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The Main Benefits of SEO For Real Estate Businesses – Intelligent Living

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Since the inception of the internet, the digital panorama has evolved to be quicker and more efficient. People prefer shopping for their groceries, clothes, and daily essentials online. Likewise, home buyers are now looking for properties and realtors online. It does not matter if you have been in the real estate business for a while or are a recently formed business; using SEO techniques for your real estate business can increase its visibility online. The guide can come in handy in understanding SEO’s inner workings and advantages.

What Is SEO?

The process of increasing your brand’s visibility and thus attracting a bigger audience by using marketing strategies and advanced tools is known as Search Engine Optimization (SEO). You will no longer need to set aside a budget for ads or cold calls to secure potential buyers. If you wish to increase the number of unpaid and organic leads, implementing and exercising effective SEO strategies can prove to be extremely valuable.

Using SEO to Boost Your Real Estate Business

One of the fundamental marketing strategies for a real estate business is to develop its virtual presence. You cannot wait for a potential client to come across your website accidentally. This is why effective SEO tips that focus on real estate found at Showcase IDX suggest using up-to-date content and target keywords to raise your website’s ranking. Only in doing so will you be able to generate a constant flow of organic traffic.

Establishes Awareness for Your Brand

Marketers often use the concept of a marketing funnel. Its primary purpose is to gain more customers by generating brand awareness. The key objective of brand awareness is having people recognize and recall your business. One of the numerous benefits of brand awareness is that it helps build a personal relationship with your existing clientele and potential buyers. Having taken this approach, your prospective customers, when faced with a decision between choosing you or a competitor, will probably hire your real estate services.

SEO helps to advance brand awareness and cast a broad net. Countless people will get to know your real estate business and its services. SEO can increase website traffic, grow your audience, build brand relationships, and target potential consumers likely to use your services.

Grows Domain Authority

To build a successful and thriving real estate business, you need to boost your website as high up on the search engines’ results pages as possible. One way of doing so is to increase your domain authority by using the SEO techniques listed below.

Audit Your Link Profile

Link profiles are the list of all the blog posts backlinked on your website. If you wish to score higher, ensure the links come from authority websites as Google prefers these. Whether the link is about a medical topic or fashion, it should always be from trusted websites. An SEO tool can help you locate the weaker links, which can then be replaced with healthier ones.

Post Appealing Content

Engaging content connects emotionally with your audience and can lead to increased organic traffic or bounce rate. To boost your real estate business’s online presence score, create and post engaging content to attract potential clients.

Increased Traffic and Conversions

SEO helps your website focus more on high rankings. It is a budget-friendly option and a reliable way to reach the first few pages and generate more clicks to your real estate website. Often real estate businesses make the mistake of building their website content around widely used terms. They could be commercial real estate or homes for sale. While your website may rank in more result pages, it will not generate any conversions. Moreover, you will fail to secure the potential clients in your locality.

SEO strategies focus their efforts on buyers by home models, neighborhoods, locations, and other specific criteria. It may not yield millions of views for your website, but the visitors are likely to get in touch with you and convert you into longer-term clients.

SEO Helps Target Specific Markets

The real estate market is always changing and to stay ahead of the trends, you should be able to target potential buyers in specific markets. Whether the clients are looking for a home, apartment, or a realtor, SEO can come in handy if you wish to be very particular with your market segmentation. It can attract potential clients by several different means and lead them to different channels according to the services offered by your real estate business.

Improves ROI

If you wish to scale your real estate business to the next level, optimizing your website with SEO will produce a more significant return on investments (ROI). Not only is it effective at increasing lead conversions and click-through rates, but it is also a budget-friendly option. Your real estate website will show up for queries related to property and real estate agents. It enhances the brand visibility, and more people are likely to connect with your business.

Quantifiable Results

The results produced by SEO are data-driven and can be used to enhance the current strategy. You can check whether your blog posts are being shown to the target audience and, if yes, what methods can be implemented to drive them to the call to action on your landing page. SEO for real estate includes the examination of CTR, impressions, clicks, and average time spent on landing pages. The metrics can allow you to optimize your real estate website to convert the target audience into potential buyers.

SEO Strategies That Will Drive More Traffic

Figure Out Your Current Position

To plan ahead, you will need a better understanding of your current position. An SEO audit helps you determine the areas of your website that can be improved. Even though it can be time-consuming, the results will allow you to plan an effective strategy. SEO audit focuses on your website’s rank, whether it is local or international and if the organic traffic is generating leads.

The key areas you should focus on are site structure, page structure, content, links, and usability. You should see an increase in organic traffic to your website once these areas are improved. Build a checklist for SEO audit and regularly test your site.

Build a User-Friendly Website

A user-friendly website is directly related to the user’s experience. It includes posting valuable and engaging content, infographics, pictures, and videos. Increasing numbers of people are now preferring to surf the internet on their mobile and smart devices. Ensure that your website is compatible with an array of devices to provide a seamless user experience.

If you wish to better your chances, consider collecting vast literature on your target audience. It will allow you to build an online platform that caters to the needs and queries of potential clients.

Focus Your Efforts on Local SEO

If you have ever gone on an international trip, you must have observed that Google shows you results based on your current location. While it is tempting to target all audiences, an effective SEO strategy will focus more on locals as they are likely to turn into long-term clients. If your real estate business is located in Texas, publishing content on its history, local attractions, hospitals, and educational institutions can push your website in search queries related to the particular state. If you wish to target multiple states, instead of opting for a general blog post, publish numerous posts targeting each one.

Choose Different Keywords for the Same Topic

It may seem confusing, but you can target multiple keywords for the same topic. Social media real estate ads and real estate ads are essentially the same thing. However, the search results Google yields for these queries are quite different. This SEO strategy can allow you to target a wider pool of audiences. While it may be a quick fix to replace the keywords with new ones for the same blog post, the hack can get you landed in Google’s spam directory, which will tank your traffic and conversion scores.

High-Quality Digital Images

If you wish to increase audience retention, including digital pictures along with your blog will achieve that and act as an effective SEO strategy. Property images are mandatory if you are in the real estate business. Including virtual tools on your website capable of running 3D models and videos of properties will attract more potential buyers. Often, search engine algorithms cannot process images, and to exploit all of its benefits, make sure to optimize it before uploading.

Stay away from SEO practices that violate TOS

Increasing your ranking artificially by disregarding the terms and conditions of a search engine is known as Black Hat SEO practices. If your real estate website has been launched recently, you may be tempted to use the black hat SEO practices, but if caught, it will tank your site’s authority, impose penalties on certain features, and may result in a complete ban. Ensure that your content is always unique, as algorithms are designed to identify any plagiarized content.

Overstuffing your real estate blog posts with particular target words will result in penalties being imposed by the search platform. Inclusion of target words naturally into the article is vital if you wish to rank on a specific search engine.

SEO

Your real estate business’s marketing strategy must include SEO as its core strategy. The process requires a considerable amount of patience as it can take a ton of hard work and time, but the results it yields are far more beneficial and productive than conventional methods. Your real estate business’s success depends on building an effective SEO management system.

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Brampton man attacked by machete, axe-wielding suspects | CTV News – CTV News Toronto

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Graphic content warning: This story contains details readers may find disturbing.

A well-known real estate agent and media personality in Brampton, Ont. was viciously attacked in broad daylight in his own driveway by three men, two of whom appeared to be wielding an axe and a machete.

Peel police said it happened at around 8:15 a.m. on Aug. 4 in the area of Hurontario Street and Mayfield Road.

In video obtained by CTV News Toronto, the victim, who has been identified by family as Joti Singh Mann, is seen approaching his white Jeep Wrangler Rubicon. As he is getting settled in the driver’s seat, he is approached by an axe-wielding suspect and slams the door shut.

Video shows the suspect swinging his weapon in full force at the driver-side window—breaking the glass on impact and removing the window completely on the second swing.  

As Singh Mann opens the door, two other suspects enter the frame, one of whom is armed with what appears to be a machete.

The three men, dressed in black and wearing masks, are seen savagely attacking the man while they pull him out of his vehicle.

Mann attempts to escape his attackers by running behind the vehicle, where he is caught and attacked for another 30 seconds before a woman, who has since been identified by CP24 as Mann’s mother, exits the home to intervene.

Once the suspects flee, Mann’s mother can be seen running to her son, who is not seen for the remainder of the video.

Emergency crews were called to the scene shortly after the incident. Peel police could not speak to the extent of Mann’s injuries, but said he is currently in stable condition.

Mann is a well-known real estate agent in Brampton and frequently appears on his own podcast in which he discusses ongoing issues in India.

Speaking to CP24, Brampton Councillor Gurpreet Singh Dhillon said he has visited Mann in hospital and that his injuries include an amputated big toe, the loss of mobility in one of his hands, and that he has received upwards of 25 stitches.

“A lot of people are questioning the safety in this city,” Singh Dhillon told CP24, adding that this is the third attack on a Punjabi media personality in Brampton in the last year. In fact, Mann’s mother told CP24 that her son had received a threat while he was recording a recent episode of his podcast.

“A lot of people are also questioning the freedom of the media to report and do their commentary. So we’re looking forward to getting more information from police as they do their investigation.”

Investigators tell CTV News Toronto that the incident was targeted and not related to a carjacking, but that the motive behind the attack is not known at this time.

No arrests have been made.

‘THIS WAS CLEARLY ATTEMPTED MURDER’: BRAMPTON MAYOR

In an interview with CP24 Wednesday afternoon, Brampton Mayor Patrick Brown praised Mann’s mother’s bravery while condemning the attack in the strongest terms.

“The courage of the mother to face these criminals—this was clearly attempted murder,” Brown said.

“She showed incredible courage and her heroic actions probably saved her son’s life.”

Brown said he is in communication with Peel police and that they have “very strong leads” on the suspects involved.

In the meantime, Brown underscored freedom of the press and reinterred that no one should feel intimidated for sharing their ideas.

“Whatever topics this podcaster was speaking about, the notion that someone could try through violence to silence them is criminal behavior that can never be tolerated,” Brown said.

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Niagara real estate market 'in line' with nation's – Welland Tribune

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With no crystal ball to help forecast Niagara’s real estate market, it remains difficult to tell what the future holds.

Since April, the number of sales and the benchmark price of a residential home have steadily decreased across all Niagara communities.

Niagara Association of Realtors reported that trend continued in July, with sales falling 23.6 per cent month-over-month, to 369 from 483, and average price decreasing 4.9 per cent, to $716,500 from $753,200.

“We’re still looking to see where the market is going to end up, as far as lower prices,” said association president Jim Brown. “I expect (numbers) to go down by another five or per cent and then see where it levels out. Obviously, it will be contingent on whether the bank rate goes up anymore but all is expected to start settling down very shortly.”

As the Bank of Canada raised its benchmark interest rate (four times since March) in a battle to fight rising inflation, real estate markets across the country have seen the return of a balanced marketplace.

Bigger markets, such as Ottawa, Toronto and Hamilton, are experiencing bigger dips overall, but Niagara is “in line with what’s happening nationally,” said Brown.

As sales and prices dropped over the past few months, the number of new listing continued to increase. That ended last month with the association reporting a drop of 23.5 per cent in the number of new listings in July, to 1,174 from 1,534 .

The month also saw a large rise in the number of days a listing stayed on the market, increasing 61.9 per cent month-over-month.

In April — the first month since October 2019 that saw prices decreases — the number was at 14 days.

After single-digit increases month after month, July saw days on market jump to 31 days from 19.

“We’re finding that buyers seem to be holding back and I think they’re anticipating, much like we are, that prices may go lower, and even if the interest rates go up, I still think it might be an advantage for them to buy in this market,” said Brown.

“There seems to be an awful lot more inventory than what’s being sold so there is choices there.”

As the market balances out, Hamilton and Toronto have seen an increase in the number of terminated listings — either listings being cancelled altogether or re-listed at lower prices. In Toronto, a report from Strata.ca, which focuses on the Greater Toronto Area condominium market, saw 2,822 listings terminated in June alone, a 643 per cent increase from January.

Niagara Association of Realtors said it was unable to pull accurate statistics on terminated listings here, but Brown said he is starting to see sellers adjust their mindsets. Properties are being listed at prices more in line with what the market is dictating, understanding the time of multiple offers and selling for more than asking prices is over.

“I think those days are pretty much gone so if anybody’s been on the market for a couple of months they should be at least thinking about pulling off the market and re-evaluating where their house value is,” he said.

In July, all 10 Niagara jurisdictions of the Niagara Association of Realtors reported decreases in the number of sales, average price and number of new listings.

The average days on market also went up across all 10 areas, with the largest increases coming in Pelham (to 33 from 15), Fort Erie (41 from 20) and Niagara-on-the-Lake (41 from 23).

Year-over-year Niagara’s real estate market remains high, with the average price of a three-bedroom, two-bathroom home up 9.9 per cent from July 2021, to $716,500 from $652,200.

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Which GTA region has seen the biggest decline in real estate prices since February market peak? – Toronto.com

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Real estate prices across Toronto and the Greater Toronto Area (GTA) have taken a pounding since reaching record highs in February.

In February, the Toronto Regional Real Estate Board (TRREB) reported an average GTA sale price for all dwelling types combined of $1,334,544. In TRREB’s July report, that average fell to $1,074,754 — a 19.5 per cent decline in just five months.

Prices have fallen further in some areas than others, with Durham Region leading the way with a 26.6 per cent decline. Southern areas of Simcoe County were a close second with a 24.8 per cent decline in average prices, followed by York Region at 19.7 and Peel Region at 19 per cent. Real estate prices have fallen 18.1 per cent and 15.8 per cent in Halton Region and Toronto, respectively.



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Graph showing average sale price for all dwelling types combined in Toronto, Peel Region, York Region, Halton Region, Durham Region and parts of Simcoe County between February 2022 and July 2022.




Durham Region led the way in price declines for detached homes, seeing a 29.1 per cent decline, followed by Toronto and Simcoe County both at 26.9 per cent. Detached units sold for 20.7 per cent less on average in July compared to February, while detached ditched home in Peel Region have dropped 20.3 per cent and 19.9 per cent in Halton Region.



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Graph showing average sale price for detached homes in Toronto, Peel Region, York Region, Halton Region, Durham Region and parts of Simcoe County between February 2022 and July 2022.




Semi-detached homes broke down a little differently. Durham also saw the steepest decline for that segment at 25.8 per cent, followed by York at 25.4 per cent and Peel at 25 per cent. Semi -detached home prices in Halton declined by an average of 22.9 per cent, with Simcoe seeing a 15.5 per cent drop followed closely by Toronto with 15.4 per cent decline in average price for semi-detached units.



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Graph showing average sale price for semi-detached homes in Toronto, Peel Region, York Region, Halton Region, Durham Region and parts of Simcoe County between February 2022 and July 2022.




Condo apartment prices have fared a little better in most regions outside of Simcoe, which has seen condo prices tumble 35.2 per cent since February. Durham condo apartments have lost 17.3 per cent in value over the past five months, with Peel Region and York Region condos seeing 15.3 and 13.5 per cent declines, respectively.

Toronto condos fared a little better, seeing only a 9.5 per cent decline between February and January. Condos in Halton Region have held their value the best so far, only declining by 4.2 per cent.



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Graph showing average sale price for condo apartments in Toronto, Peel Region, York Region, Halton Region, Durham Region and parts of Simcoe County between February 2022 and July 2022.




The table below shows a breakdown of how much the average price for all dwelling types combined in all cities and towns monitored by TRREB have fallen since the GTA market peaked in February.



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Table showing how much average real estate prices have fallen since peaking in February 2022 in all GTA markets monitored by the Toronto Regional Real Estate Board.




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