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Influencer Marketing and Digital Advertising Continue to Overtake Traditional Media – PRNewswire



NEW YORK, Dec. 29, 2020 /PRNewswire/ — As cable TV subscriptions continue plummeting, digital advertising is growing its dominance as the default medium for companies looking to get eyes in front of their products. Online advertising is expected to reach an incredible $1.08 trillion by 2027. Meanwhile, digital advertising companies are getting better and better at reaching targeted audiences for maximum engagement. With new trends in influencer marketing, mobile advertising, programmatic marketing, and more set to gain further momentum in 2021, digital marketing is cementing its place and boosting companies like BBTV Corp. (TSX:BBTV), The Trade Desk Inc (NASDAQ:TTD), AcuityAds Holdings Inc. (TSX:AT) (OTCQX:ACUIF), ViacomCBS Inc. (NASDAQ:VIAC) and IZEA Worldwide (NASDAQ:IZEA).

Digital media technology company BBTV (TSX:BBTV) has built a multi-million dollar business by helping content creators and influencers grow their audiences and generate revenue from their content. The company helps content creators of all sizes, like independent YouTubers and Esports gamers. BBTV also works with media companies like Viacom and Sony Pictures, offering an end-to-end solution that combines content optimization, digital rights management, content collaboration and monetization. In addition to helping content creators, BBTV is able to sell digital advertising through the video views it generates working directly with brands and agencies.

BBTV Continues to Grow Its Revenue and Reach

COVID-19 has accelerated a pre-pandemic shift towards digital media consumption, creating some serious growth for companies on the right side of the change. Throughout 2020, BBTV has demonstrated significant size and scale in its operations given its large and growing base of over 40 billion monthly views. On December 14, the company provided a business update that highlighted a 46% increase in direct advertising revenue year-over-year in the last 12 months ending October 2020. BBTV also experienced a record month in direct advertising in November 2020 with over 50% revenue growth compared to the year before.

The revenue growth adds to an already successful nine months. In November, BBTV reported its Q3 2020 financial results with record quarterly revenues of CA$120.7 million, a 31% increase YoY. According to the release, the increase was driven by growth in views, which jumped 18% to 121.2 billion in Q3, and improved ad revenues. During the third quarter, BBTV also raised CA$172.4 million in proceeds, offering additional cash to execute on the company’s growth strategies.

BBTV believes the fourth quarter of 2020 to be its strongest to date and expects to see that upward trend continuing into 2021 as it continues to grow its partnerships and reach.

Digital Advertising and Influencer Marketing See Growth Despite Health Crisis

When the health crisis began this spring, market watchers expected to see a large decline in overall ad spend in the US as businesses slashed their marketing budgets to preserve capital at the height of the outbreak. Luckily, the industry experienced a rapid turnaround in the third quarter, buoyed by digital advertising. The COVID-19 pandemic may have been the last nail in the coffin for traditional media; however, connected TV advertising is estimated to grow 19% YoY, while digital ad spend could rise by 6% in 2020.

AcuityAds Holdings Inc. (TSX:AT) (OTCQX:ACUIF) is another digital media tech company that posted gains in the third quarter. AcuityAds reported Q3 revenue of $26.1 million, which is a modest 3% increase YoY but an encouraging 33% jump from Q2. The company also increased its gross margin to 52% from 48% YoY and increased its adjusted EBITDA by 150%.

Global marketing technology company The Trade Desk Inc (NASDAQ:TTD) has also been faring well this year. Trade Desk took a hit in Q2 along with several other digital advertisers; however, the company has since come back with a bang. In Q3 2020, The Trade Desk reported revenue of $216 million, a 31% increase YoY, and an adjusted EBITDA of US$77 million.

ViacomCBS Inc. (NASDAQ:VIAC), reported in third-quarter earnings that video ad revenues have more than doubled for Pluto TV, which ViacomCBS acquired nearly two years ago. Pluto TV now has 36 million users worldwide, and it appears the company will continue to increase video-advertising revenues as a product of the growth of the ad-supported streaming service as it has announced deals with Sony for Pluto TV distribution on the Sony Playstation platform and LG smart televisions.  

Influencer marketing tech company IZEA Worldwide (NASDAQ:IZEA) is another company that is still weathering the COVID-19 storm, but slowly gaining ground. Despite garnering over 15 billion TikTok campaign views during the pandemic, the company reported a 20% decrease in revenue in the second quarter. Luckily, IZEA Worldwide has since announced a surge of new customers in Q4 2020, doubling its managed services customers from the previous quarter.

BBTV has also continued to sign on new content creators at a rapid pace. In early November, the company added four major content creators of note, who together added 267.8 million monthly views and 12.5 million subscribers organically. Weeks later, the company announced the signing of another five international gaming partners who collectively boast over 23 million YouTube subscribers and receive 217 million monthly YouTube views.

For more information on BBTV Corp., please visit this link.

Disclaimer: (MSC) is the source of the Article and content set forth above. References to any issuer other than the profiled issuer are intended solely to identify industry participants and do not constitute an endorsement of any issuer and do not constitute a comparison to the profiled issuer. FN Media Group (FNM) is a third-party publisher and news dissemination service provider, which disseminates electronic information through multiple online media channels. FNM is NOT affiliated with MSC or any company mentioned herein. The commentary, views and opinions expressed in this release by MSC are solely those of MSC and are not shared by and do not reflect in any manner the views or opinions of FNM. Readers of this Article and content agree that they cannot and will not seek to hold liable MSC and FNM for any investment decisions by their readers or subscribers. MSC and FNM and their respective affiliated companies are a news dissemination and financial marketing solutions provider and are NOT registered broker-dealers/analysts/investment advisers, hold no investment licenses and may NOT sell, offer to sell or offer to buy any security.

The Article and content related to the profiled company represent the personal and subjective views of the Author (MSC), and are subject to change at any time without notice. The information provided in the Article and the content has been obtained from sources which the Author believes to be reliable. However, the Author (MSC) has not independently verified or otherwise investigated all such information. None of the Author, MSC, FNM, or any of their respective affiliates, guarantee the accuracy or completeness of any such information. This Article and content are not, and should not be regarded as investment advice or as a recommendation regarding any particular security or course of action; readers are strongly urged to speak with their own investment advisor and review all of the profiled issuer’s filings made with the Securities and Exchange Commission before making any investment decisions and should understand the risks associated with an investment in the profiled issuer’s securities, including, but not limited to, the complete loss of your investment. FNM was not compensated by any public company mentioned herein to disseminate this press release but was compensated twenty five hundred dollars by MSC, a non-affiliated third party to distribute this release on behalf of BBTV Holdings Inc.


This release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “may”, “future”, “plan” or “planned”, “will” or “should”, “expected,” “anticipates”, “draft”, “eventually” or “projected”. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company’s annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and MSC and FNM undertake no obligation to update such statements.

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Social Media Is Dead, Right? Well… – Forbes



Recently, a friend approached me regarding the future of social media.

She was curious about things like The Social Dilemma, Twitter’s permanent suspension of Trump’s account, and many platforms’ new regulations—and the effect all of this may have on the industry as a whole. It is truly a fantastic question, and as the founder of a social media agency, these are all things that have been top of mind for a long while now.

Here’s how I responded.

Social Media Will Evolve, Not Go Away

Social media is absolutely addictive, and is built to be that way—so that part of The Social Dilemma is true. And this won’t change. Social media will always be addictive, for better or for worse. It is part of human behavior now. Networks will change. They’ll evolve. New ones will emerge. Older ones will die out. But consumer behavior—and the desire to connect and communicate online via networks—is forever here to stay. Users are not leaving social anytime soon. 

I do, however, believe that the recent comeuppance of the false narrative of Trump and his followers has forced the hand of networks to take stronger action to avoid the spread of false information. I strongly believe that this will happen—and it will both be good for the world and affect the stock of some of the networks.

Brands Will Have to Meet People Where They Are

For advertisers, it is imperative to meet people where they are. And if you look at the spends, there is no sign of stopping. The data will tell you this: A third of brands currently spend more on Facebook than any other platform, and 76 percent of brands plan to increase their ad spend in 2021. 44 percent have upped Twitter spending post–Trump removal, and 38 percent have increased on Instagram. If consumers are there, advertisers simply have to be there. 

One interesting observation: In July, there was a Facebook boycott called #StopHateForProfit where brands pulled their advertising from Facebook and demanded the network do more to combat bias, misinformation, harassment, and hate speech on the platform. This initiative was fantastic; however, it did not really hurt Facebook’s bottom line at all—advertisers came right back. Personally, what I found during that time was that advertisers reallocated their dollars. They would ask our team: “Is this the time to try Pinterest advertising? TikTok? What can we do that’s new?” The appetite is not to leave social media; it’s to find an opportunity that meets people where they are in a natural way.

Brands Need to Align with Consumers’ Values

There’s also a deep desire for brands to create content that is good for the world. A recent study from Accenture talked about how consumers want the brands they purchase from to care about the things they care about—including social and environmental issues. In fact, brands that don’t do this could see some big losses! 43 percent of consumers said they will walk away if they’re disappointed by a brands’ words or actions on a social issue—and 21 percent wouldn’t come back. This is new for many brands, and so using social media to lean into the good that they do is transitioning from a “nice-to-do” to a “must-do.”

So, I’m not worried about social media going away. I’m hopeful about it maturing and getting better. I’m not worried about advertisers going away. I’m focused on making sure they know about new networks, and keeping them educated on new platforms and on meeting people where they are. And I’m inspired by the amount of “good content” we will be able to put out into the world. Ultimately, I think that brands will have no choice but to do good—and that’s great.

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Different types of gambling, media converging for growth – 570 News



ATLANTIC CITY, N.J. — The many different types of gambling are quickly coming together with each other and with media outlets — and Wall Street is taking notice.

Casino gambling, internet gambling, sports betting and daily fantasy sports are no longer separate silos with unique audiences: Gambling companies are increasingly combining them and partnering with media companies to expand the reach of gambling.

This expansion is leading Wall Street analysts to predict fast-growing revenue in the U.S. over the next five to 10 years. Morgan Stanley sees a $15 billion sports betting and internet gambling market by 2025, and Macquarie Research says that same market could be $30 billion by 2030.

“The once disparate categories of online gaming, media and sports are joining teams to create powerful partnerships that we believe will grow viewership, increase overall fan engagement, and drive significantly higher market values for all those connected,” Macquarie wrote in a report issued Tuesday.

It cited numerous examples of deals between sports betting and media companies last year, including Bally’s and Sinclair Broadcasting; Flutter Entertainment and FOX; PointsBet and NBC; William Hill and CBS; DraftKings and Caesars Entertainment partnering with ESPN; Penn National and Barstool Sports; BetMGM and Yahoo; and Turner Sports’ deals with FanDuel and DraftKings.

David Schwartz, a gambling historian with the University of Nevada Las Vegas, said combinations like these “seem to be the wave of the future.”

“With geographic expansion nearly complete in the U.S. — Texas is the biggest unserved market still out there — casino companies are looking to grow their revenues by expanding into new forms of gambling, (and) online and sports betting are the most prominent,” he said. “Even daily fantasy sports is seen as a viable route, as seen by recent moves by Bally’s and Caesars. The media partners get more content and more eyes on their product.”

Bill Miller, president of the American Gaming Association, the gambling industry’s national trade association, said deals like these are “a logical extension” of the industry’s desire to keep pace with customer expectations.

“Responsibly growing these verticals will be essential to the industry’s continued success,” he said.

In a report last week, Morgan Stanley forecast a $15 billion market for sports betting and internet gambling by 2025, an increase of 27% over current levels. As much as $10 billion of that is likely to come from sports betting, the company said.

Most analysts expect at least half the country will have legal sports betting by the end of 2021, with continued expansion after that.

Morgan Stanley said sports betting and internet gambling revenue reached $3.1 billion in the U.S. last year, well outpacing its forecast of $2 billion. While some of the growth in online wagering was undoubtedly helped by months of casino closures during the coronavirus pandemic, Morgan Stanley says there’s a durable market taking shape in these industries.

“We see legalized U.S. sports betting and iGaming as a once-in-a-generation shift for what was a mature gaming industry,” Morgan Stanley wrote. “It is clear to us that Americans’ interest in sports and gambling should lead to higher revenue (per) adult than we previously expected.”


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Wayne Parry, The Associated Press

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Rittenhouse, mother fixated on social media treatment – 570 News



MADISON, Wis. — An Illinois teen accused of killing two people during unrest in Wisconsin and the teen’s mom were fixated on social media comments about them in the hours after his August arrest, newly released police video shows.

Police in Antioch, Illinois, on Monday released four hours of video taken after Kyle Rittenhouse turned himself in hours after the Aug. 25 protest in Kenosha, the Chicago Tribune reported. The protest was part of a series of chaotic demonstrations that ensued after a white Kenosha officer shot Jacob Blake, who is Black, in the back seven times during a domestic dispute. Rittenhouse is white.

Prosecutors say Rittenhouse, who was 17 at the time, opened fire during the protest, killing Joseph Rosenbaum and Anthony Huber and wounding Gaige Grosskreutz. Rittenhouse faces multiple charges, including intentional homicide. He has argued he was protecting businesses and fired in self-defence. Conservatives have rallied around him, generating enough money to make his $2 million cash bail.

Cellphone video shows Rittenhouse walking past police in the moments after the shootings, his rifle slung over his shoulder and his hands in the air. Officers let him go, and he turned himself in to police in his hometown of Antioch the next day.

The Chicago Tribune reported that the police video shows Rittenhouse sobbing and hyperventilating. Investigators reminded him of his right to remain silent. Rittenhouse, who once participated in programs for aspiring offices, replied, “I know Miranda,” and said he wanted a lawyer.

Police left him in the interrogation room with his mother, Wendy Rittenhouse, who spent the next several hours scrolling through her phone. At one point she put her head in her hands and lamented about people posting derogatory remarks about both of them on Facebook.

His mother told him he needed to deactivate his social media accounts.

“’I have to get rid of social media?” he asked.

“Yep … ‘Cause they’re going to harass you if they can find you anywhere,” she said.

Rittenhouse said he couldn’t give her access to some accounts because the passwords were stored in his phone, which police had taken. He later asked an officer if detectives could delete his accounts. The officer said he would look into it.

In the audible portions of the video, Rittenhouse didn’t ask about the men he shot. He also didn’t appear to understand the seriousness of the situation, asking an officer if he could go home and if he could get counselling to help him cope.

“I don’t want to be one of those people that lives with PTSD the rest of their life,” he said.

Last week, a judge ordered ordered Rittenhouse to have no contact with known white supremacists after he was seen drinking in a bar in Mount Pleasant, Wisconsin, and posing for a photo with two men who made hand gestures used by white supremacists. Prosecutors also alleged men at the tavern serenaded Rittenhouse with the anthem of the Proud Boys, a neo-fascist group.

The legal drinking age in Wisconsin is 21 but Rittenhouse could legally drink alcohol because he was with his mother.

Rittenhouse is due back in court in Kenosha on March 10.

The Associated Press

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