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LACKIE: Think twice before betting against the real estate market – Toronto Sun

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The strength and fortitude of buyers and sellers of real estate throughout the pandemic has been astounding

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It seems safe to assume we will be analyzing the long-term collateral effects of the COVID-19 pandemic for years to come.

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Some days it feels like truly every facet of our lives has shifted. From the heightened sense of gratitude for the simple luxuries we once took for granted — hello, dropping kids off at school and getting to luxuriously sip hot coffee while starting our workday, or being able to grab a casual drink with a friend in a bar — it’s clear that what may have once felt mundane is novel again.

For instance, I, Brynn Lackie, do hereby solemnly swear that I will never again complain about stressful holiday travel to see family. I will practically skip into every spin class. I will tip my servers, send thank-you notes to my kids’ teachers, and take delight in casual grocery shopping once again.

The past 18 months have certainly brought perspective. It has also shaken everything up. Particularly in most of our professional lives. How we do business, where we do business, and, in my world, real estate, the big stakes driving life’s big decisions.

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It’s early to make declarations about the long-term changes we’re sure to see in response to COVID, but if I had to bet, there are a few that are basically guaranteed.

Think twice before betting against the real estate market.

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When the lockdown first hit, it seemed incomprehensible that the market would continue. But it did. Buyers came out in droves, competing fiercely with one another and driving prices through the roof. Few could have predicted that — certainly not the prospective buyers who missed their moment in the early days of the lockdown, confident in the assumption that prices would come down. I can specifically think of more than a few I encountered who are kicking themselves today.

Think twice before betting against the strength and fortitude of buyers and sellers of real estate.

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Buyers barely missed a beat. The world shut down and they simply found themselves masks and gloves and asked when they could get into see properties they saw potential in. It was astounding.

Home should be a place you want to spend your time.

Whereas once a fabulous neighbourhood surrounding the home was enough to motivate a buyer, now people want their home to be enough. That tiny condo steps from great bars and restaurants looks a lot different after riding out several lockdowns. People are crystal clear on the value of pools, backyards and rec rooms for the kids to play, and a place to park the Peloton.

There is a craft to selling a home — the pandemic just made it more obvious while simultaneously raising the stakes.

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In spite of the frustrating misconception that all realtors are created equal and do little more than jam a sign on the lawn and wait to count their commission, the pandemic truly highlighted the extent to which expert market knowledge and intentional marketing dollars are the keys to success. Almost overnight the industry upped its game when it came to showing protocols and digital marketing, an emphasis that was long overdue and is certainly here to stay.

As the market had powered along on its upward ascent, there have been little blips and seizes here and there, specific to sectors (the condo market last fall, for example), or marketplaces (the secondary markets serving recreational properties, for one) or moments (school closures, the gloomy days of winter, enthusiasm about reopening). While a banner year, it’s not been an unchallenging one, and the value of an expert who closely follows and understands the market can mean success or failure, forever and always, not just in these challenging times. Your agent can and should be a relentless student of the market — your specific market.

It shouldn’t have taken a global pandemic to show us this, but it certainly did to prove it.

In the weeks and months ahead, life will hopefully begin to return to some normalcy. And while I absolutely cannot wait for some lightness to return to our everyday, I hope we don’t lose some of the clarity we have gained along the way.

@brynnlackie

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Podcast: Real estate marketing strategy with Publish Partners | RENX – Real Estate News EXchange

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Podcast: Real World of Real Estate with Gerald Tostowaryk

Max Jakubke, principal and founder of Publish Partners, and the firm’s digital marketing director Bianca Elliot discuss numerous strategies for effective online real estate marketing with host Gerald Tostowaryk.

One of the focuses for the episode, the second in a series on real estate marketing, is using data effectively to improve your storytelling ability about a project or development.

As part of the discussion, Jakubke and Elliot share some examples of successful campaigns.

Publish Partners is an international firm based in Vancouver.

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Perfect time for sellers in Saskatchewan real estate market – Global News

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For people who analyze statistics for a living, interpreting numbers is often about perspective.

For example, take home sales in Saskatchewan last month.

The province saw a 10-per cent reduction in home sales from 2021. However, last year was a record year for home sales in Saskatchewan.

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“Overall, most regional markets are starting to shift away from the exceptionally tight market conditions seen earlier in the year,” the Saskatchewan Realtors Association said in a press release.

“However, most regional markets still face conditions that are tighter this July then they were last year.”

One of the reasons for the reduction is the spending issues many people are facing as inflation has drove prices of everyday items up. Another reason the market has slowed is the simple fact it’s summer and people aren’t home.

“People are on holidays, they’re out farming and so typically we see a slower market and people are maybe not used to that because during the pandemic we had a market that was very busy throughout the year,” said Chris Guérette, the CEO of Saskatchewan Realtors Association.

“So we are returning to sort of pre-pandemic activity during this time of the year.”

Buyers are more leaning towards more homes priced under $400,000, which as a result means less are available and slowing down sales.

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“Inventory levels trended up in July over previous months, but every region still faced inventory levels that were lower than the previous year and long-term averages,” the press release read.

“Overall, most regional markets are starting to shift away from the exceptionally tight market conditions seen earlier in the year.  However, most regional markets still face conditions that are tighter this July then they were last year.

Guérette said overall, the provinces market it a lot more stable than other places.

“We know that we won’t have the drastic ups & downs that other large municipalities are facing & other provinces are facing at the time right now. So that means places like Ontario and B.C are seeing some really large dips and some swings.”

Guérette said it is a sellers’ market right now, with the average price of a home in Saskatchewan going up to $335,000.


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Real estate as a wealth creator – Ottawa Business Journal

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Who is the wealthiest person you know? Almost without a doubt they will tell you that they have substantial real estate holdings inside their portfolio.

If you’ve been toying with the idea of purchasing an income property, now is the perfect time to jump in. You might be asking yourself, “Why now?” Well, because there is an opportunity in the marketplace that I have never seen in my 20+ year career and will likely never see again.

Over the last two years, the value of your home has increased, on average, 40 per cent. The market has peaked and we are having a bit of a soft landing thanks in large part to the Bank of Canada raising the overnight rate four times already this year.

How is this an opportunity?

First, we have a cohort of first-time buyers with solid incomes and the best of intentions that simply cannot break into this market. They are your new tenants. The average home in Ottawa purchased today would require a household income of $137,050, assuming you had 20 per cent down. A six-figure income is now needed to buy the average home in Ottawa!

Secondly, the new found equity in your current home could be your ticket to getting into investment real estate. You may be eligible for an up to 80 per cent loan on the current market value of your home; equaling the down payment for your first investment property.

There are so many reasons why real estate is a wealth creator, but let’s start with this: Say you buy a $1 million property with 20 per cent down—in other words you invest $200,000 to buy a $1 million investment—but which number do you earn your return on? You earn a rate of return on the value of the building, not on the value of your down payment. Your tenants pay the mortgage and expenses, and you reap the rewards!

Ottawa has an average 5.6 per cent rate of return over the past 50 years. With 20 per cent down, you have a 5x multiplier on the market rate of return on your initial investment. Your down payment has earned a 28 per cent rate of return over the last 50 years! Do you know anyone in the stock market that can say the same?

Now, this is an oversimplification. To determine your actual rate of return you have to subtract the interest cost on the mortgage you are carrying and utilities, taxes, and maintenance. Individual results will vary, but real estate is a solid winner in any case.

Reason number two that real estate is a winner: Real estate values in Ottawa rarely go down on a year-over-year basis, and when they do the losses are quite small. In fact, Ottawa has recorded a contraction in average sale price only three times in the last 50 years.* The biggest one-year drop was 2.9 per cent. The second biggest was 1.9 per cent, and the third was 0.4 per cent.

American business magnate, investor, and philanthropist, Warren Buffet has famously said, “Rule No. 1: Never lose money. Rule No. 2: Never forget rule No. 1.” Why is this so important? It’s important because it is very difficult to recover from losses.

If we return to the $1 million purchase example above: Imagine you had $1 million worth of stock and the market crashed… You probably owned Nortel stock around the 2000’s or bought Shopify at its peak recently. Your million dollars becomes $500,000 overnight. But what happens when there is a corresponding increase of 50 per cent in the marketplace? Are you back to $1 million? Unfortunately, you are not… Your $1 million crashed to 50 per cent, and when the market rebounds by 50 per cent you are left with $750,000 and a $250,000 loss. Ouch…. Now do you see the wisdom in Warren’s words?

This is merely the tip of the iceberg here, and a deeper dive into your particulars would be recommended. Reach out to a professional to help guide you through the process of starting your real estate empire one door at a time.

*According to Ottawa Real Estate Board historical trends stats.

About Sean McCann

It’s not about me. It’s about you and how your home tells your story. Far too often real estate can feel transactional. I’m not interested in transacting. My singular interest is in guiding you and your family to your best possible outcome. It’s about building meaningful connections, in an increasingly disposable world, and understanding how your home is the epicentre of your world. Let’s be honest, my family’s well-being and future success lies in the experiences I create and the advocacy that I earn with you today. I appreciate you and I intend to honour the trust that you place in our relationship. Let’s have some fun and do something special together!

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