(Bloomberg) — What’s buzzing on social media this morning:
President Trump instructed federal government agencies to stop sensitivity training, including those that reference critical race theory or white privilege, or any teaching that the U.S. is “inherently racist or evil.”
Protests escalated in Rochester, New York, on Friday night and Saturday morning during the third day of demonstrations over the death of Daniel Prude, a Black man who was hooded by police and died in custody in March.
Pro-Democracy protesters are urging a boycott against Disney’s live-action remake of Mulan because of a tweet by lead actress Liu Yifei that showed support for Hong Kong police.
Outrage grew against Trump after Fox News national security correspondent Jennifer Griffin confirmed details of the Atlantic magazine’s report that the president referred to Americans who died in war as “losers” and “suckers.” Trump denied that he made the remarks.
Riders in the 2020 Tour de France are beginning stage eight, heading into the mountains of the Pyrenees.
It’s also Kentucky Derby day. The race will have no spectators this year, and Belmont Stakes and Travers Stakes winner Tiz the Law is a favorite to win. Bloomberg News senior editor David Papadopoulos, who’s been publishing his Triple Crown picks since 2012, said the horse is “so freakishly good that he could be far from his best and still win.”
Demonstrators are also expected in Louisville, where Breonna Taylor, an unarmed 26-year-old Black woman, was fatally shot at home by police in March.
- Spike in readership: Nordea Bank (ECB path for euro); Berkshire Hathaway (sells Wells Fargo stake); Imax (analyst rating)
- Spike in Twitter volume: Bankia and CaixaBank; Etsy Inc.
- Gaining momentum on social media: Natera Inc.; Exelixis Inc.; GoDaddy Inc.
©2020 Bloomberg L.P.
Media Beat: September 28, 2020 | FYIMusicNews – FYI Music News
There was a time, not that long ago, when advertisers could reach just about everyone pretty easily. All it took was a lot of money, and a simple media buy on a handful of TV, radio, and print outlets. Back then, harnessing the power of mass media was not a guarantee of success, but it was almost always a key component.
It helped create enormous brands like McDonald’s, Coke, Pepsi, Nike, Apple, Ford, Chevy, AT&T, Tide, Crest, Bank of America, Visa, MasterCard, Toyota, Tylenol, Kleenex, Budweiser… OK, I’ll stop.
Things are a lot more complicated these days. Media has fractionalized into much smaller entities while media consumption has increased significantly. It is not nearly as easy as it once was to reach mass audiences. While you once only had to choose among 3 or 4 video (TV) options, today you have hundreds. While you once had a few dozen print options to analyze, today there are literally millions of websites serving a similar function. A media strategist’s job is far more daunting.
One of the results of this change in media reality has been a change in media strategy. Whereas brand builders once believed that wide reach was essential to building a dominant brand, this belief has gone out of fashion. It has been replaced by the belief that the most effective use of media is one-to-one, personalized messages.
I would like to offer, for your consideration, an alternative point of view.
It is beyond question that it is much harder for brand builders to reach mass audiences these days. But I would like to question the presumption that because reaching mass audiences has become more difficult, pivoting to a personalized, one-to-one media strategy is the correct response.
In other words, have we recognized the disease but prescribed the wrong medication? The fact that online media technology now allows us to tailor messages to individuals, doesn’t necessarily mean it’s a better idea. The fact that it’s more convenient doesn’t necessarily make it more suited to the job of building brands.
And the fact that mass reach is much harder to achieve does not mean that it is a bad strategy. It just means that it takes more work and perhaps it takes a more sophisticated strategy – and more sophisticated strategists – to execute properly.
Sadly, we have taken media strategy in the opposite direction. Despite the extraordinary complexity of the digital media ecosystem we have substantially tethered our media strategists to the most crude and unsophisticated aspirations — high click rates and low CPMs. You can sit in media meetings for months listening to highfalutin’ jargon, you can suffer endless data analyses, you can scrutinize this-ographics and that-ographics, but in the end when the reports come in and the chips are on the table, most likely it’s going to come down to the crudest, least sophisticated and least challenging of outcomes — clicks and CPMs.
This is evidence that the principles of brand building have been subsumed by the practices of the direct marketing industry. – Continue reading The Ad Contrarian Bob Hoffman’s blog feature here
Conspiracy theorists would have you believe that 5G spreads Covid-19, causes cancer, kills birds, and ruins your soufflé. It doesn’t, but let’s clear up some of the nerdy sciency stuff on how it works.
A quick history lesson first. The first iPhone was 2G (as in the second generation), it was slick but it primarily did voice calls. Then came texts, sexts, and other greater smartphone functionality. So, developers focused more on the data side of phone usage and 3G was born. Data hungry customers wanted more and more of it and they wanted it faster and faster than ever – leading us to where we are today, 4G / LTE.
Now with 5G is more than just data speed. A 5G cell tower can handle up to 100 times the users of a 4G tower and if the provider is operating in the upper end of the frequencies, there will be lightning speeds available for users. So yes – it’s faster. No – it doesn’t give you Coronavirus. And being connected is everything today.
The same could be said for radio. And now more than ever.
Listeners are not seeking out your brand anymore for their most beloved Pearl Jam song, or the new Sia hit. They can access their favourites in seconds in seconds on Spotify, Apple Music, YouTube or a myriad of other digital music providers. Radio’s primary function has shifted. This pivot was unavoidable with the tide of change driven by the technology shifts of the last few years as well as the ubiquity of abundant music platforms. But it’s been Covid-19 that was the catalyst for a greater, wholesale change to both listening habits and audience needs.
Music is no longer the principal audience magnet.
It’s still important to get it right, but the playlist’s role now is to set the tone of the party. It’s no longer the whole party. Now, the content between the songs is the glue – some of it is the brand value of the imaging and promotions but most importantly it’s the human connections, that compelling in-the-moment content, and the memorability of your on-air teams that will define your success and pave our future. Today is the day for radio, as an industry, to double down on talent. It’s time to revisit strict song counts and relax inflexible time constraints on handcuffed talent. We should be ready to experiment with adding voices – more callers in music shifts and more multi-person shows beyond just breakfast.
Talent has always been the difference-maker but now they are our only point of difference. 2G or 5G, text, or voice. People need people. So, let’s deliver! – Ronnie Stanton Media
As one of a handful of hosts at Apple Music Hits, Stroumboulopoulos says the “Hockey Night” gig led him to reevaluate his professional choices. “Once you do ‘The NewMusic,’ your own talk show and hockey, you’ve sort of finished the game as a host in Canada.” – Jonathan Dekel, The Star
Rogers Communications Inc. says it will spend $3 billion in Quebec over the next five years if it emerges victorious in its bid for the Canadian assets of Cogeco Inc., but the Montreal-based cable company and takeover target remains unswayed. – Geoff Zochodne, Financial Post
One-third of Sunday night’s three-hour Emmy telecast on ABC was devoted to a TV show, “Schitt$ Creek,” that averaged just 375,000 total viewers per first-run episode in its sixth and final season earlier this year.
According to trade press reports on Monday, “The 72nd Emmy Awards” on ABC Sunday night drew only 5.11 million total viewers from 8 p.m. to 11 p.m. Eastern — down from the 6.9 million the show attracted a year earlier.
The highlight of the show was watching “Schitt$ Creek” win all of the first seven categories announced during the Emmys’ first hour.
It was possibly the first and only time this had ever happened… – Adam Buckman, TVBlog
Online music listening is trending away from radio to other platforms, in-home radio ownership amongst topline music format listeners is weak, and YouTube continues to be the dominant discovery home for most all music fans.
Just days after Penske Media Corp. and MRC announced they were entering a joint venture to bring their Hollywood magazines under one roof, news is out that Penske paid about $225 million to control 80% of the new company, called PMRC.
MRC will own the other 20% or so, according to the New York Post, which first reported the news.
PMC will bring Variety, Rolling Stone and Music Business Worldwide together with MRC’s The Hollywood Reporter, Billboard and Vibe under PMRC. Its day-to-day operations will be led by PMC. – Sara Guaglione, Media Post Weekend
Citing the First Amendment, US Magistrate Judge Laurel Beeler blocked an order that would have forced app stores to stop offering the Chinese-owned messaging app WeChat.
Beeler said in a 22-page ruling issued Saturday that WeChat “is irreplaceable for its users in the U.S., particularly in the Chinese-speaking and Chinese-American community” and added that the government had not shown that banning the app was necessary to address the potential security concerns. – Wendy Davis, MediaPost
Two years after Russian state media began radio broadcasts in Washington D.C, Radio Sputnik has made its way to Kansas City. Sputnik officials are negotiating to start broadcasting in other cities. – Chris Haxel, NPR
Rolling Stone founder Jann Wenner may stay affiliated with the magazine after his initial three-year deal with Penske Media that kept him on board finishes at the end of the year. The deal kept him on board as “editorial director” of the magazine, although it was a largely honorary title.
Wenner, who co-founded the mag in 1967, is in negotiations with CEO Jay Penske for a contract extension, sources close to the company tell Media Ink. – Keith J. Kelly, New York Post
Harold Evans, the Brit journalist who uncovered Bloody Sunday, the Thalidomide scandal and a KGB spy at the heart of Britain’s Secret Service, died Sept. 23. He was 92. – Niall O’Dowd, Irish Central
'Information is power': Social media page keeps track of COVID-19 exposures in schools – CTV News Vancouver
When it comes to possible COVID-19 exposures in schools, who gets notified depends on the health authority where the exposure happened.
The discrepancy and lack of consistency compelled one Lower Mainland parent to take it upon herself to ensure others can easily access that information.
“I was super frustrated and I said, ‘Something really needs to be done. If I need to know this information, I’m sure others do, too,’” Kathy Marliss told CTV News Vancouver.
Marliss started a Facebook page called “BC School COVID Tracker”, which keeps tabs on possible exposures and confirmed cases at schools.
“Information is power; information is valuable. And it just gives parents that sense of comfort to say, ‘OK, you know what, I know what’s happening. I can make some informed choices,’” she said.
Fraser Health Authority and other regions are posting all school exposures, but Vancouver Coastal Health isn’t posting cases when the risk is low and all close contacts have been successfully traced.
“The decision to post notifications, we will do that when there’s a broader group of students who may have been exposed,” VCH’s chief medical health officer Dr. Patricia Daly explained to CTV News Thursday.
Since only certain exposures are being posted, parents, teachers and concerned residents are sharing information by anonymously sending a private message to Marliss’ page.
The page was started less than a week ago, and through the power of crowdsourcing, it has identified 51 B.C. schools with possible exposures and a total of 57 exposure events.
“It sends a really clear message that the health authorities, the government aren’t doing what needs to be done,” Marliss said.
Patti Bacchus, a former long-time chair of the Vancouver School Board chair, has been calling for greater transparency and consistency with the reporting policy.
“When you don’t get that information, and you’re hearing it through the back channels or through Facebook, you start to question, ‘What else aren’t they telling us?’ And that’s just not a good place to be,” Bacchus said.
She said it’s no surprise parents have taken matters into their own hands, but cautions it could lead to misinformation.
“People want information and I think it’s critical that they have that. But I think it’s also risky. And I think that’s why it’s important for the official bodies, the public health authority, (to) be keeping people informed in a timely way with up-to-date, accurate information,” she said.
Marliss would also like to see public health officials make the information available, but until then, she is busily updating her Facebook page several times a day.
She said the secrecy further stigmatizes those who test positive for the disease.
“I don’t think we need to know who has COVID. I don’t think we need to know which class necessarily has COVID, we just need to know if it’s in a school,” she said. “I think instead of us trying to hide it, we should be seeing if those people need support, and how we can help them, and not ostracize them from the schools.”
Google attacks extreme ways of ACCC news media bargaining code – ZDNet
Google has continued its fight against Australia’s news media bargaining code, this time attacking the final offer arbitration process, known as baseball arbitration, that will be used.
In such a process, rather than parties agreeing to a deal, an arbitrator is presented with a final offer from each side and must select one of the offers presented. Google is arguing that Australia’s old media are asking for sums far in excess of what Google generates from searches related to news, which it says is around AU$10 million in revenue.
“Clearly, both sides have very different ideas of what the prices should be — and asking the arbitrator to pick a ‘final offer’ is an extreme way of resolving that,” Google ANZ chief Mel Silva said in a blog post.
“The reality is that baseball arbitration often fails and doesn’t produce quick outcomes. Independent economists have raised questions about its effectiveness.”
Silva also said the arbitrator would not need to consider the approximately AU$200 million the search giant claims news organisation derive in value from Google properties.
“We are happy to negotiate fairly and, if needed, see a standard dispute resolution scheme in place,” Silva wrote.
“But given the inherent problems with baseball arbitration, and the unfair rules that underpin it here, the model being proposed isn’t workable for Google. It wouldn’t be workable for many Australian businesses — no matter how large or small they are.”
In a separate blog post, Silva said the code would set a bad precedent.
“The draft code would also create a mandatory negotiation and arbitration model that only takes into account the costs and value created by one party — news businesses,” she said.
“The code’s provisions mean costs are uncapped and unquantifiable, and there is no detail on what formula is used to calculate payment.”
Google once again complained that under the code, it will be forced to provide news businesses with advanced warning of changes to its search algorithm, which could punish other local businesses.
“If you ran an independent travel website that provides advice to people on how to plan local holidays, you might lose out to a newspaper travel section because they’ve had a sneak peek at changes to how Search works,” Silva said.
“That’s an unfair advantage for news businesses. Businesses of all kinds would face an additional hurdle at a time when it’s more important than ever to connect with their customers.”
At the start of the month, fellow tech giant in the crosshairs of the code, Facebook, said it would stop allowing news to be shared by Australians on its platforms.
“Assuming this draft code becomes law, we will reluctantly stop allowing publishers and people in Australia from sharing local and international news on Facebook and Instagram,” the social media giant said in a blog post.
“This is not our first choice — it is our last. But it is the only way to protect against an outcome that defies logic and will hurt, not help, the long-term vibrancy of Australia’s news and media sector.”
Last month, shadow assistant minister Andrew Leigh said the quiet part out loud when he said the changes should happen because Australian newspapers failed to capitalise on the shift to online in decades past.
“I think it’s really important to recognise … that news plays such a critical role in our democracy and yet the funding streams that they used to rely on — the classified ads — have been separated apart from the newspapers,” he said.
“We’ve seen huge financial pressure being placed on newspapers and their online equivalents at a time in which we really need the scrutiny of those outlets … we need to have this high-quality investigative journalism, and I think what the government’s doing here is one way of achieving it. I don’t think it’s perfect, but I don’t support the scare campaigns being run against it.”
Google said a couple of weeks later that it was not responsible for the decline of newspaper classifieds.
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