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This 1-minute wellness hack was the biggest ‘Shark Tank’ investment of the year—and Robert Herjavec offered $2.4 million for it

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The largest investment on ABC’s “Shark Tank” in 2022 didn’t go to a robotics company or a vegan food empire. Instead, it went toward cold-water baths.

On a May 2022 episode, Robert Herjavec offered $2.4 million to Plunge, a Lincoln, California-based company that sells tubs designed for cold-water immersion. The baths cost nearly $5,000 and brought in $4.9 million in its first full year of sales after launching in 2020.

Soaking in freezing water, even just for 60 seconds, is a wellness practice with health benefits, co-founders Michael Garrett and Ryan Duey said on the show.

Research regarding how cold or how long you should submerge yourself in freezing water is mixed. But early studies, like 2020 research from the University of Portsmouth in the U.K., found that open-water swimming in cold temperatures did improve participants’ mood.

A 2018 case study from a collection of British universities additionally found that the activity could be used to treat depression and anxiety.

Garrett and Duey asked the Sharks for a whopping $1.2 million in exchange for 5% of their company, noting that they were ahead of their competitors on both price and convenience. Some luxury ice baths cost up to $10,000, and you have to manually fill some of those tubs, they said.

In comparison, the Plunge comes with a water filter that attaches to the average household hose, and a cooler to moderate the water’s temperature.

The Sharks didn’t blink at the seven-figure request. Kevin O’Leary offered Garrett and Duey $1.2 million for 18% of Plunge, while Barbara Corcoran offered $600,000 in cash and $600,000 in loan or line of credit for 20% of Plunge.

The co-founders declined both offers, saying they needed more cash to build their inventory.

Then Herjavec, who’d already hopped into a model Plunge tub on set, said he’d invest $2.4 million — half cash, half line of credit — for 15% of the company.

Mark Cuban, noting that players on his Dallas Mavericks NBA team use similar products to reduce inflammation, also made an offer: He’d invest $1.2 million and finance all of Plunge’s purchase orders for 15% in equity.

Garrett and Duey asked Herjavec and Cuban if either would take 10%. Herjavec responded with 12%, and the co-founders accepted.

“Twelve months ago we were in my garage building cold plunges,” Garrett said. “And now here we are. We have a deal with Robert for $2.4 million. It’s incredible.”

CNBC Make It reached out to Plunge for an update, but the company declined to comment on the current status of their partnership with Robert Herjavec.

Disclosure: CNBC owns the exclusive off-network cable rights to “Shark Tank.”

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Economy

S&P/TSX composite down more than 200 points, U.S. stock markets also fall

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TORONTO – Canada’s main stock index was down more than 200 points in late-morning trading, weighed down by losses in the technology, base metal and energy sectors, while U.S. stock markets also fell.

The S&P/TSX composite index was down 239.24 points at 22,749.04.

In New York, the Dow Jones industrial average was down 312.36 points at 40,443.39. The S&P 500 index was down 80.94 points at 5,422.47, while the Nasdaq composite was down 380.17 points at 16,747.49.

The Canadian dollar traded for 73.80 cents US compared with 74.00 cents US on Thursday.

The October crude oil contract was down US$1.07 at US$68.08 per barrel and the October natural gas contract was up less than a penny at US$2.26 per mmBTU.

The December gold contract was down US$2.10 at US$2,541.00 an ounce and the December copper contract was down four cents at US$4.10 a pound.

This report by The Canadian Press was first published Sept. 6, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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Economy

S&P/TSX composite up more than 150 points, U.S. stock markets also higher

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TORONTO – Canada’s main stock index was up more than 150 points in late-morning trading, helped by strength in technology, financial and energy stocks, while U.S. stock markets also pushed higher.

The S&P/TSX composite index was up 171.41 points at 23,298.39.

In New York, the Dow Jones industrial average was up 278.37 points at 41,369.79. The S&P 500 index was up 38.17 points at 5,630.35, while the Nasdaq composite was up 177.15 points at 17,733.18.

The Canadian dollar traded for 74.19 cents US compared with 74.23 cents US on Wednesday.

The October crude oil contract was up US$1.75 at US$76.27 per barrel and the October natural gas contract was up less than a penny at US$2.10 per mmBTU.

The December gold contract was up US$18.70 at US$2,556.50 an ounce and the December copper contract was down less than a penny at US$4.22 a pound.

This report by The Canadian Press was first published Aug. 29, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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Investment

Crypto Market Bloodbath Amid Broader Economic Concerns

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Breaking Business News Canada

The crypto market has recently experienced a significant downturn, mirroring broader risk asset sell-offs. Over the past week, Bitcoin’s price dropped by 24%, reaching $53,000, while Ethereum plummeted nearly a third to $2,340. Major altcoins also suffered, with Cardano down 27.7%, Solana 36.2%, Dogecoin 34.6%, XRP 23.1%, Shiba Inu 30.1%, and BNB 25.7%.

The severe downturn in the crypto market appears to be part of a broader flight to safety, triggered by disappointing economic data. A worse-than-expected unemployment report on Friday marked the beginning of a technical recession, as defined by the Sahm Rule. This rule identifies a recession when the three-month average unemployment rate rises by at least half a percentage point from its lowest point in the past year.

Friday’s figures met this threshold, signaling an abrupt economic downshift. Consequently, investors sought safer assets, leading to declines in major stock indices: the S&P 500 dropped 2%, the Nasdaq 2.5%, and the Dow 1.5%. This trend continued into Monday with further sell-offs overseas.

The crypto market’s rapid decline raises questions about its role as either a speculative asset or a hedge against inflation and recession. Despite hopes that crypto could act as a risk hedge, the recent crash suggests it remains a speculative investment.

Since the downturn, the crypto market has seen its largest three-day sell-off in nearly a year, losing over $500 billion in market value. According to CoinGlass data, this bloodbath wiped out more than $1 billion in leveraged positions within the last 24 hours, including $365 million in Bitcoin and $348 million in Ether.

Khushboo Khullar of Lightning Ventures, speaking to Bloomberg, argued that the crypto sell-off is part of a broader liquidity panic as traders rush to cover margin calls. Khullar views this as a temporary sell-off, presenting a potential buying opportunity.

Josh Gilbert, an eToro market analyst, supports Khullar’s perspective, suggesting that the expected Federal Reserve rate cuts could benefit crypto assets. “Crypto assets have sold off, but many investors will see an opportunity. We see Federal Reserve rate cuts, which are now likely to come sharper than expected, as hugely positive for crypto assets,” Gilbert told Coindesk.

Despite the recent volatility, crypto continues to make strides toward mainstream acceptance. Notably, Morgan Stanley will allow its advisors to offer Bitcoin ETFs starting Wednesday. This follows more than half a year after the introduction of the first Bitcoin ETF. The investment bank will enable over 15,000 of its financial advisors to sell BlackRock’s IBIT and Fidelity’s FBTC. This move is seen as a significant step toward the “mainstreamization” of crypto, given the lengthy regulatory and company processes in major investment banks.

The recent crypto market downturn highlights its volatility and the broader economic concerns affecting all risk assets. While some analysts see the current situation as a temporary sell-off and a buying opportunity, others caution against the speculative nature of crypto. As the market evolves, its role as a mainstream alternative asset continues to grow, marked by increasing institutional acceptance and new investment opportunities.

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