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Loblaw acquires technology from Torstar to accelerate media platform Français – Canada NewsWire

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BRAMPTON, ON, Nov. 26, 2020 /CNW/ – Loblaw Companies Limited (TSX: L; “Loblaw”) today announced Loblaw Inc.’s acquisition of technology and the related team from Eyereturn Marketing Inc., a subsidiary of Torstar Corporation. The transaction complements and strengthens Loblaw Media, the company’s full-service digital marketing agency launched in 2019.

With this new technology and expertise, Loblaw Media can better connect brands and consumers online through targeted ad campaigns and promotions.  It will reduce the company’s reliance on third-party media technology to create and serve ad campaigns and be integrated into Loblaw Media’s proprietary audience targeting and measurement platform.

“This acquisition is an important milestone for us, adding immediate capability and credibility to our growing media business,” said Uwe Stueckmann, Loblaw’s Chief Customer Officer. These team members are some of the best and brightest in the ad technology space. Together, we’ll take Loblaw Media to the next level, delivering outstanding campaigns with meaningful insights for our clients and promotions for our customers.”

Loblaw Media uses transaction-based insights to help brands plan and deliver more relevant campaigns, and to help deliver more relevant ads to customers.  Loblaw is uniquely positioned in the media space due to its strong digital connection to customers. This is driven primarily by the company’s loyalty program, PC Optimum, which provides Loblaw Media with specific, anonymized target audiences based on real in-store and online purchase histories.

About Loblaw Companies Limited

Loblaw Companies Limited is Canada’s food and pharmacy leader and the nation’s largest retailer. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services, and wireless mobile products and services. With more than 2,400 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 200,000 full- and part-time employees, making it one of Canada’s largest private sector employers.

Loblaw’s purpose – Live Life Well® – puts first the needs and well-being of Canadians who make one billion transactions annually in the companies’ stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and close to 500 Loblaw locations; PC Financial® financial services; affordable Joe Fresh® fashion and family apparel; and three of Canada’s top consumer brands in Life Brand®, no name® and President’s Choice®.

SOURCE Loblaw Companies Limited

For further information: [email protected]

Related Links

http://www.loblaw.ca/

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Social Media Buzz: Norway's Warnings, New Jersey Smokers, CDU – BNN

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(Bloomberg) — What’s buzzing on social media this morning:

Norway warned Covid-19 vaccines may be too risky for the very old and terminally ill. The country reported 29 people over the age of 75 who died after taking their first Covid-19 vaccination shot.

  • Until Friday, Pfizer/BioNTech was the only vaccine available in Norway, and Pfizer said the companies are working with the Norwegian regulator to investigate the deaths.
  • The reported deaths were “elderly people with serious basic disorders.” Norway’s recommendation does not mean younger, healthier people should avoid being vaccinated.

In New Jersey, smokers are now eligible for Covid-19 shots under the state’s vaccine expansion plan. No proof is needed. Smoking and obesity are among the conditions listed under “individuals at high risk,” the plan shows.

Germany’s governing CDU party elected Armin Laschet as next leader, opting for the candidate who most resembles departing Chancellor Angela Merkel in policy and style.

President-elect Joe Biden picked Wendy Sherman, a former undersecretary of state for political affairs under President Barack Obama, as deputy secretary of state. A regular critic of President Donald Trump on Twitter, Sherman was the lead U.S. negotiator in talks that led to the 2015 agreement between Iran and world powers on the Islamic republic’s nuclear program.

The Maryland Department of Transportation is suspending its MARC commuter train service ahead of President-elect Joe Biden’s inauguration amid threats of unrest.

The Justice Department executed Dustin Higgs, 48, early Saturday, the 13th and final federal inmate scheduled to die during President Donald Trump’s term. The opinion of Justice Sonia Sotomayor, one of the three justices who dissented, trended on Twitter, including in a post by Helen Prejean, the Roman Catholic nun portrayed by Susan Sarandon in the 1995 film “Dead Man Walking” based on Prejean’s book of the same name.

©2021 Bloomberg L.P.

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How Social Media Can Approach Free Speech During A Polarizing Time – NPR

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NPR’s Scott Simon speaks to Daphne Keller, Platform Regulation Director at Stanford University’s Cyber Policy Center, about how social media companies should handle free speech.

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InvestorChannel's Media Watchlist Update for Friday, January, 15, 2021, 16:28 EST – InvestorIntel

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InvestorChannel’s Media Stocks Watchlist Update video includes the Top 5 Performers of the Day, and a performance review of the companies InvestorChannel is following in the sector.
Sources Include: Yahoo Finance, AlphaVantage FinnHub & CSE.
For more information, visit us at InvestorIntel.com or email us at info@investorintel.com

Watchlist Companies:
– GVIC Communications Corp. (GCT.TO) CAD 0.33 (3.13%)n- Zoom Video Communications Inc (ZM) USD 384.53 (0.34%)n- Stingray Group Inc (RAY-A.TO) CAD 6.99 (0.29%)n- Lingo Media Corp (LM.V) CAD 0.08 (0.00%)n- Media Central Corp Inc (FLYY.CN) 0.01 (0.00%)n- Quizam Media Corp (QQ.CN) 0.42 (0.00%)n- WOW! Unlimited Media Inc (WOW.V) CAD 0.55 (0.00%)n- Slack Technologies Inc (WORK) USD 41.80 (-0.29%)n- Corus Entertainment Inc. (CJR-B.TO) CAD 4.89 (-0.61%)n- HubSpot Inc (HUBS) USD 384.58 (-0.98%)n- Adobe Inc. (ADBE) USD 458.08 (-1.12%)n- Glacier Media Inc. (GVC.TO) CAD 0.34 (-1.47%)n- Thunderbird Entertainment Group Inc (TBRD.V) CAD 3.15 (-1.56%)n- MediaValet Inc (MVP.V) CAD 2.78 (-2.11%)n- Wix.com Ltd (WIX) USD 241.28 (-2.91%)n- Moovly Media Inc (MVY.V) CAD 0.12 (-4.17%)n- ZoomerMedia Limited (ZUM.V) CAD 0.11 (-4.35%)n- Postmedia Network Canada Corp (PNC-A.TO) CAD 1.51 (-5.03%)n- Network Media Group Inc (NTE.V) CAD 0.17 (-5.71%)n- QYOU Media Inc (QYOU.V) CAD 0.11 (-12.50%)n

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