Connect with us

Media

NASA Invites Media to Next SpaceX Cargo Launch to Space Station – NASA

Published

 on

Media

We’re All Working Longer Hours. Social Media Isn’t Helping – Forbes

Published

 on


I had a long conversation with an editor over LinkedIn the other day.

It was productive and enlightening, full of insights into my workflow and helpful in terms of knowing some of the upcoming topics that make sense for me to cover. I enjoyed sharing a few comments about my upcoming book, and how that labor of love is debuting soon. We even chatted about his kids and their soccer games coming up.

There was only one problem.

It was later at night, long after supper and during a football match I really wanted to watch. I don’t regret having the conversation, but I do regret when it took place.

According to a new study by Microsoft, it turns out I’m not the only one working harder than I ever imagined, especially during this strange remote work period. Because we have easy access to technology, phones, online tools, and laptops it means we tend to use them even more.

The study found that we’re working about 10% more on average. That means, in my case, I’m clocking in after hours and during football games.

The allure of social media is partly to blame. I’m a major fan of LinkedIn. Of all the social media platforms, it seems the least addictive. I like all of the talking head videos as much as anyone else, but this network caters to a more serious crowd. And it caters to a crowd that is hopefully logged out a bit more and not posting birthday parties photos all day.

Still, the chat is always a click away. I have the LinkedIn app installed on my phone, but I have been considering whether that is really the smartest idea in the world.

Allure is an interesting word. As someone who likes to fish, I’ve noticed part of that word includes “lure” (which means to attract). Alluring technically means finding fascination. Are we really finding it though? Obsessive social media use is alluring because we never obtain anything. The “lure” keeps moving suspiciously out of range. We can’t quite ever obtain it, which is the entire point. What is alluring is always elusive. As the lure shifts away from us we keep pursuing it.

To take the analogy further: Companies like Facebook are fishing for you, but they never want to catch you. Catching means providing a final product. The goal is always to attract and hold the prize just inches away at all times.

From a scientific standpoint, social media companies also know things that are alluring play on a portion of the brain called the salience network that helps us determine what is worth focusing on. Of course, we think the LinkedIn chat is important, especially if it’s a boss or coworker.

We attune to what is alluring, and we tune out the things that seem trivial. At night, we are not as equipped to throttle our attention, and social media plays into that dynamic.

That chat tool is easy to find and use, and we’re convinced it can lead to good productivity, but it’s an illusion of work.

Part of the issue is that it might not be real work at all. It might be a waste of time, or at least so time-consuming that there would be a much better way to communicate (say, by making a phone call or emailing someone).

We crave accomplishment, though. We work more because we want to accomplish more. That extra 10% we’re working? It might actually slow us down and make us achieve less in the day, not more. At least, we might miss out on the best type of work.

The secret, as always, is to use these incredible digital tools in a way that is productive and is intentional.

We can win this battle. We just need the salience network to work in our favor. And maybe a more radical approach like deleting a few of the apps.

Adblock test (Why?)



Source link

Continue Reading

Media

ciValue launches Retail Media Intelligence solution – Canada NewsWire

Published

 on


TEL AVIV, Israel and ATLANTA, Sept. 20, 2021 /CNW/ — ciValue today announced the launch of its Retail Media Intelligence solution for retailers looking to maximize the monetization of their media assets across physical and digital channels. ciValue’s Retail Media Intelligence solution enables retailers and their suppliers or other business partners, to plan, predict, and optimize their media investments with dedicated mechanisms for: insights sharing, proactive audience building, audiences onboarding to owned or external media, and impact analysis across all channels. ciValue’s Retail Media Intelligence solution fits into the retailer’s existing retail media ecosystem and can be deployed within 8 weeks, transforming the current business model with a self-serve platform.

The changes reshaping the retail industry have been accelerated with the pandemic and the rapid digitalization of shopping behaviours. This new omnichannel reality has created a profitability paradox requiring retailers to leverage their first-party data and media assets to retain profitability, and prompting them to redefine the way they collaborate with their brand partners. Through the use of self-serve collaborative solutions for retail media intelligence, retailers can rapidly empower a win-win-win paradigm where consumers receive the ads they want to see wherever they shop, brand partners gain the customer intelligence they need to drive better marketing experiences and grow loyalty, and retailers expand customer value.

“ciValue’s Retail Media Intelligence solution is a powerful tool that enables retailers to meet their customers where they are, at the right time, and with the right content, and to share this capability with their brand partners, effectively. ciValue’s Retail Media Intelligence solution builds on our proven self-serve platform that already enables Tier 1 retailers, brands and media partners globally to leverage granular insights into the preferences of their customers, to scale their personalization programs, and to reduce friction so that users can run as fast as they need, with their content and promotions,” commented Beni Basel, CEO and Founder of ciValue. “In turn, this enables retailers to grow their business.”

Leveraging ciValue’s AI platform for customer retail DNA, the Retail Media Intelligence solution analyzes hundreds of customers’ behaviours and preferences, products and sales attributes to automatically identify granular audiences and to match them with marketing objectives: retention, cross-sell, upsell, win-back. ciValue’s Retail Media Intelligence solution enhances retail media networks initiatives with a smart layer for campaign, trade and digital managers to derive their decisions from data-driven insights, cut their time to plan and launch highly effective campaigns, and measure their sales performance across all channels.

ABOUT ciValue

ciValue is the customer value management company. It offers a self-serve solution to gain insights into what consumers want, align retailers and their brands partners, execute personalized offers across physical and digital channels, and serve ads that consumers want to engage with.

Already globally serving retailers from Grocery, Drug & Specialty verticals, the dedicated apps and activations delivered by the solution, help retailers and brands achieve new revenue streams, sales growth, and increase share of wallet through customer-centric merchandising and marketing.

www.civalue.com 

Contact: Lee Braunstain[email protected], +972 (0) 4 6067772

SOURCE ciValue

Adblock test (Why?)



Source link

Continue Reading

Media

Social media challenge brings increase in school vandalism – CTV News Atlantic

Published

 on


HALIFAX —
According to digital anthropologist Giles Crouch, the TikTok social media trend known as “The Devious Licks challenge” is spreading quickly online.

“It is going down to Latin America and it worked up to Canada very quickly,” said Crouch. “This is being seen all across Canada.”

The challenge features some students destroying school bathroom fixtures while damaging and stealing other school property items.

“Soap dispensers coming out of the walls,” said Reign Sherrington, the brother of a Halifax-area student. “I heard at Halifax West High School, they had sinks coming out of the walls.”

TikTok is removing “Devious Licks” posts from its platform. Crouch said students likely think it is only a prank, not vandalism.

“This is sort of the digital age version of pulling the fire alarm from 20-plus years ago, when we were in high school,” said Crouch.

The issue is serious enough, that Millwood High School sent a note home to parents.

Jenna Kedy is a student at Bay View High School.

“Our school last week sent a huge email that said they wanted people to stop breaking soap dispensers and paper towel dispensers,” said Kedy. “And then I started hearing from friends and seeing videos on my TikTok feed from people at various schools around Halifax, breaking soap dispensers and breaking paper towel holders.”

Crouch said young people often participate in a social media activityto join the crowd and gain peerre-enforcement.

“They are more concerned about getting social acceptance,” said Crouch.

Adblock test (Why?)



Source link

Continue Reading

Trending