Observers continue to ponder the situation of Tara Reade, a former Senate aide to then-Sen. Joseph R. Biden of Delaware. She has accused him of sexual misconduct in a 1993 encounter, complaints about which now seem to have been verified by a video clip from “Larry King Live” which aired on CNN on Aug. 11, 1993.
A female caller asked the prime-time host for advice in handling certain “problems” with a prominent senator; Ms. Reade confirmed to CNN just 48 hours ago that she was certain that the woman was her late mother.
Such goings would make ideal fodder for the great Sunday talk fest on the networks, right? Uh, no.
“Crickets on the Sunday talk shows. After corroborating evidence of Tara Reade’s sexual assault allegation against Joe Biden emerged from an episode of “Larry King Live” from 1993, one would think that would merit a mention on Sunday shows,” says Steve Guest, rapid response director for the Republican National Committee.
He cited “zero mentions on all five Sunday broadcasts, including CNN’s “State Of The Union” and NBC’s “Meet the Press.”
“That’s five hours of coverage and not one single mention,” Mr. Guest said.
“The mainstream media’s coverage of the Reade allegations has made it very clear: sexual assault allegations will be given wall to wall coverage if they are made against a prominent Republican, whether corroborating evidence exists or not. But allegations against Democrats will be swept aside, even if corroborating evidence to support the allegation exists. The word ‘shameful’ doesn’t even begin to describe this incredible pattern by our media,” he observed.
Ms. Reade herself went on Fox News over the weekend to note the double standard.
“I think it’s shocking that this much time has passed and that he is an actual nominee for president and they’re not asking the questions. He’s been on ‘Anderson Cooper’ at least twice where he was not asked,” she said in an interview.
“I guess my question is, if this were Donald Trump, would they treat it the same way? If this were Brett Kavanaugh, did they treat it the same way?” Ms. Reade said. “In other words, it’s politics and political agenda playing a role in objective reporting and asking the question.”
VOTERS DOUBT BIDEN CAN WIN
Despite endless press attacks on President Trump, he still holds a unique advantage in the presidential election. His main rival in the race does not appear to be instilling much voter confidence.
“Joe Biden may be the presumptive Democratic nominee for president, but the former vice president has a unique problem among registered voters: a lot of people who prefer him don’t think he’ll win,” writes Kathy Frankovic, a senior analyst with YouGov polls.
“Registered voters favor Joe Biden but are skeptical he can beat” Mr. Trump, she says.
Here are the telling numbers: The poll found that among all voters, 48% favor Mr. Biden, 42% favor Mr. Trump. Yet when asked who will actually win the election, 57% of the respondents said Mr. Trump would emerge the victor, while 43% cited Mr. Biden as the top dog.
“Biden holds his six-point lead over President Donald Trump when registered voters are asked how they will vote. But when those voters are asked who will win the election, confidence in a Biden win is just 43 percent,” summarizes Ms. Frankovic. “Not only do a majority of registered voters not think Biden will win the November election, neither do almost one in five of his own anticipated voters.”
THE TRUE COST OF ELECTION
A few stark numbers say much about the real cost of the election for President Trump.
These numbers have been compiled by Charlie Kirk, founder of Turning Point USA and author of “The MAGA Doctrine: The Only Ideas that will Win the Future.”
He points out that Mr. Trump’s net worth before running for president in 2016 was $4.5 billion. When then-Democratic candidate Barack Obama ran in 2008, his net worth was $3 million, while Bill Clinton was worth $400,000 when he first ran in 1992.
The Trump fortune now stands at $3 billion, while the Obamas are worth $135 million and the Clinton’s $100 million, Mr. Kirk reports.
“Trump lost money running for public office So why is he the only one donating his salary?” the analyst asked in a tweet Sunday.
STEPPING UP TO HELP
He was the heartthrob singer of another era, his trademark voice selling some 45 million records during the 1950s and ‘60s. Pat Boone has stepped forward to record once again — this time to support first responders in need of personal protection equipment during the coronavirus pandemic.
He joins the growing population of celebrities, actors and entertainers who have used their fame or talent to draw attention to the same cause.
Mr. Boone has recorded a 60-second public service announcement on behalf of the National Sheriffs’ Association, which is raising money to obtain masks, gloves, face visors, disposable gowns, hand sanitizer and disinfectant. The intended recipients are sheriff deputies, police, firefighters and EMTs.
His announcement is now in the hands of 800 radio stations nationwide. The funds are being raised through the National Sheriffs’ Educational Foundation, which says that donations of equipment from businesses are also welcome.
Country music duo Wynonna and Naomi Judd also recorded a video from their kitchen in Tennessee on behalf of the organization, the spot now circulating through social media and via YouTube.
“The first responders keep us safe. Let’s do our part to keep them safe too,” Wynonna Judd advises in their message.
POLL DU JOUR
• 46% of Americans plan to travel once the coronavirus lockdown ends.
• 52% of this group will travel within the U.S., 23% are unsure of their destination, 10% will make an international trip.
• 42% of this group will visit family and friends, 40% will go on a leisure trip, 10% are unsure of their plans.
• 85% of this group will travel for business.
• 42% overall did not have to cancel travel plans because of the coronavirus because they had no travel or vacation plans.
• 34% had to cancel or delay their plans, 24% had to cancel a trip which was already booked.
Source: A Piplsay/Market Cube online survey of 30,587 U.S. adults conducted April 1-21.
• Kindly follow Jennifer Harper on Twitter @HarperBulletin.
Eight Common Mistakes Startups Make That Limit Their Media Exposure – Forbes
Armed with a novel concept and exciting product, many startups seem well-poised to explode onto the media scene. However, many inadvertently kill their media exposure in its infancy, costing them dearly in terms of awareness and publicity.
Unfortunately, poorly planned media outreach efforts can not only result in hardly any results but even backfire. It is vital first to understand what the end objective of this outreach is and to shape the media outreach plan accordingly.
Here are eight common mistakes I’ve observed among startups that can negatively impact their media potential:
Not Thinking Twice Before Promising Exclusives
When it comes to major announcements, be it a new product launch or the conclusion of a significant funding round, a common scenario many startups are bound to encounter is the offer of an exclusive feature. This can be a tricky situation to navigate as an exclusive typically limits media potential, with newsworthiness declining significantly after details of an announcement are made publicly available with only one selected outlet, leaving others not wanting to cover the story anymore.
Making Announcements On Informal Channels
As PR practitioners, we understand that achieving a milestone is an exciting time for any entrepreneur. However, under no circumstances should this information be shared prematurely on informal channels such as corporate websites, blogs or social media platforms if a media announcement is in the pipeline.
Before commencing with a story or interview, journalists check for previous mentions. Once an announcement has been made on informal platforms, newsworthiness declines and all bets are off.
Irregular Media Engagement
In our line of work, we frequently come across the misconception that media engagement is only necessary when there is an announcement to be made. That cannot be further from the truth.
What many startups don’t realize is that sustained effort is essential to establish a strong media presence.
Interviews, commentary on relevant news or opinion articles are often relied upon to fill the gaps between formal announcements. This creates an ongoing media engagement cycle that can significantly assist in brand recall and ensures that a brand and its spokesperson remain visible at all times.
An Overwhelming Volume Of Engagement
While a high amount of media engagement activities sounds like a fool-proof strategy, startup marketers need to be aware that more is not always better. Commenting on every subject under the sun may conversely dilute newsworthiness and media attention. This could result in media fatigue — overwhelming journalists with recurring media proposals — or even establish your spokesperson as a jack-of-all-trades instead of a subject matter expert in their respective fields.
Some publications also have policies in place to avoid situations where a single brand or spokesperson is featured too frequently. You could end up getting media coverage for some nice-to-have angles but then missing out for the big hit when you really have a story to tell.
Insufficient Knowledge Of Journalists Or Media Publications
Startups might be tempted to approach every single journalist or publication that seems relevant to their business. Such a move can be quite damaging to your brand reputation among the media, as it may suggest a lack of research and could even lead to your company getting blacklisted.
It is key to do research and strategize on the right media contact to approach. For instance, a brand in the banking and finance sector might not benefit from reaching out to a dedicated banking and finance reporter if said reporter only covers stock market movements.
Inconsistent And Confusing Messaging
Understandably, startup founders are passionate about their business. Often, this enthusiasm translates into their direct and unfiltered interactions with the media, where responses become filled with industry jargon. As the journalist may not possess that in-depth level of knowledge about your company or industry, it is essential to be concise, remove the jargon and be straightforward. We’ve also found that using relatable analogies to illustrate a point helps. However, do take care not to also come across as overly patronizing.
Startups need to remain consistent in their messaging as they can easily be cross-referenced with previous media coverage. Overinflating numbers, embellishing details or even creating controversy can have a long-term negative impact on a brand’s reputation and credibility.
No credible media will want to publish your press release verbatim and not every publication or journalist will entertain an interview request, and that’s perfectly normal. Perhaps the story isn’t in line with their editorial calendar (which determines the topic they focus on), they’ve already dedicated resources to cover a separate announcement, or they just ran a similar story.
In all circumstances, it is key to graciously accept the decision and perhaps speak with the journalist for a better understanding of what the contributing factors were that led to the decision. This would help immensely for future announcements. The worst thing a startup could do is to be unnecessarily persistent, which could irreparably damage the working relationship.
This is the biggest faux pas I think a startup could make. Over and over we have witnessed charismatic founders who ended up being unfavorably quoted, letting out company or partner details that were not meant for the public (yet) or under pressure, even making up numbers that might sound impressive. Driven by the ambition to please the media, some interviewees tend to overshare or try hard to have an edgy or controversial opinion for the sake of attention.
Be prepared that whatever information you share with the media, it might get published. And that might stay with you forever.
Interacting with the media should be well-planned and based on a gameplan: What is the story you want to focus on? What are the facts to strengthen your points, and what is your sanctioned view on the industry and competitors? Remember that it is perfectly fine to not have an answer to every question.
Germany aims to ease distancing, lift European travel warning – media – National Post
BERLIN — Germany plans to ease social distancing steps from June 29, a week earlier than previously planned, and aims to lift a travel warning for 31 European countries from mid-June, German media reported.
The reports come as German regions discuss with Chancellor Angela Merkel how to further ease lockdown restrictions introduced in March to slow the spread of the new coronavirus.
The 16 state premiers will try on Wednesday to agree with Merkel on the way forward, balancing the need to revive Europe’s biggest economy, facing its deepest recession since World War Two, with protecting public health.
Merkel has urged caution and warned of a new wave of infections.
However, citing a draft document still to be approved by the regions, the Bild daily said Merkel, under pressure from state premiers, had agreed to bring forward the date that social distancing should be relaxed to June 29 from July 5.
A government spokesman declined to comment, saying he did not want to prejudge the outcome of talks.
Bild said meetings in public places would be limited to a maximum of 10 people or members of two households. While there would be no limit on the number of visitors allowed to visit people in their homes, there would have to be space for everyone to keep their distance and have enough fresh air, it said.
The dpa news agency said Germany would lift a travel warning for 31 European states from June 15, provided the coronavirus situation allows.
Citing a document that cabinet may agree on Wednesday, it said this would include Britain, Iceland, Norway, Switzerland and Liechtenstein as well as Germany’s 26 EU partners.
A row erupted at the weekend when the premier of the state of Thuringia said he would ditch mask-wearing and distancing rules. Some other states, including hard-hit Bavaria, want to keep stricter measures.
Germany has kept its COVID-19 death rate relatively low, at 8,302 so far, despite a high number of cases. (Reporting by Michelle Martin Writing by Madeline Chambers Editing by Riham Alkousaa and Gareth Jones)
Wuhan performed 6.5 million coronavirus tests in just 9 days, state media reports – CTV News
The central Chinese city of Wuhan conducted more than 6.5 million novel coronavirus tests in just 9 days, according to state media, a drastic move by authorities to prevent a second wave of infections in the original epicenter of the global pandemic.
Wuhan’s ambitious citywide nucleic acid testing drive came after six new cases emerged in a residential community earlier this month — the first time local infections were reported following the city’s emergence from its months-long lockdown in April.
From May 15 to May 23, swab test samples were collected from more than nine million residents, China’s state-broadcaster CCTV reported, accounting for more than 80% of the city’s total population of 11 million.
Nucleic acid tests work by detecting the virus’ genetic code, and can be more effective at detecting the infection, particularly in the early stages, than tests which examine a body’s immune response, though the latter are easier to conduct.
The mass testing identified 198 asymptomatic cases — people who carry the virus but do not show symptoms, according to the state-run Health Times.
The speed and scope of Wuhan’s testing campaign — hailed as a “10-day battle” by local authorities — appears to have equaled or eclipsed the testing ability of many countries, including that of the United States.
On Friday alone, Wuhan conducted 1.47 million tests, according to CCTV.
In the US, the highest daily number of coronavirus tests conducted across the entire country currently stands at 416,183, according to Johns Hopkins University, which draws on data from the COVID Tracking Project.
In total, the United States has performed 14,131,277 coronavirus tests since the pandemic began, according to the latest data from the US Centers for Disease Control and Prevention. However, that number also includes antibody tests performed in some states, which aren’t used to diagnose current infections but to indicate whether someone has been exposed to the virus in the past.
In Wuhan, sampling booths were set up in neighborhoods across the city, with residents in face masks lining up to take their swab tests. On Saturday, authorities set up 231 extra testing booths for people who had not been able to make the earlier tests, according to the Changjiang Daily, the official Communist Party mouthpiece in Wuhan.
Health care workers also paid door-to-door visits to some elderly and disabled residents to take their samples, the Changjiang Daily reported.
According to Chinese news outlet Caixin, in order to test quickly and widely, Wuhan’s health authorities combined some of the samples taken from multiple individuals together and tested them in a single tube — a method known as “pool testing.”
If a tube of pooled samples was tested positive, extra tests would be carried out on each individual’s sample separately to find the positive sample, the Caixin report said. It was unclear from the report what percentage of samples in Wuhan had been pooled for testing.
In April, scientists in Germany proposed the pooling of coronavirus samples as a strategy to boost testing capacity when large numbers of asymptomatic people need to be screened, according to their research published in the medical journal The Lancet.
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