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Savvy Job Seekers Understand They Need to Prove How They Will Contribute to an Employer’s Success

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Impress Your Interviewer with Your Questions — Part 1

There are five must-haves employers look for in a job candidate:

  1. Above-average oral and written communication skills.
  2. Critical thinking and problem-solving skills.
  3. A proven track record of achieving measurable results.
  4. Culture-fitting and likeable. (Likability trumps your skills and experience.)
  5. A positive, enthusiastic attitude.

If you check off these five, plus a few more (e.g., relevant hard skills, education, certifications, a clean online presence), you will have a shorter job search than most people do today.

While all five must-haves are important, savvy job seekers understand that employers hire to achieve results; therefore, they know number three, a proven track record of achieving measurable results, is what employers focus on the most.

 

Most job seekers: 

Believe they will be hired based on their qualifications and experience.

 

Savvy job seekers:

Do not just show employers where they have been (their history), but where they can take them.

For a business to survive, its expenses must not exceed its revenues. Therefore, employers do not simply seek employees who will do a task; they seek candidates with the capability and proactive mindset to contribute to their success by generating revenue, creating savings, or creating efficiencies.

An employer’s biggest ongoing expense is their payroll. Savvy job seekers comprehend that earning a spot on an employer’s payroll requires convincing the employer they will earn their keep. Therefore, they convey via their resume, cover letter, LinkedIn profile and, especially during interviews, how hiring them will benefit the employer—why they will be worth their salary.

Your skills do not earn your keep. You earn your keep by using your skills to deliver tangible results that impact the company’s bottom line. A savvy job seeker grasps the fact that an employer wants a return for their salary, the employer investing in an employee, and is not offended by the fact employers look to profit from their employees.

Today’s workplace is no longer a place for passive observers. Employers want employees who contribute to the company and drive the company forward as opposed to just clocking in and out.

Examples of resumes/LinkedIn profile bullet points that show contribution to an employer’s success:

  • Steered the company through a complicated re-organization, resulting in a 75% increase in profits with minimal employee turnover.
  • Reduce the time it takes to process data by 50% with a new cloud data infrastructure, resulting in more timely insights.
  • In Q1 2023, exceeded partner development sign-on goals by 20%.
  • Wrote 400+ informative and beneficial articles, increasing organic website traffic by 21%.

 

The following are meaningless:

  • Received 2 promotions, from co-management to director-level, in less than 12 months.
  • Since June 2019, I have led the company’s social committee.
  • Proficient with Word, Excel, and social media.
  • I am an innovative, detail-oriented problem solver who thinks outside the box. (You are just stating your opinion.)

Mentioning your grades, hobbies, and places you have travelled to has no bearing on what value you can bring to an employer.

Employers are not concerned about your career, nor should they be; managing your career is your responsibility. Mentioning accolades, memberships, grades, supposed “proficiencies” and stating your opinions about yourself, rather than the results you have delivered, is a waste of valuable resume and LinkedIn real estate space. Unless the accolade demonstrates your proficiency at achieving results (e.g., Received the top salesman award at Mitch and Murray for four consecutive years.), consider not mentioning it. Employers hire results, not accolades, memberships and opinions.

As a job seeker, you need to focus solely on demonstrating your ability and willingness to contribute to the employer’s success. Evidence of results is something job seekers rarely bring to their interviews. Those who do, savvy job seekers, differentiate themselves from the candidates they are competing against.

 

Consider bringing to your next interview:

  • Non-confidential productivity reports. “Since 2018, I have been the top 3 sales rep at Universal Exports” has much more credibility if you provide supporting documents. (Hiring managers hear exaggerations and outright lies daily; therefore, understandably, often they are skeptical about a candidate’s claims. Candidates who prove what they claim erode skepticism.)
  • A 30-60-90 days plan.In your first three months, describe your top priorities, actionable goals, and the metric you will use to evaluate your progress.
  • Samples of previous projects.Hand your interviewer a physical copy of a project you’ve worked on. Explain the significance of the project, the results you’ve earned and how it impacted the company.
  • Identify opportunities. Identify opportunities for the company to increase revenues or save money, then write a proposal detailing how you will take advantage of these opportunities.

Unlike most job seekers, savvy job seekers communicate how they will either save money, make money, or at least create efficiencies for the company, which is the opposite of what most job seekers do. Most job seekers talk only about how great, which is an opinion, their skills, experience, and education are, believing it is the employer’s responsibility to connect the dots regarding the value of their background.

Today, the name of the game is not “whoever is most qualified gets the job;” it is “whoever can demonstrate their value to the company gets the job.”

_________________________________________________________

 

Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers “unsweetened” job search advice. You can send Nick your questions to artoffindingwork@gmail.com.

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Netflix’s subscriber growth slows as gains from password-sharing crackdown subside

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Netflix on Thursday reported that its subscriber growth slowed dramatically during the summer, a sign the huge gains from the video-streaming service’s crackdown on freeloading viewers is tapering off.

The 5.1 million subscribers that Netflix added during the July-September period represented a 42% decline from the total gained during the same time last year. Even so, the company’s revenue and profit rose at a faster pace than analysts had projected, according to FactSet Research.

Netflix ended September with 282.7 million worldwide subscribers — far more than any other streaming service.

The Los Gatos, California, company earned $2.36 billion, or $5.40 per share, a 41% increase from the same time last year. Revenue climbed 15% from a year ago to $9.82 billion. Netflix management predicted the company’s revenue will rise at the same 15% year-over-year pace during the October-December period, slightly than better than analysts have been expecting.

The strong financial performance in the past quarter coupled with the upbeat forecast eclipsed any worries about slowing subscriber growth. Netflix’s stock price surged nearly 4% in extended trading after the numbers came out, building upon a more than 40% increase in the company’s shares so far this year.

The past quarter’s subscriber gains were the lowest posted in any three-month period since the beginning of last year. That drop-off indicates Netflix is shifting to a new phase after reaping the benefits from a ban on the once-rampant practice of sharing account passwords that enabled an estimated 100 million people watch its popular service without paying for it.

The crackdown, triggered by a rare loss of subscribers coming out of the pandemic in 2022, helped Netflix add 57 million subscribers from June 2022 through this June — an average of more than 7 million per quarter, while many of its industry rivals have been struggling as households curbed their discretionary spending.

Netflix’s gains also were propelled by a low-priced version of its service that included commercials for the first time in its history. The company still is only getting a small fraction of its revenue from the 2-year-old advertising push, but Netflix is intensifying its focus on that segment of its business to help boost its profits.

In a letter to shareholder, Netflix reiterated previous cautionary notes about its expansion into advertising, though the low-priced option including commercials has become its fastest growing segment.

“We have much more work to do improving our offering for advertisers, which will be a priority over the next few years,” Netflix management wrote in the letter.

As part of its evolution, Netflix has been increasingly supplementing its lineup of scripted TV series and movies with live programming, such as a Labor Day spectacle featuring renowned glutton Joey Chestnut setting a world record for gorging on hot dogs in a showdown with his longtime nemesis Takeru Kobayashi.

Netflix will be trying to attract more viewer during the current quarter with a Nov. 15 fight pitting former heavyweight champion Mike Tyson against Jake Paul, a YouTube sensation turned boxer, and two National Football League games on Christmas Day.

The Canadian Press. All rights reserved.

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