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New Apple ad targets data brokers – Yahoo Canada Finance

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Apple is doubling down on raising consumer awareness of privacy risks in a new ad campaign, unveiled today, which puts the spotlight on how the data broker industry trades in mobile users’ personal data — from selling browsing history and shopping habits, to location data, contacts and plenty more besides.

The campaign also highlights a number of features Apple has developed to counter this background trade in web users’ information by giving iOS users’ tools they can use to counter tracking — such as Mail Privacy Protection, which helps users combat email trackers; and App Tracking Transparency (ATT), which lets them request that third party apps do not track their mobile activity.

The new 90-second ad spot will run globally this summer on broadcast and social media across 24 countries, per Apple, which also said the campaign will include related creative being splashed across billboards.

In a press screening of the ad ahead of today’s launch the iPhone maker said the goal is to show how features it’s developed can help iOS users protect their privacy by taking back control over their personal data.

The ad (which can be seen in the embedded video below) casts the data broker industry as a gaggle of “dubious” ‘human trackers’ — who the protagonist, a consumer called Ellie, whom we meet as she’s shopping for records, stumbles upon engaged in a backroom auction.

Shock horror! — or, well, zero surprise to those of us who are more than casually online — it’s her personal data that’s going under the hammer.

[youtube https://www.youtube.com/watch?v=NOXK4EVFmJY?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent&w=640&h=360]

In the ad, the smirking audience of data brokers can be seen making bids for Ellie’s ‘digital items’ — including her drug store purchases, emails she’s opened, details of her late night messaging habits and the contact data of her nana (as well as, presumably, the rest of her address book). With mounting horror at the sale of her private information, Ellie is shown activating features on her iPhone, including the aforementioned Mail Privacy Protection — which result in the data brokers vanishing in a puff of smoke, until, eventually, the room has been cleaned out.

The advert makes a decent stab at trying to get consumers to understand — and thus care — about a murky trade that’s designed to strip away their privacy by tracking their daily activity and trading and triangulating different bundles of information gleaned about them to create highly detailed per-person profiles — which may contain thousands of inferred characteristics.

It does this by dramatizing what is undoubtedly an exceptionally intrusive trade as an in-person auction for a single consumer’s data. Of course the reality is that most tracking (and trading) is done at scale, with trackers invisibly baked into everyday services, both online (via technologies such as tracking cookies and pixels) and offline (data gathered via card payment firms can and is sold to brokers) — so it can be hard for consumers to understand the real-world implications of technologies like cookies. Or know there’s an entire data broker industry that’s busy buying and selling their info for a fat profit.

The ad is perhaps not as instantly powerful as an earlier tracking-focused ad — in which Apple depicted trackers as an ever-growing crowd of stalkers, who inserted themselves, rudely and without asking, into an iPhone user’s personal space — watching them and taking notes on their daily activity.

One narrative challenge for Apple with this latest privacy-focused ad is it can’t show Ellie using a rival device — which could help explain how come so much of her info is being tracked in the first place.

That said, many of Apple’s privacy features do require the user to opt in to obtain the slated protections — not all, though (Safari’s Intelligent Tracking Prevention feature is on by default, for example) — so even iOS users need to take proactive action to get the best level of protection possible. Hence there’s value in Apple shelling out to drive awareness of privacy — both for existing iOS users, as well as in the hopes of encouraging Android users to make the switch.

The tech giant has made pro-privacy messaging an increasingly important plank of its brand over the past five years or so, leaning into blistering attacks on what CEO Tim Cook memorably dubbed the “data industrial complex” back in a major 2018 keynote speech.

It’s a stance that has become an essential differentiator for a premium brand in a world of commoditized mobile devices and services. But it also brings Cupertino into conflict not only with adtech giants like Google and Facebook — the latter’s revenue was reported to have taken a hit after Apple launched ATT, for example — but with developers themselves, many of whom rely on ads to monetize free apps and do that by being plugged into the tracking and targeting adtech ecosystem Apple is busy warning consumers against.

The company also risks straining relations with carriers — many of whom are themselves implicated in privacy-hostile tracking of users — after it debuted a VPN-like, network proxy encrypted browsing feature for iCloud+, called Private Relay last year. The feature, which is still in beta, is designed to prevent ISPs from loggings web users’ browsing data — and it’s notable that certain carriers (and countries) have been reported blocking access.

Private Relay does not feature in Apple’s new ad on data brokers. Asked about this Apple said it necessarily had to limit the number of features it focused on to fit the 90-second ad format. It also noted that as well as the feature still being in beta it needs in-region partners for it to work as smoothly as possible — which is a network Apple said it’s still building out.

Certain of Apple’s privacy flexes — most notably ATT — have also drawn attention from competition regulators, following ad industry complaints. So there are wider reasons for Cupertino to be keen for its pro-consumer actions to be viewed through a privacy (rather than an anti-competition) lens.

Earlier this year, an interesting research paper found that Apple and other large companies had been able to increase their market power as a result of the ATT feature giving individual users more control over what third parties could do with their data — linking better consumer privacy to more concentrated data collection. Although the researchers also found evidence of the tracking industry trying to evolve its tactics to circumvent a user denial of tracking.

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How to Delete Your Instagram Account – MacRumors

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Instagram now allows you to delete your account from directly within the Instagram app. This article shows you how it’s done.


To comply with Apple’s updated App Store guidelines, Instagram in June 2022 added an option in its app for users to delete their account on the service.

Previously it was only possible to delete your Instagram account by logging into a web browser on a desktop browser or mobile device. However, Apple told developers that apps offering account creation must also support account deletion from June 30, 2022, so Instagram had to add the feature.

If you want to delete your account, be aware that account deletion is permanent and it removes your profile, photos, videos, comments, likes, and followers.

That said, there is a 30-day period in which you can change your mind about deleting your account, so you can log back into Instagram after requesting deletion if you want to stop the deletion.

Note that instead of deleting your account, you could always deactivate your Instagram account temporarily, and all of your content will be hidden until your enable it again by logging back in.

Here are the steps to deleting (or deactivating) your Instagram account on iPhone.

  1. Launch the Instagram app.
  2. Tap the profile icon in the bottom-right corner.
  3. Tap the three lines in the top-right corner.
    instainsta
  4. Tap Settings.
  5. Tap Account.
    instainsta
  6. Tap Delete account near the bottom of the menu.
  7. Confirm by tapping Delete Account (or Deactivate Account).
    instainsta

Instagram also lets you hide your status, which prevents anyone from knowing when you were last online or last active on the service. To learn how it works, check out our dedicated how-to article.

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Oppo Reno 8 launching soon! RAM, colour to camera, know what is coming – HT Tech

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Oppo Reno 8 series launch in India is expected this month and this is what all we know so far, from its price, colours to specs.

After making its entry into the global markets, Oppo Reno 8 series will be launched in India too! Recently, rumours and leaks suggested that Oppo is unveiling the Reno 8 and Reno 8 Pro on 21 July 2022 in India, tipster Abhishek Yadav shared the news. After launching in China, several reports and leaks surfaced on the internet suggesting that Oppo will only bring the vanilla Oppo Reno 8 variant along with the Reno 8 Pro as the rebranded version of the most spiced up version of Reno 8 Pro+ in China. However, Oppo is still mute on the expected launch of the Oppo Reno 8 series in India. Meanwhile, tipster, Mukul Sharma tipped interesting specs about the Oppo Reno 8 series including, colour variants, storage options and pricing for Indian variants. Here’s what we know so far about Oppo Reno 8’s arrival and its specs in India.

Oppo Reno 8 expected specs in India

The leak from tipster Mukul Sharma reconfirmed the arrival of Oppo Reno 8 and Reno 8 pro models in India which are tipped to bring three storage options for both models. These storage options include – 8GB RAM with 128GB and 256GB storage option, and a 12GB RAM with 256GB storage variant.

The vanilla version may likely be available in two different sets of two colour options – Shimmer Gold and Shimmer Black, while the Pro version is expected to feature Glazed Black and Glazed Green options.

Previous leaks suggest that the Pro avatar of the Oppo Reno 8 series is expected to feature a 6.7-inch Full HD+ AMOLED display with a 120Hz refresh rate. It may pack the MediaTek Dimensity 8100 Max chipset. As it is expected to be the rebranded version of the Reno 8 Pro+, it may boast the same camera specs with a triple rear camera setup that includes a 50MP main camera along with an 8MP ultrawide and a 2MP microsensor. This is also equipped with a Mariana MariSilicon X chip for still imaging and better videos. In front, it features a 32MP selfie camera.

Oppo Reno 8 expected price

The latest leak also shed light on the expected price of the duo Oppo Reno 8 variants. According to the tipster Mukul Sharma, the Pro version may debut with a starting price of around Rs. 45,000-46,000, while the entry variant may have Rs. 30,000 to Rs. 33,000 pricing. Though, it is worth noting that Oppo is yet to confirm the details for its Reno 8 series in India.

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$200 off 14-inch MacBook Pro is an early 4th July sale treat – Creative Bloq

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It seems like it was only recently that Apple released their new 14-inch MacBook Pro powerhouse, getting a release in late 2021. And though we’ve seen $100 taken off the price during last year’s Black Friday, we’ve not seen any bigger discount until now. Over at Amazon, there is limited stock being sold down from $1,999 to $1,799, offering you a $200 saving (opens in new tab) – the biggest we’ve seen on this model. 

Let there be no doubt – we love this laptop. When we spent time with it for our MacBook Pro 14-inch (2021) review, we had to give it five stars, such was its sleek design, supreme power and handy portable size. But is it worth nearly two grand? The answer is yes – if you’re going to make the most of the 14-inch Pro’s power. If this is going to be a replacement for your regular desktop PC, or if you’re a creative, such as a video editor, who needs industry-leading features in your laptop, then the 14-inch MacBook Pro (2021) is indeed a brilliant option. And saving $200 on top of that? It’s well worth getting while stocks last.  

If you want to see a wider selection of what the lowest MacBook Pro 14-inch prices are, we’ve got a guide just for you. Otherwise, keep an eye on the upcoming Apple Prime Day deals that we’ll be covering soon too. 

If stock has run out of the above deal, below are all the live MacBook Pro 14-inch deals currently being pulled in. They may not be as much as $200 off, but they should offer a good bargain on the top laptop nonetheless. 

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