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Staples Canada First to Preview Back to School Season 2022



Canada’s Back to School Destination launches ‘official guide’ for parents, teachers and students, loaded with advice and top picks for the season


RICHMOND HILL, ON, July 8, 2022 /CNW/ – While Canadians are still soaking up the summer, another school year is just around the corner and as the Working and Learning Company, Staples Canada is passionate about education and empowering possibilities for the year ahead. Today, as a preview of this year’s Back to School season, Staples launches Let’s Find Out: Canada’s Official Back to School Guide equipping parents, teachers and students with everything they need to make Back to School simply amazing in the coming months.

“We know that those going back to school will continue to face unique challenges this year. Whatever your academic year looks like, our goal is to help you embrace it with confidence by making the essentials accessible and affordable,” said John DeFranco, Chief Commercial Officer, Staples Canada. “We’re driven to inspire Canadians with knowledge and advice through our associates and our Official Back to School Guide – paired with the best value on hundreds of new, exciting Back to School picks so they can get off on the right foot.”


Canada’s Official Back to School Guide

Staples has helped Canadians go back to school for more than 30 years, evolving with them to meet all school year needs. As Canada’s leading authority on back to school, Staples is your one-stop shop for the leading tech, on-trend school supplies, workspace essentials and more to give back the ultimate preview of what this season has to offer. This includes the best products of the season, tips and hacks to ace your year, working station design guides and so much more. Let’s Find Out: Canada’s Official Back to School Guide is available at Staples stores nationwide, as well as at


The Best Talent for BTS Inspiration

Launched in 2021, Let’s Find Out is Staples Canada’s brand campaign which aims to inspire Canadians to pursue their passions and explore their curiosity. Staples has once again partnered with Howie Mandel and Pierre-Yves Lord who will star in a series of TV commercials for Back to School season, exploring everything from finding the top tech to the best backpack and freshest supplies – all questions centred around the theme of curiosity at this time of year. The commercials will air on major Canadian networks starting July 25, 2022.


The Best Brands at the Best Value

Staples has what you’re looking for, and is Canada’s number one source for quality and value when it comes to Back to School season. This means offering new and exclusive products from the best brands that Canadians know and love – like Pep Rally, Hilroy, Gry Mattr, Five Star, General Supply Goods & Co., and more – and providing a range of affordable options at any price point. As always, Staples’ Back to School HQ site is also loaded with all the best picks including a can’t-miss Top 10 Back to School Superstars list, with the lowest sale prices in place right up to when the bell rings.


Top Source for Tech

Technology is standard in the classrooms of today. No matter your need – whether it’s a new laptop or a simple pair of headphones – Staples has partnered with key brands like Microsoft, Google and Apple, offering Canadians the best selection of technology at competitive prices. Need to make a big purchase? Don’t sweat it: Staples’ Credit Solutions offers payment plans where you don’t have to pay until 2024.


A Helping Hand Through Solutionshop

Need dedicated tech support? How about customized labels, or printing out worksheets on a short timeline? Solutionshop by Staples has you covered, offering a variety of services to help with Back to School readiness, including expert tech support, customizable labels, and dedicated printing services, helping students and teachers alike stay organized throughout the year.


Equipping Educators for Success with Staples Teacher Membership Program

Staples’ Teacher Membership Program provides educators with exclusive perks, competitive pricing on supplies and dedicated services. It’s free to join the program, and is available to teachers, staff and faculty at all public and private K-12 schools, colleges and universities as well as home educators. In addition to exclusive offers for teachers, Teacher Appreciation Days will take place throughout the month of August. As always, with School Tools, teachers can create and share their class-specific lists of school supplies with parents and students. For every purchase made through School Tools, Staples Canada will donate three per cent back to the purchaser’s school.


Giving Back to Communities with the Annual School Supply Drive

Back for its 17th year, Staples Canada’s annual School Drive will take place from August 14 to September 19. Staples stores throughout Canada will partner with Kiwanis, United Way and Breakfast Club of Canadto raise funds for children in need within the local communities of more than 300 stores across the country.

About Staples Canada

Staples Canada is The Working and Learning Company. With a focus on community, inspiration and services, the privately-owned company is committed to being a dynamic, inspiring partner to customers who visit its 300+ locations and The company has two brands that support business customers, Staples Preferred for small businesses and Staples Professional for medium to large-sized enterprises, as well as seven co-working facilities in Toronto, Kelowna, Oakville, Ottawa and Calgary under the banner Staples Studio. Staples Canada is a proud partner of MAP through its Even the Odds campaign, which aims to tackle inequities in communities across Canada and helps make a future that’s fair for everyone. Visit for more information or get social with @StaplesCanada on Facebook, Twitter, Instagram and LinkedIn.


Prime Minister travelling to Quebec’s Gaspé Peninsula today



Prime Minister Justin Trudeau is resuming his summer politicking tour today with a trip to Quebec’s Gaspé Peninsula.

Trudeau is there to continue the summer meet and greets he started in July in other parts of Canada.

His planned events include visits to a farm, wind farm and a train retrofitting plant in New Richmond.

Trudeau’s last stop in the region came when he was in full pre-campaign mode just one month before he called a federal election.

This visit comes as the provincial government is set to go into an election where the future of French is sure to play a big role.

On Wednesday, new census data showed Gaspé to be the only region in the province where the share of people claiming French as their first language grew in the last five years.

This report by The Canadian Press was first published Aug. 18, 2022.


The Canadian Press

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80 years after Dieppe, postcards share stories of soldiers who died in deadly raid



Paris Eakins was 26 years old when he joined the Royal Canadian Air Force in November 1940 during the Second World War.

He was born in Minnedosa, Man., where he lived until he attended the University of Manitoba, graduating with a bachelor of arts degree. Eakins worked at his town’s newspaper and went on to join the sports department at the Winnipeg Free Press.

After he enlisted, Eakins worked his way to become a pilot officer in a fighter squadron based in England in 1941. The next year, he was killed in northern France during the disastrous Dieppe Raid. He was 27.

Eakins’ story is featured in a Canadian postcard campaign ahead of the 80th anniversary of the raid on Friday.

The Juno Beach Centre Association has sent 400 unique postcards to addresses across the country that share the name and fate of a serviceman whose records show once lived in those places.

“(We) encourage people to take a moment to consider the anniversary, to consider what happened to this individual who lived in their home or very nearby to them, 80 or more years ago,” said Alex Fitzgerald-Black, the association’s director.

The Dieppe Raid, known as Operation Jubilee, on Aug. 19, 1942, was the Canadian Army’s first major combat against Nazi Germany.

Canadian and British troops landed on beaches near the German-occupied French port with a mission to capture the town, destroy the port facilities and return to England with information that could give them an advantage.

Instead, the raid backfired and Operation Jubilee became Canada’s bloodiest day of the Second World War.

“It was the Canadian Army’s baptism of fire against Nazi Germany during the war. Unfortunately, it was a deadly failure,” said Fitzgerald-Black.

About 5,000 Canadian soldiers took part in the raid. In less than 10 hours of fighting, more than 800 died, with about 100 more later succumbing to their injuries. About another 2,000 became prisoners of war.

Preparations for the postcard campaign began at the end of last year. Employees and volunteers at the association went through the service files of those who were killed to see if they could link their old home addresses to a current one.

They were able to develop a list of addresses for half of those who died. The list skews toward addresses in urban settings because those who were from rural areas couldn’t be reproduced, said Fitzgerald-Black. Many went to cities in southern Ontario, as well as Montreal and Winnipeg.

The association also produced a temporary exhibition honouring the anniversary in Normandy, France.

A delegation of federal ministers, veterans, representatives of veterans and Indigenous organizations, and members of the Canadian Armed Forces travelled to France this week to take part in events marking the anniversary.

Three of the veterans participating served in the Second World War, including a survivor of the raid.

“It’s vitally important that we continue to recognize and honour the extraordinary service and sacrifice witnessed 80 years ago on the beaches of Dieppe,” Lawrence MacAulay, minister of veterans affairs, said in a release.

“As the living memory of this seminal moment fades, we as Canadians must ensure that the legacy of those who served Canada is never forgotten.”

Stories like Eakins’ have made an impression on Fitzgerald-Black.

He hopes the postcard project will help Canadians remember the people who died serving their country and those who survived.

“They’re not going to be around much longer to share these stories — the stories of their comrades who were killed during the raid,” he said.

“And so we hope that Canadians will continue to take up the torch to do this into the future.”

This report by The Canadian Press was first published Aug. 18, 2022.


Brittany Hobson, The Canadian Press

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Census data shows linguistic diversity on the rise in Canada – Saanich News



A growing number of new immigrants to Canada are bringing with them increasingly diverse languages, setting a record for the number of Canadians whose mother tongue is neither English nor French, new 2021 census data reveals.

One in four people in Canada have a mother tongue other than English or French, and about 12 per cent of people predominantly speak a non-official language at home as of last year.

Proficiency in those languages tends to fade after a generation or two, however, Statistics Canada’s deputy head of the Centre for Demography said Wednesday.

“From 2016 to 2021, the number of Canadians who predominantly speak languages other than English and French at home grew significantly,” said Éric Caron-Malenfant at a media briefing.

The trend is mainly driven by immigration, and continued even during the pandemic when immigration slowed considerably due to COVID-19 health restrictions and related backlogs, Caron-Malenfant said.

The average age of new immigrants is typically between 25 and 35, he said.

“After that, when you have children in Canada, often more and more English and French will be spoken at home,” he said.

British Columbia speech-language pathologist June Cheung noticed that phenomenon play out in her own Cantonese-speaking family and community when she was growing up in Edmonton.

“My parents were the ones who originally immigrated here from Hong Kong whereas my siblings and I, we were all born here,” Cheung said in an interview.

“My parents would speak to my older brothers and myself in Chinese but often we would reply in English.”

The generational language shift inspired her masters thesis, which further showed how “heritage” language proficiency fades with each generation.

“By the time the second generation has kids, it’s very unlikely that they’ll choose to use a heritage language,” she said.

The trend was also true for French-speaking families outside of Quebec in most provinces, the census data shows.

The proportion of Canadians living outside Quebec whose first official language spoken is French was down to 3.3 per cent in 2021 from 3.6 per cent in 2016.

Statistics Canada attributes the decline to the fact that people whose first official language is French tend to be older, and haven’t consistently passed the language on to the next generation. Sometimes other languages can take over inside the home.

Cheung, who says she’s reinvested in her Cantonese-speaking skills, says fading language proficiency can create intergenerational divides.

“I can ask you where the bathroom is, versus being able to talk about your hopes and fears, your dreams,” she said. “It’s a lot harder to have those conversations sometimes if there is that language barrier.”

Mandarin and Punjabi are the most common non-official languages, with more than a million people predominantly speaking one of the two languages.

Statistics Canada noted a large increase in the growth of the number of Canadians who predominantly speak South Asian languages such as Punjabi, Gujarati, Hindi or Malayalam since the last census in 2016, a rise which was fuelled by immigration.

The growth rate of the population speaking South Asian languages was at least eight times greater than that of the overall Canadian population during the same period.

The massive increase in the growth of South Asian languages closely aligns with immigration trends from those countries.

At the same time, European languages like Italian, Polish and Greek are fading in Canada.

“This decline is primarily linked to the speakers of these languages aging, a significant proportion of whom emigrated to Canada before 1980,” Caron-Malenfant said.

Relatively few recent immigrants from those countries have recently landed in Canada, he said.

Regardless of their mother tongue, most people in Canada access services in one of the two official languages.

English and French are still by far the most common languages spoken in Canada and 90 per cent of Canadians speak at least one of the official languages.

—Laura Osman, The Canadian Press

RELATED: Proportion of French speakers declines nearly everywhere in Canada, including Quebec

RELATED: More Canadians report strong attachment to their language than to Canada: poll


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