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Leveraging LinkedIn to Get a Job – Part 4

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LinkedIn Profile to Generate Job

In my previous three columns, I provided the following eight tips to instantly boost LinkedIn profile views.

 

  1. Have a current, no older than 6 months profile picture.
  2. Get your headline right.
  3. Be comprehensive about your skills.
  4. Build your network to the 1st degree.
  5. Follow companies you’re interested in joining.
  6. Use the Advanced Search.
  7. Ask for an introduction.
  8. Be more than a wallflower.

 

In this column, the final of a 4 part series, I’ll provide 3 more actions you can take to improve your chances of being informed of job opportunities.

 

  1. Get involved in LinkedIn Professional Groups

There are currently over 2.2 million active LinkedIn groups. There is no doubt that there is a group, or several groups, relevant to your profession and the industry with which you’ve aligned your career.

 

Engaging in—this is keyprofessional groups will give you ample opportunities to take part in online discussions and showcase your expertise and will help expand your network. When researching groups, make sure they’re currently active. A group with no regular or daily interaction is of no value to your job search and networking efforts.

 

There are three types of groups you should consider joining:

 

  1. Industry— These are groups dedicated to a specific industry and/or field. Try searching for a few different keywords for your industry and profession. For example, if you’re in supply chain management, expand your search to “procurement,” “purchasing,” and “sourcing.” I suggest favouring groups with larger memberships and local groups (g., “Alberta Oil & Gas Recruiting,” (45,463 members), “Professional Engineers Ontario Discussion Group (14,100 members)) to get the most value (READ: exposure) from joining a group.

 

  1. Active— There are many holistic groups that you can join, such as job-seeking groups (“Toronto Job Networking – Canada Jobs & Technology”), skills-based groups (“Python Developers Community”), and general interest groups (“Corvette Owners & Enthusiasts”). The options are endless!

 

  1. Alumni— Most universities have official alumni groups. Join alumni groups you’re affiliated with – your college’s or university’s main group, any relevant department or major groups, specific alumni interest groups, etc. Joining such groups will give you access to a massive network of people with whom you have something in common. (Networking boils down to finding commonalities.)

 

To search for groups to join:

 

  • Look for Groups directly in the search bar, just as you would find connections, companies, or anything else on LinkedIn. (g., warehouse management, accounting, digital marketing)
  • On the search results page, click on the “Groups” filter option.
  • Look through the groups and click on the ones you’re interested in joining.

 

TIP: Join groups where hiring managers and those in a management position in companies you’d like to join are active. For example, say you want to join Soylent Corporation. You notice that Sol Roth is part of “Commercial Finance Professionals.” (When you visit a person’s LinkedIn profile, scroll down to the bottom of their profile and the ‘Interest’ section click on ‘Groups’ to see which groups the person has joined.) Join the group and begin engaging with Sol’s posts—commenting to show your expertise and how you think.

 

  1. Research your interviewer.

All successful interviews have one thing in common, the interviewer and the interviewee relate to each other on some level. Connecting with your interviewer and vice versa will enormously benefit you. Learn about your interviewer’s work history (Maybe you both worked at the same company at one point, or they worked at the same company as your wife or best friend.), likes, interests, and more—look for common ground.

It’s a small world; you’d be surprised how often you’ll find a connection with someone within one or two degrees. Use this information to create relatability. It’s human nature to want to work with people you like, feel comfortable with, and relate to.

 

(WARNING: Harsh truth.) Being likeable supersedes your skills and experience.

 

  1. Post and network strategically.

When it comes to getting the highest amount of exposure on social media, timing is everything!

According to Sprout Social, the best days, and times to post on LinkedIn are Tuesday and Thursday, 9:00 AM – Noon, and Wednesday, 9:00 AM – 2:00 PM. The worst day to post is Sundays.

 

For obvious reasons, the use of LinkedIn is most likely to take place during the workweek, in contrast to Facebook, Twitter, and Tik Tok, which see an upswing outside of work hours. Therefore, you’re less likely to get eyes on your LinkedIn engagement efforts on weekends.

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Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers advice on searching for a job. You can send Nick your questions at artoffindingwork@gmail.com.

 

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Stop Asking Your Interviewer Cliché Questions

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Most job search advice is cookie-cutter. The advice you’re following is almost certainly the same advice other job seekers follow, making you just another candidate following the same script.

In today’s hyper-competitive job market, standing out is critical, a challenge most job seekers struggle with. Instead of relying on generic questions recommended by self-proclaimed career coaches, which often lead to a forgettable interview, ask unique, thought-provoking questions that’ll spark engaging conversations and leave a lasting impression.

English philosopher Francis Bacon once said, “A prudent question is one half of wisdom.”

The questions you ask convey the following:

  • Your level of interest in the company and the role.
  • Contributing to your employer’s success is essential.
  • You desire a cultural fit.

Here are the top four questions experts recommend candidates ask; hence, they’ve become cliché questions you should avoid asking:

  • “What are the key responsibilities of this position?”

Most likely, the job description answers this question. Therefore, asking this question indicates you didn’t read the job description. If you require clarification, ask, “How many outbound calls will I be required to make daily?” “What will be my monthly revenue target?”

  • “What does a typical day look like?”

Although it’s important to understand day-to-day expectations, this question tends to elicit vague responses and rarely leads to a deeper conversation. Don’t focus on what your day will look like; instead, focus on being clear on the results you need to deliver. Nobody I know has ever been fired for not following a “typical day.” However, I know several people who were fired for failing to meet expectations. Before accepting a job offer, ensure you’re capable of meeting the employer’s expectations.

  • “How would you describe the company culture?”

Asking this question screams, “I read somewhere to ask this question.” There are much better ways to research a company’s culture, such as speaking to current and former employees, reading online reviews and news articles. Furthermore, since your interviewer works for the company, they’re presumably comfortable with the culture. Do you expect your interviewer to give you the brutal truth? “Be careful of Craig; get on his bad side, and he’ll make your life miserable.” “Bob is close to retirement. I give him lots of slack, which the rest of the team needs to pick up.”

Truism: No matter how much due diligence you do, only when you start working for the employer will you experience and, therefore, know their culture firsthand.

  • “What opportunities are there for professional development?”

When asked this question, I immediately think the candidate cares more about gaining than contributing, a showstopper. Managing your career is your responsibility, not your employer’s.

Cliché questions don’t impress hiring managers, nor will they differentiate you from your competition. To transform your interaction with your interviewer from a Q&A session into a dynamic discussion, ask unique, insightful questions.

Here are my four go-to questions—I have many moreto accomplish this:

  • “Describe your management style. How will you manage me?”

This question gives your interviewer the opportunity to talk about themselves, which we all love doing. As well, being in sync with my boss is extremely important to me. The management style of who’ll be my boss is a determining factor in whether or not I’ll accept the job.

  • “What is the one thing I should never do that’ll piss you off and possibly damage our working relationship beyond repair?”

This question also allows me to determine whether I and my to-be boss would be in sync. Sometimes I ask, “What are your pet peeves?”

  • “When I join the team, what would be the most important contribution you’d want to see from me in the first six months?”

Setting myself up for failure is the last thing I want. As I mentioned, focus on the results you need to produce and timelines. How realistic are the expectations? It’s never about the question; it’s about what you want to know. It’s important to know whether you’ll be able to meet or even exceed your new boss’s expectations.

  • “If I wanted to sell you on an idea or suggestion, what do you need to know?”

Years ago, a candidate asked me this question. I was impressed he wasn’t looking just to put in time; he was looking for how he could be a contributing employee. Every time I ask this question, it leads to an in-depth discussion.

Other questions I’ve asked:

 

  • “What keeps you up at night?”
  • “If you were to leave this company, who would follow?”
  • “How do you handle an employee making a mistake?”
  • “If you were to give a Ted Talk, what topic would you talk about?”
  • “What are three highly valued skills at [company] that I should master to advance?”
  • “What are the informal expectations of the role?”
  • “What is one misconception people have about you [or the company]?”

 

Your questions reveal a great deal about your motivations, drive to make a meaningful impact on the business, and a chance to morph the questioning into a conversation. Cliché questions don’t lead to meaningful discussions, whereas unique, thought-provoking questions do and, in turn, make you memorable.

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Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers “unsweetened” job search advice. You can send Nick your questions to artoffindingwork@gmail.com.

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Canadian Natural Resources reports $2.27-billion third-quarter profit

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CALGARY – Canadian Natural Resources Ltd. reported a third-quarter profit of $2.27 billion, down from $2.34 billion in the same quarter last year.

The company says the profit amounted to $1.06 per diluted share for the quarter that ended Sept. 30 compared with $1.06 per diluted share a year earlier.

Product sales totalled $10.40 billion, down from $11.76 billion in the same quarter last year.

Daily production for the quarter averaged 1,363,086 barrels of oil equivalent per day, down from 1,393,614 a year ago.

On an adjusted basis, Canadian Natural says it earned 97 cents per diluted share for the quarter, down from an adjusted profit of $1.30 per diluted share in the same quarter last year.

The average analyst estimate had been for a profit of 90 cents per share, according to LSEG Data & Analytics.

This report by The Canadian Press was first published Oct. 31, 2024.

Companies in this story: (TSX:CNQ)

The Canadian Press. All rights reserved.

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Cenovus Energy reports $820M Q3 profit, down from $1.86B a year ago

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CALGARY – Cenovus Energy Inc. reported its third-quarter profit fell compared with a year as its revenue edged lower.

The company says it earned $820 million or 42 cents per diluted share for the quarter ended Sept. 30, down from $1.86 billion or 97 cents per diluted share a year earlier.

Revenue for the quarter totalled $14.25 billion, down from $14.58 billion in the same quarter last year.

Total upstream production in the quarter amounted to 771,300 barrels of oil equivalent per day, down from 797,000 a year earlier.

Total downstream throughput was 642,900 barrels per day compared with 664,300 in the same quarter last year.

On an adjusted basis, Cenovus says its funds flow amounted to $1.05 per diluted share in its latest quarter, down from adjusted funds flow of $1.81 per diluted share a year earlier.

This report by The Canadian Press was first published Oct. 31, 2024.

Companies in this story: (TSX:CVE)

The Canadian Press. All rights reserved.

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