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Pierre Poilievre drops the glasses as part of an image revamp

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Conservative Leader Pierre Poilievre is sporting a new look after the party underperformed in a series of recent byelections — a makeover the Tory leader says is driven by fashion input from his wife.

Poilievre has followed a strict business dress code in the nearly 20 years he’s been on Parliament Hill.

Rarely seen without a tie while carrying out his official duties, Poilievre has always shown a fondness for navy blue suits, the favoured uniform of both Bay Street and federal politics.

Until recently, the Tory leader wore glasses. He’s left them behind as he travels around the country on a summer tour to highlight Prime Minister Justin Trudeau’s perceived failings.

The new look took effect shortly after the party narrowly held the London-area riding of Oxford, Ont. — seen as a Conservative stronghold — while putting up a poor showing in a potentially winnable suburban seat, Winnipeg South Centre, in the June byelections.

Speaking to reporters at a press conference in Niagara Falls, Ont. on Wednesday, Poilievre acknowledged he’s undergone a modest makeover.

Conservative Leader Pierre Poilievre in Niagara Falls on July 19, 2023. (Martin Trainor/CBC)

Dressed in a pair of bootleg blue jeans and wearing aviator sunglasses like those worn by Tom Cruise in the Top Gun movies, Poilievre said his wife, Anaida, thinks he “looks better without glasses so I have to keep her happy first and foremost.”

 

What’s up with Pierre Poilievre’s new look?

 

Conservative Leader Pierre Poilievre has ditched the glasses and started wearing more casual clothes in a bid to widen his appeal to voters.

It’s not just the clothes. Poilievre, known for sparring with reporters, also accepted a follow-up question from CBC News about his image revamp.

“Normally we don’t allow supplementary questions,” Poilievre said, pointing to the majestic waterfall behind him, “but it’s such a beautiful place — you’ve softened my heart.”

“Whether or not I wear glasses, I have the best vision for the country. A vision for lower cost, more affordable groceries, safer streets. That’s the vision Canadians want. Let’s bring it home,” a smiling Poilievre added, using his campaign slogan.

Conservative MP Pierre Poilievre rises in the House of Commons to apologize for making an obscene gesture yesterday
Conservative MP Pierre Poilievre rises in the House of Commons to apologize for making an obscene gesture in Ottawa on June 14, 2006. (Tom Hanson/Canadian Press)

A spokesperson for Poilievre didn’t respond to a request for further comment.

Chad Rogers is a longtime Conservative strategist who has known Poilievre for years. He said Poilievre isn’t strictly a buttoned-up politico.

Poilievre follows CrossFit, a high-intensity fitness regimen, and kicks back in casual clothes with his friends and close confidants, Rogers said — a side of the leader that’s not well known to voters.

Trudeau has 100 per cent recognition in public opinion polls, while Poilievre is a lesser-known figure, Rogers said. Poilievre has to define himself before his opponents do it first, he added.

“Pierre has a work persona. He wears a suit and tie and glasses and looks all business when he’s on the floor of Parliament. He looks pretty different when he’s out, you know, rolling a 200-pound truck tire,” Rogers said in an interview, referring to a CrossFit exercise.

“I don’t think Pierre Poilievre has a new look. I think we’re just looking at Pierre Poilievre more frequently.”

Conservative MP Pierre Poilievre rises in the House of Commons to apologize for saying in a radio interview Wednesday that native people need to learn the value of hard work
Conservative MP Pierre Poilievre rises in the House of Commons to apologize for a comment about Indigenous people on June 12, 2008. (Tom Hanson/Canadian Press)

But the Conservative insider and lobbyist said Poilievre and his team are clearly making a concerted effort to present a more casual, laid-back image to voters who may be leery of him.

Poilievre isn’t the first conservative politician to adjust his image before asking voters to put his party in power.

Former Reform Party leader Preston Manning dropped the coke-bottle glasses and the ill-fitting suits when making a run for the country’s top job.

Reform Leader Preston Manning is seen at a press conference in 1996.
Reform Leader Preston Manning explains his party’s policies during a press conference in Vancouver in 1996. (Kim Stallknecht/Canadian Press)

Former prime minister Stephen Harper famously adopted sweater vests as a favoured fashion accessory to present a dressed-down, more domestic image to voters.

Poilievre’s more recent predecessors, Andrew Scheer and Erin O’Toole, slimmed down ahead of their respective federal elections.

O’Toole took up running and pounded the pavement every day on the campaign trail. He showed off his new physique in campaign literature. The 2021 Conservative party platform featured a cover photo of O’Toole in a tight black T-shirt.

Former Conservative Leader Erin O'Toole holds up his platform book
Former Conservative Leader Erin O’Toole holds up his platform book as he speaks to supporters at a campaign rally on August 25, 2021 in Hamilton, Ont. (Ryan Remiorz/Canadian Press)

Rogers said Poilievre could succeed where others failed because he’s making a pivot so far out from the next election.

“You can’t fatten a pig on market day. You can’t do everything at the last minute. You can’t suddenly become the perfect version of yourself weeks before an election and say, ‘By the way, I’m now slightly better-looking, slightly more active,'” he said.

“Previous leaders have failed when they’ve done it because it was very inauthentic. They said, ‘I’m embracing a cool new image,’ but they clearly didn’t look comfortable.”

Laura Peck is the vice-president of Transformational Leadership Consultants in Ottawa. She has led seminars and coaching sessions with politicians and business leaders on image and communications for 30 years.

Peck said Poilievre’s attempt at softening his image is a bid to win over sceptical voters who haven’t warmed up to him and his attack-dog style.

She said the changes have “happened really quickly” and are “really noticeable” to keen political observers.

Peck said Poilievre’s public speaking voice has also changed. He’s speaking in a “a slower, more measured tone,” she said — likely an attempt to woo voters turned off by the aggressive style he usually displays in the House of Commons.

Conservative Party leader Pierre Poilievre wears a cowboy hat during the Calgary Stampede parade in Calgary.
Conservative Party leader Pierre Poilievre wears a cowboy hat during the Calgary Stampede parade on July 7, 2023. (Jeff McIntosh/Canadian Press)

“They probably did some focus group testing to figure out who their voter universe is. Where are the swing voters? The byelections didn’t go so well for them, so they’re really trying to pick up their vote. They’re making a change to try and give the party an edge and accumulate more voters,” she said.

“This is a brand strategy that all leaders go through. They just have to make sure Poilievre’s brand is authentic. He has to be able to live with it when all of this is over.”

 

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‘Disgraceful:’ N.S. Tory leader slams school’s request that military remove uniform

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HALIFAX – Nova Scotia Premier Tim Houston says it’s “disgraceful and demeaning” that a Halifax-area school would request that service members not wear military uniforms to its Remembrance Day ceremony.

Houston’s comments were part of a chorus of criticism levelled at the school — Sackville Heights Elementary — whose administration decided to back away from the plan after the outcry.

A November newsletter from the school in Middle Sackville, N.S., invited Armed Forces members to attend its ceremony but asked that all attendees arrive in civilian attire to “maintain a welcoming environment for all.”

Houston, who is currently running for re-election, accused the school’s leaders of “disgracing themselves while demeaning the people who protect our country” in a post on the social media platform X Thursday night.

“If the people behind this decision had a shred of the courage that our veterans have, this cowardly and insulting idea would have been rejected immediately,” Houston’s post read. There were also several calls for resignations within the school’s administration attached to Houston’s post.

In an email to families Thursday night, the school’s principal, Rachael Webster, apologized and welcomed military family members to attend “in the attire that makes them most comfortable.”

“I recognize this request has caused harm and I am deeply sorry,” Webster’s email read, adding later that the school has the “utmost respect for what the uniform represents.”

Webster said the initial request was out of concern for some students who come from countries experiencing conflict and who she said expressed discomfort with images of war, including military uniforms.

Her email said any students who have concerns about seeing Armed Forces members in uniform can be accommodated in a way that makes them feel safe, but she provided no further details in the message.

Webster did not immediately respond to a request for comment.

At a news conference Friday, Houston said he’s glad the initial request was reversed but said he is still concerned.

“I can’t actually fathom how a decision like that was made,” Houston told reporters Friday, adding that he grew up moving between military bases around the country while his father was in the Armed Forces.

“My story of growing up in a military family is not unique in our province. The tradition of service is something so many of us share,” he said.

“Saying ‘lest we forget’ is a solemn promise to the fallen. It’s our commitment to those that continue to serve and our commitment that we will pass on our respects to the next generation.”

Liberal Leader Zach Churchill also said he’s happy with the school’s decision to allow uniformed Armed Forces members to attend the ceremony, but he said he didn’t think it was fair to question the intentions of those behind the original decision.

“We need to have them (uniforms) on display at Remembrance Day,” he said. “Not only are we celebrating (veterans) … we’re also commemorating our dead who gave the greatest sacrifice for our country and for the freedoms we have.”

NDP Leader Claudia Chender said that while Remembrance Day is an important occasion to honour veterans and current service members’ sacrifices, she said she hopes Houston wasn’t taking advantage of the decision to “play politics with this solemn occasion for his own political gain.”

“I hope Tim Houston reached out to the principal of the school before making a public statement,” she said in a statement.

This report by The Canadian Press was first published Nov. 8, 2024.

The Canadian Press. All rights reserved.

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Saskatchewan NDP’s Beck holds first caucus meeting after election, outlines plans

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REGINA – Saskatchewan Opposition NDP Leader Carla Beck says she wants to prove to residents her party is the government in waiting as she heads into the incoming legislative session.

Beck held her first caucus meeting with 27 members, nearly double than what she had before the Oct. 28 election but short of the 31 required to form a majority in the 61-seat legislature.

She says her priorities will be health care and cost-of-living issues.

Beck says people need affordability help right now and will press Premier Scott Moe’s Saskatchewan Party government to cut the gas tax and the provincial sales tax on children’s clothing and some grocery items.

Beck’s NDP is Saskatchewan’s largest Opposition in nearly two decades after sweeping Regina and winning all but one seat in Saskatoon.

The Saskatchewan Party won 34 seats, retaining its hold on all of the rural ridings and smaller cities.

This report by The Canadian Press was first published Nov. 8, 2024.

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Nova Scotia election: Liberals say province’s immigration levels are too high

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HALIFAX – Nova Scotia‘s growing population was the subject of debate on Day 12 of the provincial election campaign, with Liberal Leader Zach Churchill arguing immigration levels must be reduced until the province can provide enough housing and health-care services.

Churchill said Thursday a plan by the incumbent Progressive Conservatives to double the province’s population to two million people by the year 2060 is unrealistic and unsustainable.

“That’s a big leap and it’s making life harder for people who live here, (including ) young people looking for a place to live and seniors looking to downsize,” he told a news conference at his campaign headquarters in Halifax.

Anticipating that his call for less immigration might provoke protests from the immigrant community, Churchill was careful to note that he is among the third generation of a family that moved to Nova Scotia from Lebanon.

“I know the value of immigration, the importance of it to our province. We have been built on the backs of an immigrant population. But we just need to do it in a responsible way.”

The Liberal leader said Tim Houston’s Tories, who are seeking a second term in office, have made a mistake by exceeding immigration targets set by the province’s Department of Labour and Immigration. Churchill said a Liberal government would abide by the department’s targets.

In the most recent fiscal year, the government welcomed almost 12,000 immigrants through its nominee program, exceeding the department’s limit by more than 4,000, he said. The numbers aren’t huge, but the increase won’t help ease the province’s shortages in housing and doctors, and the increased strain on its infrastructure, including roads, schools and cellphone networks, Churchill said.

“(The Immigration Department) has done the hard work on this,” he said. “They know where the labour gaps are, and they know what growth is sustainable.”

In response, Houston said his commitment to double the population was a “stretch goal.” And he said the province had long struggled with a declining population before that trend was recently reversed.

“The only immigration that can come into this province at this time is if they are a skilled trade worker or a health-care worker,” Houston said. “The population has grown by two per cent a year, actually quite similar growth to what we experienced under the Liberal government before us.”

Still, Houston said he’s heard Nova Scotians’ concerns about population growth, and he then pivoted to criticize Prime Minister Justin Trudeau for trying to send 6,000 asylum seekers to Nova Scotia, an assertion the federal government has denied.

Churchill said Houston’s claim about asylum seekers was shameful.

“It’s smoke and mirrors,” the Liberal leader said. “He is overshooting his own department’s numbers for sustainable population growth and yet he is trying to blame this on asylum seekers … who aren’t even here.”

In September, federal Immigration Minister Marc Miller said there is no plan to send any asylum seekers to the province without compensation or the consent of the premier. He said the 6,000 number was an “aspirational” figure based on models that reflect each province’s population.

In Halifax, NDP Leader Claudia Chender said it’s clear Nova Scotia needs more doctors, nurses and skilled trades people.

“Immigration has been and always will be a part of the Nova Scotia story, but we need to build as we grow,” Chender said. “This is why we have been pushing the Houston government to build more affordable housing.”

Chender was in a Halifax cafe on Thursday when she promised her party would remove the province’s portion of the harmonized sales tax from all grocery, cellphone and internet bills if elected to govern on Nov. 26. The tax would also be removed from the sale and installation of heat pumps.

“Our focus is on helping people to afford their lives,” Chender told reporters. “We know there are certain things that you can’t live without: food, internet and a phone …. So we know this will have the single biggest impact.”

The party estimates the measure would save the average Nova Scotia family about $1,300 a year.

“That’s a lot more than a one or two per cent HST cut,” Chender said, referring to the Progressive Conservative pledge to reduce the tax by one percentage point and the Liberal promise to trim it by two percentage points.

Elsewhere on the campaign trail, Houston announced that a Progressive Conservative government would make parking free at all Nova Scotia hospitals and health-care centres. The promise was also made by the Liberals in their election platform released Monday.

“Free parking may not seem like a big deal to some, but … the parking, especially for people working at the facilities, can add up to hundreds of dollars,” the premier told a news conference at his campaign headquarters in Halifax.

This report by The Canadian Press was first published Nov. 7, 2024.

— With files from Keith Doucette in Halifax

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