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No music, dimmed lights help shoppers during sensory-friendly hours at retailers

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VAUGHAN, Ont. – It’s a Tuesday morning at a Walmart just north of Toronto and there’s a sense of calm hanging over the store.

No music is blaring, announcements can’t be heard, and in the sprawling entertainment section the TVs are displaying a static blue screen instead of their usual flashy programming.

The subdued atmosphere is all part of a sensory-friendly experience Walmart Canada recently launched every Monday, Tuesday and Wednesday at its 403 stores in a bid to make shopping trips easier for people who have disabilities, who are sensitive to busied environments, or who are just looking for a quieter retail experience.

“They can spend a bit more time and don’t feel as rushed,” explained Lina Nadar, Walmart Canada’s accessibility program manager, as she stood in the aisles of a store in Vaughan, Ont.

Such sensory-friendly experiences are not new, but they’ve been increasingly cropping up in recent years with toy chain Mastermind, grocer Sobeys and movie theatre chain Cineplex Inc. all dabbling in the practice.

Proponents of the model say it’s an easy and affordable way to make an often-overlooked portion of customers feel welcome.

“It feels like life is slowly becoming a bit more accessible,” Patricia George-Zwicker said of the increase in companies offering sensory-friendly hours.

Without the modifications, shopping can be overwhelming for George-Zwicker, who is based in Halifax and has autism.

George-Zwicker often finds retail lighting too bright, the sound of carts trundling around too loud, and is bothered by water misting in the produce section.

Sobeys addressed many of these issues when it piloted sensory-friendly shopping hours on P.E.I. in 2018 that featured reduced lighting, announcements, department noise and scanner sounds, spokesperson Karen White-Boswell said in an email.

The program has now expanded across the country and includes some stores under the Safeway, Foodland, Thrifty Foods, FreshCo banners.

George-Zwicker compared their first visit to a Sobeys during its sensory-friendly hours to the feeling people have when they get home and change out of their work clothes into comfier attire.

“My body could relax (in the store). I was able to concentrate and take time instead of going in and just grabbing the products I know that I usually get,” George-Zwicker recalled.

“I could spend time browsing because I was able to focus and look at the different mustards or whatever.”

George-Zwicker and Walmart’s Nadar agree that it’s not just people with sensory-based disabilities who benefit from such experiences. Those prone to migraines, with visual or hearing impairments or even the elderly all tend to flock to sensory-friendly hours.

While many shoppers weren’t aware of Walmart Canada’s program when The Canadian Press recently visited the Vaughan location, some said they’d noticed how much quieter the store was and liked the more restrained atmosphere. One man even gave it a thumbs up, adding he’d be happy if the chain never switched its music back on again.

Walmart Canada’s decision to launch sensory-friendly hours evolved over the last year.

In early 2023, the chain started taking measures at U.S. stores to create a less stimulating environment for a couple of hours each Saturday. By back-to-school season that year, TV screens were being changed to static images, the radio was turned off and lights were lowered, where possible.

Then, in November, Walmart took the experience even further, launching it every day between 8 and 10 a.m. local time at all U.S. and Puerto Rico stores.

To prepare Walmart Canada to join the mix, Nadar said the company consulted with Sensory Friendly Solutions, a business helping organizations become more inclusive.

“They humbled us into making us realize this is a journey and we’re just starting,” said Nadar.

During its sensory-friendly shopping hours at the Vaughan location, every scan of an item by cashiers still produced a beep and the store’s lights weren’t dimmed — a hallmark of other store’s sensory-friendly experiences.

The chain hopes to find a way to reduce the lighting eventually but says tackling the brightness might have to wait for renovations.

When Cineplex started offering a similar experience at 12 theatres in February 2015, it also had to consider the brightness in auditoriums.

Spokeswoman Michelle Saba said sensory-friendly screenings are now held up to 10 times a year at 36 theatres with a “lights up/volume down” atmosphere.

The screenings are programmed for the morning, when fewer guests are likely around to cause a ruckus and noises from arcade games in the lobby can be minimized. A separate auditorium is also designated as a quiet area for guests, if they need a break from their screening.

Companies that have offered sensory-friendly experiences already show that accessibility isn’t as complicated as some imagine because dimming lights or minimizing sound carries a low cost, if any, said George-Zwicker, who feels less like “a fish out of water” when shopping during the designated hours.

“I’ve kind of been fighting for a place in society my entire life, so it’s very nice to feel welcomed and seen in places.”

This report by The Canadian Press was first published July 8, 2024.

Companies in this story: (TSX:CGX, TSX:EMP.A)

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My Boy Prince to race against older horses in $1-million Woodbine Mile

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TORONTO – He’s firmly among Canada’s top three-year-olds but My Boy Prince faces a stiff test Saturday at Woodbine Racetrack.

The ’24 King’s Plate runner-up will be part of a global field in the $1-million Woodbine Mile turf event. Not only will it be My Boy Prince’s first race against older competition but among the seven other starters will be such horses as Naval Power (Great Britain), Big Rock (France) and Filo Di Arianna (Brazil).

My Boy Prince will race for the first time since finishing second to filly Caitlinhergrtness in the Plate on Aug. 23.

“It’s his first try against older horses and it’s hard to say where he fits in,” said trainer Mark Casse. “This time of year running a three-year-old against older horses, it’s like running a teenager against college athletes.

“We’re doing it because we believe a mile on the turf is his preferred surface … we wanted to give him a shot at this. (American owner Gary Barber) is someone who likes to think outside the box and take calculated risks so we’re going to see where he fits in.”

Casse, 16 times Canada’s top trainer, is a Hall of Famer both here and in the U.S. He’s also a two-time Woodbine Mile winner with filly Tepin (2016) and World Approval (2017).

Sahin Civaci will again ride My Boy Prince, Canada’s top two-year-old male who has six wins and 10 money finishes (6-3-1) in 11 career starts. The horse will be one of three Casse trainees in the race with Filo Di Arianna (ridden by Sovereign Award winner Kazushi Kimura) and Win for the Money (veteran Woodbine jockey Patrick Husbands aboard).

Naval Power, a four-year-old, has finished in the money in eight of nine starts (six wins, twice second) and will race in Canada for the first time. He comes to Woodbine with second-place finishes in two Grade 1 turf races.

Big Rock, another four-year-old, makes his North American debut Saturday. The horse has five wins and five second-place finishes in 14 starts but has struggled in ’24, finishing sixth, 10th and fifth in three races.

Filo Di Arianna is a four-time graded stakes winner with nine victories, three seconds and a third from 17 starts. It was Canada’s ’22 top male sprinter and champion male turf horse.

Other starters include Playmea Tune, Niagara Skyline and Secret Reserve.

Playmea Tune, a four-year-old, is trained by Josie Carrol. The gelding has made three starts, winning twice and finishing second in the Grade 3 Bold Venture on Aug. 23.

Woodbine-based Niagara Skyline is a six-year-old with 13 money finishes (six wins, five seconds, twice third) in 24-lifetime starts. The John Charlambous trainee has reached the podium (1-1-1) in all three races this year.

Secret Reserve, also a six-year-old, has finished in the money in 15-of-26 starts (six wins, one second, eight thirds). The horse, at 44-1, was third in the Grade 2 King Edward Stakes over a mile on the E.P. Taylor turf course.

The Mile highlights a stellar card featuring six graded stakes races. Also on tap are the $750,000 E.P. Taylor Stakes (fillies and mares), $500,000 bet365 Summer Stakes (two-year-olds) and $500,000 Johnnie Walker Natalma Stakes (two-year-old fillies), all Grade 1 turf events.

The Mile, Natalma and Summer winners earn automatic entries into the Breeders’ Cup at Del Mar in November.

Casse has won all four races, earning his first E.P. Taylor title last year with filly Fev Rover, Canada’s horse of the year and champion female turf horse. Fev Rover will defend her title Saturday against a field that includes Moira, the ’22 King’s Plate winner and Canada’s horse of the year trained by Woodbine’s Kevin Attard.

“It (E.P. Taylor) was definitely on my bucket list because it had eluded us,” Casse said. “But I honestly hadn’t realized I’d won all four of them, hadn’t really thought about it.”

Casse will have horses in all four turf races Saturday. Arguably the most intriguing matchup will be between Moira and Fev Rover, who ran 1-2, respectively, in a photo finish Aug. 11 in the Grade 2 Beverly D. Stakes, a 1 3/16-mile turf race, at Virginia’s Colonial Downs.

“What’s funny is the two of them went all the way to Virginia and she beat us by a nose,” Casse said. “We could’ve done that at Woodbine.

“There’s two of the best fillies in the world both from Toronto and they’re going to be competing Saturday.”

Some question having so many solid races on a single card but Casse likes the strategy.

“I think it’s a good thing,” he said. “On Saturday, the main focus on horse racing in the world will be on Woodbine and that’s because it’s such a great card.

“It’s an international day, there’s horses coming from everywhere and we’re going to do our best to represent Canada.”

This report by The Canadian Press was first published Sept. 13, 2024.



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Former world No. 1 Sharapova wins fan vote for International Tennis Hall of Fame

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NEWPORT, R.I. (AP) — Maria Sharapova, a five-time Grand Slam singles champion, led the International Tennis Hall of Fame’s fan vote her first year on the ballot — an important part to possible selection to the hall’s next class.

The organization released the voting results Friday. American doubles team Bob and Mike Bryan finished second with Canada’s Daniel Nestor third.

The Hall of Fame said tens of thousands of fans from 120 countries cast ballots. Fan voting is one of two steps in the hall’s selection process. The second is an official group of journalists, historians, and Hall of Famers from the sport who vote on the ballot for the hall’s class of 2025.

“I am incredibly grateful to the fans all around the world who supported me during the International Tennis Hall of Fame’s fan votes,” Sharapova said in a statement. “It is a tremendous honor to be considered for the Hall of Fame, and having the fans’ support makes it all the more special.”

Sharapova became the first Russian woman to reach No. 1 in the world. She won Wimbledon in 2004, the U.S. Open in 2006 and the Australian Open in 2008. She also won the French Open twice, in 2012 and 2014.

Sharapova was also part of Russia’s championship Fed Cup team in 2008 and won a silver medal at the London Olympics in 2012.

To make the hall, candidates must receive 75% or higher on combined results of the official voting group and additional percentage from the fan vote. Sharapova will have an additional three percentage points from winning the fan vote.

The Bryans, who won 16 Grand Slam doubles titles, will have two additional percentage points and Nestor, who won eight Grand Slam doubles titles, will get one extra percentage point.

The hall’s next class will be announced late next month.

___

AP tennis:

The Canadian Press. All rights reserved.



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Roots sees room for expansion in activewear, reports $5.2M Q2 loss and sales drop

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TORONTO – Roots Corp. may have built its brand on all things comfy and cosy, but its CEO says activewear is now “really becoming a core part” of the brand.

The category, which at Roots spans leggings, tracksuits, sports bras and bike shorts, has seen such sustained double-digit growth that Meghan Roach plans to make it a key part of the business’ future.

“It’s an area … you will see us continue to expand upon,” she told analysts on a Friday call.

The Toronto-based retailer’s push into activewear has taken shape over many years and included several turns as the official designer and supplier of Team Canada’s Olympic uniform.

But consumers have had plenty of choice when it comes to workout gear and other apparel suited to their sporting needs. On top of the slew of athletic brands like Nike and Adidas, shoppers have also gravitated toward Lululemon Athletica Inc., Alo and Vuori, ramping up competition in the activewear category.

Roach feels Roots’ toehold in the category stems from the fit, feel and following its merchandise has cultivated.

“Our product really resonates with (shoppers) because you can wear it through multiple different use cases and occasions,” she said.

“We’ve been seeing customers come back again and again for some of these core products in our activewear collection.”

Her remarks came the same day as Roots revealed it lost $5.2 million in its latest quarter compared with a loss of $5.3 million in the same quarter last year.

The company said the second-quarter loss amounted to 13 cents per diluted share for the quarter ended Aug. 3, the same as a year earlier.

In presenting the results, Roach reminded analysts that the first half of the year is usually “seasonally small,” representing just 30 per cent of the company’s annual sales.

Sales for the second quarter totalled $47.7 million, down from $49.4 million in the same quarter last year.

The move lower came as direct-to-consumer sales amounted to $36.4 million, down from $37.1 million a year earlier, as comparable sales edged down 0.2 per cent.

The numbers reflect the fact that Roots continued to grapple with inventory challenges in the company’s Cooper fleece line that first cropped up in its previous quarter.

Roots recently began to use artificial intelligence to assist with daily inventory replenishments and said more tools helping with allocation will go live in the next quarter.

Beyond that time period, the company intends to keep exploring AI and renovate more of its stores.

It will also re-evaluate its design ranks.

Roots announced Friday that chief product officer Karuna Scheinfeld has stepped down.

Rather than fill the role, the company plans to hire senior level design talent with international experience in the outdoor and activewear sectors who will take on tasks previously done by the chief product officer.

This report by The Canadian Press was first published Sept. 13, 2024.

Companies in this story: (TSX:ROOT)

The Canadian Press. All rights reserved.



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