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REALM™ The First Collaborative Global Real Estate Collective Launched During The Pandemic Delivers $5.4 Billion In Inventory In Nine Months – Forbes

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REALM™ the first collaborative global real estate collective launched during the Pandemic delivers $5.4 Billion in inventory in nine months. When I wrote about REALM’s launch last April the pandemic was hitting the country hard. Julie Faupel, REALM founder and CEO and owner of Jackson Hole Real Estate Associates, was optimistic that REALM was the right global real estate collective for 2020. Given the enthusiastic response of founding members, Faupel had reason for her optimism. As we’ve discovered this year the importance and value of community and establishing connections both professional and personal.  

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Fast forward to today. Moving into 2021 with over $5.4 Billion in luxury real estate inventory, REALM’s elite membership includes the industry’s top real estate professionals.   The majority of members are recognized as industry leaders by various media including Wall Street Journal/REALTrends annual survey rankings. “COVID created an unforeseen opportunity for us to pivot to and we stepped up to fill that void our members were feeling. Existing members are introducing their colleagues to REALM and our membership is thriving,” Faupel said.

REALM, offers patented technology and exclusive services to members that optimize the unique experiences, lifestyles, and passions of their high net worth (HNW) clients to match them with the properties they seek. REALM’s strength is that it connects agent to agent in service to their clients via a curated content platform integrating information from the world’s leading data resources. REALM combines real-time data with human experience and networking. A REALM membership is a relationship enhancer and includes a game-changing technology platform that will enhance client data, provide a lifestyle profile for a member’s clients, and then matches REALM members anywhere in the world based on the clients they represent and the listings they have.

The result is a smarter way to acquire and sell properties on behalf of clients in a historically competitive market. “REALM has been an incredible growth tool for me this year by allowing me to connect with other top agents across the country—many of whom I would have never ordinarily connected with. It helps market my listings to brokers with like-minded clients which is in turn a benefit to my clients as well. The connection within the network is extremely collaborative and overall beneficial to growing my business,” notes Emily Beare, CORENYC.com.        

Today REALM’s global reach across 23 states and 9 countries including 83 individual markets offers members the rare opportunity to meet and collaborate with other industry leaders and their clients. REALM’s proprietary platform is brand agnostic and erases geographical boundaries to market luxury properties, allowing members increased visibility to grow their brands.

Bill Fandel of Compass in Telluride, Colorado explains what being a part of REALM means to his business and brand.   “REALM has provided an all-new form and substance to the referral network of the future. Offering top agents from around the world the combination of talent, technology, and vision, this is the future of client-centric relationship-building. REALM has provided me with a broader, brand-agnostic universe of agents to assist myself & my clients across the globe.” 

“REALM technology exists to connect human to human and enhance relationships. We launched in March, at the same time that the Pandemic severely limited our ability to bring agents together,” explains Faupel, a past winner of Christie’s International Real Estate Affiliate of the Year award in 2011 and 2014. “We responded to this driving human need for meaningful community by creating our weekly live Leading Minds forums to introduce our member agents to each other, learn together from experts from the business world and beyond, and share personal experiences to build success through these new powerful relationships,” Faupel adds.

Moving into 2021, REALM is expanding membership opportunities for new luxury and ultra-luxury residential developments. These include 181 Fremont and The Avery in San Francisco, and REALM is in discussions with several other luxury developments in New York, Los Angeles, and Miami. “At 181 Fremont, our team is devoted to sharing our spectacular residences with the most discerning clients in the world. We are encouraged by REALM’s amazing reach to the top real estate professionals across the U.S and nine countries representing over 100,000 UHNW clients. This is a huge advantage for us,” notes Leo Mederios, Compass Development Marketing Group, 181 Fremont Residences, San Francisco.

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Throughout 2020 REALM has continued to forge strong partnerships with a myriad of data-rich firms to deepen the offerings to luxury agents whose clients expect only the best. Advanced technology is key for REALM’s members. “REALM is committed to innovation and making our technology platform the very best it can be.   We are announcing new enhancements with new and, more focused matching algorithms, matching display to feature high matches first, advanced features allowing members to control matching formulas and the ability to filter clients, properties and agents by tags,” explains Faupel.

In 2021, REALM expects to expand to 1,000 members and over $20 billion luxury and ultra-luxury inventory.

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LACKIE: Toronto real estate defying all conceivable expectations amid pandemic – Toronto Sun

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Article content continued

It was a perfect storm.

By the end of 2020, rental transactions in Toronto were down 20% from the year before. Average rent, down 5% across the GTA, fell a full 15% in the downtown core alone.

Notwithstanding the broader social and economic concerns of this moment we’re in, it is finally a good time to be an apartment hunter.

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Now, prospective tenants considering a move have options — units without thoughtful floor plans, outdoor space, a great view and daytime sun will languish. So would-be landlords are doing all they can to sweeten the deal — everything from signing incentives to rent rebates, to free parking, cable and Wi-Fi — anything to be competitive.

The question is then, how low can it go and how much longer can we expect this to last?

Given that the current state of things is a direct result of the fallout of the pandemic economy, it’s a safe bet that recovery will depend on how long it takes for life to return to some semblance of normal.

Simply put: this is a COVID problem – not a standalone crisis of the rental market. Once vaccines are widely distributed, universities and workplaces reopen, and Toronto reclaims its position as a hub for business, culture, and nightlife, it is a certainty that things will stabilize. And when it does, we will be reminded of the looming crisis we were bracing for prior to the pandemic — a housing supply falling well behind keeping pace with population growth and new immigration.

@brynnlackie

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With the real estate market still growing, here's how to invest this year – Financial Post

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This article was created by StackCommerce. While Postmedia may collect a commission on sales through the links on this page, we are not being paid by the brands mentioned.

Investing in real estate has always been considered a smart move, and with so many Canadians in search of better housing thanks to the pandemic, the moment is right to strike. RBC estimates home resales in Canada increased by 13 per cent last year and predicts sales will hit an even higher level in 2021. Clearly, there is money to be made, but understanding the real estate market requires skill and know-how.

Every good investor takes time to study their intended market before making a move. Investing in a home for your entire family is considerably different from nailing down the perfect time for buying a building to flip when the demand is high. If you have ever considered purchasing an investment property, you’ve probably struggled with deciding which type of home is the right one to pour your money into. Not to mention all the other important questions you’ll need to answer for an endeavour as big as this one.

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'Enamoured with the Hammer': Toronto real estate agent rhymes about downtown Hamilton loft – TheSpec.com

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The career trajectory of Arty Basinski is a somewhat head-spinning affair. First he was a musician, writing his own songs and playing in bands. This didn’t pay the bills, though, so he went into real estate.

Early in his newfound profession, after struggling for a few months, he had a breakthrough — why not advertise the properties using the power of song?

The plan worked. Now, Basinski’s listings go viral online on a semi-regular basis, thanks to the music videos he makes for his clients.

First it was “Lil Yellow House,” a duet he performed with the owner of a semi-detached bungalow in Toronto’s east end. The video amassed over 66,000 views on YouTube and the house sold for just under asking price within a week.

His latest work is a promotional video for a mixed-use building in downtown Hamilton, which includes two apartments above a recently-abandoned vape store.

In “Loft Mi Casa,” which had just over 1,000 views on YouTube as of Jan. 22, Basinski makes the case for buying real estate in Hamilton.

www.LoftMiCasa.com for all the details on this Hamilton Storefront Property

It opens with a shot of Basinski standing before the Toronto skyline, CN Tower in the distance, evidently down on his luck. A man in a leopard-print onesie kicks him in the stomach for slapstick effect.

“Leaving T.O., I’ve got nothing left to give. The bills are piling up, I can’t afford to live,” he tells us.

So off he goes to Hamilton, westbound along the QEW, to the land of cheaper real estate.

“I’m enamoured with the Hammer,” the Torontonian rhymes. “Luxury condos are advertising; watch construction from your patio — quite mesmerizing.”

Basinski’s musical background has been a boon for his real estate career. “I’ve wanted to do this for a long time, being a musician myself,” he told The Spectator. “Oddly enough, I didn’t make it as a musician, but the real estate game turned me back into one, I guess.”

He composes most of the music himself with help from his clients, many of whom have musical hobbies. The chorus in “Loft Mi Casa” — seemingly salsa-inspired, impressively catchy — was recorded in his client’s home studio. The client sings the hook.

When he’s not selling property or rapping about it, Basinski is part of a roving circus act. He drums, he juggles, he spins sticks lit on fire and he walks around on stilts — sometimes all at once.

His novel approach to advertising lends itself to commercial property especially, which can take between six months and a year to sell, he said. “It takes so long to sell commercial storefronts, so you have to keep the property at the forefront of people’s minds. You have to come up with new ways to get people to remember these properties.”

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In addition to two apartments and storefront, the Loft Mi Casa building, at 17 John St. N., includes a storage room and an outdoor patio. Its namesake loft boasts a 25-foot-high ceiling and mezzanine bedroom with a walk-in closet.

A “ROI guarantee,” said Basinski. That’s return on investment.

The COVID-19 pandemic has made properties harder to sell, so Basinski has also offered a few incentives. If you find the hidden cat in the 3D walk-through posted to his website, he’ll shave off $5,000.

Jacob Lorinc

Jacob Lorinc is a Hamilton-based reporter covering business for The Spectator. The funding allows him to report on stories about education.

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