Though statistically the pandemic is starting to recede, the work-from-home culture is statistically looking like it is going to stay. Known societally as The Great Resignation, how much will this cultural phenomenon affect the media industry and society at large.
The rise in remote working is set to have an impact on numerous fields. Before the pandemic, the opportunity for remote work at high paying jobs was just over 3%. Today it’s at 15%. The pandemic acted as a seismic catalyst to workplace policy, with potential proof of concepts being found that people work longer and more efficiently remotely, with the next step potentially being to decrease the standard workweek to four days instead of five.
The 2021 edition of the State of Remote Work Report from Owl Labs found that 90% of 2,050 full-time employees that partook in remote working said that they were just as productive – if not more – remotely. 84% said that working remotely after the pandemic would make them happier. Most were even willing to take a pay cut.
Ultimately, numerous reports found that hybrid working conditions – with freedoms predicated around work completion – were what respondents were most satisfied with in regards to their mental health, happiness, and productivity.
Employees have left companies in droves over the past twelve months – across sectors – because of an unwillingness from firms to evolve their collective thought process when it comes to working conditions.
With the change in societal conditions, media budgets are being spread very differently juxtaposed to pre-pandemic times.
A study from Forrester Consulting, on behalf of Microsoft
, found that 81% of brands now feel that social media is a much more important part of their marketing strategy than ever before due to the change in consumer habits.
75% of brands surveyed thought that search engines were more important, with online display, online video/OTT, and influencers hovering around the 60% mark among company respondents, in terms of importance.
Change and opportunity
With changing habits comes an opportunity for technology to aid in the adaptation. AI, Web3, conference calling, and cloud staffing entities have made massive gains due to the change in the zeitgeist.
BE started as a company aiming to create opportunities for people to live, learn, and earn anywhere they want. It’s now on a mission to create a workplace for 1 million people from their smartphones.
BE uses AI to empower its users to run their businesses from their phones anywhere in the world. Capitalizing on the market, the company experienced sizable growth during the pandemic.
“We’re excited about the assets that BE has in the areas of education, fintech, travel and lifestyle. We were able to develop such rapid solutions in the face of unpredictability in these extraordinary times, and this is hopefully just the beginning of our growth.” Moyn Islam, CEO of BE, affirms.
Ehsaan B. Islam, Chief Technology Officer of BE, continued, “Exponential growth in business means developing rapid solutions over efficiency in the face of unpredictability. We will continue to seek growth as long as there is space for technological evolution in the world.”
The company is specifically built to capitalize on the current market trends and with a surge in revenue, the firm is well-placed to have foresight on the future.
On the reticence of large global corporations to adapt to the new global remote working movement, Monir Islam Chief Visionary Officer of BE added, “The industry is stuck in its ability to leverage modern technology to reach new people. Throwing in-person events, cold calling people, are all outdated modalities of reaching the masses. BE helps its affiliates reach more people through its advanced marketing techniques.”
“The Great Resignation hit many sectors in the world because people are beginning to value their quality of life more than their job. That is a major change in trend and I don’t see it ever going back to the way it was, where people based their entire life around their career.”
“Freedom is now what workers’ number one goal is, and many have realized that it is very much attainable.”
The pandemic’s effects have coincided with the furthering of the technology around web3 also, perhaps allowing more freedom and opportunity for individuals to start businesses or work remotely for a company in the future.
Moyn Islam concluded, “My brothers and I are proud that we’re playing a pivotal role in helping hundreds of thousands of people unleash their potential.”
“Our company BE is all about digital innovations that harness the power of artificial intelligence, which not only allows people from all walks of life to succeed but also better their lives in general.”
“With our concept of ‘Live & Learn’, we have created an ecosystem that revolves around unique e-learning, live streaming and travel platforms. With our hard-earned experience, we’ve put together a system for others to have a taste of success.”
Can’t comment on NewsClick’s China link, respect media freedom: US
The US government has seen reports of NewsClick’s alleged links to China and is aware of concerns around it though it can’t independently comment on the veracity of those claims. But, as a general principle, the US continues to urge Indian government as well other governments across the world to respect the human rights of journalists, including freedom of expression online and offline.
At a regular State Department briefing on Tuesday, when asked about the raids on the proprietors, staffers and contributors of NewsClick and a New York Times report that the news website was a part of a Chinese influence operation funded through an American businessman, State department‘s principal deputy spokesperson Vedant Patel said, “So we are aware of those concerns and have seen that reporting about this outlet’s ties to the PRC (People’s Republic of China), but we can’t comment yet on the veracity of those claims.”
Patel added that, separately, the US strongly supported “the robust role of the media globally, including social media, in a vibrant and free democracy”.
“We raise concerns on these matters with the Indian Government, with countries around the world, through our diplomatic engagements that are, of course, at the core of our bilateral relationship. And we have urged the Indian Government, and have done so not just with India but other countries as well, about the importance of respecting the human rights of journalists, including freedom of expression both online and offline.”
Patel, however, said that he did not have any additional information about “this particular circumstance or any of the underlying issues that may or may not be related to this outlet”.
India’s Latest Media Arrests Put Washington in an Awkward Spot
(Bloomberg) — India’s latest media crackdown puts the US in an awkward position as it seeks to balance promotion of human rights with courting New Delhi to counter the influence of China.
Police in the South Asian country’s capital arrested the editor-in-chief and another employee of online newspaper NewsClick Tuesday under sweeping anti-terrorism laws. Authorities also raided the offices of the publication, without giving a reason.
Prime Minister Narendra Modi’s government has been targeting critical independent media since he took office in 2014. NewsClick came to prominence in 2021 for its extensive coverage of farmer protests against government plans to liberalize agriculture. India has previously accused the media organization of having funding ties to China, which it denies.
For Arati Jerath, a New Delhi-based political analyst, the arrests create a challenge for Washington.
“The US does not want to get too involved in India’s domestic affairs,” she said. “They are looking at India through a geopolitical prism and with China in the picture, India is a strategic partner.”
US Department of State spokesman Vedant Patel said he couldn’t comment yet on claims NewsClick has ties to China.
Patel also stressed the importance of press freedom globally. “We raise concerns on these matters with the Indian government, with countries around the world,” he told reporters in Washington.
India has often argued its democracy and vibrant press are a counterpoint to China with its one-party state and heavily controlled media. The US frequently finds itself torn between its efforts to defend human rights around the world and the pragmatic need to partner with governments accused of rights abuses.
India’s government has often used its anti-terrorism law to intimidate and punish journalists. The law, which doesn’t allow for bail, empowers the police to detain suspects for years without leveling official charges.
India has also scrutinized many mobile app and technology companies for alleged links to China after a Himalayan border clash between New Delhi and Beijing in 2020.
In 2021, authorities raided NewsClick’s office and the homes of seven staff members for what they described as improper foreign investments. Several of them were questioned and NewsClick called the allegations “misleading, unfounded and without basis in fact or law.”
In August, the New York Times cited NewsClick as an organization allegedly being used for Chinese propaganda overseas. India’s Information and Broadcasting Minister Anurag Thakur said at the time the media outlet was being funded by Beijing.
Speaking to reporters on Tuesday, Thakur said he didn’t need to justify the raids. “If someone has done something wrong, the investigative agencies will work on it,” he said.
NewClick’s human resources head Amit Chakravarty was also arrested. Several employees’ laptops and mobile phones were seized. Local media reported at least 30 premises were raided, including the homes of six NewsClick reporters.
India fell to 161st of 180 countries and territories in a press freedom ranking by Reporters Without Borders, a press advocacy group, this year. In February, authorities raided the BBC’s offices in New Delhi, weeks after the British broadcaster aired a documentary about Modi’s role in 2002 riots in his home state of Gujarat.
Last year, Mohammad Zubair, a journalist running a fact-checking website, Alt News, was arrested after highlighting anti-Islamic comments made by former BJP officials.
The Press Club of India expressed concern about the arrests and raid, saying it wants the government to explain its actions. The group plans to protest the detentions at a march Wednesday.
Jerath, the analyst, questioned India’s move to arrest the people under the terrorism law without providing details or evidence.
“You have already labeled them as terrorists,” she said.
(Updates with details on the crackdown. An earlier story corrected paragraph 11 to show authorities raided the homes of seven NewsClick staff members in 2021.)
What is NewsClick? A look at India’s media crackdown – Al Jazeera English
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