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iPhone 14 with A15 Bionic chip? At the end of the day, it's all about marketing – 9to5Mac

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Every year, Apple announces a new generation iPhone. Sometimes it comes with a brand new design, sometimes not. But the only thing we know for sure is that the new iPhone will feature a new chip – at least that was the case until now. Recent rumors suggest that some iPhone 14 models will keep the A15 Bionic chip from this year’s models. But why would Apple do that?

What the rumors are saying

The well-known analyst Ming-Chi Kuo reported this month that only the high-end iPhone 14 Pro and iPhone 14 Pro Max models will have the new “A16” chip, while the mid-range iPhone 14 and iPhone 14 Max models (the mini model is expected to be replaced by a new 6.7-inch phone) will be equipped with the A15 Bionic chip.

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9to5Mac corroborated Kuo’s report with independent sources, which also suggest that two of this year’s four new iPhone models will be powered by the A15 Bionic chip, while the other two will have the next generation Apple Silicon chip. Both Kuo and 9to5Mac’s sources also suggest that all new iPhones will have 6GB of RAM, while currently the cheapest models come with 4GB of RAM.

So this is what the iPhone 14 lineup will look like:

  • 6.1-inch iPhone 14 with A15 chip
  • 6.7-inch iPhone 14 Max with A15 chip
  • 6.1-inch iPhone 14 Pro with A16 chip
  • 6.7-inch iPhone 14 Pro with A16 chip

But would Apple release a new flagship device with an old chip? It turns out that the company has done this before, and it’s all about marketing.

The strategy behind Apple’s chip names

Since the iPhone 4 was introduced in 2010 with the first Apple-custom chip called “A4,” the new chips that came after have always followed the same nomenclature. We have had A5, A6, A7, and the list goes on.

However, in 2012, Apple had to create an even more powerful chip for the new third-generation iPad, which was the first to have a high-resolution Retina display. This chip was based entirely on the A5 chip from the iPhone 4s and iPad 2, but the new version had a quad-core GPU while the original had a dual-core GPU.

To differentiate the new chip and make it sound like something more powerful, Apple named it A5X. Since then, all new chips created specifically for the iPad have had the “X” in their name as a way to indicate that they are faster due to the more powerful GPU and more RAM. This strategy was used until 2018, when Apple released the third generation iPad Pro with the A12X chip.

In 2020, instead of creating a more powerful version of the A13 chip for the new iPad Pro, Apple simply reused the same A12X chip from the 2018 iPad Pro, but this time with an extra GPU core enabled. That change was enough for Apple to rebrand the chip as “A12Z Bionic.”

The M1 and a new era for Apple Silicon

When Apple finally decided to migrate Macs from Intel processors to their own silicon, they once again needed a strong name to emphasize that these chips are even more powerful and different from anything the company has done before – so they came up with the M1 chip.

However, on the inside, M1 is basically what Apple would name A14X in the past, as the chip found inside the latest iMac and MacBook Air is essentially the iPhone 12’s A14 chip with more CPU and GPU cores. Apple then created more powerful M1 Pro, M1 Max, and M1 Ultra variants, all based on the same A14 chip.

The “M1” name has become extremely appealing, or don’t you think that having an iPad Air with the M1 chip sounds more amazing than something with an A14X chip? My point is, Apple uses marketing in its favor to make even the smallest changes into something bigger, and it can easily do that with iPhone chips.

Which chip will be in the iPhone 14?

As I recently noted in another article, Apple currently has two different versions of the A15 Bionic chip, although they don’t advertise them using different names. The regular A15 Bionic chip used in the iPhone 13 and iPad mini 6 models has a six-core CPU and a five-core GPU with 4GB of RAM. However, iPhone 13 Pro models have an enhanced A15 Bionic chip with a six-core GPU and 6GB of RAM.

This extra GPU core gives the iPhone 13 Pro about 34% more graphics power when compared to the iPhone 13, while the 6GB of RAM ensures that more apps can remain in the background for longer.

We don’t know why Apple would use the A15 chip in the next generation iPhone. This could be related to component shortages or the company simply realized that most average consumers would not even notice the difference between a brand new A16 chip and the current A15.

However, when we say that some models of the iPhone 14 will have the A15 chip, it doesn’t mean that it will have the same A15 chip as the iPhone 13. Apple might use the high-end version of its chip with a better GPU and 6GB of RAM and call it A15X, just like it did with the A12Z chip in the 2020 iPad Pro.

Apple could even call it the A16 chip and create a new chip with a different architecture named A16 Pro, as it has been doing with Mac chips. The Apple Watch Series 7 has the same CPU as the Apple Watch Series 6, but the chips are named “Apple S6” and “Apple S7” due to minor internal changes that have been made to the SoC.

Whatever the chip inside the iPhone 14 is, Apple’s marketing team certainly has something in mind to make it sound like a brand new thing.

Check out 9to5Mac on YouTube for more Apple news:

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The Ultimate Recap of Sea Otter 2024 – Pinkbike.com

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Vittoria Releases New Peyote & Mezcal XC Race Tires
Maxxis Team Spec Aspen ST Tire
New DT Swiss 240 DEG Hubs
Kali Protectives’ New Full Face Helmets
Industry Nine’s SOLiX M Hubs & Wheelsets
Michelin’s Aggressive New Wild Enduro Tires
Praxis’ New Flat Pedals, Stem, & Carbon Bottle Cage
Transmission Cage Upgrades from Kogel, Ceramicspeed, and Cascade Components
Randoms Round 1 – Sea Otter 2024
Madrone Cycles’ SRAM Eagle Repair Kits & Prototype Derailleur
Vorsprung’s New Telum Coil Shock
EXT’s Vaia Inverted DH Fork & Updated Coil Shocks
Randoms Round 2: New Tools, Goggles, Grips, Racks, & More – Sea Otter 2024
What’s New in Women’s MTB Apparel at Sea Otter 2024
Even More Randoms – Sea Otter 2024
Randoms Round 3: Dario’s Treasures
What’s New for the Kids at Sea Otter 2024
Deity Releases New Stems, Grips, & Pedals
Dario’s Final Sea Otter Randoms
Brian’s Randoms from Sea Otter 2024

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Videos

With roots dating back to 1991, the Sea Otter Classic is one of the biggest biking events and tradeshows each year and brings together all sides of the biking industry from athletes to brands, spectators and consumers. Taking place in April in the sunny hills of Monterey, California, that means this event really feels like the official start to the biking season in North America. Christina Chappetta covers why it’s much different to an indoor European biking tradeshow, a World Cup racing weekend or even Crankworx mountain bike festival, in that it encompasses nearly ALL of the biking disciplines, including road cycling, enduro, downhill, dual slalom, XC, trials riding and more.

In the past fortnight, we have seen large amount of new tech releases. However, Sea Otter 2024 represents some of the first opportunities for many riders to see these things in the flesh, as well as take a deeper dive into what the product aims to do.
Welcome to a video summary from Day 2 of the Sea Otter Classic.
There are so many giveaways, interesting new products and colourful characters at Sea Otter Classic that it’s hard to stand out from the crowd. Ben Cathro takes a lap of the venue to find his favourites.



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Apple iPad Air 2024: Insider Makes Hasty U-Turn On New Feature – Forbes

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Well, that was quick. On May 18, a respected industry insider predicted a new display technology for the iPad Air that’s expected in the coming days—Apple just announced its latest special event.

The new 12.9-inch iPad Air, the report claimed, would have the same miniLED backlighting currently found on the larger iPad Pro, using the leftover inventory from the current Pro as that model switches to OLED. That was exciting news.

But now, Ross Young, the analyst who made the claim, has changed his mind. The new prediction, shared with paid subscribers only, is that the miniLED technology won’t be coming to the iPad Air, in either size.

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While it made sense that the inventory could be maximized in this way, it now “makes sense” that it won’t.

Young says that while he’d heard from supply chain sources that it would, he’d now had contact from “even more supply chain sources” that it won’t.

And the reason this change of heart now makes sense is that this miniLED technology is expensive, so it would be surprising if it made it to the iPad Air, which is more affordable than the Pro.

That’s not quite all the analyst shared. He also said that there are now reports of a new iPad coming later in the year. This is a 12.9-inch iPad, with miniLED backlighting and it could arrive between October and December this year.

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This is intriguing. What could it be? Assuming that the iPad Pro and iPad Air are released in May, it’s extremely unlikely either will be updated later in the year. And if the iPad Air isn’t pricey enough for miniLED to be included, what tablet could Apple be introducing that is the same size as the bigger Pro, with a pricey screen tech, which would sit between the Air and the Pro, it seems?

Young is highly reliable, but this seems slightly preposterous to me. The only other iPad in the range due a refresh is the regular iPad (at 12.9-inches, the iPad mini is clearly out of the picture) and that doesn’t seem likely either.

It seems to me that any regular iPad will almost certainly have the same screen size as now, 10.9 inches. The regular iPad only grew to this size screen in the current generation, and Apple almost never changes designs after one iteration.

Perhaps things will become clearer as the year goes on.

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Woman who left beaten dad on floor for 2 days was 'overwhelmed' with his care, judge told – CBC.ca

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A Calgary woman who abused her sick, 77-year-old father was “overwhelmed” at the task of caring for him, a judge heard Wednesday at a sentencing hearing. 

In January, Tara Picard, 52, pleaded guilty to charges of assault and failing to provide the necessaries of life after her father (whom CBC News is not naming) was found injured on a basement floor, where he’d been lying for two days. 

On Wednesday, prosecutor Donna Spaner and defence lawyer Shaun Leochko asked the judge to allow Picard to serve her sentence in the community under conditions as part of a conditional sentence order.

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Justice Indra Maharaj agreed to a two-year conditional sentence for Picard followed by a year of probation. 

“There is no doubt she became overwhelmed,” said Spaner in her submissions. “There is no question Ms. Picard has remorse.”

Leochko told the judge that caring for her father “was really more than [Picard] could handle.”

Maharaj heard that Picard is Indigenous and was the victim of abuse growing up. She lives in a sober dorm-style facility and is working with a mental health and addictions navigator, according to Leochko.

A ‘willingness to give back’

As part of the sentence, Picard must complete 300 hours of community service. 

Justice Maharaj commended Picard for “taking that on.”

“That shows me Ms. Picard sincerely does recognize what has happened here,” said the judge. 

“What I interpret from that is Ms. Picard’s willingness to give back to her community.”

During Picard’s plea, court heard that in November 2021, Picard and her father fought over his drinking. 

Nurses discover victim

The victim suffers from a number of medical issues, including diabetes, heart disease, dementia and alcoholism.

At the time, home-care registered nurses were assigned to help provide supplementary care.

Nurses found the victim wearing a soiled adult diaper and suffering from two black eyes with blood on his head. 

He told the nurses who discovered him that he’d been there for two days. 

Picard admitted she knew her father had fallen and she had “administered a number of physical blows.”

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