Tech
iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max setup guide and tips – Macworld
Congratulations! You’re the proud owner of a new iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max. You probably want to dive right into the phone the moment you get the box in your hands, but take a beat and do a little prep first! We have a little setup advice you’re going to want to pay attention to. Sure, it seems like an unnecessary drag, but this stuff is going to really save you a lot of time and frustration later.
1. Back up and restore
That’s right, you’re going to want to back up your old iPhone after you have your new iPhone 11 in hand, so the backup is as up-to-date as it can possibly be. You can back up via iCloud, in iTunes, or in the Finder.
For a Mac backup (macOS Catalina): Connect your old iPhone to your Mac, open a new Finder window, and select your iPhone in the left column in the Locations section. You’ll see a window that looks like the iPhone management window that used to be in iTunes. In the Backups section, choose, Back up all of the data on your iPhone to this Mac. Checking Encrypt local backup is a good idea, so your account passwords and Health data gets backed up too—just choose a password you won’t forget. Click the button to Back up now.
IDGIn macOS Catalina, you can access your iPhone through the Finder.
When the backup is done, connect your new iPhone 11, then tell your Mac you want to restore from the backup you just made. Later, you can switch back to iCloud backups if you prefer, in Settings > iCloud > Backup. But it never hurts to run a backup on your own Mac every now and then.
For a Mac backup (macOS Mojave or older): The backup process is similar to that described above for Catalina, but instead, you use the iTunes app. After you back up your old iPhone, connect your new one. iTunes will take you through the steps for set up.
IDGUse iTunes if you’re using a Mac with an operating system older than macOS Catalina.
For an iCloud backup: No need to connect your old iPhone to your Mac. Just launch Settings and tap on your Apple ID profile listing at the top, then go to iCloud > iCloud Backup and select Back up now.
When setting up your new iPhone 11, you can restore your iPhone from this backup once you’ve logged into your new device with your Apple ID.
If you happen to be coming from an Android phone (hey, welcome to the garden!), there’s an Android Move to iOS app that can assist you with getting all of your your Google account data in Mail, Calendars, and Contacts, moving your camera roll over, even transferring your Chrome bookmarks to Safari.
2. Update your old iPhone, then use Quick Start
iOS has a feature called Quick Start. It’s practically magic. You just hold your new phone next to your old phone, and a little card pops up asking if you want to transfer all your stuff to the new device. You’ll then point your old phone’s camera at your new phone (which displays a cloud of little dots) and enter your old phone’s 6-digit passcode.
AppleQuick Start
You’ll go through the rest of the setup process, like enabling Face ID, and then your phone will be ready to go, set up just like your old iPhone. It’ll even prompt you to update your old iPhone’s backup if it hasn’t been backed up in awhile.
Setting up your phone this way transfers over most of your settings, the arrangement of your home screen, and more. It’s a huge time saver. But it requires iOS 11 or newer, so if you haven’t updated your old phone to iOS 11 (or to the current version, iOS 13) for some reason, you might want to update right away. You don’t want to have to wait through a big update process once you have your iPhone 11 in hand.
After setting up your phone this way, you’ll want to give it a few minutes to re-download all your apps. Initially, your phone will show placeholders for your apps, all arranged and stuffed into folders exactly as on your old iPhone. But your new phone has to actually re-download apps, because every time you download an app from the App Store, your phone actually grabs a unique version specifically optimized for that iPhone model. But your user data and settings get transferred over, and that’s the important part.
As fast and easy as this is, we still recommend backing up your phone as described in number 1 above. If anything goes really wrong during your setup process, you’ll be glad you did!
3. Set up Face ID and Apple Pay
Yes, you should use Face ID for maximum security—it’s the quickest way to unlock your iPhone 11, and will make it less painful to use a complicated passcode, since you don’t have to type it in every time. Setting up Face ID is much faster than Touch ID, too—the setup screen will prompt you and ask you to slowly look around in a circle a couple times. It’s a lot quicker than tapping the home button dozens of times to register a fingerprint.
AppleSetting up Face ID is a lot faster than Touch ID.
Worried about your privacy with Face ID? Don’t be. No photos of your face nor any other biometric data ever leave your phone—Apple doesn’t get any of that. And it isn’t accessible by other apps, just as other apps weren’t able to access your fingerprints with Touch ID. You can read all about it in our Face ID FAQ.
Since you need to have Face ID enabled in order to use Apple Pay, this would be a good time to jump into Apple’s Wallet app to set that up. If you’re new to Apple Pay, just follow the instructions within Wallet to add a credit card or two. If you already had Apple Pay on your old iPhone, you’ll notice that your credit cards have disappeared on your new iPhone. Why? For your security, of course. Your Wallet history will still be there, but you’ll have to re-enter any payment cards you’d like to use with Apple Pay. (For more on Apple Pay, check out our complete guide.)
4. Update your apps
Great, now you should be on your home screen on your new iPhone, at last. Hit up the App Store first—you’ll want the latest versions of all of your apps. To check for app updates, launch the App Store app, then tap your account icon in the upper right. You’ll find an updates section , and you can get the updates here. If you used Quick Setup, most of your apps should be up to date already, so this will be, er, quick.
Don’t forget you can have your apps auto-update by flipping the Updates switch in Settings > your Apple ID > iTunes & App Stores. Or, you can manually update your apps and just check out the “What’s New” release notes to see what changed.
5. Pair your Apple Watch
If you use an Apple Watch (or maybe you just bought a brand new Apple Watch to go with your future-phone) you’ll need to pair it to your new iPhone to keep the Activity data flowing to your Health database, and keep your new phone’s notifications flowing to your watch. First you have to unpair your watch from your old iPhone, either in the Apple Watch app on your old iPhone (tap your watch, then the “i” icon, then Unpair Apple Watch, then enter your iCloud password when prompted), or on the watch itself (Settings > General > Reset).
Then, launch the Apple Watch app on your new iPhone 11, which will walk you through the pairing process including setting a passcode, unlocking behavior, and Apple Pay.
If your Apple Watch isn’t already running watchOS 6, you’ll want to update it. To upgrade, your Apple Watch needs to be connected to its charger, in range of your iPhone, and at least 50 percent charged. Then look for the Software Update option in the iPhone Watch app. Updating your Apple Watch can be a slow process, so it’s a good idea to get started early.
6. Learn the new gestures and commands
As you may have noticed, your iPhone 11 has no home button. Where the Home button used to be, you now have an extra half-inch or so of glorious OLED display!
If you’re coming from an iPhone X or XS, it will be totally familiar, of course. But if you’re upgrading from an older iPhone, you’ve got some new gestures to learn.
Here are a few basic commands you’ll need to re-learn now that your iPhone is “home free.”
Return Home: Just swipe up from the bottom of the screen. Easy!
Jump between apps: Swipe left or right along the bottom edge of the phone to jump back and forth between apps. You can sort of “flick” from the bottom corners, moving your finger up and over, to “bounce” between the apps, or just slide directly side-to-side along the bottom edge.
App switcher: Swipe up from the bottom edge and pause for a second with your finger still on the display. App cards will quickly pop up, and you can lift your finger off and swipe around through them.
Close an app: If you need to kill an app from the app switcher, simply swipe up on it.
Take a screenshot: Simply press the side button and the volume up button at the same time.
There are lots of other new commands and gestures to learn. You’re in luck: We have a guide for that!
7. Try out Portrait Lighting
If you’re upgrading from a Plus-model iPhone, you already know about Portrait Mode in the camera app. But only the iPhone 8 Plus, X, and XS had Portrait Lighting, which of course continues to be available on the iPhone 11. Just launch the Camera app and select Portrait from the camera modes at the bottom of the screen, and then swipe through the different lighting options.
IDGPortrait Lighting will take your iPhone 11 portrait shots to the next level.
The iPhone X introduced Portrait Mode on the front-facing camera, so unless you’re upgrading from that, it will be a new feature for you on the iPhone 11.
8. Charge it up, quick!
There’s a reason your new iPhone 11 has that shiny glass back, and that’s not because it’s a throwback to the iPhone 4. No, that glass back is for wireless charging support. To use this feature, you’ll need a compatible wireless charging pad that utilizes the Qi standard (we’ve tested a bunch, and here are some of our favorites). If you have one of those laying around, all you have to do is set your iPhone onto the pad and watch it start to power up. Say goodbye to the jumble of Lightning cables on your bedside table!
Apple Of course, you can charge your iPhone 11 via Lightning if you want to. In fact, this is still the fastest way to charge your phone, provided you use the right adapter and cable.
The 11 supports fast charging using the USB-C Power Delivery (USB-PD) standard. If you have an iPhone 11 Pro or 11 Pro Max, Apple includes an 18-watt power adapter. Unfortunately, the power adapter with the iPhone 11 is a 5-watt model. You can use Apple’s own 29-watt USB-C power adapter, or the USB-C power adapter for a modern MacBook Pro. But third-party USB-C power adapters should work as well, as long as they support the USB-PD standard. We tested all the official Apple power adapters along with some third-party choices, and found that the 12-watt iPad adapter is the sweet spot between price and performance.
9. Send Animoji to your friends
It’s silly, but the best way to brag about your new iPhone is to send someone an iMessage that shows the Poo Emoji perfectly lip-synced and following your facial expressions as you sing “Bohemian Rhapsody.” They will be so jealous.
Animoji are found in Messages, as an iMessage app at the bottom of the screen.
AppleIf you send a singing poo to your friends, they’ll know you bought a new iPhone. It’s that simple.
10. Make your Memoji
Animoji are cool, but Memoji takes them to the next level. If you’re upgrading from an iPhone X, you may have already created a Memoji. If the iPhone 11 is your first iPhone with a the TrueDepth front camera system, it’s your first opportunity to build your cartoon avatar.
AppleIf the iPhone 11 is your first TrueDepth camera-enabled iPhone, it’s time to make your Memoji!
Start by opening the Messages app, and then stating a new message or opening an existing thread. Tap the Animoji icon along the bottom, and then the + sign at the beginning of the Animoji list.
We have a step-by-step Memoji guide to walk you through the process.
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MSPs require tools that enable them to provide a comprehensive managed services experience, which means having one platform with all of the essential productivity, data availability, and security tools combined into an easy-to-use package.
This is one of the many pros of MSPs, as they can offer a one-stop shop for all of your IT needs.
Cybersecurity and emerging technology, including automation, are major trends for MSPs who look forward to the future. In coming research briefs we’ll address these topics more in-depth.
- Reliability
Opting for the appropriate managed service provider (MSP) for your business is a critical decision, which has far-reaching effects on daily operations. Finding a partner that is reliable and can meet all of its IT needs is essential to meeting those objectives successfully.
A reliable MSP will conduct an intensive assessment of your company’s infrastructure and processes to fully comprehend your IT requirements, offering services that best suit them for data plans, telecom options, business applications, and hardware needs.
MSPs also provide 24/7 monitoring and support, meaning if a problem does arise it can be handled instantly compared to waiting for assistance from an overburdened in-house tech team. This ensures consistent service, reducing downtime and lost revenue as a result.
- Scalability
As an MSP, your goal should be to expand the services you offer and increase revenue – whether that means expanding customer bases or adding innovative technologies.
But it is also essential to bear in mind that not all changes are scalable; some could impede on your business’s efficiency, leading to more expenses than profits – this phenomenon is known as diseconomies of scale, and it could spell doom for your enterprise.
Implementing new software solutions such as Tanium may require upgrading your infrastructure, which takes time and money. Working with an experienced IT partner is highly recommended to ensure that any upgrades made are scalable – they have evaluated many solutions that may work for your business and know which are ideal.
- Security
MSP companies can provide businesses with essential cybersecurity services that will assist in maintaining security. MSP companies can assist businesses with software deployment, patch management and configuration control as well as the creation and implementation of an unified threat detection and response platform to detect evolving threats.
An MSP can be an invaluable asset to smaller businesses with limited IT resources, but it must balance client needs against budgetary limitations and the risk of cyber breaches.
Customers should review MSP contracts carefully to ensure they provide adequate security measures, limit attack surface by enforcing multifactor authentication (MFA) on all accounts, and track unexplained failures in authentication. In addition, it’s wise to regularly review and delete MSP accounts when they’re no longer managing infrastructure.
- Flexibility
An outstanding MSP provides more than just scalability; they also have the flexibility needed to help clients find solutions tailored specifically to meet business needs and budget constraints, helping to avoid costly organizational downtime.
Working from home and cloud management are driving managed services market growth well past 2020, so MSPs that offer their clients access to tools and support will be well positioned to capitalize on this market shift and remain profitable long term.
An MSP that can offer additional services will also be able to reduce customer churn and boost its revenue per client, such as IT strategy consulting or backup and recovery solutions.
- Efficiency
MSPs offer many businesses an efficient and cost-effective method for handling IT. Their services tend to be much cheaper than what it would cost an enterprise to implement and manage on their own, and provide more flexibility and scalability than when the task falls on them alone.
MSPs typically specialize in specific aspects of technology or vendor management, enabling them to provide more effective IT solutions than an in-house team could. A good MSP also serves as a single point of contact and becomes familiar with their client’s business over time.
Outsourcing certain technology functions to a Canadian IT company can also lower overhead costs by freeing up internal employees to focus more on revenue-generating activities, leading to greater productivity and efficiency within a company.
Tech
Apple Releases iOS 17 With StandBy, Live Voicemail, Improved Autocorrect, FaceTime Video Messages and Tons More
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Apple today released iOS 17 and iPadOS 17, the latest operating system updates that are designed for the iPhone and iPad. As with all of Apple’s software updates, iOS 17 and iPadOS 17 are available for free. iOS 17 is compatible with the iPhone XR/iPhone XS and later, while iPadOS 17 runs on the iPad mini 5 and later, the iPad 6 and later, iPad Air 3 and later, the second-generation 12.9-inch iPad Pro and later, all 11-inch iPad Pro models, and the 10.5-inch iPad Pro.
Apple’s updated software, which is build 21A329, can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes for the updates to propagate to all users due to high demand.
While you download iOS 17, make sure to check out our dedicated iOS 17 roundup for a full rundown of all of the features in the update. We’ve highlighted a few of the most notable additions below, but this is a huge update with hundreds of changes.
iOS 17 expands on last year’s Lock Screen updates with the addition of interactive widgets and StandBy, a new feature that turns the iPhone into a mini home hub when it is charging. You can now see voicemail transcriptions in real time, and leave video messages in FaceTime. FaceTime also now works on the Apple TV with tvOS 17.
With NameDrop, exchanging contacts is as simple as touching two phones together, and Messages has been overhauled with new safety features and updates to the way that stickers work. Autocorrect is better than ever, Spotlight search has been improved, private browsing in Safari is more secure with Face ID lock, and there’s now a mood tracking feature in the Health app.
Passwords can be shared in iCloud Keychain and AirTags can be shared among family members too, plus there are new features for the AirPods Pro. Apple has also added updates to Siri, Mail, Reminders, Notes, Home, and more. Full release notes for the update are below.
iOS 17 brings big updates to Phone, Messages, and FaceTime that give you new ways to express yourself as you communicate. StandBy delivers a new full-screen experience with glanceable information designed to view from a distance when you turn iPhone on its side while charging. AirDrop makes it easier to share and connect with those around you and adds NameDrop for contact sharing. Enhancements to the keyboard make entering text faster and easier than ever before. iOS 17 also includes updates to Widgets, Safari, Music, AirPlay, and more.
Phone
– Contact Posters let you customize how you appear on other people’s devices when you call them with a customized poster
– Live Voicemail displays a live transcription as someone leaves a message and allows you to pick up the call
Messages
– Stickers iMessage app brings all your stickers into one place including Live Stickers, Memoji, Animoji, emoji stickers, and your third party sticker packs
– Live Stickers can be created by lifting the subject from photos or videos and stylizing them with effects like Shiny, Puffy, Comic, and Outline
– Check In automatically notifies a family member or friend when you arrive at a destination safely and can share helpful information with them in case of a delay
– Audio message transcription is available for audio messages you receive so you can read them in the moment and listen later
– Search improvements help you find messages faster by allowing you to combine search filters such as people, keywords, and content types like photos or links to find exactly what you are looking for
– Swipe to reply to a message inline by swiping to the right on any bubble
– One-time verification code cleanup automatically deletes verification codes from the Messages app after using them with AutoFill in other apps
FaceTime
– Leave a video or audio message to capture exactly what you want to say when someone does not pick up your FaceTime call
– Enjoy FaceTime calls on Apple TV by using your iPhone as a camera (Apple TV 4K 2nd generation and later)
– Reactions layer 3D effects like hearts, balloons, confetti, and more around you in video calls and can be triggered with gestures
– Video effects allow you to adjust the intensity of Studio Lighting and Portrait mode
StandBy
– Full-screen experience with glanceable information like clocks, photos, and widgets designed to view from a distance when iPhone is on its side and charging in places such as your nightstand, kitchen counter, or desk
– Clocks are available in a variety of styles including Digital, Analog, Solar, Float, and World Clock, with elements you can personalize like the accent color
– Photos automatically shuffle through your best shots or showcase a specific album you choose
– Widgets give you access to information at a distance and appear in Smart Stacks that deliver the right information at the right time
– Night Mode lets clocks, photos, and widgets take on a red tone in low light
– Preferred view per MagSafe charger remembers your preference for each place you charge with MagSafe, whether that’s a clock, photos, or widgets
Widgets
– Interactive widgets let you take actions, like mark a reminder as complete, directly from the widget by tapping it on the Home Screen, Lock Screen, or in StandBy
– iPhone widgets on Mac enable you to add widgets from your iPhone to your Mac desktop
AirDrop
– NameDrop lets you exchange contact information with someone new by bringing your iPhones close together
– New way to initiate AirDrop allows you to share content or start a SharePlay session over AirDrop by bringing your iPhones close together
Keyboard
– Improved autocorrect accuracy makes typing even easier by leveraging a powerful transformer-based language model (iPhone 12 and later)
– Easier autocorrect editing temporarily underlines corrected words and lets you revert back to what you originally typed with just a tap
– Enhanced sentence corrections can correct more types of grammatical mistakes when you finish sentences (iPhone 12 and later)
– Inline predictive text shows single and multi-word predictions as you type that can be added by tapping space bar (iPhone 12 and later)
Safari and Passwords
– Profiles keep your browsing separate for topics like work and personal, separating your history, cookies, extensions, Tab Groups, and favorites
– Private Browsing enhancements include locking your private browsing windows when you’re not using them, blocking known trackers from loading, and removing identifying tracking from URLs
– Password and passkey sharing lets you create a group of passwords to share with trusted contacts that stays up to date as members of the group make changes
– One-time verification code AutoFill from Mail autofill in Safari so you can log in without leaving the browser
Music
– SharePlay makes it easy for everyone to control and play Apple Music in the car
– Crossfade smoothly transitions between songs by fading out the currently playing song while fading in the next so the music never stops
AirPlay
– Intelligent AirPlay device list makes finding the right AirPlay-compatible TV or speaker even easier by showing your devices in order of relevance, based on your preferences
– Suggested AirPlay device connections are proactively shown to you as a notification to make it even more seamless to connect to your preferred AirPlay devices
– Automatic AirPlay device connections are made between your iPhone and the most relevant AirPlay-compatible device so all you have to do is tap “Play” to begin enjoying your content
AirPods
– Adaptive Audio delivers a new listening mode that dynamically blends Active Noise Cancellation and Transparency to tailor the noise control experience based on the conditions of your environment (AirPods Pro (2nd generation) with firmware version 6A300 or later)
– Personalized Volume adjusts the volume of your media in response to your environment and listening preferences over time (AirPods Pro (2nd generation) with firmware version 6A300 or later)
– Conversation Awareness lowers your media volume and enhances the voices of the people in front of the user, all while reducing background noise (AirPods Pro (2nd generation) with firmware version 6A300 or later)
– Press to mute and unmute your microphone by pressing the AirPods stem or the Digital Crown on AirPods Max when on a call (AirPods (3rd generation), AirPods Pro (1st and 2nd generation), or AirPods Max with firmware version 6A300 or later)
Maps
– Offline Maps allow you to select an area you want to access, search, and explore rich information for places to download for use when your iPhone doesn’t have a Wi-Fi or cellular signal
– EV routing improvements give you routes based on real-time EV charger availability for supported chargers
Siri
– Option to say “Siri” in addition to “Hey Siri” for an even more natural way to make requests
– Back-to-back requests can be issued without needing to reactivate Siri in between commands (iPhone 11 and later)
Visual Look Up
– Expanded domains in Visual Look Up help you discover similar recipes from photos of food, Maps information from photos of storefronts, and the meaning of signs and symbols on things like laundry tags
– Multiple or single subjects can be lifted from the background of photos and videos and placed into apps like Messages
– Visual Look Up in Video helps you learn about objects that appear in paused video frames
– Visual Look Up for subjects in photos enables you to look up information about objects you lift from photos directly from the callout bar
Health
– State of Mind reflection allows you to log your momentary emotion and daily mood, choose what factors are having the biggest impact on you, and describe your feelings
– Interactive charts give you insights into your state of mind, how it has changed over time, and what factors may have influence such as exercise, sleep, and mindful minutes
– Mental health assessments help you understand your current risk for depression and anxiety and if you might benefit from getting support
– Screen Distance leverages the TrueDepth camera that powers Face ID to encourage you to increase the distance you view your device to reduce digital eye strain and can help reduce the risk of myopia in children
Privacy
– Sensitive Content Warnings can be enabled to prevent users from unexpectedly being shown images containing nudity in Messages, AirDrop, Contact Posters in the Phone app, and FaceTime messages
– Expanded Communication Safety protections for children now detect videos containing nudity in addition to photos that children may receive or attempt to send in Messages, AirDrop, Contact Posters in the Phone app, FaceTime messages, and the system Photo picker
– Improved sharing permissions give you even more control over what you share with apps, with an embedded photo picker and an add-only Calendar permission
– Link tracking protection removes extra information from links shared in Messages, Mail, and Safari Private Browsing that some websites use in their URLs to track you across other websites, and links still work as expected
Accessibility
– Assistive Access distills apps and experiences to their essential features in Phone and FaceTime, Messages, Camera, Photos, and Music, including large text, visual alternatives, and focused choices to lighten cognitive load
– Live Speech lets you type what you want to say and have it be spoken out loud in phone calls, FaceTime calls, and for in-person conversations
– Personal Voice enables users who are at risk of losing their voice to privately and securely create a voice that sounds like them on iPhone, and use it with Live Speech in phone and FaceTime calls
– Point and Speak in Magnifier Detection Mode uses iPhone to read text out loud on physical objects with small text labels, such as keypads on doors and buttons on appliances
This release also includes other features and improvements:
– Roadside Assistance via satellite lets you contact AAA to help you with vehicle issues when out of Wi-Fi or cellular range (iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max)
– Pets in the People album in Photos surfaces individual pets in the album just like friends or family members
– Photos Album widget lets you select a specific album from the Photos app to appear in the widget
– Item sharing in Find My allows you to share an AirTag or Find My network accessory with up to five other people
– Activity History in Home displays a recent history of events for door locks, garage doors, security systems, and contact sensors
– Grid Forecast in Home shows when your electrical grid has cleaner energy sources available (Contiguous US only)
– Grocery Lists in Reminders automatically group related items into sections as you add them
– Inline PDFs and document scans in Notes are presented full-width, making them easy to view and mark them up
– New Memoji stickers in Keyboard include Halo, Smirk, and Peekaboo
– App Shortcuts in Spotlight Top Hit offer you app shortcuts to your next action when you search for an app
– Redesigned Sharing tab in Fitness provides highlights of your friends’ activity like workout streaks and awards
– Email or phone number sign-in lets you sign into your iPhone with any email address or phone number listed in your Apple ID account
– New drawing tools in Freeform include a fountain pen, watercolor brush, ruler and more to create expressive boards
– Crash Detection optimizations (iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max)
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(Bloomberg) — Video-game tool maker Unity Software Inc. said Monday it’s backtracking on major aspects of a controversial new price hike, telling staff in an all-hands meeting that it’s now considering changes including a cap on potential fees.
Unity, which operates and licenses a suite of video-game development tools called the Unity Engine, set off a firestorm last week when it announced plans to charge customers for every new installation of their game after a certain threshold. The decision triggered widespread protests, leading several video-game makers to say they would boycott Unity until the policy is changed.
Under the tentative new plan, Unity will limit fees to 4% of a game’s revenue for customers making over $1 million and said that installations counted toward reaching the threshold won’t be retroactive, according to recording of the meeting reviewed by Bloomberg. Last week, Chief Executive Officer John Riccitiello delayed an all-hands meeting on the pricing changes and closed two offices after the company received what it said was a credible death threat.
The company apologized to customers on Sunday and said it would be making changes to the pricing policy.
Marc Whitten, a Unity executive, said the company hasn’t yet announced the latest changes because executives are still running them by partners and don’t want to repeat last week’s communications debacle, which led to several clarifications.
One of the most controversial elements of the policy concerned how Unity would track installations of its software. Although the company first said it would use proprietary tools, Whitten said Monday management will rely on users to self-report the data.
In the meeting, Riccitiello emphasized that the new policy is designed to generate more revenue from the company’s biggest customers and that more than 90% of Unity users won’t be affected. Several employees asked during the meeting how Unity would bounce back from what appeared to be a breach of trust. Executives said the company will have to “show, not tell” and handle future communications more carefully.
“I don’t think there’s any version of this that would have gone down a whole lot differently than what happened,” Riccitiello said. “It is a massively transformational change to our business model.”
But, he acknowledged, “I think we could have done a lot of things a lot better.”
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