adplus-dvertising
Connect with us

Media

Rachel Maddow’s MSNBC Deal Gives Her the Chance to Build a Media Empire – Vanity Fair

Published

 on


The network’s top-rated star could have a hand in books, movies, and other new projects, along with continuing to host nightly—at least for now.

NBC Universal executives executives are breathing a sigh of relief after locking down MSNBC star Rachel Maddow to a new multi-year contract. The network’s top-rated host was reportedly considering exiting when her contract ends next year, perhaps even starting her own media company. But now Maddow can significantly grow her brand under the NBC umbrella, putting her stamp on a variety of projects beyond her nightly show. Maddow’s expanded portfolio includes “books and movies of her choice,” Insider revealed, while the Wall Street Journal reported that she “is starting her own production company that will bring its potential projects to NBCUniversal first.”

300x250x1

Maddow, who rose to prominence during the Obama years and became a daily destination for liberal America coming to grips with Donald Trump’s presidency, had tapped superagent Ari Emanuel, the CEO of Endeavor, and the talent agency’s president, Mark Shapiro, to represent her in contract negotiations with NBCU following months of reported discussions with other suitors. Netflix, Spotify, WarnerMedia, and Disney were among those vying for her attention, according to Axios. The outcome is a huge win for MSNBC—and its parent company’s new chairman Cesar Conde—as the network, and its cable competitors, navigate the post-Trump era.

Mainstream outlets are trying to figure out how to retain the interest that came with the chaotic Trump news cycle, and for MSNBC, keeping Maddow was crucial. The 9pm host last month brought in a reported average of 2.3 million total viewers, putting MSNBC only behind Fox News. Coverage of the previous administration also boosted Fox’s own highest-rated host, Tucker Carlson (who, in a previous cable life, helped bring Maddow to MSNBC). Amid speculation about Maddow’s next career moves, the Daily Beast noted that MSNBC executives were acutely aware that the network “does not have an immediate or obvious successor if Maddow chooses to leave.”

Maddow appears to be reaping the benefits of the power she has amassed, given the nature of her “much broader deal at NBCUniversal,” as Shapiro told Insider. Maddow will continue to host The Rachel Maddow Show on a daily basis for now, but the “five-day-a-week show will come to an end sometime next year as Maddow shifts gears to more of a weekly format,” CNN’s Brian Stelter reports. While plans are still being set, the “scheduling flexibility” that Shapiro noted to Insider should allow her to focus on the expanded portfolio that NBCU offered her with the new contract. The new role, and the upcoming 2024 election, will once again force the company to think about who might eventually take over her time slot.

Reports of Maddow’s potential departure from the network didn’t surprise many in the industry, as the host has been vocal about the toll of professional burnout over the years—in addition to her nightly show, Maddow has written multiple books—and expressed interest in pursuing other content, such as podcasts. The scope of her new deal with NBCU, which comes as the company is making further strides into the video-streaming space, is a logical next step for both parties. “As the definitions of media, content, distributions and platforms all change, the Maddow brand now has more outlets than ever,” Axios notes.

More Great Stories From Vanity Fair       

— How the U.S. Abandoned Women in Afghanistan
— Billionaire Leon Black Flew a Russian Model to Meet Jeffrey Epstein
— Inside the Fury and Fantasy of Donald Trump’s Florida
— How Rudy Giuliani Went From 9/11’s Hallowed Mayor to 2021’s Haunted Ghoul
— How One New Jersey Town Became a Magnet for the Media Elite
— Is Ron DeSantis’s Fox News Obsession Backfiring on Florida?
— Congress Will Soon Get Its Hands on Possible Evidence of Trump’s Many Alleged Crimes
— How the “Ground Zero Mosque” Meltdown Set the Table for Trump
— From the Archive: Into the Valley of Death
— Not a subscriber? Join Vanity Fair to receive full access to VF.com and the complete online archive now.

Adblock test (Why?)

728x90x4

Source link

Continue Reading

Media

CTV National News: Social media giants sued – CTV News

Published

 on


[unable to retrieve full-text content]

CTV National News: Social media giants sued  CTV News

728x90x4

Source link

Continue Reading

Media

India’s media – captured and censored

Published

 on

Across almost every form of media in India – social, broadcast and print – Narendra Modi and the BJP hold sway.

With India amid a national election campaign, its news media is in sharp focus. Until recently it was believed that the sheer diversity of outlets ensured a range of perspectives, but now, India’s mainstream media has largely been co-opted by the Bharatiya Janata Party and Prime Minister Narendra Modi. Just how did the media in India get to this point and what does it mean for the upcoming elections?

Featuring:

Ravish Kumar – Former Host, NDTV
Shashi Shekhar Vempati – Former CEO, Prasar Bharati
Pramod Raman – Chief Editor, MediaOne
Amy Kazmin – Former South Asia Bureau Chief, Financial Times
Meena Kotwal – Founder, The Mooknayak

300x250x1

Adblock test (Why?)

728x90x4

Source link

Continue Reading

Media

Social media lawsuit launched by Ontario school boards

Published

 on

Premier Doug Ford says that lawsuits launched by four Ontario school boards against multiple social media platforms are “nonsense” and risk becoming a distraction to the work that really matters.

The school boards, including three in the Greater Toronto Area, have launched lawsuits seeking $4.5 billion in damages against Snapchat, TikTok, and Meta, the owner of both Facebook and Instagram, for creating products that they allege negligently interfere with student learning and have caused “widespread disruption to the education system.”

But at an unrelated news conference in Ottawa on Friday, Ford said that he “disagrees” with the legal action and worries it could take the focus away from “the core values of education.”

“Let’s focus on math, reading and writing. That is what we need to do, put all the resources into the kids,” he said. “What are they spending lawyers fees to go after these massive companies that have endless cash to fight this? Let’s focus on the kids, not this other nonsense that they are looking to fight in court.”

300x250x1

Four separate but similar statements of claim were filed in Ontario’s Superior Court of JusticSocial media lawsuit launched by Ontario school boards pervasive problems such as distraction, social withdrawal, cyberbullying, a rapid escalation of aggression, and mental health challenges,” Colleen Russell-Rawlins, the director of education with the Toronto District School Board, said in a news release issued Thursday.

“It is imperative that we take steps to ensure the well-being of our youth. We are calling for measures to be implemented to mitigate these harms and prioritize the mental health and academic success of our future generation.”

The school boards are represented by Toronto-based law firm Neinstein LLP and the news release states that school boards “will not be responsible for any costs related to the lawsuit unless a successful outcome is reached.”

These lawsuits come as hundreds of school districts in the United States file similar suits.

“A strong education system is the foundation of our society and our community. Social media products and the changes in behaviour, judgement and attention that they cause pose a threat to that system and to the student population our schools serve,” Duncan Embury, the head of litigation at Neinstein LLP, said in the new release.

“We are proud to support our schools and students in this litigation with the goal of holding social media giants accountable and creating meaningful change.”

Adblock test (Why?)

728x90x4

Source link

Continue Reading

Trending