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Staples Canada Leads Back to School 2024 with Trends, Insights and Savings

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National survey reveals key insights from parents; Canada’s Back to School destination announces amazing deals on Back to School essentials  

 

Richmond Hill, ON, July 11, 2024 – Today, Staples Canada launches its Back to School campaign, equipping teachers, parents, and students with the best gear and incredible savings for the season. Canada’s Back to School destination has also done its homework: the brand has unveiled the 2024 Staples Back to School Study revealing findings from parents across the country and their expectations with this year’s Back to School experience. 

 

“As a consumer-centric business, it’s paramount we understand customer needs, and that’s exactly what we’ve done this year and what’s fuelled our Back to School program,” said Rachel Huckle, CEO, Staples Canada. “Our goal is to make sure Canadians feel supported with the right tools, resources and savings to get everything they need to start the school year off on the right foot. Our teams, stores and site are ready to provide easy browsing and seamless solutions, with hundreds of new and notable products available at great prices – all in one place.”  

  

As Canada’s Back to School destination, Staples is here to set parents and students up for success ahead of the return to class with the 2024 Staples Back to School Study. The survey asked parents their thoughts, feelings and attitudes on the upcoming school year to discover how Canadians can feel better equipped for the season. 

 

Notable Findings: 

·       Most Back to School shopping will happen in-store: half of parents plan to do most/all of their shopping in-store and almost all (88 per cent) say at least half their shopping will be done in-store, signaling the importance of the brick-and-mortar experience to parents this year.  

·       Parents are looking to accomplish their back to school quickly and efficiently, rather than making it a family moment: 88 per cent agree they want to do it quickly and efficiently and 70 per cent agree it usually ends up being a chore. 

·       Canadians will hunt for savings on tech as it tops affordability challenges: 59 per cent of parents report tech among the top three biggest affordability challenges, placing a greater emphasis on deal seeking, promotions and financing options for this category.  

·       Parents’ comfort with their kids using AI for schoolwork more than doubles if it has been specifically reviewed and approved by their school: This number doubles for parents with kids aged 13 to 17 compared to comfort with no supervision at all and triples for parents with kids aged 6 to 12.   

·       Some parents feel well-informed about AI tools, while others admit there’s room to learn: Roughly one third report feeling well-informed, another third report knowing little to nothing and the rest fall in the middle.  

 

Based on the insights uncovered in the study, Staples Canada announces an exciting line-up of Back to School offerings designed to meet the needs of parents, students and teachers alike. 

 

Back to School Savings Made Easy 

Staples is committed to making Back to School savings easy for parents, teachers, and students with deals that will get everyone excited. Introducing Red Dot Savings, a weekly deals program on top school essentials, available both in-store and online. Customers can also enjoy peace of mind with Staples’ price match guarantee, ensuring you always get the best deal at Staples, and financing options with Flexiti. 

 

New AI-Enabled Tech Products, Solutions and Expert Advice 

Staples has introduced new innovative tech products that are AI enabled and ready – so you can stay ahead of the curve. Everything from laptops, tablets to smartphones and more from top brands including Microsoft, Google, Apple, Samsung, and Lenovo. New to AI enabled tech? Staples has you covered with their team of specially trained tech experts to share knowledge and provide advice on the best tech and AI capabilities tailored to your individual needs. 

 

Protect your technology with Staples Protection Plans by Allstate, available for a variety of electronics like smartphones, computers, tablets, and headphones to cover mechanical and electrical failures, as well as accidental damage. 

 

Back to School Needs Supported by Staples Wireless 

In need of a new phone plan or internet upgrade for Back to School? Customers can discover the best phone, internet and TV solutions from Bell, Virgin Plus and Lucky Mobile at Staples stores across Canada. Whether you’re heading off to university, changing schools or addresses – Staples has the best selection of wireless plans for post-secondary students to help them power their new devices.  

 

Great Product Assortment with Exclusive Brand, Pep Rally 

A Staples exclusive, Pep Rally introduces its latest line of fun and functional Back to School essentials, featuring three new collections to help students express themselves, including: Retro Love, Classic Academia, and Joyful Expression. Shop all of Pep Rally’s school supplies and solutions.  

 

Great Tools for Parents and Teachers  

·       Staples Print Services: Staples Print Services has everything you need to start the school year off on the right foot, including customizable labels, quick print services, dynamic workbooks and wide format printing. 

·       School Tools: Looking to find dedicated lists of everything your child needs for class? With Staples’ School Tools, parents can shop for supplies based on lists curated by teachers for their child’s grade and region. Staples’ School Tools also offers special discounts, including 10 per cent off orders over $50. 

 

Innovative In-Store Experience  

This year, Staples Canada partnered with GeekSpeak Commerce to create the ‘Backpack Challenge’; a unique Augmented Reality (AR) experience tailored to children aged 6 to 11 to make Back to School shopping fun for kids and easy for parents. The in-store game, played on mobile devices, transforms Staples stores into an interactive playground. Kids are given the chance to embark on a digital adventure, with different quests to locate and collect hidden animals and add them to their virtual backpack. Parents and kids can access the game during their Back to School shopping trips, keep an eye out for QR code signage in store to join in on the fun. 

 

Celebrate Back to School “Feels” with Staples  

Staples has partnered with real Canadian creators – parents, teachers and students from coast-to-coast – to star in its Back to School ad campaign this year. The creative campaign celebrates all the Back to School “feels”, with amazing deals and Back to School savings that are so good, you won’t be able to contain your emotions.  

 

About the 2024 Staples Back to School Study 

These are the findings of a study/survey conducted by Staples Canada from June 25 to 28, 2024 among a representative sample of 1,008 parents with kids aged 6 to 17 within Canada. Respondents are members of Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of 3.1 percentage points for parents, 19 times out of 20. 

 

About Staples Canada 

Staples Canada is The Working and Learning Company. We are a privately-owned company committed to helping parents, teachers, businesses, and entrepreneurs work smarter, learn more and grow every day. Our network includes 298 stores across Canada and staples.ca, printing and shipping services at Staples Print, and Staples Studio co-working spaces. To service the unique needs of businesses, we also have a number of dedicated B2B brands that support business customers of all sizes, which include Staples Preferred, Staples ProfessionalSupreme Office Supplies and FurnitureDenis Office SuppliesMonarch Office Supply Inc. and Beatties. Headquartered in Richmond Hill, Ontario, we are committed to the communities we serve across Canada, and are a proud partner of MAP through our Even The Odds fundraising and awareness initiative that aims to eliminate critical gaps in health equity. Visit staples.ca for more information or engage with @StaplesCanada on FacebookTwitterInstagramLinkedIn, or TikTok.   

 

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Imane Khelif’s Olympic gold inspires Algerian girls to take up boxing

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AIN TAYA, Algeria (AP) — In the weeks since Algeria’s Imane Khelif won an Olympic gold medal in women’s boxing, athletes and coaches in the North African nation say national enthusiasm is inspiring newfound interest in the sport, particularly among women.

Khelif’s image is practically everywhere, featured in advertisements at airports, on highway billboards and in boxing gyms. The 25-year-old welterweight’s success in Paris has vaulted her to national hero status, especially after Algerians rallied behind her in the face of uninformed speculation about her gender and eligibility to compete.

Amateur boxer Zougar Amina, a medical student who’s been practicing for a year, called Khelif an idol and role model.

“Since I’ve been boxing, my personality has changed: I’m more confident, less stressed,” she said, describing the sport as “therapy to fight shyness, to learn to defend myself, to gain self-confidence.”

In Ain Taya, the seaside town east of Algiers where Amina boxes, what local media have termed “Khelifmania” is on full display.

Behind a door wallpapered with a large photograph of the gold medalist, punching bags hang from the ceiling of the local gym, and young girls warm up near a boxing ring surrounded by shelves of masks, gloves and mouth guards.

The 23 young women and girls who train at the gym — an old converted church — all dream of becoming the next Khelif, their coach Malika Abassi said.

Abassi said the women imitate Khelif’s post-win celebrations, hopping around the boxing ring and saluting fans. She’s worried that the interest in boxing will grow so rapidly that her gym won’t be able to handle it.

“We’re getting calls from parents wanting to sign up their daughters,” she said. “I’m the only coach and our gym is small.”

Algerians from all walks of life flocked to squares in the country’s major cities to watch Khelif’s matches broadcast on projectors. Khelif’s story endeared her to the majority of the conservative country’s population, although a few prominent imams and Islamist politicians have criticized the example she sets by wearing her boxing uniform and not a headscarf.

Still, Amina Abassi, another amateur boxer at the same gym unrelated to her coach, said she believes the deep well of support for Khelif will overwhelm any criticism.

“I’m convinced that even conservative families will allow their daughters to take up boxing,” she said. “Imane has broken through the wall of false modesty and hypocrisy.”

Noureddine Bouteldja, a former amateur boxer and sports journalist, said Khelif has transcended boxing and become a “social phenomenon” throughout Algeria thanks to her personal story and the scrutiny she faced from famous people around the world who — unlike Algerians — saw her advancing in the Olympics as part of the culture war over sex, gender and sport.

Algerians rallied behind Khelif in the face of criticism from Donald Trump, Elon Musk, J.K. Rowling and others who falsely claimed she was transgender. They largely interpreted attacks on her as attacks on their nation itself. And unlike much of the international community that coalesced behind Khelif, on social media most couldn’t register the thought of a transgender athlete from Algeria.

“It’s the victory of a woman who has shown extraordinary resilience and phenomenal strength of character in the face of the campaign to denigrate her gender,” Bouteldja said.

Boxing coaches and administrators said Khelif’s rise from a poor child in rural central Algeria to worldwide fame has made her an inspirational figure. Mourad Meziane, head of the Algerian Boxing League, expects a huge spike in registration among young women at the start of this school year in mid September.

Algeria currently has 30 regional boxing leagues and 10,000 athletes participating nationwide, he said.

“The impact is inevitable and will only be very positive for women’s boxing in Algeria,” Meziane said.

Civil society figures and activists said the impact is also sure to reverberate far beyond the boxing ring.

Attorney Aouicha Bakhti said Khelif’s story will have a lasting impact on Algerian culture and be a counterweight to strands of society that discourage women’s participation in sports.

“This kind of epic helps society, ours in this case, which is in the process of retreating in the face of fundamentalist ideals,” said Bakhti, a prominent feminist and political activist.



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Third baseman Matt Chapman and Giants agree to $151 million, 6-year contract for 2025-30

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SAN FRANCISCO (AP) — Gold Glove third baseman Matt Chapman agreed Wednesday to a $151 million, six-year contract with the San Francisco Giants for 2025-30, giving up his chance to become a free agent after the season.

Chapman will get a $1 million signing bonus, payable Jan. 15, and annual salaries of $25 million. The deal assures he will earn $169 million over seven seasons from 2024-30.

He joined the Giants as a free agent in March, agreeing to a contract guaranteeing $54 million over three seasons. That deal gave him the right to opt out after 2024 and 2025. It included a $2 million signing bonus and a $16 million salary for 2024.

Chapman is hitting .247 and leads the Giants with 22 homers, 69 RBIs, 90 runs and 33 doubles. The 31-year-old is a four-time Gold Glove winner and has a .241 career average with 177 homers and 495 RBIs for Oakland (2017-21), Toronto (2022-23) and the Giants.

He was an All-Star in 2019.

___

AP MLB:

The Canadian Press. All rights reserved.



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Flames fans, players remember Gaudreau brothers at vigil in Calgary

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CALGARY – Fans gathered on the front steps of the Scotiabank Saddledome on an emotional Wednesday night as the Calgary Flames held a candlelight vigil for Johnny Gaudreau and his brother Matthew.

The mood was mostly sombre as the crowd grew from hundreds to thousands leading up to the program paying respect to the two brothers who died tragically last week.

Couples embraced, families held hands and fans of all ages wiped back tears in front of the giant memorial that covers the 31 steps leading up to the arena entrance and has spilled over to the grassy hill beside it.

When Flames players, their families and other organizational staff came out onto the stairs wearing No. 13 Gaudreau jerseys, chants of “Johnny, Johnny” broke out from the crowd.

And the emotions lightened as a lineup of speakers shared fond memories of Gaudreau.

“My relationship with Johnny went far beyond this arena. We had a bond that extended to his family, which I will cherish forever,” said Flames general manager Craig Conroy.

“Following his death, it took a couple days for me to compose myself before I could attempt to show my love for Johnny and the Gaudreau family. I believe the best way I can do that tonight is to share some stories from the beginning, before he became Johnny Hockey for the Calgary Flames.”

Conroy told stories about meeting the humble Gaudreau well before he displayed his show-stopping skills at the Saddledome, while Flames captain Mikael Backlund shared memories on behalf of the players.

“Johnny always had a smile on his face, on and off the ice. I’m going to miss that smile. I’m going to miss Johnny chirping me about everything like he always loved to do,” a teary-eyed Backlund said.

“He would always be all over me about anything. ‘Come on, Backs, talk to the coach and get us a day off. Come on Backs, have a beer. Come on Backs, loosen up. Come on Backs, it’s just hockey.’

“I know I’m not as chill as you were, Johnny, but I’m working on it.”

On Aug. 29, the Gaudreau brothers were cycling on a road near their hometown in New Jersey when 43-year-old Sean M. Higgins, driving an SUV in the same direction, attempted to pass two other vehicles and struck them from behind. They were pronounced dead at the scene.

The Calgary tribute of flowers, jerseys, photos, sticks and other items that represent the Gaudreaus has grown exponentially since.

Born-and-raised Calgarian Sydney Salters left two towels from the 2022 playoffs and pucks from the 2019 and 2015 post-seasons on the Saddledome steps.

“I keep trying to not cry about it,” said Salters, her voice cracking. “It’s nice to be able to pay respects. It’s good that it’s here.”

“It’s tragic,” added fan Andrew Scott, who got emotional as he surveyed the size of the memorial. “It shows that Gaudreau was the heart and soul of this team.”

Ten years ago, fans first filed up those same stairs to watch Gaudreau play for the first time on home ice.

The most popular Flames jersey then was Jarome Iginla’s No. 12. That would soon change to Gaudreau’s No. 13 thanks to his emergence into an exciting and dynamic star, despite his five-foot-nine frame.

“I remember all the hype about him coming into town and boy, did he ever deliver,” said Backlund. “He went from being a rookie to an NHL superstar very quickly.”

By the time he played his final game at the Saddledome in the spring of 2022, Gaudreau was part of arguably the NHL’s top line that season with Elias Lindholm and Matthew Tkachuk.

A fourth-round pick in 2011, Gaudreau racked up 609 points (210 goals, 399 assists) during his time with the Flames, the fifth most in the NHL over that span behind Connor McDavid, Patrick Kane, Sidney Crosby and Leon Draisaitl.

His time with the Flames culminated in a career-best 40 goals and 115 points in his final season with Calgary, before he joined the Columbus Blue Jackets.

His 90 even-strength points that season were the most since Jaromir Jagr (95) in 1995-96. The same Jagr who Gaudreau set up for his 766th and final NHL goal on Nov. 9, 2017.

Gaudreau became a superstar that was a fan favourite.

“Never met the guy, never talked to him, but he was part of my heart, and when he left, he was still part of my heart,” said fan Craig McLeay.

“You can see from all the people that are here right now, they’re here for the guy and the person he was, what he did for this community. He came out and put a show on for us and it was a pleasure to watch every game he played here.”

After Flames icon Lanny McDonald, Backlund and Conroy spoke, fans held up their phones while displaying candle app — and the 13-minute vigil began.

The ceremony was capped off by a special rendition of Johnny B. Goode by country music artist, George Canyon, the team’s anthem singer.

The vigil kicked off a 13-day observance of the memorial.

This report by The Canadian Press was first published Sept. 4, 2024.



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