Though statistically the pandemic is starting to recede, the work-from-home culture is statistically looking like it is going to stay. Known societally as The Great Resignation, how much will this cultural phenomenon affect the media industry and society at large.

The rise in remote working is set to have an impact on numerous fields. Before the pandemic, the opportunity for remote work at high paying jobs was just over 3%. Today it’s at 15%. The pandemic acted as a seismic catalyst to workplace policy, with potential proof of concepts being found that people work longer and more efficiently remotely, with the next step potentially being to decrease the standard workweek to four days instead of five.

The 2021 edition of the State of Remote Work Report from Owl Labs found that 90% of 2,050 full-time employees that partook in remote working said that they were just as productive – if not more – remotely. 84% said that working remotely after the pandemic would make them happier. Most were even willing to take a pay cut.

Ultimately, numerous reports found that hybrid working conditions – with freedoms predicated around work completion – were what respondents were most satisfied with in regards to their mental health, happiness, and productivity.

Employees have left companies in droves over the past twelve months – across sectors – because of an unwillingness from firms to evolve their collective thought process when it comes to working conditions.

With the change in societal conditions, media budgets are being spread very differently juxtaposed to pre-pandemic times.

A study from Forrester Consulting, on behalf of Microsoft

MSFT
, found that 81% of brands now feel that social media is a much more important part of their marketing strategy than ever before due to the change in consumer habits.

75% of brands surveyed thought that search engines were more important, with online display, online video/OTT, and influencers hovering around the 60% mark among company respondents, in terms of importance.

Change and opportunity

With changing habits comes an opportunity for technology to aid in the adaptation. AI, Web3, conference calling, and cloud staffing entities have made massive gains due to the change in the zeitgeist.

BE started as a company aiming to create opportunities for people to live, learn, and earn anywhere they want. It’s now on a mission to create a workplace for 1 million people from their smartphones.

BE uses AI to empower its users to run their businesses from their phones anywhere in the world. Capitalizing on the market, the company experienced sizable growth during the pandemic.

“We’re excited about the assets that BE has in the areas of education, fintech, travel and lifestyle. We were able to develop such rapid solutions in the face of unpredictability in these extraordinary times, and this is hopefully just the beginning of our growth.” Moyn Islam, CEO of BE, affirms.

Ehsaan B. Islam, Chief Technology Officer of BE, continued, “Exponential growth in business means developing rapid solutions over efficiency in the face of unpredictability. We will continue to seek growth as long as there is space for technological evolution in the world.”

The company is specifically built to capitalize on the current market trends and with a surge in revenue, the firm is well-placed to have foresight on the future.

On the reticence of large global corporations to adapt to the new global remote working movement, Monir Islam Chief Visionary Officer of BE added, “The industry is stuck in its ability to leverage modern technology to reach new people. Throwing in-person events, cold calling people, are all outdated modalities of reaching the masses. BE helps its affiliates reach more people through its advanced marketing techniques.”

“The Great Resignation hit many sectors in the world because people are beginning to value their quality of life more than their job. That is a major change in trend and I don’t see it ever going back to the way it was, where people based their entire life around their career.”

“Freedom is now what workers’ number one goal is, and many have realized that it is very much attainable.”

The pandemic’s effects have coincided with the furthering of the technology around web3 also, perhaps allowing more freedom and opportunity for individuals to start businesses or work remotely for a company in the future.

Moyn Islam concluded, “My brothers and I are proud that we’re playing a pivotal role in helping hundreds of thousands of people unleash their potential.”

“Our company BE is all about digital innovations that harness the power of artificial intelligence, which not only allows people from all walks of life to succeed but also better their lives in general.”

“With our concept of ‘Live & Learn’, we have created an ecosystem that revolves around unique e-learning, live streaming and travel platforms. With our hard-earned experience, we’ve put together a system for others to have a taste of success.”

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