidance for an increase of zero to four per cent.

The company says the change comes as it faces lower-than-anticipated wireless product revenue and sustained pressure on wireless prices.

BCE added 33,111 net postpaid mobile phone subscribers, down 76.8 per cent from the same period last year, which was the company’s second-best performance on the metric since 2010.

It says the drop was driven by higher customer churn — a measure of subscribers who cancelled their service — amid greater competitive activity and promotional offer intensity. BCE’s monthly churn rate for the category was 1.28 per cent, up from 1.1 per cent during its previous third quarter.

The company also saw 11.6 per cent fewer gross subscriber activations “due to more targeted promotional offers and mobile device discounting compared to last year.”

Bell’s wireless mobile phone average revenue per user was $58.26, down 3.4 per cent from $60.28 in the third quarter of the prior year.

This report by The Canadian Press was first published Nov. 7, 2024.

Companies in this story: (TSX:BCE)

The Canadian Press. All rights reserved.

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Canada Goose reports Q2 revenue down from year ago, trims full-year guidance

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TORONTO – Canada Goose Holdings Inc. trimmed its financial guidance as it reported its second-quarter revenue fell compared with a year ago.

The luxury clothing company says revenue for the quarter ended Sept. 29 totalled $267.8 million, down from $281.1 million in the same quarter last year.

Net income attributable to shareholders amounted to $5.4 million or six cents per diluted share, up from $3.9 million or four cents per diluted share a year earlier.

On an adjusted basis, Canada Goose says it earned five cents per diluted share in its latest quarter compared with an adjusted profit of 16 cents per diluted share a year earlier.

In its outlook, Canada Goose says it now expects total revenue for its full financial year to show a low-single-digit percentage decrease to low-single-digit percentage increase compared with earlier guidance for a low-single-digit increase.

It also says it now expects its adjusted net income per diluted share to show a mid-single-digit percentage increase compared with earlier guidance for a percentage increase in the mid-teens.

This report by The Canadian Press was first published Nov. 7, 2024.

Companies in this story: (TSX:GOOS)

The Canadian Press. All rights reserved.

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