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Linus Tech Tips Pausing Videos After Massive Controversy

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Linus Tech Tips has become ground zero for accusations of conflicts of interest, sloppy testing, and rushing out too much content too quickly to feed its ever-rising ambitions. Now, the media empire valued at over $100 million is on pause for a week as it revaluates its internal practices.

Linus Tech Tips is a YouTube channel turned media company that covers PC gaming and the larger world of tech, marrying strong opinions with the vibe of a bunch of gadget nerds just messing around together. Think Mythbusters for whether the latest off-the-shelf rig can play Cyberpunk 2077 on max settings.

Its problems started at the end of July. A Linus Tech Tips employee said in a video tour of its offices and testing labs that one of the things that sets it apart from other content creators in the space like Gamers Nexus and Hardware Unboxed is that Linus Tech Tips tests everything from scratch each time it gathers data for a new video.

“If you have to tell everyone how good your testing is, in my 20+ years of experience that generally means your testing isn’t very good,” Hardware Unboxed shot back in a tweet a few days later.

Gamers Nexus also ended up responding in a nearly 45-minute video posted on August 14 detailing a series of shortcomings that went beyond just the testing. Instead, it called into question a larger lapse in quality and accuracy as the umbrella company Linus Media Group has ramped up production to release dozens of videos and weekly podcast episodes to fuel the algorithmic content machine. In doing so, Gamers Nexus broke the dam on a much larger debate around ethical responsibility and online content creation sustainability and unleashed warring camps of fans between the rival tech testing YouTube channels.

The Gamers Nexus video prompted a written response by Linus Sebastian, the company’s co-founder and current chief vision officer, which prompted a rebuttal by Gamers Nexus in a second video. That then led Linus Tech Tips to release its own 22-minute YouTube apology video in which several high-ranking employees and executives promised to do better while reading from teleprompters.

“Effective immediately, all YouTube video production is on pause and our teams are going to be spending this entire next week focusing on long term workflow changes to make our content better in a lasting way,” Chief Financial Officer Yvonne Ho said in the video. She and others promised to use that time to overhaul the company’s guidelines and best practices to prevent future mistakes.

Flaws exposed by Gamers Nexus

In its original video, Gamers Nexus showcased a litany of errors in some of Linus Tech Tips’ testing data. Sometimes the mistakes were corrected after the fact with onscreen asterisks or updates pinned in the comments sections, but the videos were never edited and re-uploaded. In other cases, user error or confusion led to outcomes that didn’t fairly represent the product being reviewed. The biggest example was a now infamous build test of a copper pipe water cooler prototype made by Billet Labs. In a video describing it as an overpriced waste, Sebastian mounted the cooler to a GPU it wasn’t correctly fitted for and then blasted the poor performance. When criticized, he later defended himself on a podcast episode, saying it wasn’t worth the hundreds of dollars in employee time to re-test it.

Things got even messier when Gamers Nexus alleged that Linus Tech Tips then sold the prototype rather than giving it back to Billet Labs so it could be sent out to other reviewers. Sebastian clarified later that it had not been sold, but rather auctioned off for charity during an Extra Life fundraiser for the Children’s Miracle Network Hospitals. Linus Tech Tips ultimately promised to reimburse Billet Labs the cost despite originally agreeing to send the entire test unit back.

The broader takeaway from the Gamers Nexus video was that Linus Tech Tips was cutting corners to pump out more and more reviews and test videos, and then getting defensive and obfuscating the truth when called out. Everyone makes mistakes, but it was the YouTube channel’s seeming rush to move past them and treat them like the price of growth that raised red flags. An edited roundup of staff comments showed many saying they wish they had more time with each new video they were producing.

At least one former staffer has now alleged that the workload and behavior of managers at the company led her mental health to crater. YouTuber Madison Reeve, who worked as a social media coordinator at Linus Tech Tips in 2021, posted a long Twitter thread on August 16 that painted a picture of a difficult and belittling work environment that included instances of alleged sexual harassment.

“My time at this company brought my mental health to an all time low,” she wrote. “You could talk to anyone who was around me during my employment and they would confirm it. I would not have recommended anyone I knew to work there, especially with my experiences as a woman in the office.”

Reeve and Linus Tech Tips did not immediately respond to requests for comment.

“I wasn’t built for this, and I’m tired,” Sebastian said in a June video announcing he was stepping down from the CEO role. “Like ‘really can’t do this anymore’ tired. And if I try to drag myself through another ten years of business administration I know I’m gonna destroy myself, and probably end up killing the company and the community that I love so much in the process.”

That role now belongs to Terren Tong, a former Corsair Gaming marketing director. Tong bookended the Linus Tech Tips apology video by talking about his and the rest of the staff’s responsibility for maintaining quality checks and making sure sponsors don’t interfere in content. What neither he, nor anyone else in the video really addressed, was whether Linus Tech Tips can continue growing at the current pace, or whether trying to keep scaling up on YouTube and other platforms is the ultimate source of the recent sloppiness.

“We’re still fucking up a lot and we need to own that fix it and move on, not be defensive and shirk blame,” Chief Technology Officer Luke Lafreniere said during the apology video. For his part, Sebastian now agrees his refusal to retest the Billet Labs monoblock cooler was a mistake. “I owe you guys better and I’m sorry,” he said.

Update 8/16/2023 1:11 p.m. ET: Clarifeid in the first paragraph that production has been halted for a week.

Correction 8/16/2023 1:19 p.m. ET: Clarified weekly video count described in the fifth paragraph belongs to Linus Media Group as a whole and updated to reflect only one weekly podcast is produced.

 

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How to Preorder the PlayStation 5 Pro in Canada

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Sony has made it easy for Canadian consumers to preorder the PlayStation 5 Pro in Canada directly from PlayStation’s official website. Here’s how:

  • Visit the Official Website: Go to direct.playstation.com and navigate to the PS5 Pro section once preorders go live on September 26, 2024.
  • Create or Log in to Your PlayStation Account: If you don’t have a PlayStation account, you will need to create one. Existing users can simply log in to proceed.
  • Place Your Preorder: Once logged in, follow the instructions to preorder your PS5 Pro. Ensure you have a valid payment method ready and double-check your shipping information for accuracy.

Preorder Through Major Canadian Retailers

While preordering directly from PlayStation is a popular option, you can also secure your PS5 Pro through trusted Canadian retailers. These retailers are expected to offer preorders on or after September 26:

  • Best Buy Canada
  • Walmart Canada
  • EB Games (GameStop)
  • Amazon Canada
  • The Source

Steps to Preorder via Canadian Retailers:

  • Visit Retailer Websites: Search for “PlayStation 5 Pro” on the website of your preferred retailer starting on September 26.
  • Create or Log in to Your Account: If you’re shopping online, having an account with the retailer can speed up the preorder process.
  • Preorder in Store: For those who prefer in-person shopping, check with local stores regarding availability and preorder policies.

3. Sign Up for Notifications

Many retailers and websites offer the option to sign up for notifications when the preorder goes live. If you’re worried about missing out due to high demand, this can be a useful option.

  • Visit Retailer Sites: Look for a “Notify Me” or “Email Alerts” option and enter your email to stay informed.
  • Use PlayStation Alerts: Sign up for notifications directly through Sony to be one of the first to know when preorders are available.

4. Prepare for High Demand

Preordering the PS5 Pro is expected to be competitive, with high demand likely to result in quick sellouts, just as with the initial release of the original PS5. To maximize your chances of securing a preorder:

  • Act Quickly: Be prepared to place your order as soon as preorders open. Timing is key, as stock can run out within minutes.
  • Double-Check Payment Information: Ensure your credit card or payment method is ready to go. Any delays during the checkout process could result in losing your spot.
  • Stay Informed: Monitor PlayStation and retailer websites for updates on restocks or additional preorder windows.

Final Thoughts

The PlayStation 5 Pro is set to take gaming to the next level with its enhanced performance, graphics, and new features. Canadian gamers should be ready to act fast when preorders open on September 26, 2024, to secure their console ahead of the holiday season. Whether you choose to preorder through PlayStation’s official website or your preferred retailer, following the steps outlined above will help ensure a smooth and successful preorder experience.

For more details on the PS5 Pro and to preorder, visit direct.playstation.com or stay tuned to updates from major Canadian retailers.

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Introducing the PlayStation 5 Pro: The Next Evolution in Gaming

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Since the PlayStation 5 (PS5) launched four years ago, PlayStation has continuously evolved to meet the demands of its players. Today, we are excited to announce the next step in this journey: the PlayStation 5 Pro. Designed for the most dedicated players and game creators, the PS5 Pro brings groundbreaking advancements in gaming hardware, raising the bar for what’s possible.

Key Features of the PS5 Pro

The PS5 Pro comes equipped with several key performance enhancements, addressing the requests of gamers for smoother, higher-quality graphics at a consistent 60 frames per second (FPS). The console’s standout features include:

  • Upgraded GPU: The PS5 Pro’s GPU boasts 67% more Compute Units than the current PS5, combined with 28% faster memory. This allows for up to 45% faster rendering speeds, ensuring a smoother gaming experience.
  • Advanced Ray Tracing: Ray tracing capabilities have been significantly enhanced, with reflections and refractions of light being processed at double or triple the speed of the current PS5, creating more dynamic visuals.
  • AI-Driven Upscaling: Introducing PlayStation Spectral Super Resolution, an AI-based upscaling technology that adds extraordinary detail to images, resulting in sharper image clarity.
  • Backward Compatibility & Game Boost: More than 8,500 PS4 games playable on PS5 Pro will benefit from PS5 Pro Game Boost, stabilizing or enhancing performance. PS4 games will also see improved resolution on select titles.
  • VRR & 8K Support: The PS5 Pro supports Variable Refresh Rate (VRR) and 8K gaming for the ultimate visual experience, while also launching with the latest wireless technology, Wi-Fi 7, in supported regions.

Optimized Games & Patches

Game creators have quickly embraced the new technology that comes with the PS5 Pro. Many games will receive free updates to take full advantage of the console’s new features, labeled as PS5 Pro Enhanced. Some of the highly anticipated titles include:

  • Alan Wake 2
  • Assassin’s Creed: Shadows
  • Demon’s Souls
  • Dragon’s Dogma 2
  • Final Fantasy 7 Rebirth
  • Gran Turismo 7
  • Marvel’s Spider-Man 2
  • Ratchet & Clank: Rift Apart
  • Horizon Forbidden West

These updates will allow players to experience their favorite games at a higher fidelity, taking full advantage of the console’s improved graphics and performance.

 

 

Design & Compatibility

Maintaining consistency within the PS5 family, the PS5 Pro retains the same height and width as the original PS5 model. Players will also have the option to add an Ultra HD Blu-ray Disc Drive or swap console covers when available.

Additionally, the PS5 Pro is fully compatible with all existing PS5 accessories, including the PlayStation VR2, DualSense Edge, Pulse Elite, and Access controller. This ensures seamless integration into your current gaming setup.

Pricing & Availability

The PS5 Pro will be available starting November 7, 2024, at a manufacturer’s suggested retail price (MSRP) of:

  • $699.99 USD
  • $949.99 CAD
  • £699.99 GBP
  • €799.99 EUR
  • ¥119,980 JPY

Each PS5 Pro comes with a 2TB SSD, a DualSense wireless controller, and a copy of Astro’s Playroom pre-installed. Pre-orders begin on September 26, 2024, and the console will be available at participating retailers and directly from PlayStation via direct.playstation.com.

The launch of the PS5 Pro marks a new chapter in PlayStation’s commitment to delivering cutting-edge gaming experiences. Whether players choose the standard PS5 or the PS5 Pro, PlayStation aims to provide the best possible gaming experience for everyone.

Preorder your PS5 Pro and step into the next generation of gaming this holiday season.

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Google Unveils AI-Powered Pixel 9 Lineup Ahead of Apple’s iPhone 16 Release

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Tech News in Canada

Google has launched its next generation of Pixel phones, setting the stage for a head-to-head competition with Apple as both tech giants aim to integrate more advanced artificial intelligence (AI) features into their flagship devices. The unveiling took place near Google’s Mountain View headquarters, marking an early debut for the Pixel 9 lineup, which is designed to showcase the latest advancements in AI technology.

The Pixel 9 series, although a minor player in global smartphone sales, is a crucial platform for Google to demonstrate the cutting-edge capabilities of its Android operating system. With AI at the core of its strategy, Google is positioning the Pixel 9 phones as vessels for the transformative potential of AI, a trend that is expected to revolutionize the way people interact with technology.

Rick Osterloh, Google’s senior vice president overseeing the Pixel phones, emphasized the company’s commitment to AI, stating, “We are obsessed with the idea that AI can make life easier and more productive for people.” This echoes the narrative Apple is likely to push when it unveils its iPhone 16, which is also expected to feature advanced AI capabilities.

The Pixel 9 lineup will be the first to fully integrate Google’s Gemini AI technology, designed to enhance user experience through more natural, conversational interactions. The Gemini assistant, which features 10 different human-like voices, can perform a wide array of tasks, particularly if users allow access to their emails and documents.

In an on-stage demonstration, the Gemini assistant showcased its ability to generate creative ideas and even analyze images, although it did experience some hiccups when asked to identify a concert poster for singer Sabrina Carpenter.

To support these AI-driven features, Google has equipped the Pixel 9 with a special chip that enables many AI processes to be handled directly on the device. This not only improves performance but also enhances user privacy and security by reducing the need to send data to remote servers.

Google’s aggressive push into AI with the Pixel 9 comes as Apple prepares to unveil its iPhone 16, which is expected to feature its own AI advancements. However, Google’s decision to offer a one-year free subscription to its advanced Gemini Assistant, valued at $240, may pressure Apple to reconsider any plans to charge for its AI services.

The standard Pixel 9 will be priced at $800, a $100 increase from last year, while the Pixel 9 Pro will range between $1,000 and $1,100, depending on the model. Google also announced the next iteration of its foldable Pixel phone, priced at $1,800.

In addition to the new Pixel phones, Google also revealed updates to its Pixel Watch and wireless earbuds, directly challenging Apple’s dominance in the wearable tech market. These products, like the Pixel 9, are designed to integrate seamlessly with Google’s AI-driven ecosystem.

Google’s event took place against the backdrop of a significant legal challenge, with a judge recently ruling that its search engine constitutes an illegal monopoly. This ruling could lead to further court proceedings that may force Google to make significant changes to its business practices, potentially impacting its Android software or other key components of its $2 trillion empire.

Despite these legal hurdles, Google is pressing forward with its vision of an AI-powered future, using its latest devices to showcase what it believes will be the next big leap in technology. As the battle for AI supremacy heats up, consumers can expect both Google and Apple to push the boundaries of what their devices can do, making the choice between them more compelling than ever.

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