With the surge in meat buying at retail and online in Hong Kong, USMEF partnered with an imported meat wholesaler and key opinion leader (KOL) to raise the visibility of U.S. red meat, promote sales of a wider range of cuts with end-users and provide promotional support to foodservice partners.
“The pandemic accelerated demand for high-quality protein and online content about food, meat handling and preparation,” says Joel Haggard, USMEF senior vice president for the Asia Pacific. Instead of working with general foodie KOLs, Beef Checkoff Program funding from Texas Beef Council and support from USDA’s Market Access Program and Agricultural Trade Promotion Program were utilized to partner with a local meat wholesaler with a strong social media following among the Hong Kong trade. Costs have been lower with this trade-focused approach, says Haggard, “and arguably have resulted in a greater long-term return due to adoption of many of our KOL’s recommendations by other institutional meat users.”
Known as Meat Dee to his Facebook and YouTube followers, Dee Liu is the son of a former wet market operator who has helped expand the family business into imported meat wholesaling. USMEF has worked with Meat Dee on several educational videos focused on simple at-home preparation of alternative cuts such as the hanging tender. (See video featuring a local Italian chef joining Meat Dee to cook hanging tenders.)
“In providing this educational content to the trade through Meat Dee, sales of a wider range of U.S. red meat cuts have been realized in both foodservice and retail channels,” says Haggard.
As the tentative restaurant recovery began in early 2021, USMEF also partnered with Meat Dee on a series of short YouTube videos featuring visits to Hong Kong restaurants where U.S. red meats were featured as center-of-the-plate items. The culinary styles were diverse, ranging from pet-friendly, American-themed restaurants to iconic traditional local steakhouses, hot pot and Korean barbecue establishments.
Aimed at consumers, the emphasis of the 2021 videos was on locally owned and operated restaurants rather than international chains. Each video is approximately 10 minutes in duration and shooting was done ‘live’ without rehearsals. Two of the videos, for instance, focused on cooking recommendations for U.S. Berkshire pork.
“The contents are not restaurant reviews per se, but stories about the main U.S. red meat dishes that make each restaurant notable or successful,” says Haggard.
A total of 16 videos were produced in 2021, attracting up to 30,000 views. The restaurant operators covered in the series have been especially appreciative of the promotional effort given the challenges they faced in 2020 and 2021, Haggard adds.
Police ID suspect after threat on social media against Bowmanville school – CBC.ca
A suspect has been identified after a threat was posted on social media against Clarington Central Secondary High School in Bowmanville, Durham Regional Police say.
Police say the suspect is a male from outside the region. No information has been released about the nature of the threat.
Officers were present at the school east of Toronto on Friday to ensure the safety of students and staff.
By the afternoon, police said in a tweet that investigators determined there were no safety concerns.
The threat against the school was made Thursday night, police say.
The investigation is ongoing and charges are pending.
Investigators from <a href=”https://twitter.com/DRPSEastDiv?ref_src=twsrc%5Etfw”>@DRPSEastDiv</a> have been able to identify a suspect and have determined there no safety concerns at this time. Police will release a full statement shortly. <a href=”https://t.co/XNRNMKC69e”>https://t.co/XNRNMKC69e</a>
Police investigating threatening social media post captured near Pointe-Claire school – CTV News Montreal
Montreal police were on site at John Rennie High School Thursday after threatening images were posted to social media, which may have featured a firearm.
The post included two images: the first showed what appeared to be the side of the school. The second image depicted a young man holding what appeared to be a firearm in an unknown location.
Police say the post is related to a conflict between two people who have yet to be identified, and that they were likely going to meet at the school. The threats were not directed toward the school itself.
Police got a call reporting the post at around 9:40 a.m.
Students remained in class while officers stationed themselves at the school. The board notified parents of the situation and asked them not to pick up their kids.
School board officials said in an internal note to parents that “at no point were staff or students in danger.”
School officials decided to send students home in the early afternoon as officers continued their investigation. Some were bussed out of school property at around 1 p.m.
Police say their firearm division is trying to learn more about the threats. There have been no arrests.
In a statement released later in the day, the Lester B. Pearson School Board thanked the police for acting quickly.
“Today’s incident was extremely regrettable and troubling,” the board said.
“We are extremely relieved and thankful for the prompt and thorough response of law enforcement and the professional way our staff managed the situation.”
A school spokesperson confirmed classes would resume Friday morning.
Media Advisory: Minister Osborne to Speak at YMCA Annual Enterprise Olympics Conference – News Releases – Government of Newfoundland and Labrador
The Honourable Tom Osborne, Minister of Education, will bring remarks at the YMCA Annual Enterprise Olympics Conference today (Friday, May 27).
The event takes place at the Holiday Inn Express Hotel, 5 Navigator Avenue, St. John’s at 12:30 p.m.
Enterprise Olympics is a program that encourages the growth of entrepreneurial thinking among students and teachers and provides a quality experience for young people considering careers in entrepreneurship.
– 30 –
Best Apple Deals of the Week: Save on MagSafe Chargers, 1Password Subscriptions, and iPads – MacRumors
Canada's big banks grapple with rising expenses as inflation climbs – The Globe and Mail
Ellen DeGeneres makes her final entrance onto the Ellen Degeneres Show
Silver investment demand jumped 12% in 2019
Europe kicks off vaccination programs | All media content | DW | 27.12.2020 – Deutsche Welle
Global Media Markets, 2015-2020, 2020-2025F, 2030F – TV and Radio Broadcasting, Film and Music, Information Services, Web Content, Search Portals And Social Media, Print Media, & Cable – GlobeNewswire
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