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PGA TOUR announces landmark domestic media rights portfolio – pgatour.com

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PONTE VEDRA BEACH, Fla. – Marking the culmination of a long-term strategic planning process designed to best serve fans through traditional broadcast, Over-the-Top streaming (OTT) and emerging technologies, the PGA TOUR today announced its new nine-year domestic media rights portfolio for 2022-2030.

“Following a comprehensive process of studying the market, talking to all interested parties and analyzing our various options, we’re excited to announce that we have entered into new agreements with our existing partners ViacomCBS and Comcast/NBC Sports Group, while establishing a new long-term relationship with Disney and ESPN+,” said PGA TOUR Commissioner Jay Monahan. “We were extremely pleased with the interest we received from the market – both with incumbents and other media companies – and are excited that our current partners shared our vision for the future, and we are equally excited to be back in business with Disney and ESPN+.  These new deals will be a major win for our fans, bringing an elevated commitment from all three partners to help us expand and innovate our content and its delivery.”

Financial details will not be disclosed, but Monahan continued, “The nine-year deals will put us in a position to significantly increase player earnings, deliver more value to our tournaments and sponsors, and ultimately allow us to continue to grow our charitable footprint. Additionally, we are now able to reinvest in our sport in a way never before possible, including production, personnel and technology, and are well positioned to best serve and grow our fanbase in the years to come.”

Broadcast & Cable Television

CBS and NBC will maintain weekend coverage of most FedExCup tournaments, with CBS averaging 19 events and NBC eight events each season through the life of the agreements. Under the new schedule, one network will televise all three FedExCup Playoffs events each year, starting with NBC in 2022 and generally alternating with CBS, creating powerful, three-week coverage of the conclusion of the race for the FedExCup.

NBC Sports Group also will continue as the TOUR’s cable partner, with GOLF Channel providing all early-round coverage and early weekend coverage of every FedExCup event each season, along with PGA TOUR Champions and the Korn Ferry Tour. Further strengthening the ties, the TOUR and NBC Sports will expand their collaborative content and programming relationship.

Another central component of the new agreements will see the PGA TOUR assume responsibility of the onsite production area and technical infrastructure each week, enabling the TOUR to more efficiently aggregate, distribute and develop content for its various platforms worldwide. CBS and NBC will still use their own production and announce teams, led by their producers, directors and production personnel.

Additionally, the TOUR and its media partners will collaborate on creating more sponsorship and marketing opportunities, inside and outside PGA TOUR golf coverage, including access to the vast resources of ViacomCBS, Comcast/NBC Sports Group and Disney and ESPN+.

“We’re excited to extend NBC Sports’ historic partnership with the PGA TOUR as its foundational media partner.  We will continue to utilize our extensive platforms to showcase golf with unparalleled live tournament coverage, comprehensive news and high-quality content. Golf is a part of NBCUniversal’s DNA across our broadcast, cable, streaming and digital properties – nowhere more so than GOLF Channel,” said Pete Bevacqua, President, NBC Sports Group. “With more live golf coverage than all other U.S. media companies combined, our relationship with the PGA TOUR also includes THE PLAYERS and Presidents Cup, as well as elevating the PGA TOUR Champions, Korn Ferry TOUR and LPGA Tour via our world-class coverage.”

“Extending our successful long-standing relationship with the PGA TOUR was a top priority, and we are thrilled to add nine more years to this terrific partnership,” said Sean McManus, Chairman, CBS Sports. “As the PGA TOUR’s primary broadcast network, we are excited to showcase over two-thirds of all broadcast network coverage of the PGA TOUR, expand our schedule with all three FedExCup Playoffs events in alternate years, and to increase our use of PGA TOUR content across all CBS Sports platforms, with even more expansive content exclusivity.  For over 60 years the PGA TOUR, its tournaments and sponsors have been outstanding partners. We look forward to many more years of growth and success together.”

PGA TOUR LIVE on ESPN+

For the first time, the TOUR’s digital rights were negotiated concurrently with its linear offering and will have a new, exciting, direct-to-consumer home: ESPN+.  As a result of the new agreement, PGA TOUR LIVE – the TOUR’s subscription video service that was launched in 2015 – will live exclusively on ESPN+ beginning in 2022 and will be dramatically expanded to include multiple live content channels nearly every week of the FedExCup season.

Jimmy Pitaro, President, ESPN and co-Chairman, Disney Media Networks said, “We are looking forward to working with the PGA TOUR to bring current and future golf fans the next generation of TOUR coverage. ESPN+ will offer golf fans unprecedented access and storytelling at an incredible value on the industry’s leading sports streaming platform.”

Rick Anderson, Chief Media Officer, PGA TOUR added, “The relationship with Disney and ESPN+ gives the TOUR the opportunity to expand and diversify audiences, and the TOUR and ESPN will work together to bring new and unique content to our fans.”

ESPN+, the leading sports streaming service from Disney’s Direct-to-Consumer and International (DTCI) segment and ESPN, has grown quickly to reach 7.6 million subscribers (as of February 3, 2020) and the new relationship will provide a significant growth opportunity for PGA TOUR content via ESPN+’s digital reach, innovative platform and young and diverse audience. 

PGA TOUR LIVE on ESPN+ will bring fans more access to the 30,000-plus golf shots hit each week on the PGA TOUR by delivering more than 4,000 hours of live streaming coverage annually.  PGA TOUR LIVE on ESPN+ will include live coverage from 36 tournaments – from the TOUR’s Hawaii events in January all the way through the year – with at least 28 events having four full days of coverage, with four simultaneous live feeds each day. PGA TOUR LIVE on ESPN+ will also feature on-demand replays of PGA TOUR events, original golf programs, edited speed round recaps and more.

All of this will be available to ESPN+ subscribers as part of the base subscription, alongside more than 12,000 other live sporting events, an unmatched lineup of studio programs, original series and documentaries, along with a library of other, on-demand programming. 

ESPN+ is available through the ESPN App, (on mobile and connected devices), ESPN.com or ESPNplus.com.  It is also available as part of a bundle offer that gives subscribers access to Disney+, Hulu (ad-supported), and ESPN+ at a discounted price.

LPGA

As part of its Strategic Alliance with the LPGA, the PGA TOUR also successfully negotiated rights agreements that will see the LPGA Tour continue as anchor programming on GOLF Channel, along with expanded exposure for LPGA Tour events on NBC and CBS each year, beyond the U.S. Women’s Open, KPMG Women’s PGA Championship and AIG Women’s British Open, which are already on network.

Specifically, the TOUR secured the long-term extension of the LPGA/GOLF Channel partnership (2022-2030) with ancillary programming, including a season preview, season review and Road to the CME Group Tour Championship.  In addition, GOLF Channel will provide dedicated programming for the Symetra Tour each year, as well as enhanced marketing and promotional assets and expanded benefits for LPGA sponsors.

As part of the agreement, the LPGA maintains control of all of its media rights outside the United States and receives expanded digital content rights.

“This agreement is an important milestone in the strategic partnership between the LPGA and the PGA TOUR and a great example of the collaboration happening among golf’s biggest stakeholders,” said LPGA Tour Commissioner Mike Whan. “Thanks to the enhanced agreement with GOLF Channel and increased network coverage on NBC and CBS, more viewers in the U.S. and around the globe will experience the quality and diversity of the LPGA Tour. This gives us a domestic broadcast partner to help deliver another decade of unprecedented growth and provides a foundation that will springboard the women’s game into the future.”

“The LPGA is a very important industry partner, and we are proud that our strategic alliance has enabled these results,” said Monahan.  “I’m so impressed with Mike Whan’s leadership and the world-class talent of the LPGA’s athletes, and it’s exciting to know that when fans want to watch professional golf at the highest level, they are going to see both Tours on the same platforms – with the same partners – for the foreseeable future.”

Evolution Media Capital, a division of Creative Artists Agency (CAA), served as the media advisor to PGA TOUR.

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Tech News in Canada

Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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