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Sell your new construction homes online at OffPlan | RENX – Real Estate News EXchange

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Buying and selling real estate online is the future. We’re at a point where ‘digital workarounds’ just won’t cut it, now is the time to embrace the next step for real estate developers. OffPlan is the only real estate marketplace and purchasing portal dedicated to new and pre-construction homes.

The real estate industry as a whole is changing and many developers are turning to new technologies to not only continue generating revenue during COVID-19, but to transform their businesses in the long term.

OffPlan launched as a platform for developers and marketing companies to share their homes with realtors and buyers and seamlessly take online payments via credit card. They can invite existing realtors from their own networks to choose from new home inventory directly on OffPlan. Realtors and buyers can see all property-related information, including renderings and floor plans, in an easy to navigate platform.

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Several top developers joined at launch and began sharing properties within their network. Many more have begun making their homes available on OffPlan in the subsequent weeks. But being able to sell homes online is only half the solution.

Turn your leads into buyers

The logical evolution is giving real estate developers a way to sell on their own terms. OffPlan can do just that.

“OffPlan is growing and thriving but we at Avesdo Technologies always look for ways to adapt and, most importantly, empower home builders and developers to grow their businesses.” Avesdo CEO Tyler Proud said. “That’s why we’re proud to announce the ability to seamlessly integrate your real estate development marketing with OffPlan.”

OffPlan lets developers create a simple buying experience, removing roadblocks to purchase. It is essentially the creation of an online store for pre-construction homes. Digitizing brick and mortar sales centres gives buyers the opportunity to make their decision and take action whenever and wherever they are. The simplest integration is the inclusion of a ‘Buy on OffPlan’ link on your site, taking buyers to OffPlan where they can easily make a reservation payment..

OffPlan also lets developers build an online store to showcase their new and pre-construction homes, streamlining the buyer journey even more. Plugging in their promotional content directly to their OffPlan page along with the option to make a payment is the optimal way to sell new homes online. OffPlan is the online purchasing option that consumers have come to expect during quarantine, and will continue to utilize for years to come.

Connecting your project marketing website to OffPlan is the most powerful tool in the market for converting your leads immediately, rather than adding another email to your database. Developers spend tens of thousands of dollars promoting their new homes, driving traffic to their marketing sites and generating leads. Now developers can capitalize on all that hard work, and further justify their marketing spend.

Tapping into a marketplace

When a developer lists their homes on OffPlan and begin selling, they are also made available to browse via OffPlan’s Marketplace. Prospective buyers and realtors can review all relevant marketing material in one digital brochure. This ensures that the maximum amount of eyes are on your projects, leading to more offers and more buyers on your homes.

How OffPlan changes real estate

The ability to convert leads into paying customers by offering the ability to purchase directly on your website is a no-brainer in the age of e-commerce, and is now possible in new construction real estate. New home shoppers should have the opportunity to reserve whenever they see new homes from a developer, before and after social distancing regulations have lifted.

Realtors will also see new business opportunities by searching for homes and brokering deals utilizing OffPlan’s Digital Marketplace. Top developers across the country are listing their new construction homes on the platform, meaning that OffPlan is quickly becoming the premiere pre-construction focused home listing platform in Canada.

What is currently a perfect solution for developers to continue operations during a pandemic, will ultimately revolutionize and redefine the real estate industry. OffPlan will bolster the real estate market by creating the go-to network for the sale and purchase of new construction homes.

Connect with a member of the Avesdo team today and get started with OffPlan.

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BRAUN: Pace of real estate decline finally slowing – Toronto Sun

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The downturn in the housing market might be slowly coming to a close, suggests a new report from the Royal Bank.

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Prices will likely still fall in Toronto, but the decline has begun to slow and expectations are that prices will bottom in the spring. 

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Some areas in the GTA have done better than others.

As predicted, areas outside the city where prices skyrocketed once remote work became a possibility are among the hardest hit.

Prices in Cambridge, for example, are off 22%, while London and Brantford have seen an 18% decline. Kitchener-Waterloo, Kawartha Lakes and Hamilton/Burlington have all had a 17% drop in prices.

While Toronto’s decline has been 11%, prices are expected to fall further.

Toronto also saw a drop of almost half (49.3%) in numbers of home sales in October versus October 2021, while new listings were down 11.5%.

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“The market downturn may be in a late stage, but it doesn’t mean things are about to heat up again,” said Robert Hogue, RBC’s assistant chief economist, in the report.

“We expect high — and still-rising — interest rates will continue to challenge buyers for some time. This will keep activity quiet for a while longer, even if it stabilizes near current levels.”

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For those on the sidelines wondering when or if to buy, a Toronto mortgage expert (who prefers not to be named) has some words of wisdom.

For starters, he prefers to keep all the gloom and doom on the down-low.  A correction notwithstanding, real estate remains a solid investment. 

So on the plus side, “with the correction have come reduced prices and reduced closing costs, especially in the GTA,” the expert said.

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And maybe no bidding war, although some neighbourhoods have not lost value because the three rules of real estate — location, location, location — never change.

If you’re wondering what the bank will lend you for a mortgage, the expert offered a useful rule of thumb: 4.2 times your salary will tell you what you qualify for.

That’s provided you don’t have a lot of other debt, obviously.

As for figuring out your monthly mortgage payments, calculate $6 per thousand; a $500,000 mortgage will cost $3,000 a month, for example.

The fact that a one-year mortgage is currently at the highest rate and the five-year rate is lower — an inverted yield curve — is a sign of uncertainty.

“For the first time in my career, I’m not telling people what to do. Instead, I’m telling them their options,” he said.

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As for that swift rise in interest rates tamping down inflation, that’s working “to some extent.”

The government should have started two years ago and raised rates more slowly, he explained. 

The consensus seems to be that the worst is behind us, “but we’re heading into stagnation. Things will level off, but we need stability.”

There’s very little on the market right now, but the expert’s expectation is that things will pick up after March break, when young families will start looking again in earnest.

“The banks aren’t taking any chances. Anyone who thinks the banks are just giving money away — no! It’s never been tougher to get credit.”

Last word: focus on your debt. “I used to say, ‘Continue to save.’

“Now I say, ‘move from investing to getting rid of debt.’”

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Durham real estate broker says 'date the rate, marry the house' – durhamregion.com

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Durham real estate broker says ‘date the rate, marry the house’  durhamregion.com



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LACKIE: Buyers in driver's seat as sellers ride out real estate rough seas – Windsor Star

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I got some blowback last week when I suggested that while quite clearly the housing market is in the throes of a strong correction, life and real estate continues on.

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No, I was not shilling for my industry and, by extension, one might assume, my livelihood.

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Yes, I still absolutely believe that things are rough and about to get rougher.

But notable to me is the fact that even amidst all of the scary headlines and all of the well-founded doom and gloom, there are still real estate deals happening in this city. And while as far as I can tell, the who and the how and the why has shifted from the who and the how and the why that drove that wild market that already feels like a distant memory, I’m not sure what we’re seeing should be written-off as anecdotal outliers.

Transaction volume is down by half compared to this time last year. Interest rates currently stand at levels inconceivable less than a year ago. New homeowners are stressed, would-be home buyers are spooked, and everyone else is trying to figure out how worried they need to be.

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Yes, yes and yes.

  1. Real estate for-sale sign.

    https://torontosun.com/opinion/columnists/lackie-good-homes-still-selling-amid-turbulent-real-estate-market

  2. Ontario Premier Doug Ford and Minister of Municipal Affairs and Housing Steve Clark, address media outside of the Premier's office at Queen's Park in Toronto, Ont. on Monday, May 27, 2019.

    LACKIE: Can housing crisis be fixed by tapping into the Greenbelt?

  3. A real estate sign is displayed in front of a house in the Riverdale area of Toronto on Wednesday, Sept. 29, 2021.

    LACKIE: Real estate market looking more like ‘crash’ than ‘correction’

But here’s what I am observing in real time: buyers are absolutely still out there.

Our transaction volume may be down by half, but the remaining half of what was truly record-levels is not inconsequential. It maybe just feels that way.

Case in point: I listed an adorable house in a central Toronto neighbourhood last week. The perfect starter home for first-time buyers. It would have been an absolute bun fight last winter.

I wasn’t sure how it would go. And because of that, I left nothing to chance. We shined her up, I spent a small fortune on staging, the photos were perfect. We did all the things.

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I also spent a lot of time managing expectations. All we need is one buyer, I explained to my clients — just one.

Never would I have guessed that we would end up with twenty-five groups braving the miserable cold to come to the open house. And these weren’t people just out killing time on a Sunday. These were buyers, with parents in tow, and home inspection reports in hand, armed with their questions and their critical eye. The same buyers that are supposedly priced out or debilitated by the fear of catching falling knives.

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Offer night yielded four offers. But unlike the offer nights of days prior, these prospective buyers weren’t armed with letters to the sellers and waving their bank drafts around. They were cool. They had conditions. And their numbers were conservative. Even in competition.

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The house sold for less than I expected, but with the four offers the market was clearly speaking and my clients were willing to listen.

And this experience tracks with what I am hearing from my colleagues: the buyers still out there will participate at the right price. They will come forward when they’re good and ready. There is no FOMO. They will offer on things, sure, but will walk if it’s not right for them.

And this will be how the prices continue to grind downwards.

So while yes, the market has slowed right down, I wonder if the stasis is also due to the logjam of sellers determined to wait out these unfavourable conditions.

I suspect that once reluctant acceptance of new-new normal settles in, we will see inventory rise and sales volume increase. But I feel pretty confident in saying that it will be quite a long time before sellers leave the table feeling like heroes again.

@brynnlackie

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