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One weird trick for getting uncritical media coverage

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Anyone logging into 1News.co.nz from their home office last weekend would have received some disturbing news about their apparently deteriorating bodies.

Furniture at Work UK's digitally-generated model 'Anna' working from her bed.

Photo: Furniture at Work UK

Under the headline ‘Research reveals what remote workers could look like in the future‘, the site ran a series of pictures of a digitally-generated model dubbed ‘Anna’, along with a story describing her as a vision of what working from home could do to people by the year 2100.

As it turns out, not commuting into the office is more harmful than you might have thought.

“[Anna] is a grotesque figure, with claw hands, swollen limbs, red eyes and a hunched back, due to consistent use of laptops and smartphones, poor posture and an unhealthy diet,” said 1News.

Terrible news, and even worse that this projection was purportedly based on research.

Except, as it turns out, it wasn’t.

A cursory glance at this story’s origins shows Anna was actually invented seemingly out of whole cloth by the Scottish company Furniture At Work UK – hardly a disinterested party when it comes to the working from home debate.

It seems rather than robust research, the story was a barely disguised ad for office furniture.

In fact, the link to the Furniture at Work UK blog introducing Anna later redirected to a page selling ergonomic desk chairs after it started being included in news stories. Good web traffic if you can get it.

1News eventually deleted its story.

But it was far from alone in spreading Anna across the internet.

Stuff also ran a story on Furniture At Work UK’s invention with the headline ‘Remote worker of the future could look like this, say researchers’.

They were following in the footsteps of a host of international outlets, including The Daily Mail and The New York Post.

It’s not the first time Furniture At Work UK has employed this PR trick to great success.

In March, it convinced The Daily Mail to run a story on its similarly made-up vision of what offices could look like in the year 2050.

It’s also not the only entity using dicey ‘research’ or so-called ‘study results’ to garner uncritical media coverage.

In May, 1News reported on a study which it said “cemented” the theory that garlic can help treat the flu or even Covid-19.

As it turns out the non-peer reviewed study it was citing was commissioned by the lobby group for Australia’s garlic producers.

Experts described it as extremely early, lab-bench research which is unlikely to prove useful in clinical settings.

The list goes on.

Back in 2018, Stuff reported on what it called the surprising link between exercise and infidelity, while nzherald.co.nz ran a story about what it said were the ‘most unfaithful professions‘.

Both reports relied upon unscientific, self-selected surveys filled in by users of the infidelity friendly dating website Ashley Madison.

Hardly a carefully weighted poll.

Presenting arguments in the form of a study result can also help more credible, less infidelity friendly organisations dodge media scrutiny.

This is how Newstalk ZB’s Roman Travers reported the conclusions of a tax survey carried out by the consultancy firm Sapere back in April.

“How many times in recent decades have we heard governments say the tax system needs to be looked at? I have some good news for those at the upper end of income-earning. It turns out our tax system is pretty fair and equitable after all,” he said.

Case closed?

Tax researcher Max Rashbrooke, Oxfam and Tax Justice Aotearoa, among others, said that research failed to consider the amount of income the wealthiest New Zealanders are earning through capital gains.

The tax consultancy firm that commissioned Sapere, OliverShaw, admitted the study was an attempt to get ahead of IRD research which it thought might cast doubts on the fairness of our tax system.

Those concerns were well-founded.

That IRD research was released the following week and it concluded that the wealthiest New Zealanders were contributing an effective tax rate less than that of minimum wage workers.

In the eyes of some experts, the reporting on these types of studies highlights a weakness in the media’s defences.

Most publications would never dream of running advertising for free, or publishing a highly ideological press release verbatim, but they may do so if the same information is presented in the form of research or study results.

The Science Media Centre recently highlighted the use of what it calls ‘cloaked science’, where technical language, difficult-to-understand graphs and charts, or seemingly scientific data are used to hide a political, ideological, or financial agenda.

Dr Sarah-Jane O’Connor, a teaching Fellow at Victoria University’s Centre for Science in Society, said companies or motivated ideological actors use scientific-sounding messaging to piggyback on the trust people have in scientists.

“Science and research and scientists have a lot of trust already. It’s good that the public and the media trust scientists but it means that people who want to get their own messages out, whether it’s their own company’s PR or even misinformation, might try to jump onto that bandwagon and use that same terminology about studies or new research published to borrow that air of credibility.”

Reporters and editors should be on the lookout for signs a purported study is less than credible,’ O’Connor said.

Her list of potential red flags for research or surveys included them having a small sample size, not being peer-reviewed or published by a credible academic journal, or being funded by a company with an economic interest in the results.

“We see a lot in health where we might see a new study come out saying such-and-such causes cancer and way down in the details we might find out the study was carried out on ten mice and it’s not at all applicable to humans – or at least, not yet.”

O’Connor advised journalists who might have questions about a study’s credibility to contact the publicly-funded Science Media Centre for advice.

 

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What to stream this weekend: ‘Civil War,’ Snow Patrol, ‘How to Die Alone,’ ‘Tulsa King’ and ‘Uglies’

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Hallmark launching a streaming service with two new original series, and Bill Skarsgård out for revenge in “Boy Kills World” are some of the new television, films, music and games headed to a device near you.

Also among the streaming offerings worth your time as selected by The Associated Press’ entertainment journalists: Alex Garland’s “Civil War” starring Kirsten Dunst, Natasha Rothwell’s heartfelt comedy for Hulu called “How to Die Alone” and Sylvester Stallone’s second season of “Tulsa King” debuts.

NEW MOVIES TO STREAM SEPT. 9-15

Alex Garland’s “Civil War” is finally making its debut on MAX on Friday. The film stars Kirsten Dunst as a veteran photojournalist covering a violent war that’s divided America; She reluctantly allows an aspiring photographer, played by Cailee Spaeny, to tag along as she, an editor (Stephen McKinley Henderson) and a reporter (Wagner Moura) make the dangerous journey to Washington, D.C., to interview the president (Nick Offerman), a blustery, rising despot who has given himself a third term, taken to attacking his citizens and shut himself off from the press. In my review, I called it a bellowing and haunting experience; Smart and thought-provoking with great performances. It’s well worth a watch.

— Joey King stars in Netflix’s adaptation of Scott Westerfeld’s “Uglies,” about a future society in which everyone is required to have beautifying cosmetic surgery at age 16. Streaming on Friday, McG directed the film, in which King’s character inadvertently finds herself in the midst of an uprising against the status quo. “Outer Banks” star Chase Stokes plays King’s best friend.

— Bill Skarsgård is out for revenge against the woman (Famke Janssen) who killed his family in “Boy Kills World,” coming to Hulu on Friday. Moritz Mohr directed the ultra-violent film, of which Variety critic Owen Gleiberman wrote: “It’s a depraved vision, yet I got caught up in its kick-ass revenge-horror pizzazz, its disreputable commitment to what it was doing.”

AP Film Writer Lindsey Bahr

NEW MUSIC TO STREAM SEPT. 9-15

— The year was 2006. Snow Patrol, the Northern Irish-Scottish alternative rock band, released an album, “Eyes Open,” producing the biggest hit of their career: “Chasing Cars.” A lot has happened in the time since — three, soon to be four quality full-length albums, to be exact. On Friday, the band will release “The Forest Is the Path,” their first new album in seven years. Anthemic pop-rock is the name of the game across songs of love and loss, like “All,”“The Beginning” and “This Is the Sound Of Your Voice.”

— For fans of raucous guitar music, Jordan Peele’s 2022 sci-fi thriller, “NOPE,” provided a surprising, if tiny, thrill. One of the leads, Emerald “Em” Haywood portrayed by Keke Palmer, rocks a Jesus Lizard shirt. (Also featured through the film: Rage Against the Machine, Wipers, Mr Bungle, Butthole Surfers and Earth band shirts.) The Austin noise rock band are a less than obvious pick, having been signed to the legendary Touch and Go Records and having stopped releasing new albums in 1998. That changes on Friday the 13th, when “Rack” arrives. And for those curious: The Jesus Lizard’s intensity never went away.

AP Music Writer Maria Sherman

NEW SHOWS TO STREAM SEPT. 9-15

— Hallmark launched a streaming service called Hallmark+ on Tuesday with two new original series, the scripted drama “The Chicken Sisters” and unscripted series “Celebrations with Lacey Chabert.” If you’re a Hallmark holiday movies fan, you know Chabert. She’s starred in more than 30 of their films and many are holiday themed. Off camera, Chabert has a passion for throwing parties and entertaining. In “Celebrations,” deserving people are surprised with a bash in their honor — planned with Chabert’s help. “The Chicken Sisters” stars Schuyler Fisk, Wendie Malick and Lea Thompson in a show about employees at rival chicken restaurants in a small town. The eight-episode series is based on a novel of the same name.

Natasha Rothwell of “Insecure” and “The White Lotus” fame created and stars in a new heartfelt comedy for Hulu called “How to Die Alone.” She plays Mel, a broke, go-along-to-get-along, single, airport employee who, after a near-death experience, makes the conscious decision to take risks and pursue her dreams. Rothwell has been working on the series for the past eight years and described it to The AP as “the most vulnerable piece of art I’ve ever put into the world.” Like Mel, Rothwell had to learn to bet on herself to make the show she wanted to make. “In the Venn diagram of me and Mel, there’s significant overlap,” said Rothwell. It premieres Friday on Hulu.

— Shailene Woodley, DeWanda Wise and Betty Gilpin star in a new drama for Starz called “Three Women,” about entrepreneur Sloane, homemaker Lina and student Maggie who are each stepping into their power and making life-changing decisions. They’re interviewed by a writer named Gia (Woodley.) The series is based on a 2019 best-selling book of the same name by Lisa Taddeo. “Three Women” premieres Friday on Starz.

— Sylvester Stallone’s second season of “Tulsa King” debuts Sunday on Paramount+. Stallone plays Dwight Manfredi, a mafia boss who was recently released from prison after serving 25 years. He’s sent to Tulsa to set up a new crime syndicate. The series is created by Taylor Sheridan of “Yellowstone” fame.

Alicia Rancilio

NEW VIDEO GAMES TO PLAY

— One thing about the title of Focus Entertainment’s Warhammer 40,000: Space Marine 2 — you know exactly what you’re in for. You are Demetrian Titus, a genetically enhanced brute sent into battle against the Tyranids, an insectoid species with an insatiable craving for human flesh. You have a rocket-powered suit of armor and an arsenal of ridiculous weapons like the “Chainsword,” the “Thunderhammer” and the “Melta Rifle,” so what could go wrong? Besides the squishy single-player mode, there are cooperative missions and six-vs.-six free-for-alls. You can suit up now on PlayStation 5, Xbox X/S or PC.

— Likewise, Wild Bastards isn’t exactly the kind of title that’s going to attract fans of, say, Animal Crossing. It’s another sci-fi shooter, but the protagonists are a gang of 13 varmints — aliens and androids included — who are on the run from the law. Each outlaw has a distinctive set of weapons and special powers: Sarge, for example, is a robot with horse genes, while Billy the Squid is … well, you get the idea. Australian studio Blue Manchu developed the 2019 cult hit Void Bastards, and this Wild-West-in-space spinoff has the same snarky humor and vibrant, neon-drenched cartoon look. Saddle up on PlayStation 5, Xbox X/S, Nintendo Switch or PC.

Lou Kesten

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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