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Internet Marketing for Newbies

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Product Name: Internet Marketing 4 Newbies

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e: Internet Marketing Training For The Technically Challenged
From The Desk Of Cedric Aubry

Dear Friend,

If every product you’ve bought before seems to jump ahead and skip some basic, yet necessary steps, this may very well be the missing pieces that they didn’t explain!I have heard the same questions over and over again from many newbies on how to set up their online business. Things like…

  • How do I register a domain name?
  • What the heck is ‘DNS’ and how do I change them?
  • How do I register a web hosting account and get my site set up?
  • How do I create a blog?
  • How can I let customers automatically download my product?
  • How do I set up an autoresponder?
  • How do I process my orders?
  • How do I set up my order links?
  • How can I upload files to my web page?
  • How do I set up a squeeze page?
  • How to connect your download page and downloadable files?
  • How to connect your autoresponder to your landing page?
and the list goes on…

Sound familiar?

You simply cannot set up a business on the Internet without knowing these and other basics steps.

So, I decided that I was going to put together a series of online videos to help newbies cut their learning curve drastically and eventually get their own Internet business up and running a whole lot faster and easier.

After Literally Months Of Hard Work, I Finally Manage To Create a Series Of Video Tutorials Just For You!
You’ll get access to a total of over 120  175 videos of exclusive coaching videos … starting with the marketing basics like registering a domain name, and going all the way through setting up your own website, building your list and much more.

Let me introduce you to the huge video database you’ll have access to!…

Marketing Basics
Getting Started
  • Video #1: Organize
  • Video #2: What Is FTP
  • Video #3: Domain Name
  • Video #4: Hosting
  • Video #5: Download And Install Filezilla
  • Video #6: Nameservers
  • Video #7: FTP Login Info
  • Video #8: Connect To Your Server
  • Video #9: Secure Connection
  • Video #10: Transfer Files
  • Video #11: Edit Live Files
  • Video #12: Resume File Transfer
  • Video #13: Export/Import Filezilla Settings
  • Video #14: Force Show Hidden Files
Marketing Basics
Web Hosting Control Panel
  • Video #1: How To Create An Email Account
  • Video #2: How To Create a Forwarder
  • Video #3: How To Edit Your Error Pages 
  • Video #4: How To Create a Redirect URL
  • Video #5: How To Configure Your Index Manager 
  • Video #6: How To Create a MySQL Database
Marketing Basics
HTML For Beginner
  • Video #1: Introduction To HTML
  • Video #2: Hacking Without Knowing Code
  • Video #3: Open And Close Tags
  • Video #4: Heading
  • Video #5: Break Tags
  • Video #6: Basic Formatting
  • Video #7: Lists
  • Video #8: Image Tags
  • Video #9: Hyperlinks
Marketing Basics
FTP For Beginner
  • Video #1: Warming Up to FTP
  • Video #2: What You Need To Have Beforehand
  • Video #3: Getting Your Website Setup For File Transfer
  • Video #4: Accessing Your Login Information
  • Video #5: Saving and Organizing Your Account Information in Filezilla
  • Video #6: Connecting to your FTP Account in Filezilla
  • Video #7: Where Do You Upload To?
  • Video #8: Uploading to the Filezilla Manager
  • Video #9: How to Delete, Copy, Move files, Create a Folder, and more.
  • Video #10: Live Website Rules 101
  • Video #11: Transfer Files Without FTP Software
Marketing Basics
CSS For Beginner
  • Video #1: CSS Intro
  • Video #2: CSS Syntax
  • Video #3: CSS Inline
  • Video #4: CSS Internal
  • Video #5: CSS External
  • Video #6: CSS Link Styles
  • Video #7: CSS Comment Tag
  • Video #8: CSS The ID Selector
  • Video #9: CSS The Class Selector
  • Video #10: CSS Validation
  • Video #11: CSS Changing Font Size
  • Video #12: CSS Changing Font Color
  • Video #13: CSS Changing Text Alignment
  • Video #14: CSS Changing Font Family
  • Video #15: CSS Changing Font Style
  • Video #16: CSS Adding Text Shadow & 3-D Text
  • Video #17: CSS Creating A Content Box 
  • Video #18: CSS Add Rounded Corners To A Content Box
  • Video #19: CSS Add Shadows To A Content Box
Marketing Basics
File Storage
  • Video #1: Media Fire
  • Video #2: DropBox
  • Video #3: Amazon S3
Marketing Basics
SEO – Adwords Tutorials
  • Video #1: Off Page SEO
  • Video #2: ON Page SEO

  • Video #1: How To Signup For A Google Adwords Account
  • Video #2: How To Use The Keyword Planner Tool
  • Video #3: How To Create Your First Campaign On Google Adwords
Webmaster Tools
PDF, Ebook Creation, ZIP Files, Screen Capture
  • Video #1: How To Use The Source Code Editor
  • Video #2: How To Use a Web Reader
  • Video #3: How To Create PDF Documents / Ebook
  • Video #4: How To Use Alexa To See Rankings
  • Video #5: How To Use The Warrior Forum
  • Video #6: How To Edit Seller Sites
  • Video #7: How To Make Screen Capture
  • Video #8: How To Work With Zip Files
  • Video #9: How To Add To Your Windows Right-Click Menu
  • Video #10: How To Use Feedly – Google Reader Replacement
  • Video #11: How To Perform Cross Browser Testing
Marketing Basics
Auto Responder – Aweber Tutorials
  • Video #1: Automation Rule In Aweber
  • Video #2: How To Create a Broadcast In Aweber
  • Video #3: How To Create a New List In Aweber 
  • Video #4: How To Create a Signup Form In Aweber
  • Video #5: How To Remove Your Unresponsive Leads 
  • Video #6: How To Schedule Follow-Up Emails
Marketing Basics
Auto Responder – Get Response Tutorials
  • Video #1: Automation Rule In Get Response
  • Video #2: How To Create a New List in Get Response
  • Video #3: How To Create a Newsletter In Get Response 
  • Video #4: How To Create a Web Form In Get Response
  • Video #5: How To Remove Your Unresponsive Leads 
  • Video #6: How To Create Your Follow-Up Emails
Marketing Basics
Auto Responder – Sendlane Tutorials
  • Video #1: Automation Rule In Sendlane
  • Video #2: How To Create a Broadcast In Sendlane
  • Video #3: How To Create a List In Sendlane 
  • Video #4: How To Create a Signup Form In Sendlane
  • Video #5: How To Remove Your Sendlane Unresponsive Leads
  • Video #6: How To Schedule FollowUp Emails
Marketing Basics
Auto Responder – MailChimp Tutorials
  • Video #1: Automation Rule In MailChimp
  • Video #2: How To Create a Broadcast
  • Video #3: How To Create Lists
  • Video #4: How To Create a Signup Form In Mailchimp
  • Video #5: How To Remove Your MailChimp Unresponsive Leads 
  • Video #6: How To Create Your Follow-Up Emails In MailChimp
Marketing Basics
Payment Processors/Affiliate Network
Paypal 
  • Video #1: How To Create Your Paypal Buy Button
  • Video #2: How To Add a Subscription Button
  • Video #3: How To Place Your Buy Button On Your Website
Clickbank
  • Video #1: How To Add New Products To Your ClickBank Account
  • Video #2: How To Create Your ClickBank Payment Link
  • Video #3: How To Create a Sales Funnel With ClickBank
JV Zoo
  • Video #1: How To Sell Your Product With JV Zoo 
  • Video #2: How To Create Your JV Zoo Buy Button
  • Video #3: How To Create a Sales Funnel With JV Zoo
Warrior Plus 
  • Video #1: How To List And Launch Your Product With Warrior Plus
  • Video #2: How To Retrieve Your Warrior Plus Buy Button
  • Video #3: How To Create a Sales Funnel With Warrior Plus
Zaxaa
  • Video #1: How To Sell Your Products With Zaxaa
  • Video #2: How To Create Your Zaxaa Button
  • Video #3: How To Create a Sales Funnel With Zaxaa
  • Video #4: How To Add Affiliate Details
Marketing Basics
Social Media Part 1 – YouTube, Facebook, Twitter
YouTube
  • Video #1- How To Upload a Video On YouTube
  • Video #2: How To Attract Followers With Keywords And Tags
  • Video #3: How To Add YouTube Annotations To Your Videos
  • Video #4: How To Edit The Privacy Setting On Your Video
  • Video #5: How To Run Advertising On YouTube 
Facebook 
  • Video #1: How To Create a Facebook Fan Page 
  • Video #2: How To Configure Your Facebook Fan Page
  • Video #3: How To Create a Facebook Group
  • Video #4: How To Configure Your Facebook Group
  • Video #5: Facebook Ads 
Twitter 
  • Video #1: How To Change Your Twitter Header Image
  • Video #2: How To Post Quality Tweet
  • Video #3: How To Get Twitter Followers
  • Video #4: The Twitter Hashtag – What Is It and How Do You Use It
  • Video #5: How You Can Share/Promote Your New Tweet
Marketing Basics
Social Media Part 2 – LinkedIn, Pinterest, Instagram, Hootsuite
LinkedIn 
  • Video #1: Overview Of LinkedIn
  • Video #2: How To Create Your LinkedIn Profile
  • Video #3: How To Add Your LinkedIn Profile Badge To Your Website
  • Video #4: How To Request Testimonials Or Endorsement
Pinterest 
  • Video #1: Pinterest Editing Board – How To Add, Edit Board 
  • Video #2: How To Get Rich Pins For Pinterest
  • Video #3: How To Add Pinterest’s Buttons & Widgets To Your Website
  • Video #4: Convert Your Free Pinterest Account To A Business One
Instagram 
  • Video #1: How To Post Content On Instagram
  • Video #2: How To Create An Instagram Video
  • Video #3: How To Use Hashtags In Instagram
  • Video #4: How To Find Followers
HootSuite 
  • Video #1: How To Create Your Hoot Suite Account
  • Video #2: How To Add Account
  • Video #3: How To Automate Your Posts
Marketing Basics
Video Creation – Camtasia
  • Video #1: How To Use Camtasia To Record On-Screen Video
  • Video #2: Editing The Video
  • Video #3: How To Remove Noise In Camtasia
  • Video #4: How To Create Transitions And Animations
  • Video #5: How To Render Your Video In Camtasia 
Marketing Basics
Video Creation – Powerpoint
  • Video #1: How To Record Powerpoint Slides
  • Video #2: How To Change To 16:9 Landscape
  • Video #3: How To Create Slide Transitions And Animations
  • Video #4: How To Change And Format Images And Backgrounds
  • Video #5: How To Add Text Effect
  • Video #6: How To Add Audio/Video 
  • Video #7: Convert WMV To MP4 Using AnyVideo Converter 
Wordpress Blogging
WP For Beginner 
  • Video #1: Organizational Tips & Best Practices 
  • Video #2: Manual Creation
  • Video #3: Installation Cleanup
  • Video #4: Basic Security
  • Video #5: Dashboard Tour
  • Video #6: Pages VS Posts
  • Video #7: Create Pages
  • Video #8: Create Posts
  • Video #9: Plugins
  • Video #10: Themes
  • Video #11: Widgets
  • Video #12: Menus
  • Video #13: Basic SEO
  • Video #14: Prevent Brute Force Attacks
  • Video #15: What Is Wordpress
  • Video #16: Wordpress.org VS Wordpress.com
List Building
List Building Tutorials
  • Video #1: Introduction
  • Video #2: Purpose
  • Video #3: Avoid
  • Video #4: Trust
  • Video #5: Recommend Auto Responder
  • Video #6: Recommend Lead Page Creator
  • Video #7: Set Up Auto Responder
  • Video #8: Set Up Lead Page
  • Video #9: Connect Everything Together
Minisite Creation
Sales Funnel Creation Using Resell Rights Product  
  • Video #1: Getting Started & Tools
  • Video #2: Getting Your Resell Rights Product Ready
  • Video #3: HTML Editing Basics 
  • Video #4: Customizing Your Sales Page and Thank-You Pages
  • Video #5: Connect Your Download Page and Downloadable Files
  • Video #6: How To Automate Your Sales With PayPal Buttons
  • Video #7: How To Upload Files & Test Your Sales Funnel
If you’re not watching these videos, it may take you many months before you can finally set up your Internet business. (Of course, depending on your present level of skills and knowledge)

What I’ve seen in general is that most newbies have no idea on how to do this technical stuff.

I’ve seen a lot of similar help requests on many marketing forums, every single day. Even with the help of those guys, they can only tell you how to do it on writing but you’ve still got to figure out how to do what you’ve been told!

Why spend the next weeks and months trying to figure out all of the steps it takes to get things going online – when you can watch someone show you exactly how to take action and get your business up and running today?

I’m sure you’ll agree that having access to a wealth of videos will give you the confidence and knowledge to start putting your business together with very little hesitation!
Secure Your Copy Today!
..And get instant access to over 175 hard-hitting video tutorials that will teach you everything you need to know!
Order Now For A One-Time Payment Of Only $27!
Special Discount Only $7! Offer Ends Soon!
But Don’t Take My Word For It, See What Other’s Are Saying!…

 

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Hiring Is a Process of Elimination

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Job seekers owe it to themselves to understand and accept; fundamentally, hiring is a process of elimination. Regardless of how many applications an employer receives, the ratio revolves around several applicants versus one job opening, necessitating elimination.

Essentially, job gatekeepers—recruiters, HR and hiring managers—are paid to find reasons and faults to reject candidates (read: not move forward) to find the candidate most suitable for the job and the company.

Nowadays, employers are inundated with applications, which forces them to double down on reasons to eliminate. It’s no surprise that many job seekers believe that “isms” contribute to their failure to get interviews, let alone get hired. Employers have a large pool of highly qualified candidates to select from. Job seekers attempt to absolve themselves of the consequences of actions and inactions by blaming employers, the government or the economy rather than trying to increase their chances of getting hired by not giving employers reasons to eliminate them because of:

 

  • Typos, grammatical errors, poor writing skills.

 

“Communication, the human connection, is the key to personal and career success.” ― Paul J. Meyer.

The most vital skill you can offer an employer is above-average communication skills. Your resume, LinkedIn profile, cover letters, and social media posts should be well-written and error-free.

 

  • Failure to communicate the results you achieved for your previous employers.

 

If you can’t quantify (e.g. $2.5 million in sales, $300,000 in savings, lowered average delivery time by 6 hours, answered 45-75 calls daily with an average handle time of 3 and a half minutes), then it’s your opinion. Employers care more about your results than your opinion.

 

  • An incomplete LinkedIn profile.

 

Before scheduling an interview, the employer will review your LinkedIn profile to determine if you’re interview-worthy. I eliminate any candidate who doesn’t have a complete LinkedIn profile, including a profile picture, banner, start and end dates, or just a surname initial; anything that suggests the candidate is hiding something.  

 

  • Having a digital footprint that’s a turnoff.

 

If an employer is considering your candidacy, you’ll be Google. If you’re not getting interviews before you assert the unfounded, overused excuse, “The hiring system is broken!” look at your digital footprint. Employers are reading your comments, viewing your pictures, etc. Ask yourself, is your digital behaviour acceptable to employers, or can it be a distraction from their brand image and reputation? On the other hand, not having a robust digital footprint is also a red flag, particularly among Gen Y and Gen Z hiring managers. Not participating on LinkedIn, social media platforms, or having a blog or website can hurt your job search.

 

  • Not appearing confident when interviewing.

 

Confidence = fewer annoying questions and a can-do attitude.

It’s important for employers to feel that their new hire is confident in their abilities. Managing an employee who lacks initiative, is unwilling to try new things, or needs constant reassurance is frustrating.

Job searching is a competition; you’re always up against someone younger, hungrier and more skilled than you.

Besides being a process of elimination, hiring is also about mitigating risk. Therefore, being seen as “a risk” is the most common reason candidates are eliminated, with the list of “too risky” being lengthy, from age (will be hard to manage, won’t be around long) to lengthy employment gaps (raises concerns about your abilities and ambition) to inappropriate social media postings (lack of judgement).

Envision you’re a hiring manager hiring for an inside sales manager role. In the absence of “all things being equal,” who’s the least risky candidate, the one who:

  • offers empirical evidence of their sales results for previous employers, or the candidate who “talks a good talk”?
  • is energetic, or the candidate who’s subdued?
  • asks pointed questions indicating they’re concerned about what they can offer the employer or the candidate who seems only concerned about what the employer can offer them.
  • posts on social media platforms, political opinions, or the candidate who doesn’t share their political views?
  • on LinkedIn and other platforms in criticizes how employers hire or the candidate who offers constructive suggestions?
  • has lengthy employment gaps, short job tenure, or a steadily employed candidate?
  • lives 10 minutes from the office or 45 minutes away?
  • has a resume/LinkedIn profile that shows a relevant linear career or the candidate with a non-linear career?
  • dressed professionally for the interview, or the candidate who dressed “casually”?

An experienced hiring manager (read: has made hiring mistakes) will lean towards candidates they feel pose the least risk. Hence, presenting yourself as a low-risk candidate is crucial to job search success. Worth noting, the employer determines their level of risk tolerance, not the job seeker, who doesn’t own the business—no skin in the game—and has no insight into the challenges they’ve experienced due to bad hires and are trying to avoid similar mistakes.

“Taking a chance” on a candidate isn’t in an employer’s best interest. What’s in an employer’s best interest is to hire candidates who can hit the ground running, fit in culturally, and are easy to manage. You can reduce the odds (no guarantee) of being eliminated by demonstrating you’re such a candidate.

_____________________________________________________________________

 

Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers “unsweetened” job search advice. You can send Nick your questions to artoffindingwork@gmail.com.

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Carry On Canadian Business. Carry On!

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business to start in Canada

Human Resources Officers must be very busy these days what with the general turnover of employees in our retail and business sectors. It is hard enough to find skilled people let alone potential employees willing to be trained. Then after the training, a few weeks go by then they come to you and ask for a raise. You refuse as there simply is no excess money in the budget and away they fly to wherever they come from, trained but not willing to put in the time to achieve that wanted raise.

I have had potentials come in and we give them a test to see if they do indeed know how to weld, polish or work with wood. 2-10 we hire, and one of those is gone in a week or two. Ask that they want overtime, and their laughter leaving the building is loud and unsettling. Housing starts are doing well but way behind because those trades needed to finish a project simply don’t come to the site, with delay after delay. Some people’s attitudes are just too funny. A recent graduate from a Ivy League university came in for an interview. The position was mid-management potential, but when we told them a three month period was needed and then they would make the big bucks they disappeared as fast as they arrived.

Government agencies are really no help, sending us people unsuited or unwilling to carry out the jobs we offer. Handing money over to staffing firms whose referrals are weak and ineffectual. Perhaps with the Fall and Winter upon us, these folks will have to find work and stop playing on the golf course or cottaging away. Tried to hire new arrivals in Canada but it is truly difficult to find someone who has a real identity card and is approved to live and work here. Who do we hire? Several years ago my father’s firm was rocking and rolling with all sorts of work. It was a summer day when the immigration officers arrived and 30+ employees hit the bricks almost immediately. The investigation that followed had threats of fines thrown at us by the officials. Good thing we kept excellent records, photos and digital copies. We had to prove the illegal documents given to us were as good as the real McCoy.

Restauranteurs, builders, manufacturers, finishers, trades-based firms, and warehousing are all suspect in hiring illegals, yet that becomes secondary as Toronto increases its minimum wage again bringing our payroll up another $120,000. Survival in Canada’s financial and business sectors is questionable for many. Good luck Chuck!. at least your carbon tax refund check should be arriving soon.

Steven Kaszab
Bradford, Ontario
skaszab@yahoo.ca

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Imperial to cut prices in NWT community after low river prevented resupply by barges

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NORMAN WELLS, N.W.T. – Imperial Oil says it will temporarily reduce its fuel prices in a Northwest Territories community that has seen costs skyrocket due to low water on the Mackenzie River forcing the cancellation of the summer barge resupply season.

Imperial says in a Facebook post it will cut the air transportation portion that’s included in its wholesale price in Norman Wells for diesel fuel, or heating oil, from $3.38 per litre to $1.69 per litre, starting Tuesday.

The air transportation increase, it further states, will be implemented over a longer period.

It says Imperial is closely monitoring how much fuel needs to be airlifted to the Norman Wells area to prevent runouts until the winter road season begins and supplies can be replenished.

Gasoline and heating fuel prices approached $5 a litre at the start of this month.

Norman Wells’ town council declared a local emergency on humanitarian grounds last week as some of its 700 residents said they were facing monthly fuel bills coming to more than $5,000.

“The wholesale price increase that Imperial has applied is strictly to cover the air transportation costs. There is no Imperial profit margin included on the wholesale price. Imperial does not set prices at the retail level,” Imperial’s statement on Monday said.

The statement further said Imperial is working closely with the Northwest Territories government on ways to help residents in the near term.

“Imperial Oil’s decision to lower the price of home heating fuel offers immediate relief to residents facing financial pressures. This step reflects a swift response by Imperial Oil to discussions with the GNWT and will help ease short-term financial burdens on residents,” Caroline Wawzonek, Deputy Premier and Minister of Finance and Infrastructure, said in a news release Monday.

Wawzonek also noted the Territories government has supported the community with implementation of a fund supporting businesses and communities impacted by barge cancellations. She said there have also been increases to the Senior Home Heating Subsidy in Norman Wells, and continued support for heating costs for eligible Income Assistance recipients.

Additionally, she said the government has donated $150,000 to the Norman Wells food bank.

In its declaration of a state of emergency, the town said the mayor and council recognized the recent hike in fuel prices has strained household budgets, raised transportation costs, and affected local businesses.

It added that for the next three months, water and sewer service fees will be waived for all residents and businesses.

This report by The Canadian Press was first published Oct. 21, 2024.

The Canadian Press. All rights reserved.

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