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The Latest: No politics for Fiverr, Four Seasons landscaping – ThePeterboroughExaminer.com

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TAMPA, Fla. – The latest news on Super Bowl commercials. (All times EST.)

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10 p.m.

Smartphone-based stock market investment service Robinhood bought its Super Bowl spot in December after a successful year, unaware that it was about to make global headlines.

“We’re all investors,” says the ad that features a cross-section of people from different occupations. One person is using the app as she gets a coffee refill in a diner.

Robinhood users were among the small investors who shocked Wall Street last month. A social media frenzy among small investors briefly pushed up shares of troubled video-game retailer GameStop by 1,600% at the expense of hedge funds that were betting it would lose value. The stock frenzy also brought customer backlash to Robinhood and scrutiny from Congress and regulators after the company restricted some types of trades in response to the overwhelming volume.

“We got to the end of the year, looked back and reflected on what we’d seen,” said Robinhood Chief Marketing Officer Christina Smedley. The company pulled the ad together in four weeks, she said.

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9:45 p.m.

Jeep starred iconic singer Bruce Springsteen in his first ever ad promoting the idea of unity. The ad shows scenes of middle America, including a small chapel in Lebanon, Kansas, near the geographic centre of the country. Springsteen visits the chapel and lights a candle.

“It’s no secret the middle has been a hard place to get to lately, between red and blue, servant and citizen, freedom and fear,” Springsteen intones, adding “we need the middle.”

Springsteen scored the ad and contributed to adapting the script, which is from Michigan ad agency Doner.

The ad echoed, without explicitly mentioning, President Joe Biden’s calls to summon American resilience and unity to confront the nation’s deep divisions. Springsteen also performed remotely at the prime-time celebration following Biden’s inauguration last month.

In an interview with the AP, Fiat Chrysler chief marketing officer Olivier Francois said the company had more light hearted ads in place to run during its two minutes of air time during the game, but in January they heard that — after years of asking whether Springsteen would be interested in doing a FCA commercial — Springsteen was on board with the “Road Ahead” concept. So they shot it in one 12-hour day last Sunday and edited it throughout the week.

FCA is known for creating iconic Super Bowl ads such as “Imported in Detroit” in 2011 that featured Eminem talking about the toughness of his home city and last year’s hit ad that remade “Groundhog’s Day” With Bill Murray. But not all FCA ads have been successes. In 2018, an ad for Ram Trucks that quoted a Martin Luther King Jr. speech on the 50th anniversary of his death was widely criticized for seemingly commercializing the civil rights icon.

During a year when most advertisers shunned the serious for a light hearted tone, Olivier said it was worth taking the risk on a serious ad in order to create a “healing” commercial that will be remembered long after the game.

“There’s a divide and Bruce wants to do one thing, speak to the common ground,” he said. “It doesn’t take a stand, left or right, blue or red, the only stand it takes is the middle.”

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9:30 p.m.

Fiverr teased that its ad would feature Four Seasons Total Landscaping, the scene of an infamous Rudy Giuliani press conference during last year’s tumultuous election, raising the question whether the ad would be political or not.

It was not. Instead, the tongue-in-cheek ad features Four Seasons Total Landscaping owner Marie Siravo talking about how to build a successful business with the help of Fiverr.

Siravo drives a futuristic car through an idealized version of the inside of Four Seasons total landscaping including a sci-fi scale atrium.

The message is that Fiverr’s freelancers can “help get you where you want to be.“

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8:00 p.m.

Most brands that have money to spend on Super Bowl ads are already household names, but the big game is also a chance for upstarts to make a big splash.

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That’s what the CEO of Swedish oat-milk manufacturer Oatly attempted in an ad starring himself. “Wow, wow, no cow,” sang CEO Toni Petersson, as he played a keyboard in a field of grain.

The bizarre song and non-professional singing got a mix of plaudits and brickbats on social media, which seemed to be the point. Moments after it aired, the company started promoting a T-shirt with the words: “I totally hated that Oatly commercial.”

“If you just watched our CEO sing in an oat field on the big game, we can’t give you back those 30 seconds but we can give you a free t-shirt that lets the world know where you stand on our attempt to promote Toni’s singing skills to a wider audience,” the company said in a tweet.

Another lesser-known brand, Dr. Squatch, also promoted itself with a bizarre ad, but hired comedian James Schrader to pitch the California soap-maker focused on men’s hygiene and natural ingredients. ___

7:15 p.m.

General Motors used humour in a Super Bowl ad to promote its ambitious push to get more Americans to buy electric vehicles.

GM has set a goal of making the vast majority of the vehicles it produces electric by 2035, and the entire company carbon neutral five years after that.

When actor Will Ferrell finds out Norway has more electric vehicles per capita than the U.S., he goes on a madcap journey spanning countries with singer and actress Awkwafina and comedian Kenan Thompson to show that GM’s new battery for electric cars will soon be available for everyone.

GM’s Cadillac brand also has an ad set to air later in the game that is inspired by the 1990 classic film “Edward Scissorhands” hawking a hands-free feature for its electric SUV, the Lyriq.

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7:00 p.m.

Super Bowl advertiser DoorDash went hard on nostalgia, enlisting Sesame Street’s Muppets to convey the message that DoorDash can deliver goods from local stores, not just restaurants. “Hamilton” actor Daveed Diggs gives the ad some pizazz, with a peppy version of the children’s song “People in Your Neighborhood,” that morphs into a rap.

DoorDash is one of more than 20 first-time Super Bowl advertisers this year, and takes the plunge after benefiting from a shift toward home delivery while people hunkered down at home during the pandemic. DoorDash’s first-quarter ad enlisted the help of characters including Cookie Monster, Big Bird and Grover to try to convey the message that DoorDash can be used to pick up local store items like paper towels.

The ad is directed by “Eternal Sunshine of the Spotless Mind” director Michel Gondry.

“Over the past year we’ve expanded our business into new categories,” said DoorDash’s vice-president of marketing, Kofi Amoo-Gottfried. “It made sense to use the Super Bowl as a moment to start communicating this message given the scale of the audience we have the ability to speak to.”

It’s not the first time Diggs has worked with Muppets — he appeared in Sesame Street sketches in 2017.

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‘Disgraceful:’ N.S. Tory leader slams school’s request that military remove uniform

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HALIFAX – Nova Scotia Premier Tim Houston says it’s “disgraceful and demeaning” that a Halifax-area school would request that service members not wear military uniforms to its Remembrance Day ceremony.

Houston’s comments were part of a chorus of criticism levelled at the school — Sackville Heights Elementary — whose administration decided to back away from the plan after the outcry.

A November newsletter from the school in Middle Sackville, N.S., invited Armed Forces members to attend its ceremony but asked that all attendees arrive in civilian attire to “maintain a welcoming environment for all.”

Houston, who is currently running for re-election, accused the school’s leaders of “disgracing themselves while demeaning the people who protect our country” in a post on the social media platform X Thursday night.

“If the people behind this decision had a shred of the courage that our veterans have, this cowardly and insulting idea would have been rejected immediately,” Houston’s post read. There were also several calls for resignations within the school’s administration attached to Houston’s post.

In an email to families Thursday night, the school’s principal, Rachael Webster, apologized and welcomed military family members to attend “in the attire that makes them most comfortable.”

“I recognize this request has caused harm and I am deeply sorry,” Webster’s email read, adding later that the school has the “utmost respect for what the uniform represents.”

Webster said the initial request was out of concern for some students who come from countries experiencing conflict and who she said expressed discomfort with images of war, including military uniforms.

Her email said any students who have concerns about seeing Armed Forces members in uniform can be accommodated in a way that makes them feel safe, but she provided no further details in the message.

Webster did not immediately respond to a request for comment.

At a news conference Friday, Houston said he’s glad the initial request was reversed but said he is still concerned.

“I can’t actually fathom how a decision like that was made,” Houston told reporters Friday, adding that he grew up moving between military bases around the country while his father was in the Armed Forces.

“My story of growing up in a military family is not unique in our province. The tradition of service is something so many of us share,” he said.

“Saying ‘lest we forget’ is a solemn promise to the fallen. It’s our commitment to those that continue to serve and our commitment that we will pass on our respects to the next generation.”

Liberal Leader Zach Churchill also said he’s happy with the school’s decision to allow uniformed Armed Forces members to attend the ceremony, but he said he didn’t think it was fair to question the intentions of those behind the original decision.

“We need to have them (uniforms) on display at Remembrance Day,” he said. “Not only are we celebrating (veterans) … we’re also commemorating our dead who gave the greatest sacrifice for our country and for the freedoms we have.”

NDP Leader Claudia Chender said that while Remembrance Day is an important occasion to honour veterans and current service members’ sacrifices, she said she hopes Houston wasn’t taking advantage of the decision to “play politics with this solemn occasion for his own political gain.”

“I hope Tim Houston reached out to the principal of the school before making a public statement,” she said in a statement.

This report by The Canadian Press was first published Nov. 8, 2024.

The Canadian Press. All rights reserved.

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Saskatchewan NDP’s Beck holds first caucus meeting after election, outlines plans

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REGINA – Saskatchewan Opposition NDP Leader Carla Beck says she wants to prove to residents her party is the government in waiting as she heads into the incoming legislative session.

Beck held her first caucus meeting with 27 members, nearly double than what she had before the Oct. 28 election but short of the 31 required to form a majority in the 61-seat legislature.

She says her priorities will be health care and cost-of-living issues.

Beck says people need affordability help right now and will press Premier Scott Moe’s Saskatchewan Party government to cut the gas tax and the provincial sales tax on children’s clothing and some grocery items.

Beck’s NDP is Saskatchewan’s largest Opposition in nearly two decades after sweeping Regina and winning all but one seat in Saskatoon.

The Saskatchewan Party won 34 seats, retaining its hold on all of the rural ridings and smaller cities.

This report by The Canadian Press was first published Nov. 8, 2024.

The Canadian Press. All rights reserved.

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Nova Scotia election: Liberals say province’s immigration levels are too high

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HALIFAX – Nova Scotia‘s growing population was the subject of debate on Day 12 of the provincial election campaign, with Liberal Leader Zach Churchill arguing immigration levels must be reduced until the province can provide enough housing and health-care services.

Churchill said Thursday a plan by the incumbent Progressive Conservatives to double the province’s population to two million people by the year 2060 is unrealistic and unsustainable.

“That’s a big leap and it’s making life harder for people who live here, (including ) young people looking for a place to live and seniors looking to downsize,” he told a news conference at his campaign headquarters in Halifax.

Anticipating that his call for less immigration might provoke protests from the immigrant community, Churchill was careful to note that he is among the third generation of a family that moved to Nova Scotia from Lebanon.

“I know the value of immigration, the importance of it to our province. We have been built on the backs of an immigrant population. But we just need to do it in a responsible way.”

The Liberal leader said Tim Houston’s Tories, who are seeking a second term in office, have made a mistake by exceeding immigration targets set by the province’s Department of Labour and Immigration. Churchill said a Liberal government would abide by the department’s targets.

In the most recent fiscal year, the government welcomed almost 12,000 immigrants through its nominee program, exceeding the department’s limit by more than 4,000, he said. The numbers aren’t huge, but the increase won’t help ease the province’s shortages in housing and doctors, and the increased strain on its infrastructure, including roads, schools and cellphone networks, Churchill said.

“(The Immigration Department) has done the hard work on this,” he said. “They know where the labour gaps are, and they know what growth is sustainable.”

In response, Houston said his commitment to double the population was a “stretch goal.” And he said the province had long struggled with a declining population before that trend was recently reversed.

“The only immigration that can come into this province at this time is if they are a skilled trade worker or a health-care worker,” Houston said. “The population has grown by two per cent a year, actually quite similar growth to what we experienced under the Liberal government before us.”

Still, Houston said he’s heard Nova Scotians’ concerns about population growth, and he then pivoted to criticize Prime Minister Justin Trudeau for trying to send 6,000 asylum seekers to Nova Scotia, an assertion the federal government has denied.

Churchill said Houston’s claim about asylum seekers was shameful.

“It’s smoke and mirrors,” the Liberal leader said. “He is overshooting his own department’s numbers for sustainable population growth and yet he is trying to blame this on asylum seekers … who aren’t even here.”

In September, federal Immigration Minister Marc Miller said there is no plan to send any asylum seekers to the province without compensation or the consent of the premier. He said the 6,000 number was an “aspirational” figure based on models that reflect each province’s population.

In Halifax, NDP Leader Claudia Chender said it’s clear Nova Scotia needs more doctors, nurses and skilled trades people.

“Immigration has been and always will be a part of the Nova Scotia story, but we need to build as we grow,” Chender said. “This is why we have been pushing the Houston government to build more affordable housing.”

Chender was in a Halifax cafe on Thursday when she promised her party would remove the province’s portion of the harmonized sales tax from all grocery, cellphone and internet bills if elected to govern on Nov. 26. The tax would also be removed from the sale and installation of heat pumps.

“Our focus is on helping people to afford their lives,” Chender told reporters. “We know there are certain things that you can’t live without: food, internet and a phone …. So we know this will have the single biggest impact.”

The party estimates the measure would save the average Nova Scotia family about $1,300 a year.

“That’s a lot more than a one or two per cent HST cut,” Chender said, referring to the Progressive Conservative pledge to reduce the tax by one percentage point and the Liberal promise to trim it by two percentage points.

Elsewhere on the campaign trail, Houston announced that a Progressive Conservative government would make parking free at all Nova Scotia hospitals and health-care centres. The promise was also made by the Liberals in their election platform released Monday.

“Free parking may not seem like a big deal to some, but … the parking, especially for people working at the facilities, can add up to hundreds of dollars,” the premier told a news conference at his campaign headquarters in Halifax.

This report by The Canadian Press was first published Nov. 7, 2024.

— With files from Keith Doucette in Halifax

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