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Metaverse real estate sales boom as businesses try to stake a claim in a 'risky' virtual world – CBC News

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Cosmos, a half-century-old greasy spoon known for its house omelette with bacon, ham, salami and sausage, isn’t exactly synonymous with cutting-edge technology.

But the new owner, David Minicucci, wants to bring his Montreal restaurant into the fledgling three-dimensional realm of the metaverse.

Minicucci envisions customers in different cities using virtual reality headsets to get together in a 3D version of the restaurant – even enjoying Cosmos’ signature dishes, prepared in kitchens set up across the country and delivered to your door.

“Just like we got onto UberEats or went on to other technology platforms that help us increase sales or get our name out there … it’s just the next level of that,” said Minicucci. 

While the metaverse concept was coined in Neal Stephenson’s 1992 novel Snow Crash, the idea that interconnected, immersive virtual worlds could be the next phase of the internet has gotten a lot of attention lately – particularly after Facebook rebranded itself as Meta.

Since Facebook rebranded itself as Meta, the idea of an interconnected virtual reality becoming the future of the internet has gotten a lot of media attention. (Eric Risberg/The Associated Press)

For Minicucci, who has owned Cosmos since 2020, that meant purchasing a plot of virtual land in a digital world called Decentraland, paying the equivalent of $15,000 in cryptocurrency.

Metaverse real estate transactions worth millions

And he’s not the only one willing to spend money on land that doesn’t actually exist.

A recent report by the Centre for Technology, Finance and Entrepreneurship in the U.K. found that land transactions in the metaverse last year hit an average of $100-million US each month.

WATCH | Metaverse investment a risky proposition, expert says

Dining out in the metaverse

4 days ago

Duration 0:41

The owner of a Montreal diner lays out his vision for the metaverse version of his restaurant 0:41

In Decentraland those sales were worth $110-million US, the report says, and in another virtual world, The Sandbox, they hit $350-million US.

A subsidiary of Toronto-based company Tokens.com, which invests in digital assets linked to the metaverse, recently paid nearly $2.5 million US for virtual land in Decentraland’s fashion district. 

At the end of March, the company will host Decentraland’s fashion week, with avatar models showcasing NFTs, which are unique digital assets like art or media, and virtual products from brands such as Tommy Hilfiger and Dolce & Gabbana. 

“A lot of people were scratching their heads at how much money we spent on it,” said CEO Andrew Kiguel, who sees an opportunity for digital advertising – and more.

The fashion show, he said, is an example of how his company could make money off its virtual land.

“It’s being hosted on our land, so we’re being compensated for that,” he said.

“We own the peripheral land around the fashion show, so we’re working with various groups to set up pop-up shops to get some of that peripheral traffic. And we also own the rights to any of the advertising that happens on this property.”

Decentraland’s land plots are non-fungible tokens, or NFTs, which means that each one is unique and cannot be replicated. Part of their value comes from the fact that the organization behind Decentraland created a finite number of plots: 90,000.

Skepticism amid the hype

For enthusiasts, the metaverse will be home to virtual spaces where you can wear a virtual reality headset and have your avatar shop for clothing, visit an art gallery, or go to concerts and fashion shows with friends.

But some experts caution that the user experience is still years away from fully immersive worlds that aren’t awkward or clunky, where users can move seamlessly between different virtual platforms.

Cosmos opened in 1967 and is famous for greasy breakfasts including a house omelette and the creation sandwich. People might soon be able to enjoy those in a virtual environment. (Alison Northcott/CBC)

“The zeitgeist is hot right now for the metaverse,” said Rabindra Ratan, associate professor of media and information at Michigan State University. Despite all the attention, Ratan sees virtual real estate as a high-risk investment, at least for now.

“I am definitely in favour of the development of the metaverse, but I also believe we are so far from realizing this vision that the virtual real estate thing is just too risky, in my opinion.”

Ratan points out there are multiple digital worlds, all vying to become the dominant space with the most traffic and no one knows which of them, if any, will win out. The use of cryptocurrencies and a lack of regulation can add further volatility and risk.

“We’ll see, probably, some bubble busts in real estate, but that doesn’t mean the metaverse is dead,” Ratan said. He sees land as “the worst investment” in the metaverse right now.

“Don’t go buy a plot of land and then figure out what to do with it. Think first about what you want your users to do in the metaverse.”

This is what Cosmos looks like in Decentraland, a virtual reality 3D world with 90,000 plots of land. (Decentraland screenshot)

Henry Kim, associate professor at the Schulich School of Business in Toronto, said investors are drawn to what the metaverse may become, but have no guarantee it will take off.

“It’s either pure, pure speculation and gambling,” he said. “Or it’s a very, very risky investment to something happening in the future.”

Kim recognizes the potential the metaverse has to transform how we interact, looking at it as a way to add 3D space to social media.

“If social media is very popular and people see great opportunities with that, then imagine if you could do that in 3D,” he said.

“Imagine all the promises and benefits that come with that. The issue really is that no one really knows what that’s going to look like.”

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Politics likely pushed Air Canada toward deal with ‘unheard of’ gains for pilots

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MONTREAL – Politics, public opinion and salary hikes south of the border helped push Air Canada toward a deal that secures major pay gains for pilots, experts say.

Hammered out over the weekend, the would-be agreement includes a cumulative wage hike of nearly 42 per cent over four years — an enormous bump by historical standards — according to one source who was not authorized to speak publicly on the matter. The previous 10-year contract granted increases of just two per cent annually.

The federal government’s stated unwillingness to step in paved the way for a deal, noted John Gradek, after Prime Minister Justin Trudeau made it plain the two sides should hash one out themselves.

“Public opinion basically pressed the federal cabinet, including the prime minister, to keep their hands clear of negotiations and looking at imposing a settlement,” said Gradek, who teaches aviation management at McGill University.

After late-night talks at a hotel near Toronto’s Pearson airport, the country’s biggest airline and the union representing 5,200-plus aviators announced early Sunday morning they had reached a tentative agreement, averting a strike that would have grounded flights and affected some 110,000 passengers daily.

The relative precariousness of the Liberal minority government as well as a push to appear more pro-labour underlay the prime minister’s hands-off approach to the negotiations.

Trudeau said Friday the government would not step in to fix the impasse — unlike during a massive railway work stoppage last month and a strike by WestJet mechanics over the Canada Day long weekend that workers claimed road roughshod over their constitutional right to collective bargaining. Trudeau said the government respects the right to strike and would only intervene if it became apparent no negotiated deal was possible.

“They felt that they really didn’t want to try for a third attempt at intervention and basically said, ‘Let’s let the airline decide how they want to deal with this one,'” said Gradek.

“Air Canada ran out of support as the week wore on, and by the time they got to Friday night, Saturday morning, there was nothing left for them to do but to basically try to get a deal set up and accepted by ALPA (Air Line Pilots Association).”

Trudeau’s government was also unlikely to consider back-to-work legislation after the NDP tore up its agreement to support the Liberal minority in Parliament, Gradek said. Conservative Leader Pierre Poilievre, whose party has traditionally toed a more pro-business line, also said last week that Tories “stand with the pilots” and swore off “pre-empting” the negotiations.

Air Canada CEO Michael Rousseau had asked Ottawa on Thursday to impose binding arbitration pre-emptively — “before any travel disruption starts” — if talks failed. Backed by business leaders, he’d hoped for an effective repeat of the Conservatives’ move to head off a strike in 2012 by legislating Air Canada pilots and ground crew to stick to their posts before any work stoppage could start.

The request may have fallen flat, however. Gradek said he believes there was less anxiety over the fallout from an airline strike than from the countrywide railway shutdown.

He also speculated that public frustration over thousands of cancelled flights would have flowed toward Air Canada rather than Ottawa, prompting the carrier to concede to a deal yielding “unheard of” gains for employees.

“It really was a total collapse of the Air Canada bargaining position,” he said.

Pilots are slated to vote in the coming weeks on the four-year contract.

Last year, pilots at Delta Air Lines, United Airlines and American Airlines secured agreements that included four-year pay boosts ranging from 34 per cent to 40 per cent, ramping up pressure on other carriers to raise wages.

After more than a year of bargaining, Air Canada put forward an offer in August centred around a 30 per cent wage hike over four years.

But the final deal, should union members approve it, grants a 26 per cent increase in the first year alone, retroactive to September 2023, according to the source. Three wage bumps of four per cent would follow in 2024 through 2026.

Passengers may wind up shouldering some of that financial load, one expert noted.

“At the end of the day, it’s all us consumers who are paying,” said Barry Prentice, who heads the University of Manitoba’s transport institute.

Higher fares may be mitigated by the persistence of budget carrier Flair Airlines and the rapid expansion of Porter Airlines — a growing Air Canada rival — as well as waning demand for leisure trips. Corporate travel also remains below pre-COVID-19 levels.

Air Canada said Sunday the tentative contract “recognizes the contributions and professionalism of Air Canada’s pilot group, while providing a framework for the future growth of the airline.”

The union issued a statement saying that, if ratified, the agreement will generate about $1.9 billion of additional value for Air Canada pilots over the course of the deal.

Meanwhile, labour tension with cabin crew looms on the horizon. Air Canada is poised to kick off negotiations with the union representing more than 10,000 flight attendants this year before the contract expires on March 31.

This report by The Canadian Press was first published Sept. 16, 2024.

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Federal $500M bailout for Muskrat Falls power delays to keep N.S. rate hikes in check

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HALIFAX – Ottawa is negotiating a $500-million bailout for Nova Scotia’s privately owned electric utility, saying the money will be used to prevent a big spike in electricity rates.

Federal Natural Resources Minister Jonathan Wilkinson made the announcement today in Halifax, saying Nova Scotia Power Inc. needs the money to cover higher costs resulting from the delayed delivery of electricity from the Muskrat Falls hydroelectric plant in Labrador.

Wilkinson says that without the money, the subsidiary of Emera Inc. would have had to increase rates by 19 per cent over “the short term.”

Nova Scotia Power CEO Peter Gregg says the deal, once approved by the province’s energy regulator, will keep rate increases limited “to be around the rate of inflation,” as costs are spread over a number of years.

The utility helped pay for construction of an underwater transmission link between Newfoundland and Nova Scotia, but the Muskrat Falls project has not been consistent in delivering electricity over the past five years.

Those delays forced Nova Scotia Power to spend more on generating its own electricity.

This report by The Canadian Press was first published Sept. 16, 2024.

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Roots sees room for expansion in activewear, reports $5.2M Q2 loss and sales drop

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TORONTO – Roots Corp. may have built its brand on all things comfy and cosy, but its CEO says activewear is now “really becoming a core part” of the brand.

The category, which at Roots spans leggings, tracksuits, sports bras and bike shorts, has seen such sustained double-digit growth that Meghan Roach plans to make it a key part of the business’ future.

“It’s an area … you will see us continue to expand upon,” she told analysts on a Friday call.

The Toronto-based retailer’s push into activewear has taken shape over many years and included several turns as the official designer and supplier of Team Canada’s Olympic uniform.

But consumers have had plenty of choice when it comes to workout gear and other apparel suited to their sporting needs. On top of the slew of athletic brands like Nike and Adidas, shoppers have also gravitated toward Lululemon Athletica Inc., Alo and Vuori, ramping up competition in the activewear category.

Roach feels Roots’ toehold in the category stems from the fit, feel and following its merchandise has cultivated.

“Our product really resonates with (shoppers) because you can wear it through multiple different use cases and occasions,” she said.

“We’ve been seeing customers come back again and again for some of these core products in our activewear collection.”

Her remarks came the same day as Roots revealed it lost $5.2 million in its latest quarter compared with a loss of $5.3 million in the same quarter last year.

The company said the second-quarter loss amounted to 13 cents per diluted share for the quarter ended Aug. 3, the same as a year earlier.

In presenting the results, Roach reminded analysts that the first half of the year is usually “seasonally small,” representing just 30 per cent of the company’s annual sales.

Sales for the second quarter totalled $47.7 million, down from $49.4 million in the same quarter last year.

The move lower came as direct-to-consumer sales amounted to $36.4 million, down from $37.1 million a year earlier, as comparable sales edged down 0.2 per cent.

The numbers reflect the fact that Roots continued to grapple with inventory challenges in the company’s Cooper fleece line that first cropped up in its previous quarter.

Roots recently began to use artificial intelligence to assist with daily inventory replenishments and said more tools helping with allocation will go live in the next quarter.

Beyond that time period, the company intends to keep exploring AI and renovate more of its stores.

It will also re-evaluate its design ranks.

Roots announced Friday that chief product officer Karuna Scheinfeld has stepped down.

Rather than fill the role, the company plans to hire senior level design talent with international experience in the outdoor and activewear sectors who will take on tasks previously done by the chief product officer.

This report by The Canadian Press was first published Sept. 13, 2024.

Companies in this story: (TSX:ROOT)

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