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Weather News Is A Rare Media Bright Spot – At Fox, The Weather Channel, Twitter And More – Forbes

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Long before Twitter announced in June that it’s launching a subscription-based local weather service – to capitalize on the way users flock to the site during events like weather emergencies – meteorologist Erik Proseus had already spent years conditioning tens of thousands of Internet users to do that very thing. Years ago, in fact, this Memphis-based weatherman had already cottoned on to the inherent potential in offering tailored weather news to an audience that you assemble yourself, free of the strictures and broadcast imperatives of a corporate overlord. It’s as seemingly recession-proof of a news model as it gets, since peoples’ interest in what’s going on outside will surely never wane. And it’s the reason why, when skies get dark in Memphis, so many of the digitally savvy don’t instinctively reach for the TV remote anymore to switch on the local news. They fire up either Proseus’ mobile app or the social media presence for his DIY operation, MemphisWeather.Net.

Suffice it to say, he’s also far from the only entrepreneurially-minded meteorologist to prove the veracity of that Bob Dylan lyric about not needing a weatherman to know which way the wind blows (the weatherman, in this case, being of the broadcast news variety). @NashSevereWx, with more than 205,000 followers on Twitter, provides “community-supported local weather” covering Nashville and Williamson County in Tennessee. Same with @wxornotBG, with more than 10,000 followers of its Twitter account, providing hyperlocal weather coverage for part of Kentucky. Thing is, though, they’re all about to have lots more competition in this space.

More weather news in the forecast

In addition to Twitter’s own paid weather service, the Weather Channel’s parent company is launching a new weather-focused streaming service later this year. It will be known as The Weather Channel Plus and cost subscribers $4.99/month.

Even the Fox News network, which is prepping an all-new, Fox-branded AVOD weather channel to launch this fall, seems to have simultaneously arrived at the same insight that’s behind all these efforts. Namely, that weather news has long been an under-appreciated aspect of this business. Or, said another way and to borrow a recent pun from The New York Times – weather is taking the media industry by storm.

“I’m honestly not surprised to see a service (like Twitter’s) being offered,” Proseus told me. “While Twitter has always excelled at breaking news, the ‘breaking’ nature of extreme – or even inclement – weather falls right into its wheelhouse as well, so I’m more surprised that this is just now occurring.

“In fact, a few loose organizations of weather-related accounts on Twitter have already occurred organically and have been well-received. Since Twitter has to make money to remain viable, monetizing the service using its new features is probably a natural step. I will be curious to see how well it performs, though, given that so much valuable weather information is already available free of charge on the platform.”

And not to mention the fact that the potential for overlap between these services might end up being something of a dubious prospect. Among streaming consumers, for example, there’s no doubt sufficient appetite to pay for Netflix as well as Disney+, HBO Max, Apple TV+ and more. For one thing, you’re not getting the same content across all those services. But if you’re in, say, Memphis, and already happily following the weather content produced by MemphisWeather.Net, are you really going to start paying Twitter for its service when your local needs are already being met now?

The Weather Channel

Some big bets are riding on the answer to that question. And it’s obvious what the media giants think (or hope) is possible here. Viewers are pretty much completely over election news and are fast losing interest in the post-Trump political landscape. Over the first six months of this year, the average viewership at Fox, CNN, and MSNBC plummeted almost 40% from the same period in 2020. While over at the Weather Channel? A 7% increase.

To be sure, the increase in attention is not attributable only to the weather – or, rather, to specific weather conditions from one day to the next. It also lines up nicely with a growing awareness that climate change deserves much more concentrated attention and resources from media operations. Which is why the Weather Channel also retooled its morning program lineup recently, putting more of an emphasis on telling stories and not just, well, reporting the weather. Shows about climate change are in the works, too, including a documentary series called Frozen Gold about miners in Greenland (where melting ice makes it easier to find deposits of minerals and ore).

The company’s early projection is for the new streaming service to have some 30 million subscribers by the end of 2026.

Currently, from Twitter

Twitter’s attempt at all of this, meanwhile, is the newsletter-centric offering Currently. A team of local meteorologists in a small number of cities to start with, along with climate journalist Eric Holthaus, will produce a combination of free and premium content about the weather and adjacent topics, such as climate change.

The value proposition for paying members is quite specific. It includes getting interactive text messages with weather alerts straight to your phone, having direct access to a team of meteorologists via SMS, and getting “members-only experimental storytelling via audio clips, visual art and poetry.” For only $5/month, we should add.

Here again, though, it’s worth pointing out: At least in a city like Memphis, you already get most of the above from Proseus and the team that works with him. One of the few things that might make someone reach for the value-add inherent in Currently is the deeper, more journalistic product that reports on things like climate change.

The Fox Weather Channel

“A noticeable shift is occurring in the delivery of weather information to the public,” Proseus told me. “More and more, focus is turning to that content being made available digitally, always ‘on’ and always current, and in a ‘hyper-local’ fashion. The traditional news and weather broadcast is rapidly losing ground to the second screen, particularly for Gen X, Millennials, and Gen Z. In fact, the new generation of broadcast meteorologists is being cross-trained in both traditional and digital delivery of their information. The days of tuning in at 5, 6, and 10 pm are coming to an end for most people.”

Which helps explain what the top brass at Fox is thinking. Similar to what it did with the launch of the Fox Business channel in 2007, the network is preparing to launch a Fox weather channel sometime, at least one source told me, in October (although that month is still a rough estimate at this point).

Fox has already, as you might imagine, started poaching meteorologists from around the country for this new offering. Even from the Weather Channel itself, with meteorologist Shane Brown having left to join Fox’s new effort.

That said, it should also come as no surprise that even at this early stage, the rivals are already sniping at each other. Nora Zimmett, chief content officer at the Weather Channel (and a Fox News alum), told the NYT: “I applaud Fox getting into the weather space, but they should certainly leave the lifesaving information to the experts.” Not to be outdone, a Fox News spokesperson also told the paper: “While the Weather Channel is focused on trolling FoxNews.com for unrelated stories, Fox Weather is busy preparing the debut of our innovative platform to deliver critical coverage to an incredibly underserved market.”

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Tech News in Canada

Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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