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The future of creativity, brought to you by artificial intelligence – VentureBeat

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The world has been wowed by the newest displays of text-to-image technology by DALL-E 2 from OpenAI and Imagen from Google. Beautiful, amazingly creative compilations all generated by artificial intelligence (AI) systems. This is possible because AI has learned natural language understanding by looking at countless texts and images. 

Today’s systems have been trained to output new images when text is entered alongside pictures, uniting two seemingly disparate things in unique ways, much to the delight of viewers. A traditional image, such as that of an oil painting, can be co-opted to express something new or evoke a completely different feeling. It’s a new way to create.

Imagine that with this AI technology, users no longer have to scroll through tons of image results to find the best content for their needs. In contrast with image search, people create something totally new, something that has never existed, something that perfectly suits their desires, whims or content direction. All they have to do is type in what they want, and the AI will draw images and construct photos as described in the given text, i.e., “Please give me a photo of a restaurant with a VentureBeat sign on the window that is on Mars.” New systems will return such photos. In essence, the system is an AI designer.

Such creative power grows exponentially when also deployed to make videos from text that describes a situation and mood, and which incorporates virtual actors. Or when text + AI construct the music to go with videos and images.

Text-to-video or music technologies are already commercially available and continue to be refined, opening up the potential to add more creative processes. If AI can draw images or design, human designers’ roles could evolve. Having brilliant and inspiring ideas would become more important, and the ability to discriminate the best output from the worst will be crucial as drawing skills might be replaced by AI. Those less skilled could also develop their own creative products with lower effort. 

The new company creative

But it is not just what can be done for the sake of being creative, it’s how such technology can be used to influence our world. There are certainly many entertaining or even heartwarming uses that might enrich our personal lives, but how will AI reshape creativity in the business world? 

To start with, it can dramatically reduce the time, money and resources spent by marketing and ad teams. New campaigns could be rolled out in the blink of an eye. AI-based creative would enable teams to respond to changes in the landscape, react to news or trends, or proactively launch products and services in entirely new ways. 

Additionally, such content and materials could be readily replicated in multiple languages, using AI to enable companies to quickly, easily and affordably reach global audiences, further aiding in international expansion. These are powerful reasons to invest in AI technology for creative uses.

The evolving role of humans

The biggest question on many people’s minds, though, is what the deployment of such technology could mean for the role of humans? If they are no longer creating the creative, are they even needed? I would argue that they are still creating the creative, just with different tools that make it easier and more cost-efficient. 

In a world where AI systems could enhance creative processes, humans still would be expected to take on higher-level tasks, such as developing ideas, giving instructions, evaluating, revising and making final decisions – and they would have infinitely more options at their disposal. They would be responsible for constructing and defining the elements of the composition but without the burden of putting it together. By using AI tools, productivity AND creativity could increase as people perform various activities more easily.

Potential for misuse

As with any groundbreaking technology, there is the potential for misuse. We’ve all seen how images, hate speech and disinformation have spread on social media – what would make AI-generated content different?  I believe that our society can find ethical consensus for using the technology in positive ways, but we have the option of regulating if necessary.

Perhaps one potential issue is the copyright problem or plagiarism for an AI system applied for creative development. DALL-E 2 was trained with tons of images online, and it is possible for it to return an image that is very similar to an existing one. Likewise, issues can surface with AI writers, AI music compositions, and even more types of AI-generated algorithms.

Recently, for example, virtual humans with AI-generated voices and faces have become popular across the globe. In these cases, a virtual human’s face or voice can be much like an actual human’s identity based on big training data.

Applying human rules to AI’s creations

But, our society already has come to a consensus about plagiarism of writing or composition by humans. For AI, similar guidelines could be applied to the creators, and if needed, an AI-based plagiarism checker could help review users’ decisions for absolute clarity. Humans are in control. The content creators define the rules for how text, images, videos and voice can be combined; they set the course. 

AI for creative uses will be leveraged to elevate brands. As such, AI vendors that make these advances possible may also be selected based on the types of licensing relationships they have, the volume and quality of images they have access to, the range of voice actors under contract, the capabilities to combine such assets to create unique footprints and much more, should more oversight be necessary. 

And, if or when it doesn’t, new technologies are being developed rapidly that can preserve digital identities and the authenticity of images. For instance, every human voice, every face, is comprised of tens of thousands of characteristics. The same is true for images. This makes it very, very difficult to fully replicate them without permission. 

Significant research is already underway for deep-fake detection. Similarly, researchers and data scientists are able to deconstruct the characteristics of a speaker’s voice to determine whether a unique voice was used in a video or audio snippet, or a combination of many voices were blended through the strategic and appropriate use of technology.

And researchers are hard at work developing other preventative solutions. The technology industry is learning from past mistakes in order to safeguard the future, particularly when it comes to AI.

We sit at the precipice of a moment when creativity can make a big leap forward. Amazing things will be possible if we only open our human minds to what could be.

Taesu Kim is the CEO of Neosapience.

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Ottawa orders TikTok’s Canadian arm to be dissolved

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The federal government is ordering the dissolution of TikTok’s Canadian business after a national security review of the Chinese company behind the social media platform, but stopped short of ordering people to stay off the app.

Industry Minister François-Philippe Champagne announced the government’s “wind up” demand Wednesday, saying it is meant to address “risks” related to ByteDance Ltd.’s establishment of TikTok Technology Canada Inc.

“The decision was based on the information and evidence collected over the course of the review and on the advice of Canada’s security and intelligence community and other government partners,” he said in a statement.

The announcement added that the government is not blocking Canadians’ access to the TikTok application or their ability to create content.

However, it urged people to “adopt good cybersecurity practices and assess the possible risks of using social media platforms and applications, including how their information is likely to be protected, managed, used and shared by foreign actors, as well as to be aware of which country’s laws apply.”

Champagne’s office did not immediately respond to a request for comment seeking details about what evidence led to the government’s dissolution demand, how long ByteDance has to comply and why the app is not being banned.

A TikTok spokesperson said in a statement that the shutdown of its Canadian offices will mean the loss of hundreds of well-paying local jobs.

“We will challenge this order in court,” the spokesperson said.

“The TikTok platform will remain available for creators to find an audience, explore new interests and for businesses to thrive.”

The federal Liberals ordered a national security review of TikTok in September 2023, but it was not public knowledge until The Canadian Press reported in March that it was investigating the company.

At the time, it said the review was based on the expansion of a business, which it said constituted the establishment of a new Canadian entity. It declined to provide any further details about what expansion it was reviewing.

A government database showed a notification of new business from TikTok in June 2023. It said Network Sense Ventures Ltd. in Toronto and Vancouver would engage in “marketing, advertising, and content/creator development activities in relation to the use of the TikTok app in Canada.”

Even before the review, ByteDance and TikTok were lightning rod for privacy and safety concerns because Chinese national security laws compel organizations in the country to assist with intelligence gathering.

Such concerns led the U.S. House of Representatives to pass a bill in March designed to ban TikTok unless its China-based owner sells its stake in the business.

Champagne’s office has maintained Canada’s review was not related to the U.S. bill, which has yet to pass.

Canada’s review was carried out through the Investment Canada Act, which allows the government to investigate any foreign investment with potential to might harm national security.

While cabinet can make investors sell parts of the business or shares, Champagne has said the act doesn’t allow him to disclose details of the review.

Wednesday’s dissolution order was made in accordance with the act.

The federal government banned TikTok from its mobile devices in February 2023 following the launch of an investigation into the company by federal and provincial privacy commissioners.

— With files from Anja Karadeglija in Ottawa

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

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Here is how to prepare your online accounts for when you die

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LONDON (AP) — Most people have accumulated a pile of data — selfies, emails, videos and more — on their social media and digital accounts over their lifetimes. What happens to it when we die?

It’s wise to draft a will spelling out who inherits your physical assets after you’re gone, but don’t forget to take care of your digital estate too. Friends and family might treasure files and posts you’ve left behind, but they could get lost in digital purgatory after you pass away unless you take some simple steps.

Here’s how you can prepare your digital life for your survivors:

Apple

The iPhone maker lets you nominate a “ legacy contact ” who can access your Apple account’s data after you die. The company says it’s a secure way to give trusted people access to photos, files and messages. To set it up you’ll need an Apple device with a fairly recent operating system — iPhones and iPads need iOS or iPadOS 15.2 and MacBooks needs macOS Monterey 12.1.

For iPhones, go to settings, tap Sign-in & Security and then Legacy Contact. You can name one or more people, and they don’t need an Apple ID or device.

You’ll have to share an access key with your contact. It can be a digital version sent electronically, or you can print a copy or save it as a screenshot or PDF.

Take note that there are some types of files you won’t be able to pass on — including digital rights-protected music, movies and passwords stored in Apple’s password manager. Legacy contacts can only access a deceased user’s account for three years before Apple deletes the account.

Google

Google takes a different approach with its Inactive Account Manager, which allows you to share your data with someone if it notices that you’ve stopped using your account.

When setting it up, you need to decide how long Google should wait — from three to 18 months — before considering your account inactive. Once that time is up, Google can notify up to 10 people.

You can write a message informing them you’ve stopped using the account, and, optionally, include a link to download your data. You can choose what types of data they can access — including emails, photos, calendar entries and YouTube videos.

There’s also an option to automatically delete your account after three months of inactivity, so your contacts will have to download any data before that deadline.

Facebook and Instagram

Some social media platforms can preserve accounts for people who have died so that friends and family can honor their memories.

When users of Facebook or Instagram die, parent company Meta says it can memorialize the account if it gets a “valid request” from a friend or family member. Requests can be submitted through an online form.

The social media company strongly recommends Facebook users add a legacy contact to look after their memorial accounts. Legacy contacts can do things like respond to new friend requests and update pinned posts, but they can’t read private messages or remove or alter previous posts. You can only choose one person, who also has to have a Facebook account.

You can also ask Facebook or Instagram to delete a deceased user’s account if you’re a close family member or an executor. You’ll need to send in documents like a death certificate.

TikTok

The video-sharing platform says that if a user has died, people can submit a request to memorialize the account through the settings menu. Go to the Report a Problem section, then Account and profile, then Manage account, where you can report a deceased user.

Once an account has been memorialized, it will be labeled “Remembering.” No one will be able to log into the account, which prevents anyone from editing the profile or using the account to post new content or send messages.

X

It’s not possible to nominate a legacy contact on Elon Musk’s social media site. But family members or an authorized person can submit a request to deactivate a deceased user’s account.

Passwords

Besides the major online services, you’ll probably have dozens if not hundreds of other digital accounts that your survivors might need to access. You could just write all your login credentials down in a notebook and put it somewhere safe. But making a physical copy presents its own vulnerabilities. What if you lose track of it? What if someone finds it?

Instead, consider a password manager that has an emergency access feature. Password managers are digital vaults that you can use to store all your credentials. Some, like Keeper,Bitwarden and NordPass, allow users to nominate one or more trusted contacts who can access their keys in case of an emergency such as a death.

But there are a few catches: Those contacts also need to use the same password manager and you might have to pay for the service.

___

Is there a tech challenge you need help figuring out? Write to us at onetechtip@ap.org with your questions.

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Google’s partnership with AI startup Anthropic faces a UK competition investigation

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LONDON (AP) — Britain’s competition watchdog said Thursday it’s opening a formal investigation into Google’s partnership with artificial intelligence startup Anthropic.

The Competition and Markets Authority said it has “sufficient information” to launch an initial probe after it sought input earlier this year on whether the deal would stifle competition.

The CMA has until Dec. 19 to decide whether to approve the deal or escalate its investigation.

“Google is committed to building the most open and innovative AI ecosystem in the world,” the company said. “Anthropic is free to use multiple cloud providers and does, and we don’t demand exclusive tech rights.”

San Francisco-based Anthropic was founded in 2021 by siblings Dario and Daniela Amodei, who previously worked at ChatGPT maker OpenAI. The company has focused on increasing the safety and reliability of AI models. Google reportedly agreed last year to make a multibillion-dollar investment in Anthropic, which has a popular chatbot named Claude.

Anthropic said it’s cooperating with the regulator and will provide “the complete picture about Google’s investment and our commercial collaboration.”

“We are an independent company and none of our strategic partnerships or investor relationships diminish the independence of our corporate governance or our freedom to partner with others,” it said in a statement.

The U.K. regulator has been scrutinizing a raft of AI deals as investment money floods into the industry to capitalize on the artificial intelligence boom. Last month it cleared Anthropic’s $4 billion deal with Amazon and it has also signed off on Microsoft’s deals with two other AI startups, Inflection and Mistral.

The Canadian Press. All rights reserved.

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