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‘Swift-onomics’: When a tsunami of Swifties crashes into Toronto, it will leave an economic boost in its wake

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When Abigale Valliere saw Taylor Swift perform 44 songs over the course of four hours in Detroit this summer, her pulse was sky-high.

The experience was “life-changing,” the Toronto resident said, and even though it cost her more than $1,500, she’s ready to pay another $1,000 for a ticket when the Eras tour comes to Toronto in November 2024.

“I’m wealthy for Taylor Swift,” she said. “I would go to all six [shows] if I could.”

Thanks to fans like Valliere, Eras is on track to becoming the world’s first ever billion-dollar tour.

Mega-concerts are transforming the music industry, and this tour in particular is bringing in so much money that world leaders including Prime Minister Justin Trudeau, Budapest Mayor Gergely Karácsony and Chilean President Gabriel Boricand have taken to begging for concerts on social media.

Ticket sales alone estimated at $120 million

“Extraordinary artists elicit extraordinary responses,” said Dean Budnick, editor of Relix, a live music magazine, and co-author of Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped.

The economic impact that’s rippled through host cities of Swift’s mega-concert is so palpable it’s been dubbed “Swift-onomics” by Bloomberg reporter Augusta Saraiva. So when Swift finally rolls into Toronto, it’s not just her fans with high expectations — it’s local businesses and Canadian economists.

“The hype is real,” said Daniel Tsai, a business professor at the University of Toronto. “There’s going to be a lot of money coming in.”

Ticket sales alone are estimated to reach $120 million across the six nights of entertainment, and then there’s the spin-off effects, which could be as high as $700 million, he said.

Taylor Swift performing on stage.
Taylor Swift performs onstage for the opening night of her Eras tour at State Farm Stadium in Glendale, Arizona. The city was ceremonially renamed to ‘Swift City, ERAzona’ in March for the event. (Kevin Winter/TAS Rights Management/Getty Images)

Hotels are already doubling the cost of rooms for those nights in November 2024 — with some going for over $900 a day. And if the Rogers Centre opens up the dome, there could be up to 50,000 people on Harbourfront just listening to Taylor Swift for six nights, said Tsai.

“Now we’re talking Super Bowl epic proportions here, even bigger than [the] Super Bowl,” he said.

Mega-concerts, money and marketing

Swift’s two shows in Colorado this summer led to a $186.9-million boost to the state’s GDP for the year, a report by the Common Sense Institute found, and a similar boost was reported in Philadelphia.

Some estimates say her tour could generate $4.6 billion in consumer spending.

“If Taylor Swift was a marketer, she’d have a PhD in it,” said Tsai.

“The fact of the matter is, people are willing to spend big money on the experience of Taylor Swift as opposed to just calling this a concert. So I think what we have here is a generational event where people are saying, ‘You know, I’m not going to worry about the recession or my purse strings and I will spend the big bucks this year,'” he said.

Toronto’s hospitality industry has a lot of preparation to do if it wants to accommodate the hordes of fans that Swift will bring into the city for two weeks, according to Tsai.

November is usually a shoulder season, with the weather getting colder and business slowing down, but 2024 will be a different story for local businesses, hotels and restaurants. They’ll need a significant influx of staff to make it work, he said.

Getting verified and finding codes

In order to purchase a Taylor Swift ticket, you need a code. And in order to receive a code, you need to be registered as a “verified fan.”

When ticket-hopefuls create an account on Ticketmaster, they’re asked to provide a phone number so an automated voice can call and provide them with a one-time code.

According to Budnick, it’s a way to weed out scalpers.

“The goal is to put tickets in the hands of fans,” he said.

But not everyone who registers receives a code. Scoring a ticket is a lengthy, competitive process that has been described by some Swifties as winning a lottery.

 

These Swifties got waitlisted for tickets — but they’re still hopeful

1 day ago

Duration 1:38

 

When Valliere got verified on Ticketmaster in November 2022 to buy tickets for the Detroit concert she attended, she waited eight hours online before finally getting through, only to find out there weren’t any left.

In May, she was randomly sent a code from Ticketmaster saying there were a limited number of previously-held tickets that had just been released, so she immediately bought the first one that was available.

Valliere is still verified and managed to score a code, but her hunt for a Toronto ticket is still on.

 

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Construction wraps on indoor supervised site for people who inhale drugs in Vancouver

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VANCOUVER – Supervised injection sites are saving the lives of drug users everyday, but the same support is not being offered to people who inhale illicit drugs, the head of the BC Centre for Excellence in HIV/AIDS says.

Dr. Julio Montaner said the construction of Vancouver’s first indoor supervised site for people who inhale drugs comes as the percentage of people who die from smoking drugs continues to climb.

The location in the Downtown Eastside at the Hope to Health Research and Innovation Centre was unveiled Wednesday after construction was complete, and Montaner said people could start using the specialized rooms in a matter of weeks after final approvals from the city and federal government.

“If we don’t create mechanisms for these individuals to be able to use safely and engage with the medical system, and generate points of entry into the medical system, we will never be able to solve the problem,” he said.

“Now, I’m not here to tell you that we will fix it tomorrow, but denying it or ignoring it, or throw it under the bus, or under the carpet is no way to fix it, so we need to take proactive action.”

Nearly two-thirds of overdose deaths in British Columbia in 2023 came after smoking illicit drugs, yet only 40 per cent of supervised consumption sites in the province offer a safe place to smoke, often outdoors, in a tent.

The centre has been running a supervised injection site for years which sees more than a thousand people monthly and last month resuscitated five people who were overdosing.

The new facilities offer indoor, individual, negative-pressure rooms that allow fresh air to circulate and can clear out smoke in 30 to 60 seconds while users are monitored by trained nurses.

Advocates calling for more supervised inhalation sites have previously said the rules for setting up sites are overly complicated at a time when the province is facing an overdose crisis.

More than 15,000 people have died of overdoses since the public health emergency was declared in B.C. in April 2016.

Kate Salters, a senior researcher at the centre, said they worked with mechanical and chemical engineers to make sure the site is up to code and abidies by the highest standard of occupational health and safety.

“This is just another tool in our tool box to make sure that we’re offering life-saving services to those who are using drugs,” she said.

Montaner acknowledged the process to get the site up and running took “an inordinate amount of time,” but said the centre worked hard to follow all regulations.

“We feel that doing this right, with appropriate scientific background, in a medically supervised environment, etc, etc, allows us to derive the data that ultimately will be sufficiently convincing for not just our leaders, but also the leaders across the country and across the world, to embrace the strategies that we are trying to develop.” he said.

Montaner said building the facility was possible thanks to a single $4-million donation from a longtime supporter.

Construction finished with less than a week before the launch of the next provincial election campaign and within a year of the next federal election.

Montaner said he is concerned about “some of the things that have been said publicly by some of the political leaders in the province and in the country.”

“We want to bring awareness to the people that this is a serious undertaking. This is a very massive investment, and we need to protect it for the benefit of people who are unfortunately drug dependent.” he said.

This report by The Canadian Press was first published Sept. 18, 2024.

The Canadian Press. All rights reserved.

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N.B. election: Parties’ answers on treaty rights, taxes, Indigenous participation

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FREDERICTON – The six chiefs of the Wolastoqey Nation in New Brunswick distributed a survey on Indigenous issues to political parties ahead of the provincial election, which is scheduled to kick off Thursday. Here are some of the answers from the Progressive Conservative, Liberal and Green parties.

Q: How does your party plan to demonstrate a renewed commitment to recognizing our joint treaty responsibilities and acknowledging that the lands and waters of this territory remain unceded?

Progressive Conservative: The party respectfully disagrees with the assertion that land title has been unceded. This is a legal question that has not been determined by the courts.

Liberal: When we form government, the first conversations the premier-designate will have is with First Nations leaders. We will publicly and explicitly acknowledge your treaty rights, and our joint responsibility as treaty people.

Green: The Green Party acknowledges that New Brunswick is situated on the unceded and unsurrendered territories of the Wolastoqiyik, Mi’kmaq and Peskotomuhkati peoples, covered by the Treaties of Peace and Friendship. Our party is committed to establishing true nation-to-nation relationships with First Nations, grounded in mutual respect and co-operation as the treaties intended.

Q: How does your party propose to approach the issue of provincial tax agreements with First Nations?

Progressive Conservative: The government of New Brunswick operates in a balanced and fair manner with all organizations, institutions and local governments that represent the citizens of this province, including First Nations. Therefore, we cannot offer tax agreements that do not demonstrate a benefit to all citizens.

Liberal: Recent discussions with First Nations chiefs shed light on the gaps that existed in the previous provincial tax agreements with First Nations. Our party is committed to negotiating and establishing new tax agreements with First Nations that address the local needs and priorities and ensure all parties have a fair deal.

Green: The Green Party is committed to fostering a respectful relationship with First Nations in New Brunswick and strongly opposes Premier Blaine Higgs’s decision to end tax-sharing agreements. We believe reinstating these agreements is crucial for supporting the economic development and job creation in First Nation communities.

Q: How will your party ensure more meaningful participation of Indigenous communities in provincial land use and resource management decision-making?

Progressive Conservative: The government of New Brunswick has invested significant resources in developing a robust duty to consult and engagement process. We are interested in fully involving First Nations in the development of natural resources, including natural gas development. We believe that the development of natural gas is better for the environment — because it allows for the shutdown of coal-fired power plants all over the globe — and it allows for a meaningful step along the path to reconciliation.

Liberal: Our party is focused on building strong relations with First Nations and their representatives based on mutual respect and a nation-to-nation relationship, with a shared understanding of treaty obligations and a recognition of your rights. This includes having First Nations at the table and engaged on all files, including land-use and resource management.

Green: We will develop a new Crown lands management framework with First Nations, focusing on shared management that respects the Peace and Friendship Treaties. We will enhance consultation by developing parameters for meaningful consultation with First Nations that will include a dispute resolution mechanism, so the courts become the last resort, not the default in the face of disagreements.

This report by The Canadian Press was first published Sept. 18, 2024.

The Canadian Press. All rights reserved.

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Canadian Coast Guard crew member lost at sea off Newfoundland

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ST. JOHN’S, N.L. – A crew member of a Canadian Coast Guard ship has been lost at sea off southern Newfoundland.

The agency said in a release Wednesday that an extensive search and rescue effort for the man was ended Tuesday evening.

He was reported missing on Monday morning when the CCGS Vincent Massey arrived in St. John’s, N.L.

The coast guard says there was an “immediate” search on the vessel for the crew member and when he wasn’t located the sea and air search began.

Wednesday’s announcement said the agency was “devastated to confirm” the crew member had been lost at sea, adding that decisions to end searches are “never taken lightly.”

The coast guard says the employee was last seen on board Sunday evening as the vessel sailed along the northeast coast of Newfoundland.

Spokeswoman Kariane Charron says no other details are being provided at this time and that the RCMP will be investigating the matter as a missing person case.

This report by The Canadian Press was first published Sept. 18, 2024.

The Canadian Press. All rights reserved.

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