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Leveraging LinkedIn to Get a Job -Part 2

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In last week’s column, I provided two tips to instantly boost LinkedIn profile views.

 

  1. Have a current, no older than 6 months profile picture.
  2. Get your headline right.

 

In this column, I’ll provide 3 more tips on how to make your LinkedIn profile appear in searches, thus increasing your profile views and hence improving your chances of being informed of job opportunities.

 

  1. Be comprehensive about your skills.

 

According to LinkedIn profiles with five or more skills listed receive up to 17 times more views.

 

There are more than 45,000 skills to choose from on LinkedIn. Include your notable skills (e.g., Algorithm development, Statistical analysis, CRM software, Data and metrics interpreting, Conflict resolution), so you appear in searches. LinkedIn allows up to 50 skills on your profile.

 

There are 2 ways to add skills to your profile:

 

  • Click on your profile, then scroll down to the “Skills & Endorsements” section. Then click “Add a new skill” in the right-hand corner of that section.
  • Click on your profile, then click on “Add Profile Section” in the top right corner of your profile. Click the “Skills” section and click on “Skills” to add a new skill.

 

  1. Build your network to the 1st degree.

 

There are three types of connections on LinkedIn:

 

  • 1st Degree: 1st degree connections are people who invite you to connect or people you invite to connect. In both cases, as soon as you or the person you invited accepts the invitation to connect, they become one of your 1st degree connections.
  • 2nd Degree: These are the people connected to your 1st degree connections.
  • 3rd Degree: These are people connected to your 2nd degree connections.

 

The more connections you have, regardless of your connection level, the more your LinkedIn profile will appear in search results. In addition, when you create a post, you’ll appear on your connection’s homepage updates, which significantly increases your LinkedIn presence.

 

Begin by connecting with your lowest-hanging fruits first. Send connection requests to family members, friends, former classmates, and colleagues (current and former). If you have an email contact list, import it. Now comes the fun part, researching relevant professionals, and employees of companies you’d like to work for, particularly those in a hiring capacity, to include in your LinkedIn network. Finally, connect with recruiters in your area and thought leaders in your field and/or industry. The majority of my 1st degree connections are call center and customer service management professionals, customer experience thought-leaders, English language newspaper editors, and recruiters in Toronto.

 

IMPORTANT: Never send a connection request to someone you don’t know without introducing yourself and explaining why you want to connect.

 

I won’t get into details on how to compose a LinkedIn connection request. A Google search (“How to write a LinkedIn connection request”) will give you an infinite number of examples and templates you can customize. Better yet, read my column Write a LinkedIn Connection Request That’ll Get Accepted.

 

When crafting your message, remember the five P’s.

 

  1. Polite
  2. Pertinent
  3. Personalized
  4. Professional
  5. Praiseful

 

  1. Follow companies you’re interested in joining.

 

Make a list of companies you want to work for and follow them on LinkedIn. As well, connect with members of the leadership team and human resources.

 

Following companies you’d like to work for is a great way to stay informed about company news, new hires, and, most important, job openings. When you follow a company, you’ll be closer to the action. Follow a company by selecting the “Follow” button on its company page.

 

Companies can’t see that you’re following them; therefore, like, comment and share their posts and articles. Engaging with a company’s content, especially commenting, is the best way to increase your visibility with employers on LinkedIn.

 

TIP: I believe in creating positive karma. Help those in your network who are also job hunting by sharing job postings that aren’t right for you, or you’re not interested in pursuing.

 

I know you’re asking, “What are the top 10 most followed companies on LinkedIn?” In 2021 they were:

 

  1. Google … 17.724 million
  2. TED Conferences … 17.693 million
  3. Amazon … 5.048 million
  4. LinkedIn … 12.155 million
  5. Microsoft … 11.681 million
  6. Apple … 11.441 million
  7. Unilever … 10.351 million
  8. Nestlé … 9.855 million
  9. IBM … 8.696 million
  10. Tesla … 6.361 million

 

In next week’s column, I’ll be discussing the following:

 

  • Use the advanced search.
  • Ask for an introduction.
  • Be more than a wallflower.

 

______________________________________________________________

 

Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers advice on searching for a job. You can send Nick your questions at artoffindingwork@gmail.com.

Business

Stop Asking Your Interviewer Cliché Questions

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Most job search advice is cookie-cutter. The advice you’re following is almost certainly the same advice other job seekers follow, making you just another candidate following the same script.

In today’s hyper-competitive job market, standing out is critical, a challenge most job seekers struggle with. Instead of relying on generic questions recommended by self-proclaimed career coaches, which often lead to a forgettable interview, ask unique, thought-provoking questions that’ll spark engaging conversations and leave a lasting impression.

English philosopher Francis Bacon once said, “A prudent question is one half of wisdom.”

The questions you ask convey the following:

  • Your level of interest in the company and the role.
  • Contributing to your employer’s success is essential.
  • You desire a cultural fit.

Here are the top four questions experts recommend candidates ask; hence, they’ve become cliché questions you should avoid asking:

  • “What are the key responsibilities of this position?”

Most likely, the job description answers this question. Therefore, asking this question indicates you didn’t read the job description. If you require clarification, ask, “How many outbound calls will I be required to make daily?” “What will be my monthly revenue target?”

  • “What does a typical day look like?”

Although it’s important to understand day-to-day expectations, this question tends to elicit vague responses and rarely leads to a deeper conversation. Don’t focus on what your day will look like; instead, focus on being clear on the results you need to deliver. Nobody I know has ever been fired for not following a “typical day.” However, I know several people who were fired for failing to meet expectations. Before accepting a job offer, ensure you’re capable of meeting the employer’s expectations.

  • “How would you describe the company culture?”

Asking this question screams, “I read somewhere to ask this question.” There are much better ways to research a company’s culture, such as speaking to current and former employees, reading online reviews and news articles. Furthermore, since your interviewer works for the company, they’re presumably comfortable with the culture. Do you expect your interviewer to give you the brutal truth? “Be careful of Craig; get on his bad side, and he’ll make your life miserable.” “Bob is close to retirement. I give him lots of slack, which the rest of the team needs to pick up.”

Truism: No matter how much due diligence you do, only when you start working for the employer will you experience and, therefore, know their culture firsthand.

  • “What opportunities are there for professional development?”

When asked this question, I immediately think the candidate cares more about gaining than contributing, a showstopper. Managing your career is your responsibility, not your employer’s.

Cliché questions don’t impress hiring managers, nor will they differentiate you from your competition. To transform your interaction with your interviewer from a Q&A session into a dynamic discussion, ask unique, insightful questions.

Here are my four go-to questions—I have many moreto accomplish this:

  • “Describe your management style. How will you manage me?”

This question gives your interviewer the opportunity to talk about themselves, which we all love doing. As well, being in sync with my boss is extremely important to me. The management style of who’ll be my boss is a determining factor in whether or not I’ll accept the job.

  • “What is the one thing I should never do that’ll piss you off and possibly damage our working relationship beyond repair?”

This question also allows me to determine whether I and my to-be boss would be in sync. Sometimes I ask, “What are your pet peeves?”

  • “When I join the team, what would be the most important contribution you’d want to see from me in the first six months?”

Setting myself up for failure is the last thing I want. As I mentioned, focus on the results you need to produce and timelines. How realistic are the expectations? It’s never about the question; it’s about what you want to know. It’s important to know whether you’ll be able to meet or even exceed your new boss’s expectations.

  • “If I wanted to sell you on an idea or suggestion, what do you need to know?”

Years ago, a candidate asked me this question. I was impressed he wasn’t looking just to put in time; he was looking for how he could be a contributing employee. Every time I ask this question, it leads to an in-depth discussion.

Other questions I’ve asked:

 

  • “What keeps you up at night?”
  • “If you were to leave this company, who would follow?”
  • “How do you handle an employee making a mistake?”
  • “If you were to give a Ted Talk, what topic would you talk about?”
  • “What are three highly valued skills at [company] that I should master to advance?”
  • “What are the informal expectations of the role?”
  • “What is one misconception people have about you [or the company]?”

 

Your questions reveal a great deal about your motivations, drive to make a meaningful impact on the business, and a chance to morph the questioning into a conversation. Cliché questions don’t lead to meaningful discussions, whereas unique, thought-provoking questions do and, in turn, make you memorable.

_____________________________________________________________________

 

Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers “unsweetened” job search advice. You can send Nick your questions to artoffindingwork@gmail.com.

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Business

Canadian Natural Resources reports $2.27-billion third-quarter profit

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CALGARY – Canadian Natural Resources Ltd. reported a third-quarter profit of $2.27 billion, down from $2.34 billion in the same quarter last year.

The company says the profit amounted to $1.06 per diluted share for the quarter that ended Sept. 30 compared with $1.06 per diluted share a year earlier.

Product sales totalled $10.40 billion, down from $11.76 billion in the same quarter last year.

Daily production for the quarter averaged 1,363,086 barrels of oil equivalent per day, down from 1,393,614 a year ago.

On an adjusted basis, Canadian Natural says it earned 97 cents per diluted share for the quarter, down from an adjusted profit of $1.30 per diluted share in the same quarter last year.

The average analyst estimate had been for a profit of 90 cents per share, according to LSEG Data & Analytics.

This report by The Canadian Press was first published Oct. 31, 2024.

Companies in this story: (TSX:CNQ)

The Canadian Press. All rights reserved.

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Cenovus Energy reports $820M Q3 profit, down from $1.86B a year ago

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CALGARY – Cenovus Energy Inc. reported its third-quarter profit fell compared with a year as its revenue edged lower.

The company says it earned $820 million or 42 cents per diluted share for the quarter ended Sept. 30, down from $1.86 billion or 97 cents per diluted share a year earlier.

Revenue for the quarter totalled $14.25 billion, down from $14.58 billion in the same quarter last year.

Total upstream production in the quarter amounted to 771,300 barrels of oil equivalent per day, down from 797,000 a year earlier.

Total downstream throughput was 642,900 barrels per day compared with 664,300 in the same quarter last year.

On an adjusted basis, Cenovus says its funds flow amounted to $1.05 per diluted share in its latest quarter, down from adjusted funds flow of $1.81 per diluted share a year earlier.

This report by The Canadian Press was first published Oct. 31, 2024.

Companies in this story: (TSX:CVE)

The Canadian Press. All rights reserved.

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