Tech

The future of creativity, brought to you by artificial intelligence – VentureBeat

Published

2 years ago

July 23, 2022

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The world has been wowed by the newest displays of text-to-image technology by DALL-E 2 from OpenAI and Imagen from Google. Beautiful, amazingly creative compilations all generated by artificial intelligence (AI) systems. This is possible because AI has learned natural language understanding by looking at countless texts and images.

Today’s systems have been trained to output new images when text is entered alongside pictures, uniting two seemingly disparate things in unique ways, much to the delight of viewers. A traditional image, such as that of an oil painting, can be co-opted to express something new or evoke a completely different feeling. It’s a new way to create.

Imagine that with this AI technology, users no longer have to scroll through tons of image results to find the best content for their needs. In contrast with image search, people create something totally new, something that has never existed, something that perfectly suits their desires, whims or content direction. All they have to do is type in what they want, and the AI will draw images and construct photos as described in the given text, i.e., “Please give me a photo of a restaurant with a VentureBeat sign on the window that is on Mars.” New systems will return such photos. In essence, the system is an AI designer.

Such creative power grows exponentially when also deployed to make videos from text that describes a situation and mood, and which incorporates virtual actors. Or when text + AI construct the music to go with videos and images.

Text-to-video or music technologies are already commercially available and continue to be refined, opening up the potential to add more creative processes. If AI can draw images or design, human designers’ roles could evolve. Having brilliant and inspiring ideas would become more important, and the ability to discriminate the best output from the worst will be crucial as drawing skills might be replaced by AI. Those less skilled could also develop their own creative products with lower effort.

The new company creative

But it is not just what can be done for the sake of being creative, it’s how such technology can be used to influence our world. There are certainly many entertaining or even heartwarming uses that might enrich our personal lives, but how will AI reshape creativity in the business world?

To start with, it can dramatically reduce the time, money and resources spent by marketing and ad teams. New campaigns could be rolled out in the blink of an eye. AI-based creative would enable teams to respond to changes in the landscape, react to news or trends, or proactively launch products and services in entirely new ways.

Additionally, such content and materials could be readily replicated in multiple languages, using AI to enable companies to quickly, easily and affordably reach global audiences, further aiding in international expansion. These are powerful reasons to invest in AI technology for creative uses.

The evolving role of humans

The biggest question on many people’s minds, though, is what the deployment of such technology could mean for the role of humans? If they are no longer creating the creative, are they even needed? I would argue that they are still creating the creative, just with different tools that make it easier and more cost-efficient.

In a world where AI systems could enhance creative processes, humans still would be expected to take on higher-level tasks, such as developing ideas, giving instructions, evaluating, revising and making final decisions – and they would have infinitely more options at their disposal. They would be responsible for constructing and defining the elements of the composition but without the burden of putting it together. By using AI tools, productivity AND creativity could increase as people perform various activities more easily.

Potential for misuse

As with any groundbreaking technology, there is the potential for misuse. We’ve all seen how images, hate speech and disinformation have spread on social media – what would make AI-generated content different? I believe that our society can find ethical consensus for using the technology in positive ways, but we have the option of regulating if necessary.

Perhaps one potential issue is the copyright problem or plagiarism for an AI system applied for creative development. DALL-E 2 was trained with tons of images online, and it is possible for it to return an image that is very similar to an existing one. Likewise, issues can surface with AI writers, AI music compositions, and even more types of AI-generated algorithms.

Recently, for example, virtual humans with AI-generated voices and faces have become popular across the globe. In these cases, a virtual human’s face or voice can be much like an actual human’s identity based on big training data.

Applying human rules to AI’s creations

But, our society already has come to a consensus about plagiarism of writing or composition by humans. For AI, similar guidelines could be applied to the creators, and if needed, an AI-based plagiarism checker could help review users’ decisions for absolute clarity. Humans are in control. The content creators define the rules for how text, images, videos and voice can be combined; they set the course.

AI for creative uses will be leveraged to elevate brands. As such, AI vendors that make these advances possible may also be selected based on the types of licensing relationships they have, the volume and quality of images they have access to, the range of voice actors under contract, the capabilities to combine such assets to create unique footprints and much more, should more oversight be necessary.

And, if or when it doesn’t, new technologies are being developed rapidly that can preserve digital identities and the authenticity of images. For instance, every human voice, every face, is comprised of tens of thousands of characteristics. The same is true for images. This makes it very, very difficult to fully replicate them without permission.

Significant research is already underway for deep-fake detection. Similarly, researchers and data scientists are able to deconstruct the characteristics of a speaker’s voice to determine whether a unique voice was used in a video or audio snippet, or a combination of many voices were blended through the strategic and appropriate use of technology.

And researchers are hard at work developing other preventative solutions. The technology industry is learning from past mistakes in order to safeguard the future, particularly when it comes to AI.

We sit at the precipice of a moment when creativity can make a big leap forward. Amazing things will be possible if we only open our human minds to what could be.

Taesu Kim is the CEO of Neosapience.

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Tech

How to Preorder the PlayStation 5 Pro in Canada

Published

3 days ago

September 10, 2024

Harry Miller

Sony has made it easy for Canadian consumers to preorder the PlayStation 5 Pro in Canada directly from PlayStation’s official website. Here’s how:

Visit the Official Website: Go to direct.playstation.com and navigate to the PS5 Pro section once preorders go live on September 26, 2024.
Create or Log in to Your PlayStation Account: If you don’t have a PlayStation account, you will need to create one. Existing users can simply log in to proceed.
Place Your Preorder: Once logged in, follow the instructions to preorder your PS5 Pro. Ensure you have a valid payment method ready and double-check your shipping information for accuracy.

Preorder Through Major Canadian Retailers

While preordering directly from PlayStation is a popular option, you can also secure your PS5 Pro through trusted Canadian retailers. These retailers are expected to offer preorders on or after September 26:

Best Buy Canada
Walmart Canada
EB Games (GameStop)
Amazon Canada
The Source

Steps to Preorder via Canadian Retailers:

Visit Retailer Websites: Search for “PlayStation 5 Pro” on the website of your preferred retailer starting on September 26.
Create or Log in to Your Account: If you’re shopping online, having an account with the retailer can speed up the preorder process.
Preorder in Store: For those who prefer in-person shopping, check with local stores regarding availability and preorder policies.

3. Sign Up for Notifications

Many retailers and websites offer the option to sign up for notifications when the preorder goes live. If you’re worried about missing out due to high demand, this can be a useful option.

Visit Retailer Sites: Look for a “Notify Me” or “Email Alerts” option and enter your email to stay informed.
Use PlayStation Alerts: Sign up for notifications directly through Sony to be one of the first to know when preorders are available.

4. Prepare for High Demand

Preordering the PS5 Pro is expected to be competitive, with high demand likely to result in quick sellouts, just as with the initial release of the original PS5. To maximize your chances of securing a preorder:

Act Quickly: Be prepared to place your order as soon as preorders open. Timing is key, as stock can run out within minutes.
Double-Check Payment Information: Ensure your credit card or payment method is ready to go. Any delays during the checkout process could result in losing your spot.
Stay Informed: Monitor PlayStation and retailer websites for updates on restocks or additional preorder windows.

Final Thoughts

The PlayStation 5 Pro is set to take gaming to the next level with its enhanced performance, graphics, and new features. Canadian gamers should be ready to act fast when preorders open on September 26, 2024, to secure their console ahead of the holiday season. Whether you choose to preorder through PlayStation’s official website or your preferred retailer, following the steps outlined above will help ensure a smooth and successful preorder experience.

For more details on the PS5 Pro and to preorder, visit direct.playstation.com or stay tuned to updates from major Canadian retailers.

Tech

Introducing the PlayStation 5 Pro: The Next Evolution in Gaming

Published

3 days ago

September 10, 2024

Harry Miller

Since the PlayStation 5 (PS5) launched four years ago, PlayStation has continuously evolved to meet the demands of its players. Today, we are excited to announce the next step in this journey: the PlayStation 5 Pro. Designed for the most dedicated players and game creators, the PS5 Pro brings groundbreaking advancements in gaming hardware, raising the bar for what’s possible.

Key Features of the PS5 Pro

The PS5 Pro comes equipped with several key performance enhancements, addressing the requests of gamers for smoother, higher-quality graphics at a consistent 60 frames per second (FPS). The console’s standout features include:

Upgraded GPU: The PS5 Pro’s GPU boasts 67% more Compute Units than the current PS5, combined with 28% faster memory. This allows for up to 45% faster rendering speeds, ensuring a smoother gaming experience.
Advanced Ray Tracing: Ray tracing capabilities have been significantly enhanced, with reflections and refractions of light being processed at double or triple the speed of the current PS5, creating more dynamic visuals.
AI-Driven Upscaling: Introducing PlayStation Spectral Super Resolution, an AI-based upscaling technology that adds extraordinary detail to images, resulting in sharper image clarity.
Backward Compatibility & Game Boost: More than 8,500 PS4 games playable on PS5 Pro will benefit from PS5 Pro Game Boost, stabilizing or enhancing performance. PS4 games will also see improved resolution on select titles.
VRR & 8K Support: The PS5 Pro supports Variable Refresh Rate (VRR) and 8K gaming for the ultimate visual experience, while also launching with the latest wireless technology, Wi-Fi 7, in supported regions.

Optimized Games & Patches

Game creators have quickly embraced the new technology that comes with the PS5 Pro. Many games will receive free updates to take full advantage of the console’s new features, labeled as PS5 Pro Enhanced. Some of the highly anticipated titles include:

Alan Wake 2
Assassin’s Creed: Shadows
Demon’s Souls
Dragon’s Dogma 2
Final Fantasy 7 Rebirth
Gran Turismo 7
Marvel’s Spider-Man 2
Ratchet & Clank: Rift Apart
Horizon Forbidden West

These updates will allow players to experience their favorite games at a higher fidelity, taking full advantage of the console’s improved graphics and performance.

Design & Compatibility

Maintaining consistency within the PS5 family, the PS5 Pro retains the same height and width as the original PS5 model. Players will also have the option to add an Ultra HD Blu-ray Disc Drive or swap console covers when available.

Additionally, the PS5 Pro is fully compatible with all existing PS5 accessories, including the PlayStation VR2, DualSense Edge, Pulse Elite, and Access controller. This ensures seamless integration into your current gaming setup.

Pricing & Availability

The PS5 Pro will be available starting November 7, 2024, at a manufacturer’s suggested retail price (MSRP) of:

$699.99 USD
$949.99 CAD
£699.99 GBP
€799.99 EUR
¥119,980 JPY

Each PS5 Pro comes with a 2TB SSD, a DualSense wireless controller, and a copy of Astro’s Playroom pre-installed. Pre-orders begin on September 26, 2024, and the console will be available at participating retailers and directly from PlayStation via direct.playstation.com.

The launch of the PS5 Pro marks a new chapter in PlayStation’s commitment to delivering cutting-edge gaming experiences. Whether players choose the standard PS5 or the PS5 Pro, PlayStation aims to provide the best possible gaming experience for everyone.

Preorder your PS5 Pro and step into the next generation of gaming this holiday season.

Tech

Google Unveils AI-Powered Pixel 9 Lineup Ahead of Apple’s iPhone 16 Release

Published

1 month ago

August 13, 2024

Harry Miller

Google has launched its next generation of Pixel phones, setting the stage for a head-to-head competition with Apple as both tech giants aim to integrate more advanced artificial intelligence (AI) features into their flagship devices. The unveiling took place near Google’s Mountain View headquarters, marking an early debut for the Pixel 9 lineup, which is designed to showcase the latest advancements in AI technology.

The Pixel 9 series, although a minor player in global smartphone sales, is a crucial platform for Google to demonstrate the cutting-edge capabilities of its Android operating system. With AI at the core of its strategy, Google is positioning the Pixel 9 phones as vessels for the transformative potential of AI, a trend that is expected to revolutionize the way people interact with technology.

Rick Osterloh, Google’s senior vice president overseeing the Pixel phones, emphasized the company’s commitment to AI, stating, “We are obsessed with the idea that AI can make life easier and more productive for people.” This echoes the narrative Apple is likely to push when it unveils its iPhone 16, which is also expected to feature advanced AI capabilities.

The Pixel 9 lineup will be the first to fully integrate Google’s Gemini AI technology, designed to enhance user experience through more natural, conversational interactions. The Gemini assistant, which features 10 different human-like voices, can perform a wide array of tasks, particularly if users allow access to their emails and documents.

In an on-stage demonstration, the Gemini assistant showcased its ability to generate creative ideas and even analyze images, although it did experience some hiccups when asked to identify a concert poster for singer Sabrina Carpenter.

To support these AI-driven features, Google has equipped the Pixel 9 with a special chip that enables many AI processes to be handled directly on the device. This not only improves performance but also enhances user privacy and security by reducing the need to send data to remote servers.

Google’s aggressive push into AI with the Pixel 9 comes as Apple prepares to unveil its iPhone 16, which is expected to feature its own AI advancements. However, Google’s decision to offer a one-year free subscription to its advanced Gemini Assistant, valued at $240, may pressure Apple to reconsider any plans to charge for its AI services.

The standard Pixel 9 will be priced at $800, a $100 increase from last year, while the Pixel 9 Pro will range between $1,000 and $1,100, depending on the model. Google also announced the next iteration of its foldable Pixel phone, priced at $1,800.

In addition to the new Pixel phones, Google also revealed updates to its Pixel Watch and wireless earbuds, directly challenging Apple’s dominance in the wearable tech market. These products, like the Pixel 9, are designed to integrate seamlessly with Google’s AI-driven ecosystem.

Google’s event took place against the backdrop of a significant legal challenge, with a judge recently ruling that its search engine constitutes an illegal monopoly. This ruling could lead to further court proceedings that may force Google to make significant changes to its business practices, potentially impacting its Android software or other key components of its $2 trillion empire.

Despite these legal hurdles, Google is pressing forward with its vision of an AI-powered future, using its latest devices to showcase what it believes will be the next big leap in technology. As the battle for AI supremacy heats up, consumers can expect both Google and Apple to push the boundaries of what their devices can do, making the choice between them more compelling than ever.