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Local Toronto business story – Events Industry : new national brand, Element Event Solutions

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Chair-man Mills Corp. solidifies its position as Canada’s event solutions leader with launch of new national brand,

Element Event Solutions

Toronto, September 12, 2024 – Element Event Solutions launches today as Canada’s leading event solutions partner, bringing together the entire Chair-man Mills Corp. portfolio of companies. The brands that have united include Event Rental Group, Higgins Event Rentals, Contemporary Furniture Rentals, Regal Tent Productions, Advanced Tent Rental, A&B Partytime, Loungeworks, MacFarlands and Chair-man Mills. Building on a rich 110-year legacy of expertise, passion and trusted relationships, the launch represents innovation and investment in the hospitality industry, sets the gold standard for event solutions and positions the organization for accelerated growth.

“Our customers have expressed a desire for a unified, one-stop partner for their event rental needs,” says Allison Freeman, CEO of Element Event Solutions. “Reimagining our Chair-man Mills Corp. portfolio of brands as Element Event Solutions is a direct response to this feedback.  We’re excited to leverage our scale, expertise, and assortment to create Canada’s first national event solutions platform.  As Element, we are thrilled to offer our clients — Canada’s leading venues, caterers, planners, and occasional hosts — seamless access to our full suite of product and service solutions from coast to coast, enhancing our ability to bring their event visions to life.”

With today’s announcement, Element asserts itself as Canada’s only national event rental platform with the ability to offer integrated event solutions across tents, party rentals, furniture rentals, drapery and décor.  The breadth and depth of the company’s product portfolio, supported by specialized team members offering a full suite of services including design, project management, installation and strike, enable Element to deliver innovative solutions for events of any scale.

The new brand includes the launch of a comprehensive and enhanced website, elementeventscanada.com, together with new uniforms, truck branding and signage. Digital assets and social media accounts have also transitioned to Element. While the name and look are new, the expert teams, showroom locations and trusted customer relationships remain the same.

“For over 100 years we have been honoured to play a role in many of our country’s most storied moments and we are committed to continuing this legacy into the next century — now as Element Event Solutions,” says Freeman.

With a team of more than 500 people across the country and facilities in Vancouver, Burnaby, Toronto, Hamilton and Dartmouth, the company will continue to invest in local talent, customer relationships and business infrastructure. Its operations have been structured by region, with Western, Central and Eastern Canada divisions, along with a national Tents and Structures team.

“While we are now fully united in vision, values, and capabilities, our execution remains distinctly local,” says Freeman. “Each of our regions, driven by local teams, will harness our national resources to enhance the excellent service for which they are known. This unified new brand embodies our continued investment in our people, product and technology and will enhance our ability to deliver unparalleled service to clients in Canada and throughout North America.”

Element remains proudly Canadian owned and operated with a legacy built on family values and a commitment to investing locally to grow the economy, support local workers and contribute to better communities. Each year, Element proudly supports the local communities in which it operates through product donations to organizations like Habitat for Humanity and the Salvation Army and sponsorship of many of Canada’s philanthropic events.

 

Element Event Solutions launches, Sept. 12, 2024, as Canada’s leading event and tent solutions partner. With a legacy of more than 110 years of service through the Chair-man Mills portfolio of brands, the new company will continue to be led by Allison Freeman, CEO (right in picture), and a team, including Harvey Rey (left), that delivers Canada’s most expansive assortment of rental products across tents, event, furniture, drape and décor, complemented by a full suite of services. PHOTO: Stephanie Lake / Element Event Solutions.

About Element Event Solutions

Element Event Solutions is Canada’s premier provider of tent and event services, delivering more than 30,000 memorable events per year in partnership with leading venues, caterers, planners, corporate partners and everyday hosts. Founded in 1911 as Chair-man Mills, the company’s heritage and legacy includes regional and industry sector leaders Event Rental Group, Contemporary Furniture Rentals, Regal Tent Productions, Advanced Tent Rental, A&B Partytime, Loungeworks, MacFarlands and Higgins Event Rentals. Propelled by a mission to create engaging spaces that spark remarkable experiences and connections, the company proudly provides the infrastructure for Canadians to connect across social, corporate, philanthropic, and community gatherings. Learn more at elementeventscanada.com.

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RCMP investigating after three found dead in Lloydminster, Sask.

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LLOYDMINSTER, SASK. – RCMP are investigating the deaths of three people in Lloydminster, Sask.

They said in a news release Thursday that there is no risk to the public.

On Wednesday evening, they said there was a heavy police presence around 50th Street and 47th Avenue as officers investigated an “unfolding incident.”

Mounties have not said how the people died, their ages or their genders.

Multiple media reports from the scene show yellow police tape blocking off a home, as well as an adjacent road and alleyway.

The city of Lloydminster straddles the Alberta-Saskatchewan border.

Mounties said the three people were found on the Saskatchewan side of the city, but that the Alberta RCMP are investigating.

This report by The Canadian Press was first published on Sept. 12, 2024.

Note to readers: This is a corrected story; An earlier version said the three deceased were found on the Alberta side of Lloydminster.

The Canadian Press. All rights reserved.



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Three injured in Kingston, Ont., assault, police negotiating suspect’s surrender

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KINGSTON, Ont. – Police in Kingston, Ont., say three people have been sent to hospital with life-threatening injuries after a violent daytime assault.

Kingston police say officers have surrounded a suspect and were trying to negotiate his surrender as of 1 p.m.

Spokesperson Const. Anthony Colangeli says police received reports that the suspect may have been wielding an edged or blunt weapon, possibly both.

Colangeli says officers were called to the Integrated Care Hub around 10:40 a.m. after a report of a serious assault.

He says the three victims were all assaulted “in the vicinity,” of the drop-in health centre, not inside.

Police have closed Montreal Street between Railway Street and Hickson Avenue.

This report by The Canadian Press was first published Sept. 12, 2024.

The Canadian Press. All rights reserved.



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Government intervention in Air Canada talks a threat to competition: Transat CEO

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Demands for government intervention in Air Canada labour talks could negatively affect airline competition in Canada, the CEO of travel company Transat AT Inc. said.

“The extension of such an extraordinary intervention to Air Canada would be an undeniable competitive advantage to the detriment of other Canadian airlines,” Annick Guérard told analysts on an earnings conference call on Thursday.

“The time and urgency is now. It is time to restore healthy competition in Canada,” she added.

Air Canada has asked the federal government to be ready to intervene and request arbitration as early as this weekend to avoid disruptions.

Comments on the potential Air Canada pilot strike or lock out came as Transat reported third-quarter financial results.

Guérard recalled Transat’s labour negotiations with its flight attendants earlier this year, which the company said it handled without asking for government intervention.

The airline’s 2,100 flight attendants voted 99 per cent in favour of a strike mandate and twice rejected tentative deals before approving a new collective agreement in late February.

As the collective agreement for Air Transat pilots ends in June next year, Guérard anticipates similar pressure to increase overall wages as seen in Air Canada’s negotiations, but reckons it will come out “as a win, win, win deal.”

“The pilots are preparing on their side, we are preparing on our side and we’re confident that we’re going to come up with a reasonable deal,” she told analysts when asked about the upcoming negotiations.

The parent company of Air Transat reported it lost $39.9 million or $1.03 per diluted share in its quarter ended July 31. The result compared with a profit of $57.3 million or $1.49 per diluted share a year earlier.

Revenue totalled $736.2 million, down from $746.3 million in the same quarter last year.

On an adjusted basis, Transat says it lost $1.10 per share in its latest quarter compared with an adjusted profit of $1.10 per share a year earlier.

It attributed reduced revenues to lower airline unit revenues, competition, industry-wide overcapacity and economic uncertainty.

Air Transat is also among the airlines facing challenges related to the recall of Pratt & Whitney turbofan jet engines for inspection and repair.

The recall has so far grounded six aircraft, Guérard said on the call.

“We have agreed to financial compensation for grounded aircraft during the 2023-2024 period,” she said. “Alongside this financial compensation, Pratt & Whitney will provide us with two additional spare engines, which we intend to monetize through a sell and lease back transaction.”

Looking ahead, the CEO said she expects consumer demand to remain somewhat uncertain amid high interest rates.

“We are currently seeing ongoing pricing pressure extending into the winter season,” she added. Air Transat is not planning on adding additional aircraft next year but anticipates stability.

“(2025) for us will be much more stable than 2024 in terms of fleet movements and operation, and this will definitely have a positive effect on cost and customer satisfaction as well,” the CEO told analysts.

“We are more and more moving away from all the disruption that we had to go through early in 2024,” she added.

This report by The Canadian Press was first published Sept. 12, 2024.

Companies in this story: (TSX:TRZ)

The Canadian Press. All rights reserved.



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