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“Million Dollar Listing” Alum And Real Estate Powerhouse Fredrik Eklund Launches Proptech App, REAL – Forbes

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The pandemic has changed the way the world communicates, from remote work Zoom meetings to social media. It’s also affected the efficiency in which many industries operate, including real estate. To better enhance the way agents promote themselves and their properties, Bravo’s Million Dollar Listing alum and founder of Douglas Elliman’s top-producing brokerage, The Eklund | Gomes Team, Fredrik Eklund recently co-founded new social real estate app REAL alongside entrepreneur Thomas Ma.

REAL is a social app for real estate that fuses an Instagram-style platform with WhatsApp-style chat abilities that allows agents to promote themselves for free and create another stream of revenue. Thus, it allows agents to take better control of their business. How REAL works is that agents and consumers create profiles and curate their feed of listings. Sellers, buyers, and other agents can follow each other to get a more in-depth sense of the agent’s offerings, personality, and style that they might not get from an advertisement. Not only might this enhance an agent’s revenue, but consumers are also able to find their ideal agent that specializes in a certain region, price point, and ore. The agents are able to curate their featured images, content, and chat topics that best reflect their personal knowledge and experience. The app also features a range of price points for home sales.

“Those in the real estate industry use traditional social media to market properties, which has been a trend for years and years,” Eklund tells Forbes. “With Covid-19, however, everything moved into the palms of our hands. With so many properties being sold via WhatsApp and over FaceTime, this app allows you to scroll through something very beautiful and aspirational, but also curated to your needs. With Instagram, Facebook, and, of course, TikTok, turning into video platforms very quickly, this app is exclusively developed for real estate agents on one hand and consumers, like buyers and sellers, on the other. I call our app, REAL, a combination of Zillow, WhatsApp, and Instagram.”

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With home sales moving so quickly, the app allows people to communicate in real-time and immediately get in contact with an agent via the chat capability to receive immediate information about certain listings. Not just that, but agents are also able to promote properties not yet on the market. Sellers and buyers can follow and interact with several agents at once, whether they are buying a property or listing one. The high-speed accessibility of the app also makes the user experience seamless and efficient.

The free app uses advanced AI technology to conduct specific searches tailored to a specific need. People can perform very detailed searches, whether they want to look at kitchens or living rooms, or are looking for specific home amenities like a gym, home office, or swimming pool. The app then will tailor your content to what you’re looking for.

Agents can also communicate directly with each other at lightning speed to move transactions along and share information. The Eklund | Gomes Team, which has 92 agents in five states, uses the app’s chat capabilities over text so information won’t get lost.

Eklund partnered with Hong Kong-based Ma, a licensed real estate agent and successful entrepreneur, to address the current problems in the real estate market, which includes agents paying too much to advertise their properties, excessive follow-ups from clients, slow response times, ineffective cold calling, and so much more.

“Agents are getting licensed in many different states and there’s a complete crossover happening, especially in the luxury market,” he says. “Current real estate apps, like Zillow, do not provide quick answers and MLSs are slow. I run a large team and see all facets of the market, in all price points, and how quickly it moves. People want to use their mobile phones for this, they want it to be fun, and they want it to be FAST. At the same time, they see what people around them like and look at.”

He says that agents must pay sites like Zillow to have their listings featured, and those platforms ultimately retain control over what their listing looks like online. This app allows agents to post their listings for free and control the aesthetic of their page. It also allows agents to position themselves as a leader in their market. For example, Eklund recently opened a brokerage in Stockholm, and his agents are using the app to promote their properties and become an ambassador in that city.

“With so many properties being sold via WhatsApp and over FaceTime, this app allows you to scroll through something very beautiful and aspirational, but also curated to your needs,” he says. “You can use the functions of the app to find your home, or just sit there and dream away like you’d look at a beautiful magazine featuring the most beautiful real estate.”

The global app can be downloaded in different languages and in any city or town. Since its soft launch 11 months ago, there are over 147,500 downloads and is continuing to grow. He says that unlike Instagram, REAL is a true revenue stream, which he hopes will ultimately entice real estate agents to adopt the app into their business.

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Commercial real estate is in trouble. A banking crisis will make it worse.

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If there is anything commercial real estate owners don’t need right now, it’s a banking crisis.

Big owners of property around the country were already under pressure from the Federal Reserve’s aggressive campaign to raise interest rates, which raised borrowing costs and lowered building values. They also had lots of space still sitting empty in city centers as a result of more hybrid and remote work arrangements resulting from the pandemic.

Now they face the prospect that beleaguered banks, especially smaller ones, could get more aggressive with lending arrangements, giving landlords even less room to breathe as they try to refinance a mountain of loans coming due. This year, roughly $270 billion in commercial mortgages held by banks are set to expire, according to Trepp, and $1.4 trillion over the next five years.

“There were already liquidity issues. There were fewer deals getting done,” Xander Snyder, First American senior commercial real estate economist, told Yahoo Finance in an interview. “Access to capital was getting scarcer, and this banking crisis is almost certainly gonna compound that.”

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Most of the banks that hold commercial real estate mortgages are small to mid-sized institutions that are experiencing the most pressure during the current crisis, which began this month with the high-profile failures of regional lenders Silicon Valley Bank and Signature Bank. The pressure on regional banks continued Friday, stoked by intensifying investor pressure on German lender Deutsche Bank as the cost to insure against default on its debt soared.

Smaller banks began ramping up their exposure to commercial real estate in the aftermath of the 2008 financial crisis, which was triggered by a housing bust, and stuck with it even after the pandemic emptied out many city-center properties and other forms of borrowing provided by commercial mortgage backed securities and life insurers dried up.

Signature was among the banks that made some of these bets, becoming an aggressive lender in New York City to office towers and multifamily properties. By the end of 2022 it had amassed nearly $36 billion in commercial real estate loans, half of which were to apartments. That portfolio comprised nearly one-third of its $110 billion in assets.

More than 80% of all commercial real estate loans are now held by banks with fewer than $250 billion in assets, according to a report by Goldman Sachs economists Manuel Abecasis and David Mericle. These loans now comprise the highest percentage of industry loan portfolios in 13 years, according to John Velis of BNY Mellon.

“There’s a lot of commercial real estate that’s been financed over the last few years,” BlackRock Global Fixed Income CIO Rick Rieder told Yahoo Finance on Wednesday. “When you raise rates this quickly, the interest-sensitive parts of the economy, and particularly where there’s financing or leverage attached to it, then that’s where you create stress. That’s not going away tomorrow.” Commercial real estate, he added, doesn’t represent the same type of systematic risk to the economy as housing did during the 2008 financial crisis but there are “isolated pockets that can lead to contagion risk.”

Two early warnings of the danger that rising interest rates pose to commercial real estate came last month. Giant landlord Columbia Property Trust defaulted on $1.7 billion in floating-rate loans tied to seven buildings in New York, San Francisco, Boston and Jersey City, N.J. That followed a default by giant money manager Brookfield Asset Management on more than $750 million in debt backing two 52-story towers in Los Angeles.

. Leaders of the Senate's banking committee on Thursday, March 23, warned former chief executive officers at Silicon Valley Bank and Signature Bank that they expect them to testify before the panel, saying in a letter to each: “you must answer for the bank's downfall.” (AP Photo/Seth Wenig, File). Leaders of the Senate's banking committee on Thursday, March 23, warned former chief executive officers at Silicon Valley Bank and Signature Bank that they expect them to testify before the panel, saying in a letter to each: “you must answer for the bank's downfall.” (AP Photo/Seth Wenig, File)
Signature Bank was a big commercial real estate lender in New York City. It was seized by regulators earlier this month. (AP Photo/Seth Wenig, File)

Forced sales of more trophy buildings at large discounts are expected in the coming years as owners struggle to refinance at affordable rates. “Sellers will want the price that everyone was getting [back] in December 2021, and buyers are kind of even afraid to buy something right now cause they don’t even know what the price of these buildings are,” Snyder said.

Banks were already squeezing terms on commercial real estate loans before this month’s chaos. According to the Federal Reserve’s latest senior loan officer opinion survey, nearly 60 percent of banks reported tighter lending standards in January for nonresidential and multifamily property loans.

“Bank lending standards had already tightened significantly over the last few quarters to levels previously unseen outside of recessions, presumably because many bank risk divisions shared the recession fears that have been widespread in financial markets,” according to a note last week from Goldman Sachs. More tightening of lending standards expected as a result of new bank stresses could slow economic growth this year, Goldman said.

Federal Reserve Board Chair Jerome Powell arrives to speak at a news conference at the Federal Reserve, Wednesday, March 22, 2023, in Washington. (AP Photo/Alex Brandon)Federal Reserve Board Chair Jerome Powell arrives to speak at a news conference at the Federal Reserve, Wednesday, March 22, 2023, in Washington. (AP Photo/Alex Brandon)
Federal Reserve Board Chair Jerome Powell arrives at a news conference on Wednesday in Washington. (AP Photo/Alex Brandon)

Fed chair Jerome Powell agreed with that view at a Wednesday press conference following the announcement of another rate hike. He said he also anticipates a tightening of credit conditions as banks pull back, which will help cool the economy. “We’re thinking about that as effectively doing the same things that rate hikes do,” he said.

But he said regional banks with high amounts of commercial estate loans were not likely to become the next Silicon Valley Bank.

“We’re well aware of the concentrations people have in commercial real estate,” he said. “I really don’t think it’s comparable to this. The banking system is strong. It is sound. It is resilient. It’s well-capitalized.”

The larger commercial real estate world is still absorbing the shock of the Fed’s aggressive campaign, according to Marcus & Millichap CEO Hessam Nadji. The effects may not pose a systemic risk, he added, but they will add to the industry’s many challenges.

“Commercial real estate has been through a pandemic, very rapid recovery, then massive tightening of financial conditions unlike anything we’ve seen in modern history,” he told Yahoo Finance Thursday. “The last three years have moved the industry through a significant rollercoaster.”

Dani Romero is a reporter for Yahoo Finance. Follow her on Twitter @daniromerotv

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The real estate market is rallying but why?

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A few weeks back, I went out on a limb and said that all signs were pointing to the fact the real estate market was waking back up again.

I spoke of houses selling in multiple offers a day or two after going to market. Colleagues around the water cooler who were telling me of clients coming back in out of the wind, ready to think about real estate again.

Buyers were showing a willingness to come in off the sidelines, I said. Could it be that they think the worst is now over?

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Well, turns out that theory of mine wasn’t just born of “hopium” — incidentally, my new, most favourite word to come out of the past few months of real estate downtime.

No, no. Hopium be damned — the real estate market is alive again.

By Wednesday of last week — the first days post-March break, which is unofficially the start of the spring market — I personally witnessed four midtown houses go within hours of being listed.

What might we glean from that?

Could it be that people are feeling optimistic?

Clearly consumer sentiment has improved. Though if a year ago someone had told me there could be excitement at seeing rates creep just below 5%, I would have told them to give their head a shake.

But those rates have clearly started to normalize.

Assisted by the fact that markets are evidently now considering the banking meltdown south of the border may serve to bring about the great pivot sooner than late-2024 as consensus had previously thought.

Even the permabears seem to acknowledge we are witnessing a rally of sorts.

And while it’s hard to know why, the reality is that life will always goes on. The three D’s of real estate — death, divorce and debt — are immune to consumer sentiment. And with record lows in transaction volume, there is without a doubt pent up demand waiting to greet spring.

But this appears to be more than that. This seems to also relate to a belief that the worst is now over and while it has certainly been bumpy, better days lie ahead.

But why is that?

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New York Fed board member warns of commercial real-estate risks

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NEW YORK, March 24 (Reuters) – An executive who also serves on the board overseeing the New York Federal Reserve warned on Twitter of potentially systemic problems in the real estate finance market and called on the industry to work with authorities to avoid things getting out of hand.

Noting there is $1.5 trillion in commercial real estate debt set to mature in the next three years, Scott Rechler, who is CEO of RXR, a large property manager and developer, tweeted: “The bulk of this debt was financed when base interest rates were near zero. This debt needs to be refinanced in an environment where rates are higher, values are lower, & in a market with less liquidity.”

Rechler said he’s joined with the Real Estate Roundtable “in calling for a program that provides lenders the leeway and the flexibility from regulators to work with borrowers to develop responsible, constructive refinancing plans.”

“If we fail to act, we risk a systemic crisis with our banking system & particularly the regional banks” which make up over three quarters of real estate lending, which will in turn put pressure on local governments that depend on property taxes to fund their operations, Rechler wrote.

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The executive weighed in amid broad concern in markets that aggressive Fed rate hikes aimed at lowering high inflation will also break something in the financial sector, as collateral damage to the core monetary policy mission.

The Fed nearly held off on raising its short-term rate target on Wednesday after the collapse of Silicon Valley Bank and Signature Bank rattled markets. The failure of Silicon Valley Bank was linked to the firm’s trouble in managing its holdings as markets repriced to deal with higher Fed short-term interest rates.

The real-estate sector has also been hard hit by Fed rate rises and commercial real estate has also been hobbled by the shift away from in-office work during the pandemic.

Also weighing in via Twitter, the former leader of the Boston Fed, Eric Rosengren, offered a warning on real estate risks, echoing a long-held concern of his dating back a number of years.

Pointing to big declines in real estate investment indexes, he said “many bank lenders will be pulling back just as leases roll, with high office vacancies and high interest rates. Regional bank shock and troubled offices will be negatively reinforcing.”

Real estate woes are on the Fed’s radar, but leaders believe banks can navigate the challenges.

Speaking at a press conference Wednesday following the Fed’s quarter percentage point rate rise, central bank leader Jerome Powell said “we’re well-aware of the concentrations people have in commercial real estate,” while adding “the banking system is strong, it is sound, it is resilient, it’s well-capitalized,” which he said should limit other financial firms from hitting the trouble that felled SVB.

Rechler serves as what’s called a Class B director on the 12-person panel of private citizens who oversee the New York Fed. That class of director is elected by the private banks of the respective regional Feds to represent the interest of the public. Each of the quasi-private regional Fed banks are also operated under the oversight of the Fed’s Board of Governors in Washington, which is explicitly part of the government.

The boards overseeing each of the regional Fed banks are made up of a mix of bankers, business and non-profit leaders. These boards provide advice in running large organizations and local economic intelligence. Their most visible role is helping regional Fed banks find new presidents, although bankers who serve as directors are by law not part of this process.

Central bank rules say that directors are not involved in bank oversight and regulation activities, which are controlled by the Fed in Washington.

Reporting by Michael S. Derby; Editing by Andrea Ricci
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